• Title/Summary/Keyword: 비판커뮤니케이션

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The Development of Political Economy of Communication as a Critical Scholarship and Its Theoretical Limitations (미디어 정치경제학의 학문적 지형과 이론적 과제)

  • Moon, Sang-Hyun
    • Korean journal of communication and information
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    • v.45
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    • pp.77-110
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    • 2009
  • This study explores the academic development of the Political Economy of Communication, which is pursued by reviewing academic characteristics, research subjects, key scholars, formal and informal institution as an academic hub, key articles, major academic associations and academic journals. In addition, this study examines important theoretical limitations and tasks to deal with in the future, which have been exposed through several heated debates with other research traditions such as Cultural Studies and Post Modernism.

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The Concept of the Public as Agreement-oriented Discursive Political Participants and Critical Communication Studies in South Korea (동의에 지향된 담론적 정치 참여자로서의 공중 개념과 한국의 비판적 커뮤니케이션 연구)

  • Kim, Jeongho
    • Korean journal of communication and information
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    • v.70
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    • pp.189-218
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    • 2015
  • This article examines not the term "the public" or "publics"-which has various meanings-but its particular meaning, which is a group of citizens who engage in political discussion and debate with fellow citizens in order to form shared understandings and common judgments with regard to contemporary affairs and public issues. The goal of this article is to show the importance of this concept in critical studies of media and society and to analyze how this concept has been accepted in South Korean critical communication studies. In this article, critical communication studies refer to communication studies that aim to explore social meanings of communication phenomena. This article argues that little attention has been paid to the concept of the public as agreement-oriented discursive political participants in South Korean critical communication studies.

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The Convergence of Habermas' Communicative Action Theory and Public Relations (하버마스 의사소통 합리성과 PR커뮤니케이션 의미의 확장)

  • Kim, Yung-Wook
    • Korean journal of communication and information
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    • v.30
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    • pp.89-119
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    • 2005
  • The purpose of this essay is to converge the theory of communicative action Into the new paradigm of 'public relations democracy.' The notions of communicative action rationality, the public sphere, and deliberative democracy led new public relations paradigm approaches including meaning sharing, media access enlargement, and theoretical ramifications for the powerless. As Habermas prospected the power of comprehensive rationality to solve post-capitalist problems, the paradigm of public relations democracy visions the new era of public relations equipped with rhetorical and critical approaches. The new paradigm tries to overcome functional fallacy and embraces the concept of public interest. The paradigm of public relations democracy aims at integrating all three levels of public relations activities such as individual, organizational, and social levels, and pursues to enlarge the public sphere through increasing communicative actions and resolving social conflicts. Habermas's critical theory exhibits an opportunity for public relations theory building.

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A Study on Communication Competency Analysis and Development Plan of Educational Content for Engineering Undergraduates (이공계 대학생의 커뮤니케이션 역량 분석 및 교육콘텐츠 개발 방안 연구)

  • Kim, Kyung-Hwa
    • The Journal of the Korea Contents Association
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    • v.17 no.5
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    • pp.529-539
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    • 2017
  • The purpose of this study is to categorize and analyze the communication competency of engineering undergraduates and to develop educational content in order to improve that. In this study, communication competency of engineering undergraduates was categorized into three areas: critical thinking, scientific communication, and media literacy. As a means to improve communication competency, the experience with and perception of writing were investigated. The communication competency of undergraduates needs to be improved overall. There is a high need for writing programs that enhance critical thinking oriented around practice. It suggests flipped learning based on smart education, E-community, problem-solving programs based on action learning, cooperative learning programs, reflection journals & portfolio, and collaborative writing programs as educational content. The results of this study can be used as basic data to design competency-based communication curriculum and practical applications for engineering undergraduates.

오피니언-디지털 시대 인쇄문화 비판에 대한 반론

  • Kim, Won-Je
    • 프린팅코리아
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    • s.12
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    • pp.94-97
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    • 2003
  • 미디어 학자 맥루한(M. McLuhan)은 미디어 테크놀로지의 커뮤니케이션적 의미를 통찰하고 그 미래를 전망한 사상가로 유명하다. <구텐베르크 갤럭시 (Gutenberg Galaxy)>에서 그는 인쇄술에 의해 인간적인 커뮤니케이션을 박탈당하게 되었다고 진단하면서 종이 책의 종언을 예언했다. 인간 커뮤니케이션을 왜곡시킨 미디어가 바로 인쇄기라고 주장하고, 그 인쇄기로부터 인간커뮤니케이션을 해방시킨 미디어로서 텔레비전을 칭송하고 있다. 이로써 그는 미디어가 추동하는 패러다임의 변동을 주장하는데, 전자미디어의 등장이 선형적이며 분리적 형태의 인간커뮤니케이션을 재원형화 함으로써 감성적 커뮤니케이션 패러다임으로의 전환을 야기하고 있다고 설명한다.

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Confirmation Bias on Public Advertising & Public Relations Performance: Comparing simultaneous vs. sequential information (공공 광고/PR 성과에 대한 확증편향: 동시적 vs. 순차적 정보 제공 비교를 통하여)

  • Woo, Chong-Moo;Choi, June-Hyock;Choi, Hong-Lim
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.89-95
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    • 2020
  • In the digital media environment, the communication of government agencies has changed in various forms and the expertise has been strengthened. However, there are still negative views on the performance of public communication by government agencies. Criticism by prejudice, rather than rational evaluation, can hinder the development of public communication. Therefore, this study intends to identify whether there is a confirmatory bias in evaluating the performance of public communication by government and to suggest alternatives. To this end, this study confirmed that there is a possibility of confirmatory bias in evaluating the performance of public advertising/PR by comparing the simultaneous and sequential environments. The results of this study are expected to contribute to sharing and expanding public values by presenting rational criticism and evaluation methods for public communication.

Reflexion for Communication: A System Theory Perspective (소통을 위한 성찰: 체계이론의 관점으로 살펴본 성찰적 커뮤니케이션 이론 연구)

  • Kim, Moo-Kyu
    • Korean journal of communication and information
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    • v.58
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    • pp.178-200
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    • 2012
  • This paper seeks to deal with the point that in order to perform meaningful communication, a conscious act of reflexion must be involved. In other words, performance of communication inevitably requires self-reflexion. It is known that rationality and dialogism function as necessary preconditions and as goals of communication. But these concepts are very ambiguous because the communicational paradox is not considered. The interaction model could be thought to solve the paradox problems, but such solution can ultimately be seen as a result of ignoring the point that personal reflexion is necessary or covering up the logical problem by depending on concepts such as 'legitimation' or 'ideal discourse situation.' Therefore this paper views that the theory of communication based on Luhmann's system theory and constructivism has a more meticulous logics, and considers that the concept of reflexion specifically supplements the interaction model also by examining Schmidt's concept of fiction and Grant's concept of porous communication.

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The intersection of online/offline spaces and the remediation of the city : a case study of a workshop on locality education (온라인/오프라인 공간의 교차와 도시의 재매개 - 지역 교육 연수를 사례로 -)

  • Lee, Heesang
    • Journal of the Korean association of regional geographers
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    • v.19 no.2
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    • pp.362-374
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    • 2013
  • ICTs(Information and Communication Technologies) have changed the ways of social activities and communications, and in the process, online and offline spaces have been thought of as binary spaces in which online spaces substitute and erode offline spaces. The aim of this study is to explore how urban space where local social activities and communications are performed is constructed in terms of timespace through the intersection of online and offline communications and how the urban space is 'remediated' through online spaces. For this, the study looks at the case of a workshop on 'locality education' held at the Yeungnam University Museum in January 2013. Criticizing the dichotomist viewpoint that increasing in communications through online spaces results in the expansion of 'absent presence' or 'placelessness' in offline spaces, the study argues that online spaces remediating offline spaces are spaces not transcending the timespace constraints of the offline spaces but rather reflecting the spatial, temporal, material, social, cultural environments of urban space and place.

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The study of method of communication in blog - Focused on instance of Cyworld and Myspace (한국과 서구의 블로그에 나타난 커뮤니케이션 방법에 관한 연구 - 싸이월드와 마이스페이스 사례를 중심으로)

  • Kim, Jeong-Eun;Moon, Ji-Yeon;Kim, Jong-Deok
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.36-40
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    • 2008
  • In 1999, the origin concept of blog was introduced in America for sharing information, from the end of 2002. It appealed to people in Korea and also has been developed from the original blog style to the advanced style combining social network service, the reason of unique evolution in Korean blog style is on what the cultural communication method has influenced. Nowadays world is smaller and distance between countries is more and more close than before, by that reason designer peruses global design, but we realize that the globalization should consider local society through blog, therefore this study presents the method of communication and cultural attribute and human relationship that made by old tradition by the means of criticism focused on local culture.

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