• Title/Summary/Keyword: 비즈니스가치사슬

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The Research on the Development of the Corporate Social Responsibility (기업의 사회적 책임 발전방향에 관한 연구)

  • Song, Kwan-Cheol;Li, Yi-Ran
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.287-299
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    • 2018
  • This study is primarily aimed at conducting conceptual research that reinforces corporate social responsibility and gives direction to how local firms' CSRs should evolve in line with global CSR core values. To this end, a comprehensive approach was made to the Korean CSR system or standards in terms of research methods, and the direction of development was derived by comparing them with global standards. While the social responsibility activities of Korean companies are still focused on social contribution, CSR activities of global companies take social responsibility not only in various business areas but also in the circumstance surrounding companies, labor, environment and others. In particular, they are conducting stable CSR activities within the value chain of companies. Moreover, the CSR function is required in both the original and the primary sub-contractors and the secondary sub-contractors. This can confirm that the CSR activities of companies contribute to the development of society as they attract better working conditions and a better living environment based on the CSR. Therefore, the CSR direction presented by the study is meaningful and worthwhile in that it can contribute not only to Korean companies' global advancement but also to transform our society into a better society.

Transition from Linear Economy to Circular Economy (선형경제에서 순환경제로의 전환)

  • Kim, Joon Soo;Jun, Yun-Su;Jun, Jung Hyuk;Cho, Jai Young
    • Resources Recycling
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    • v.30 no.3
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    • pp.3-17
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    • 2021
  • Currently, there is a drain of natural resources, environmental contamination, generation of waste, and problems of the earth's climate by CO2 emissions according to mass production and overconsumption of mankind. It is effectuated by a linear economy that involves manufacturing products, use, and waste repeatedly; there is no guarantee in the lives of humans and the future of the globe if we do not find alternative proposals. For a sustainable developing society and to overcome the present global problems, we must successively change to a circular economy from a linear economy. The circular economy has the concept of an extended value chain in recovery, reuse, remanufacturing, and recycling, instead of discarding after the use of manufactured goods. New business models of circular economy have been realized to save the earth ecology and sustainable developing society in serious recognition of the linear economy system. New business models are established by creating a vision and developing a program, and by renovating technology, law, and financial support through a worldwide government policy.

A Study on the Lifecycle of the Offshore Plant and the Simulation with DMU and Ergonomics (해양플랜트 수명주기 고찰과 조립 및 인간공학 시뮬레이션 적용에 관한 연구)

  • Lee, Yong-Gil;Woo, Jong-Hun
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.21 no.4
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    • pp.457-466
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    • 2015
  • In this paper, the academic research on the value chain and the supply chain of offshore business are conducted for the investigation of the offshore business comprehensive configuration. Then, the assembly and ergonomic simulation was conducted for the purpose of advanced validation of offshore project.. With respect to the simulation analysis, the assembly simulation model(w.r.t. drill ship) and the ergonomic simulation model(w.r.t. FPSO) are constructed. Through the assembly simulation of drillship, the production processes could be validated in terms of availability. Also, the problem of topside design of FPSO was found by ergonomic simulation.

A Conceptual Framework and Case Study on the Servitization (서비스화(servitization) 개념적 모형(conceptual framework)과 서비스화 사례연구)

  • Yoo, Yeon-Sung;Rhim, Ho-Sun
    • Journal of Service Research and Studies
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    • v.1 no.1
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    • pp.1-27
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    • 2011
  • In this research, we study on the servitization of manufacturing firms. We review literature on the servitization based on business ecosystem and internalization with extended servitization framework. We develop and suggest a conceptual framework to understand the servitization. This conceptual framework includes four parts: service competitive strategy(Porter Michael, 1980), product-service-knowledge system(PSKS), value chain, and servitization configuration. To confirm the applicability of this model, six cases are employed.

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A Study on Digital Marketing Model for Improving Campaign Performance (캠페인 실행에 영향을 미치는 디지털 마케팅 성과모형 연구)

  • Lee, Sang-Ho;Kim, Jong-Bae
    • Journal of Digital Contents Society
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    • v.13 no.2
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    • pp.205-211
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    • 2012
  • This paper presents research result of digital marketing model for improving enterprise marketing campaign performance. Recently, the enterprises which had completed projects such as ERP, CRM, and SCM for business value chain process transformation are working to improve enterprise marketing process. It is the trend for enterprises to use digital marketing tactics to overcome the limit of existing traditional marketing tactics. Especially, enterprises try to adopt digital marketing for marketing campaign performance. In this paper, digital marketing research model and hypothesis were established and statistically analyzed by marketing expert survey research. The research finding is that Web Analytics, Social Analytics, Personalized CRM, Campaign execution automation, Real-Time campaign management can be core influencers for marketing campaign performance improvement.

Business Model of Renewable Energy Resource Map (신재생에너지 자원지도의 비즈니스 모델 개발)

  • Park, Nyun-Bae;Park, Sang Yong;Choi, Dong Gu;Kim, Hyun-Goo;Kang, Yong-Heack
    • Journal of the Korean Solar Energy Society
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    • v.36 no.1
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    • pp.39-47
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    • 2016
  • Geographic information system (GIS) based renewable energy resource map including potential analysis can play a crucial role not only to develop the national plan for renewable energy deployment but also to make strategic investment decision in the private sector. Korea Institute of Energy Research (KIER) has been developing domestic maps about several resources such as solar, wind, hydro, biomass, and geothermal, as well as conducting research on methodologies for potential analysis. Furthermore, the institute is trying to transfer related technologies and know-how to foreign countries, recently. In this context, the main purpose of this study is to introduce the business model of renewable energy resource map. From the value chain analysis, we focus on the government-side market in foreign countries, such as the development of the national level renewable energy resource map and the support of the national renewable energy plan. For about 180 countries, we segment the customers according to the consideration of economic capacity, renewable energy resource capacity, existence of renewable resource map, current portion of renewable energy facility capacity, and renewable energy policies, and we conclude that the target customers are non-Organization for Economic Co-operation and Development (non-OECD) countries or some OECD countries, their per capita GDP are under the average among OECD countries, that do not have renewable resource map yet. We segment the target customers into four groups, and suggest different strategies for market positioning and financing strategy based on Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This study can help to develop the business strategy about the development of renewable energy resource map in foreign countries.

Process Management Environment for Process Improvement (프로세스 개선을 위한 프로세스 관리 환경)

  • Kim, Jeong-Ah;Choi, Seung-Yong
    • The KIPS Transactions:PartD
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    • v.14D no.1 s.111
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    • pp.45-56
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    • 2007
  • As the knowledge-based society has been constructed, the size of work process that has to be done grows bigger and the amount of the information that has to be analyzed increases. So each company is trying to construct more conformable process models in business model. This study helps to understand the interaction between Process data and structure which are collected on the profess by appling six Sigma as a process improving methodology. On Six Sigma, businesses tn practice Best Practice Process with the view of Value Chain To measure data for the process performing action, introducing Schedule management method makes it possible to collect and reflect accurate data of workers' ability. By this method, efficiency in production will be improved because workers we able to perform the process correctly and preliminary management for defects.

A study on the competitiveness and analysis of research and development cluster in Seoul Seocho region - competitiveness and potential infra of Yangjae R&D cluster (서울시 서초구의 클러스터경쟁력 분석에 관한 연구: 양재 R&D 클러스터 조성을 중심으로)

  • Kim, Yong-Hwan;Lim, Hee-Jung;Choi, Young-Suk;Kim, In-Jung
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.4 no.1
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    • pp.14-50
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    • 2010
  • This study focused on the competitiveness analysis of industrial cluster using econometric method and competency analysis method to measure the situation of Seocho-gu industrial cluster and Yangjae R&D cluster at Seoul. The econometric method used the data such as the number of firms, the number of employee, GRDP. The competency analysis method measured the level of agglomeration of cluster for years through LQ(Location quotient) index. In addition, the characteristics and structure of each industry in Secho-gu and Yangjae-dong R&D cluster. The circumstance of location and business, the competency of potential ability of industries were analysed by SWOT. In sum, this study has the following conclusion. First, Seocho-gu and Yangjae-dong region has an advantage in the circumstance for R&D related industry and man power. Second, Seocho-gu and Yangjae-dong region has a good potential for development in R&D related industries. These region has a good relationship the four major R&D related industry of Seoul. Third, these region also has a advantage in the potential development of R&D related researchers in the corresponding industries.

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A Study on the Relationships among ICT Capability, Global Orientation and Export Marketing in Korean SMEs (중소기업의 ICT 역량, 글로벌지향성 및 수출마케팅의 관계에 대한 연구)

  • Rhee, Yang-Pok
    • Korea Trade Review
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    • v.42 no.2
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    • pp.251-276
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    • 2017
  • The utilization of Digital and Social Network has become be a key success factor in business operations as information technologies evolve rapidly. This study is to identity the relationship between ICT & digital utilization, global orientation and export marketing capability in Korean SMEs. Survey data of Korean SMEs in south regional areas was collected and analyzed for empirical hypothesis test by PLS structural equation method. The key findings are as follows. First, ICT utilization such as SNS, homepage and online portal does not impact directly on export marketing capability. It means that SMEs would not still take advantage of utilization of social network availability. Second, ICT utilization has positive influences on global market orientation and global network orientation. Finally, both global market orientation and network have significant impacts on export marketing capability. In conclusion, global orientation has full-mediation effects on relationship between ICT capability and global marketing. This study provides evidences and some practical insights that digital utilization have indirect influences on global marketing through global markets and network orientation in Korean SMEs. In information technology era, ICT utilization will play an important role in the process of SMEs' internationalization. Therefore, for sustainable growth and survival SMEs should manage and intensify ICT capability more strategically as one of core competence. The value of ICT capability in SMEs would be depended on their strategic perspectives toward digitalization. Additional empirical research about digital capability based on larger sample will be needed.

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A Study on Intelligent Value Chain Network System based on Firms' Information (기업정보 기반 지능형 밸류체인 네트워크 시스템에 관한 연구)

  • Sung, Tae-Eung;Kim, Kang-Hoe;Moon, Young-Su;Lee, Ho-Shin
    • Journal of Intelligence and Information Systems
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    • v.24 no.3
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    • pp.67-88
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    • 2018
  • Until recently, as we recognize the significance of sustainable growth and competitiveness of small-and-medium sized enterprises (SMEs), governmental support for tangible resources such as R&D, manpower, funds, etc. has been mainly provided. However, it is also true that the inefficiency of support systems such as underestimated or redundant support has been raised because there exist conflicting policies in terms of appropriateness, effectiveness and efficiency of business support. From the perspective of the government or a company, we believe that due to limited resources of SMEs technology development and capacity enhancement through collaboration with external sources is the basis for creating competitive advantage for companies, and also emphasize value creation activities for it. This is why value chain network analysis is necessary in order to analyze inter-company deal relationships from a series of value chains and visualize results through establishing knowledge ecosystems at the corporate level. There exist Technology Opportunity Discovery (TOD) system that provides information on relevant products or technology status of companies with patents through retrievals over patent, product, or company name, CRETOP and KISLINE which both allow to view company (financial) information and credit information, but there exists no online system that provides a list of similar (competitive) companies based on the analysis of value chain network or information on potential clients or demanders that can have business deals in future. Therefore, we focus on the "Value Chain Network System (VCNS)", a support partner for planning the corporate business strategy developed and managed by KISTI, and investigate the types of embedded network-based analysis modules, databases (D/Bs) to support them, and how to utilize the system efficiently. Further we explore the function of network visualization in intelligent value chain analysis system which becomes the core information to understand industrial structure ystem and to develop a company's new product development. In order for a company to have the competitive superiority over other companies, it is necessary to identify who are the competitors with patents or products currently being produced, and searching for similar companies or competitors by each type of industry is the key to securing competitiveness in the commercialization of the target company. In addition, transaction information, which becomes business activity between companies, plays an important role in providing information regarding potential customers when both parties enter similar fields together. Identifying a competitor at the enterprise or industry level by using a network map based on such inter-company sales information can be implemented as a core module of value chain analysis. The Value Chain Network System (VCNS) combines the concepts of value chain and industrial structure analysis with corporate information simply collected to date, so that it can grasp not only the market competition situation of individual companies but also the value chain relationship of a specific industry. Especially, it can be useful as an information analysis tool at the corporate level such as identification of industry structure, identification of competitor trends, analysis of competitors, locating suppliers (sellers) and demanders (buyers), industry trends by item, finding promising items, finding new entrants, finding core companies and items by value chain, and recognizing the patents with corresponding companies, etc. In addition, based on the objectivity and reliability of the analysis results from transaction deals information and financial data, it is expected that value chain network system will be utilized for various purposes such as information support for business evaluation, R&D decision support and mid-term or short-term demand forecasting, in particular to more than 15,000 member companies in Korea, employees in R&D service sectors government-funded research institutes and public organizations. In order to strengthen business competitiveness of companies, technology, patent and market information have been provided so far mainly by government agencies and private research-and-development service companies. This service has been presented in frames of patent analysis (mainly for rating, quantitative analysis) or market analysis (for market prediction and demand forecasting based on market reports). However, there was a limitation to solving the lack of information, which is one of the difficulties that firms in Korea often face in the stage of commercialization. In particular, it is much more difficult to obtain information about competitors and potential candidates. In this study, the real-time value chain analysis and visualization service module based on the proposed network map and the data in hands is compared with the expected market share, estimated sales volume, contact information (which implies potential suppliers for raw material / parts, and potential demanders for complete products / modules). In future research, we intend to carry out the in-depth research for further investigating the indices of competitive factors through participation of research subjects and newly developing competitive indices for competitors or substitute items, and to additively promoting with data mining techniques and algorithms for improving the performance of VCNS.