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http://dx.doi.org/10.14400/JDC.2021.19.11.215

Digital Transformation, Business Model and Metaverse  

Kim, Taekyung (Department of Business, Kwangwoon University)
Kim, Shinkon (Department of Business, Kwangwoon University)
Publication Information
Journal of Digital Convergence / v.19, no.11, 2021 , pp. 215-224 More about this Journal
Abstract
Business stakeholders have shown huge interests on the way how to increase business value by integrating real world businesses with a rising metaverse concept. To understanding the utility of metaverse regarding digital transformation, this study conducted a qualitative study based on a metaverse framework from 2006 Metaverse Roadmap and reference theories on business models. Specifically, a multiple comparative case approach was adopted to investigate three metaverse application cases from 2000 to 2020. From findings, it was revealed that different metaverse features were tried to leverage traditional simulation games, social communities, and virtual communication activities to build business models. Secondly, the use of metaverse features were likely to be helpful in getting competitive advantages. However, we are also aware that stakeholder credibility should be carefully managed to sustain businesses.
Keywords
Metaverse; digital transformation; business model; qualitative research; multiple comparative case;
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