• Information Systems Review
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• v.22 no.2
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• pp.1-24
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• 2020

Cloud computing technology is expanding its services to individual consumers through storage and applications. This study aims to compare the predisposing factors that affect the perceived value and the intention to use between users who have used or experienced services and those who have never experienced services from the perspective of benefit and sacrifice based on the value-based acceptance model. The results showed that the sacrifice factor (perceived cost) had a significant effect on perceived value and perceived value had a significant effect on intention to use, but showed a difference in perceived benefit. Perceived usefulness, ubiquity, and network effects had significant impact for experienced users' perceived value, but for inexperienced users, ubiquity did not have significant impact. In addition, usefulness was the most significant factor for experienced users while network effect was the same for inexperienced users. The results of this study suggest that consumers' intention to use personal cloud service is evaluated as a benefit and sacrifice point and a new attempt to re-examine the role of previous experience.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.141-150
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• 2015

This study examined the negative influence of ambiguity on the attitude toward ads by using mediating variable, perceived interpretation difficulty. It also tested the moderating effect of thinking style between ambiguity and perceived interpretation difficulty. In results, we found as follows. 1) Perceived interpretation difficulty is higher in case of higher ambiguity than lower one. 2) The influence of ambiguity on perceived interpretation difficulty is moderated by thinking style. 3) Attitude toward ads is more unfavorable in higher perceived interpretation difficulty than lower one. The results of this study may provide the implications that ambiguity ads using digital convergence media has to be connected to positive attitude for being successful and marketing staffs must consider thinking style as a key success factor to establish global advertising strategy.

• Proceedings of the Korea Multimedia Society Conference
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• 2002.11b
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• pp.287-290
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• 2002

본 논문에서는 디지털 컨텐츠 저작권 보호를 위해 강인성과 비가시성의 유지를 위한 보다 효과적인 방법으로 웨이브릿 변환에서 적응적 워터마크 삽입강도를 갖는 지각적 데이터 은닉 모델을 제안한다. 먼저 영상을 9/7 쌍직교 웨이브릿 필터를 사용해 4레벨로 다해상도 분해한다. 다음으로 연속부대역 양자화(successive subband quantization)를 통한 시각적 중요계수(perceptually significant coefficient: PSC)들을 선정하여 선택된 계수들에 대해서만 워터마크 정보를 삽입한다. 지각 모델은 정상상태의 일반화 가우시안 모델(generalized gaussian model)로 추정된 NVF(noise visibility function)로 에지와 텍스쳐영역 그리고 평탄영역에 따라 각각 적응적으로 삽입되게 한다. 이는 각 서브밴드 내의 분산과 형상계수(shape parameter)에 의해 결정된다. 적응적 워터마크의 삽입강도를 갖기 위해 에지와 텍스쳐영역의 삽입강도는 각 서브밴드의 주파수 감도(frequency sensitivity)로 결정되고, 평탄영역의 삽입강도는 영상의 국부적 특성에 근거한 통계적 가중치를 사용한다. 삽입되는 워터마크는 랜덤시퀀스로 N(0,1)이다. 여러 가지 공격에 대한 실험으로 제안한 방법의 비가시성과 강인성을 확인한다.

• Korean Journal of Cognitive Science
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• v.33 no.3
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• pp.135-154
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• 2022

The purpose of this study was to confirm that the property generalization to social categories with low coherence is stronger when stress due to COVID-19 is perceived as high, compared to when stress is perceived as low. To this end, this study selected categories with high coherence(nun, soldier, flight attendant) and categories with low coherence(wedding planner, interpreter, florist), and recruited 336 participants to perform a category-based inductive generalization task(inferring how many properties repeatedly observed by some category members would appear across all category members), and measured their perceived COVID-19 stress. As a result, this study showed that when the cohesion of social categories is high, the effect of property generalization is stronger than when it is low, and the effect of property generalization is stronger in those who perceive stress due to Corona 19 higher than those who perceive it as low. In addition, this study confirmed that people who perceive COVID-19 stress strongly tend to generalize strongly to properties that are repeatedly observed in the low coherence category. This study is important in that it shows that there is a cognitive mechanism that is at the root of the phenomenon that stereotypes and prejudices deepen and discriminatory behaviors increase after the outbreak of COVID-19, such as COVID-19 stress and the resulting increase in attribute generalization tendency.

• The Journal of the Acoustical Society of Korea
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• v.20 no.2
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• pp.66-76
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• 2001

Conventional echo watermarking techniques often exhibit inherent trade-offs between imperceptibility and robustness. In this paper, a new echo embedding technique is proposed. The proposed method enables one to embed high energy echoes while the host audio quality is not deteriorated, so that it is robust to common signal processing modifications and resistant to tampering. It is possible due to echo kernels that are designed based on psychoacoustic analyses. In addition, we propose some novel techniques to improve robustness against signal processing attacks. Subjective and objective evaluations confirmed that the proposed method could improve the robustness without perceptible distortion.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.385-396
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• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.183-191
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• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• Korean Journal of School Psychology
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• v.8 no.2
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• pp.153-173
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• 2011

In a group of 353 elementary students, the present study examined the moderation effects of prosocial behaviors and social competence in the relations between overt/relational aggression and peer status (social preference and perceived popularity). The results indicate that both overt aggression and relational aggression lowered social preference regardless of gender. Prosocial behaviors and social competence did not buffer the negative influence of aggression on social preference. Among boys, overt aggression was a significant predictor of increased perceived popularity. Although inconsistent, relational aggression also predicted boys' perceived popularity. However, among girls, relational aggression, not overt aggression, was associated with perceived popularity. The moderation effects of prosocial behaviors and social competence were significant only among boys. In other words, boys' aggression, although it lowers social preference, contributes to their social influence and dominance when it is effectively combined with positive characteristics. It is necessary to develop new intervention strategies which reflect the adaptive function of aggression within peer groups.

• Science of Emotion and Sensibility
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• v.25 no.1
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• pp.79-90
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• 2022

IThe perception of sub-second duration through the visual sensory system is affected by non-temporal characteristics (factors other than the duration of the stimulus). However, studies have shown that if distance information is abundant and size constancy maintained, the duration of the target is constantly perceived. The current study examined the relationship between size and time perception constancy in a three-dimensional environment with limited distance information. A device was constructed to limit the participants' bilateral and monocular cues. This prevented participants from maintaining size constancy, resulting in size illusions that could not accurately perceive physical size. In Experiment 1, the size of the physical stimulus of reference and test stimuli were the same at all viewing distances. The results suggest that, despite the same physical size, stimuli with close observations were perceived to be greater and lasted longer. In Experiment 2, the retinal size of the reference stimuli and test stimuli was controlled equally at all viewing distances. As a result, although the physical size of the stimuli increased as the observation increased, the perceived size of all the stimuli was the same. Therefore, the duration of the target was constantly perceived at all viewing distances. The results of this study demonstrate that even when distance information is limited, time perception is affected by the perceived size of the object. It also suggests that when rich distance information exists, the duration of the object can be constantly perceived even if the observation distance varies.

• The Journal of the Acoustical Society of Korea
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• v.29 no.5
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• pp.325-331
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• 2010

Categorical perception has been noted as characteristic properties of linguistic stimuli. In this study, Korean monosyllabic minimal pairs (consonant-vowel-consonant, CVC) were analyzed to understand perception boundaries between clinically confusing words. An efficient scheme has been developed to systematically synthesize temporal transition waveforms (11 steps) from one word to the target word for the pairs of /gom/-/gong/, /non/-/noon/, and /don/-/non/. The corresponding slopes, widths, and non-dominant factors of perception boundaries were analyzed for the total of 40 young normal subjects (20 males and 20 females). Results showed that there were relative pattern differences among confusing monosyllabic minimal pairs under categorical perception. For instance, the vowel difference within CVC pairs led to the lowest boundary performance in this experiment set. Data also indicated the potential application of the overall procedure for evaluating auditory functions and assisting rehabilitation programs.