• Cartoon and Animation Studies
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• s.45
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• pp.283-298
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• 2016

Design is a fatal factor to differentiate and survive one product from the other in fierce competition of the market, when other conditions such as price or quality makes no much difference. Among many marketing tools, package design is known as a direct communication that visualizes and forms the very initial brand image of a product. Package design is not only for packing, transporting, storing and loading but for engraving the brand image in a consumers' mind and lead them to purchasing. One of recent package design trands is various ways of using character, not just as a printed image on the surface but as a part of three dimensional structure of package. If it succeed, the package design could give out the secondary fun and impact to the consumers. The package design with an effective character is itself a great marketing tool and valuable design asset, which can bring a further profit to the company. Especially, character-package can be a powerful and effective marketing method for various local products, in needs of further publication and sales with limited cost. It should motivate the sales of the products by grabbing their attention and taken as a souvenir. This research takes a character package as a useful marketing method for a local brand in Jeonju, South Korea, and tries to design a three dimensional package using its own character. Through the process, the research aims to propose an important design strategy for repositioning or enhancing an existing brand.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.379-392
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• 2019

Public service advertising is a form of communication activity performed to increase public interest. In order to improve the effectiveness of public service advertising, it is necessary to formulate advertising strategies that can actually induce positive action changes. China has various social problems because of dramatic social changes, which call for implementing public service advertising. This study aims to improve the persuasive effects of Chinese public service advertising by addressing effective communication strategies. In particular, we selected 33 works that use fear appeals from 2016 HuangHe Award-winning posters and analyzed their visual representation of fear appeals. The results suggest that fear appeals are frequently used in safe driving and anti-smoking campaigns. In addition, main colors of these posters were black and white. The main fearful images were often represented in a form of 'fact' and 'factual conception' and in the type of 'picture.' They also have features of implicit association' and 'exaggeration'. This study has a significance in terms of providing theoretical and empirical information to future research on improvement of public service advertising in China.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.57-57
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• 2017

최근 들어 대학 내 창업교육은 정부 및 공공, 지방자치단체 등의 관심과 지원으로 급격히 확산되고 있다. 교양 및 전공분야의 다양한 창업교육 강좌 및 창업 친화적 학사제도 등 인프라 및 환경적 요인도 충분해졌다고 할 수 있다. 하지만, 그럼에도 불구하고 아직까지 양질의 창업교육 콘텐츠 및 교수법, 교수 역량 활성화, 지역 및 대학 간 편차 해소 등 질적인 부분에 있어서는 새로운 변화와 보완이 필요하다고 할 수 있겠다. 이에 본 연구는 대학 내 교수자, 교직원, 학생들이 손쉽게 접근하고 활용할 수 있는 온라인 창업교육 플랫폼 구축을 통해 대학 창업교육의 질적 고도화 방안을 제시하고자 한다. 아울러 본 연구를 통해 수도권과 지역 대학 간 발생하고 있는 창업교육의 편차를 해소하고 질 좋은 창업교육 운영 및 콘텐츠 지원을 위한 체계적인 온라인 창업교육 시스템 구성 체계 및 기능, 활용방안, 기대효과 등을 제언하고자 한다. 본 연구는 대학에서 운영하고 있는 창업 교육 관리시스템을 개발하기 위해서 시스템 개발의 기본 방향을 설정하고, 그에 따른 정보화교육 관리시스템에 대한 준수하여야 할 기본 설계 방향을 설정할 것이다. 구조적 개발 방법론을 적용하여 시스템의 기능적 요구사항을 도출하고, 시스템 요구를 만족시킬 수 있도록 설정한 시스템의 주요 기능에 대하여 기술할 것이며, 개발해야 할 된 시스템의 구성도 및 시스템 운영 시 필요한 하드웨어 소프트웨어 제반 운영환경에 대하여 논의하고자 한다. 온라인 창업교육플랫폼을 개발함에 있어 가장 우선 검토해야 할 요건은 창업교육과정을 원하는 학생들과 교강사가 플랫폼에 간단하게 접근할 수 있도록 하는 것이다. 또한 교 강사들이 언제든 플랫폼을 통하여 시스템에 접근하여 학생의 교육과정 내용과 진도사항, 창업 관련 자료에 대하여 제공 받을 수 있도록 하며, 학생들이 교강사에게 멘토링 받고 싶은 내용이 있다면 플랫폼을 통해 멘토링이 가능하여야 할 것이다. 본 연구를 통하여 개발하는 온라인 창업 교육 플랫폼은 관리자, 학생, 교강사 등 구성원들의 요구사항을 청취하고, 이들의 요구를 정확히 분석하여 구성원들의 불편함을 해소할 수 있도록 개발하고자 한다. 플랫폼의 구성요소는 첫째, 온라인 창업 교육 플랫폼은 온라인 기반으로 구성하여 교강사와 학생들이 교육의 효율성을 위하여 공동으로 사용할 수 있는 사이트 공간을 제공할 필요가 있다. 둘째, 온라인 창업 교육 플랫폼의 주된 이용자는 창업 교육을 받는 학생과 창업교육을 하는 교 강사도 이를 관리하기 위한 전체 및 지역별 운영관리자도 존재해야 할 것이다. 셋째, 창업교육에 참여하 학생 및 교강사들의 컴퓨터 활용도의 차이가 있을 수 있을 것이다. 플랫폼은 비주얼하게 개발하여 학생 및 교강사가 쉽고, 부담 없이 접근할 수 있는 이용자 인터페이스를 채택해야 하며, 아울러 이해하기 쉬운 메뉴와 간결하게 구현해서 제공할 필요가 있으며, 이것은 온라인 창업교육 플랫폼 사용의 효율성을 제공하는 것이다. 학생들에게는 플랫폼 통하여 자신들의 창업 능력을 배양하여 학습에 도움이 되어야 하며, 교강사에게는 언제든 실시간으로 최신의 정보를 제공함으로써 플랫폼에 대한 신뢰성이 확보 될 수 있도록 설계 되어야만 창업교육의 효과를 극대화 할 수 있으며, 대학 등에서는 보다 안정적인 학생 관리에 최선을 다 할 수 있을 것이다.

• Cartoon and Animation Studies
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• s.51
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• pp.293-319
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• 2018

Thanks to the advancement of the related technologies and equipment, today's video contents like movies, animations and soap operas are rapidly expanding their expressible cinematic imagination area. In order to fulfill the elevated visual expectations of audiences and realize exciting storytelling and fantastic world, the fusion of different techniques is actively used, and the reality for visual effects and image synthesis is increasing more and more. Accordingly, recent VFX-oriented movies using CG have a much more complicated production process than before. Therefore, the importance of Pre-visualization, aka Pre-vis is becoming bigger in the planning process for sophisticated design. Pre-vis means that the advance visualization for stories or directing ideas in the planning process before starting production of movies or animations. 3D animated Pre-visualization realizing directors' abstract and ambiguous ideas in 3 dimensional environment in advance is, as a powerful means for visual storytelling, briskly used focusing on the VFX film industry on which the present CG is broadly used, and the role of Pre-vis throughout productions has increased compared to the past. The studies, however, on the role and utility of Pre-vis are not enough. Therefore, this study was conducted on the role of Pre-vis used for present VFX movie productions using the examples of 3D animated Pre-visualization production in which the researcher of this study participated. In this study, the role of the Pre-vis that is subdivided presently, is divided into and 3D animatics and their each role is analyzed with the example images. Through this, the characteristics that Pre-vis should have are clarified and the concept of the advantages and utility led by the use of Pre-vis in productions is strengthened. The goal of this study is to induce active uses of Pre-vis throughout productions after forming consensus about the various roles of Pre-vis and their utility.

• Archives of design research
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• v.19 no.1 s.63
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• pp.225-234
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• 2006

Product designers sketch various ideas of foreground figures(detail design) onto background figures(basic form) and evaluate numerous combinations of them in the late stages of design process. Designers have to test their ideas elaborately with a high-fidelity physical model that looks like a real product. However, due to the requirements of time and expense in making high-fidelity design models, it is impossible to evaluate such a number of combinatorial solutions of background and foreground figures. Contrary to digital models, physical design models are not easily modifiable and so designers cannot easily develope ideas through iterative design-evaluation process. To address these problems, we proposed a new concept 'Augmented Plasticity' that gives morphological editability to a rigid physical object using Augmented Reality technology and implemented the idea as Digital Skin system. Digital Skin system figures out the position and orientation of object surface with ARToolKit visual marker and superimposes a deformed surface image seamlessly using differential rendering method. We tried to apply Digital Skin system to detail design, redesign of product, and material exploration task. In consequence, it was found that Digital Skin system has potential to allow designers to implement and test their ideas very efficiently in the late stages of design process.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.95-103
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• 2010

Raw files record luminance values corresponds to each pixel of a digital camera sensor. In digital imaging, controlling exposure to capture the first highlight stop is important on linear-distribution of raw file characteristic. This study sought to verify the efficiency of ETTR method and found the optimum over-exposure amount to maintain the first highlight stop to be the largest number of levels. This was achieved by over-exposing a scene with a raw file and converting it to under-exposure in a raw file converting software. Our paper verified the efficiency of ETTR by controlling the exposure range and ISOs. Throughout the results, if exposure increases gradually 6 steps, dynamic range is also increased. And it shows that the optimized exposure value is around + $1\frac{2}{3}$ stop over compared to the normal exposure with the high ISOs simultaneously. We compared visual noise value at $1\frac{2}{3}$ stop to the normal exposure visual noise. Based on the normal exposure's visual noise, we can confirm that visual noise decrement is increased by increasing ISOs. In this experimental result, we confirm that overexposure about + $1\frac{2}{3}$ stop is the optimum value to make the widest dynamic range and lower visual noise in high ISOs. Based on the study results, we can provide the effective ETTR information to consumers and manufacturers. This method will contribute to the optimum image performance in maximizing dynamic range and minimizing noise in a digital imaging.

• Journal of KIISE:Computing Practices and Letters
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• v.7 no.5
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• pp.498-509
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• 2001

Collaborative systems allow users, who may be far removed from each other geographically, to do collaborative work such as 3D animation, computer game, and industrial design in a single virtual space. This paper describes our experience to develop a collaborative system framework that aims at expanding the some functions of a stand-alone visual modeling tool, called 3D Studio Max, into those of the distributed collaborative working environments. The paper mainly deals with design and implementation of a 3D shared-object Plug-In with respect to the 3D Studio Max Plug-In Software Development Kit in the distributed collaborative system developed by the authors. There are two major functions of the proposed scheme; one is to write 3D object-information to the shared memory after extracting it from the 3D Studio Max, the other is to create 3D objects after retrieving them from the shared memory. Also, the proposed scheme provides a simple way of storing 3D objects that have variable size, by means of shared memory which located in between the collaborative system clients and 3D studio Max. One of the remarkable virtures of the Plug-In is to reduce a considerable amount of shared object data which in consequence can mitigate the network overhead. This can be achieved by the fact that the system is able to extract a minimum amount of 3D objects that are required to transmit. Also, using the proposed scheme, user can facilitate 3D Studio Max into distributed collaborative working environments. This, in consequence give many benefits such as saving time as well as eliminating space constraints in the course of 3D modeling when we are under industrial design process.

• Korea Science and Art Forum
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• v.29
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• pp.279-292
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• 2017

This study was started by recognizing that visual storytelling(VST) is an important factor that determines the success of the work. The goal of this study is to analyze the VST study approaching from the narrative and visual dimension by analyzing the conflict intensity and VST factor. Therefore, in this paper, we analyzed the conflicts of the theater animation(4) that succeeded in the worldwide success and attempted the VST interpretation by approaching it technically. The results and contents of the study are as follows. Firstly, based on the narrative theory of Sung bong-Sun and Robert McKee, we classified the conflict scenes and found the kinds of conflicts. In addition, based on the 5B model, a total of 108 conflict shots were extracted. Secondly, through expert experiment, we found the conflict intensity of conflict shots. Thirdly, the visual elements of fifteen significant conflicts were extracted from internal and super individual conflicts. Fourth, as a result of the experiment, it was confirmed that the reliability of the visual elements in the inner and super personal conflicts was in the range of 100-83.33%, and the frequency of usage was found to be widely distributed in 5.88-70.59% and 5-70%. This means that the VST expression, which relied on the sense of the artist, can be engineered. Finally, I expect that it will be the basis of the development of the VST Tool which can predict the conflict expression of the work in the animation pre - production stage successfully.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.103-118
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• 2018

This study would provide the basic data informative for establishing a VMD strategy, covering design and marketing for business owners and prospective entrepreneurs, including the persons concerned with the food and beverage industries by investigating the relationships of the impacts of several factors in the cognitive dimension factors of VMD in food and beverage stores on consumers' emotional response and behavior intention and the mediating effect of emotional responses, applying the concept of VMD to the food and beverage industries. To check this research purpose, data were collected through a survey, conducted with various consumers in their 20s through 60s who have experienced the use of food and beverage stores. The period of the survey was from September 20 through October 10, 2017, 202 copies of questionnaires were collected without missing values and used as data for the final analysis. As for the analysis of the data, using SPSS statistical software, frequency analysis and descriptive statistics, analysis of reliability and validity, correlation analysis, single and multiple regression analysis were conducted. According to the results of this study, first, the relationship of the impact between the VMD cognitive dimension of food and beverage stores and customers' emotional responses was statistically significant. In concrete, all factors of VMD cognitive dimension, including the factors of suitability and daily escape had positive (+) impacts on positive emotions. Second, as a result of an analysis of the impact of emotional responses felt in the process of visiting the food and beverage stores on customers' behavior intention, it turned out that positive emotions had a positive (+) impacts on visit intention and recommendation intention while negative emotions did not have any impacts on visit intention and recommendation intention. Third, as a result of an analysis of the impact of VMD cognitive dimension on behavior intention, the suitability and balance of the VMD cognitive dimension had positive (+) impacts on visit intention while daily escape and functionality had positive (+) impacts on recommendation intention. Fourth, as a result of checking if emotional responses had a mediating effect in the relationship between the VMD cognitive dimension and behavior intention, positive emotions had a full mediating effect while there was no mediating effect of negative emotions between the VMD cognitive dimension and behavior intention. In conclusion, this study found that the VMD cognitive dimension of food and beverage stores affected consumers' emotional responses and that emotional responses were a factor affecting behavior intention and proved that consumers' emotional responses differed depending on the factors in the cognitive dimension. Thus, in food and beverage stores, it would be necessary to make effective designs of the stores and differentiate the presentation of them through utilizing detailed factors of the cognitive dimension of VMD. Also, the results of this study could be utilized as the appropriate marketing tools for customers in food and beverage stores and as the basic data for establishing the strategy.

• Cartoon and Animation Studies
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• s.47
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• pp.1-29
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• 2017

360-degree virtual reality has been a technology that has been available for a long time and has been actively promoted worldwide in recent years due to development of devices such as HMD (Head Mounted Display) and development of hardware for controlling and executing images of virtual reality. The production of the 360 degree VR requires a different mode of production than the traditional video production, and the matters to be considered for the user have begun to appear. Since the virtual reality image is aimed at a platform that requires enthusiasm, presence and interaction, it is necessary to have a suitable cinematography. In VR, users can freely enjoy the world created by the director and have the advantage of being able to concentrate on his interests during playing the image. However, the director had to develope and install the device what the observer could concentrate on the narrative progression and images to be delivered. Among the various methods of transmitting images, the director can use the composition of the short. In this paper, we will study how to effectively apply the technique of directing through the composition of this shot to 360 degrees virtual reality. Currently, there are no killer contents that are still dominant in the world, including inside and outside the country. In this situation, the potential of virtual reality is recognized and various images are produced. So the way of production follows the traditional image production method, and the shot composition is the same. However, in the 360 degree virtual reality, the use of the long take or blocking technique of the conventional third person view point is used as the main production configuration, and the limit of the short configuration is felt. In addition, while the viewer can interactively view the 360-degree screen using the HMD tracking, the configuration of the shot and the connection of the shot are absolutely dependent on the director like the existing cinematography. In this study, I tried to study whether the viewer can freely change the cinematography such as the composition of the shot at a user's desired time using the feature of interaction of the VR image. To do this, 3D animation was created using a game tool called Unreal Engine to construct an interactive image. Using visual scripting of Unreal Engine called blueprint, we create a device that distinguishes the true and false condition of a condition with a trigger node, which makes a variety of shorts. Through this, various direction techniques are developed and related research is expected, and it is expected to help the development of 360 degree VR image.