• Journal of Internet Computing and Services
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• v.9 no.2
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• pp.139-145
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• 2008

CRM(Customer Relationship Management) improves the competitiveness of small companies to large enterprises. E-mail, SMS (Short Message Service), telephony service, DM (Direct Mail) are used for customer response in many companies. In order to improve company's profit, business diversification is in progress with protecting the succession of existing customers, and the only of new customers. Futhermore, BPR (Business Process Re-engineering) and BPM (Business Process Management) of the CRM can be easily found in many companies, because it is the first contact point to the company at the customer's view. This paper discusses the development of CRM, and proposes a call object routing agent that is the main engine of the CRM. Result of performance evaluation of proposed method show that the system is effective and powerful enough to use at the multi-channel environment.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.215-224
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• 2021

Business stakeholders have shown huge interests on the way how to increase business value by integrating real world businesses with a rising metaverse concept. To understanding the utility of metaverse regarding digital transformation, this study conducted a qualitative study based on a metaverse framework from 2006 Metaverse Roadmap and reference theories on business models. Specifically, a multiple comparative case approach was adopted to investigate three metaverse application cases from 2000 to 2020. From findings, it was revealed that different metaverse features were tried to leverage traditional simulation games, social communities, and virtual communication activities to build business models. Secondly, the use of metaverse features were likely to be helpful in getting competitive advantages. However, we are also aware that stakeholder credibility should be carefully managed to sustain businesses.

• Convergence Security Journal
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• v.6 no.1
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• pp.65-74
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• 2006

In this paper, the definition of mobile virtual network operator (MVNO), business situations of operators, regulations, and main benefits are analyzed to discuss the introduction of MVNO system in Korea. In addition to, the analytical hierarchy process (AHP) is performed to study the efficient business model for MVNO under the government's regulation. The three alternatives such as self-regulation, partial-regulation and full refutation are considered for the main criteria of competitiveness activation, investment increment, and economics.

• Journal of Software Assessment and Valuation
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• v.8 no.2
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• pp.45-51
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• 2012

This paper is to identify and assess vulnerabilities of services considering the nature of service layers for analyzing vulnerability of SOA security. It is a model driven approach which provides the way to present security requirements of the business model and identify the vulnerabilities of the services to extract the secure service model. We validate the proposed method with the analytic evaluation because the predictive nature of our methodology poses some specific challenges for its validation.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.529-534
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• 2008

국제 전자거래 표준 언어인 ebXML은 비즈니스 프로세스의 모델링과 구현이 독립되어 있다. 특히 ebXML의 비즈니스 프로세스 구현 언어는 UML (Unified Modeling Language)기반의 BPSS (Business Process Specification Schema)에서 BPMN (Business Process Modeling Notation)기반의 ebBP (ebXML Business Process Specification Schema)로 변경되었다. ebXML은 단일화된 e-비즈니스 시장의 형성을 목표로 하고 있다. 따라서 ebBP가 비즈니스 프로세스 모델링으로 표현되는 다양한 업무 흐름을 지원 할 수 있는지 ebBP의 코레오그라피(Choreography) 표현 능력을 평가하는 것은 중요한 문제이다. 본 논문에서는 ebBP의 표현력을 워크플로우 패턴 입장에서 기존의 BPSS와 비교한다. 이 분석을 토대로 비즈니스 프로세스 모델에서 ebBP로 변환하는 방법을 제시한다.

• Journal of Fashion Business
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• v.18 no.1
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.12 no.12
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• pp.2131-2135
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• 2008

This paper is to estimate the market potentiality of ubiquitous health(u-health) from a viewpoint of communication companies. For this estimation, we used the CVM and adopted the ratio of ovum(2000) in overall market of u-health. That is, firstly, we assumed the u-business model was based on mobile business approach. Through this estimation, we conclude that communication companies at the initial stage of the u-health market can continuously promote the market share ratio via strategic alliance with the players participating.

• Journal of Intelligence and Information Systems
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• v.14 no.4
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• pp.47-68
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• 2008

The aim of this research is to develop a new business model using mobile RFID in exhibition spaces such as museums and art galleries. Using mobile RFID, the exhibition space is expected to be evolved from a simple media space only for the exhibition to an extended space integrating media, commerce and entertainment. This paper proposes a u-Exhibition business model and its scenario in the u-Exhibition space. We discuss the real-world issues for the implementation and show the ways of investigating working conditions for the business model through revenue simulation and analyzing the expected value of tag installed on the exhibition space by so-called 'tag evaluation model.'

• International Area Studies Review
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• v.21 no.1
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• pp.247-279
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• 2017

Korean firms are faced with the necessity of creating new markets in 21st century. Korean economy has witnessed the accelerated growth rate of trade volume during the period from the latter part of 20th century to the early part of 21st century. In recent times, Korean export volumes have been stagnated. For the second take off, Korea has to create a new ASEAN BOP market. In order to penetrate into the ASEAN BOP Market, it is necessary for exporting firms to have a partnership with ASEAN countries via ODA. In particular, Public-Private Partnership(PPP) might be seen as an effective tool to access the BOP market in ASEAN region. The international development cooperation based on PPP will establish the humanitarian values as well as economic values through the combined effort of government and business enterprises. This study suggests four kinds of business model to have a mutual cooperation between Korean firms and ASEAN markets.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.130-133
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• 2000

Traffic이 집중되어 광고시장의 대부분을 장악하고 있다는 포탈서비스의 매력 때문에 많은 기업이 포탈 서비스 시장에 뛰어들고 있으나 투자자나 기업의 가치 향상을 위한 포탈 서비스기업의 가치에 대한 평가는 전무한 실정이다. 따라서 본 연구에서는 포탈 서비스의 특징과 영역을 정의하고 주요 성공요인을 도출함으로서 포탈 서비스 기업의 가치를 평가하는 기준, 그리고 기존의 재무 지표, 산업/시장의 성장 등 기존의 기업 평가 지표를 도출된 가치 평가 기준을 통하여 미래의 기업 가치까지 평가함으로서 포탈 서비스 기업의 가치를 평가할 수 있는 모델을 제시하였다.