• Journal of Global Scholars of Marketing Science
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• v.18 no.2
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• pp.189-222
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• 2008

This study developed a model to empirically investigate the effects of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. The data was collected from 200 animal clinics which belong to Korean Animal Hospital Association (KAHA)'s national conference in April, 2007. Descriptive statistic, factor analysis, reliability analysis, and regression analysis were conducted to analyze the data using SPSS/PC+ 12.0. The findings are as follows. First, the market orientation of animal clinics influences significantly both financial and non-financial performance. When the moderating effect of entrepreneur's working tenure is considered, market orientation has significant effect on animal clinic's financial and non-financial performance. However, when the moderating effect of animal clinic's location is considered, market orientation has not significant effect on animal clinic's financial and non-financial performance. Second, animal clinic's relationship orientation with suppliers mostly affects the financial and non-financial performance significantly. When entrepreneur's working tenure in the clinic is longer (above 4 years group), relationship orientation with suppliers significantly affects both financial and non-financial performance. Meanwhile, when the entrepreneur's working tenure in the clinic is shorter (less than 3 years group), relationship orientation with suppliers doesn't affect clinic's financial performance but affect non-financial performance partially. In other words, when entrepreneur's working tenure is shorter (less than 3 years group), market orientation more influences on clinic's financial and non-financial performance while relationship orientation with suppliers does less. It is thought that their relation with suppliers and relationship orientation activities with suppliers are less strongly established and maintained yet. So, they primarily focus on market orientation strategy when entrepreneur's working tenure is shorter. Third, when animal clinics are located in non-metropolitan area, relationship orientation with suppliers significantly affects financial and non-financial performance. However, when animal clinics are located in metropolitan area, it doesn't affect financial and non-financial performance either. It is thought that animal clinics which are located in non-metropolitan area need stronger relationship with suppliers and need support more from them as most of suppliers actively work in metropolitan area not in the non-metropolitan area and animal clinics in metropolitan area can easily get better market information than animal clinics in non-metropolitan area. Lastly, while the effect of the market orientation significantly influences animal clinic's business performance continuously, the effect of the relationship orientation differently influences business performance as it is moderated by entrepreneur's working tenure and animal clinic's location. So, relationship orientation with suppliers can be selectively applied to improve the clinic's financial and no-financial performance. In summary, both of animal clinic's marketing orientation and animal clinic's relationship orientation with suppliers positively influence their business performance. However, entrepreneur's working tenure and animal clinic location moderate the relationship between market orientation and relationship orientation and their business performance differently. This study is quite meaningful to empirically investigate the effects of both of market orientation and relationship orientation with suppliers on business performance and examine the moderating effects of entrepreneur's characteristics (working tenure) and clinic's location. And, as this kind of study has been very few in the context of animal clinic industry, it helps practically understand the effects of market orientation and relationship orientation with suppliers on the financial and non-financial performance in animal clinic industry. Furthermore, as the market conditions in animal clinic industry have been in difficulty for a few years, this study can help improve animal clinic's financial and non-financial business performance together with their suppliers as business partners. Lastly, this study can help find mid-term and long-term cooperation between animal clinics and their suppliers. This study has some limitations. So, care should be taken when generalizing the results of the study. First, our samples were collected from only the animal clinics industry. However, a comparison of the results presented here with those form other marketing contexts (e.g., general hospitals) would be worthwhile. Future comparative research will enhance the generality of our contingency theory cross industry context. Second, this study found that market orientation and relationship orientation affect business performance. However, there may be other antecedents, such as internal market orientation and relationship orientation with customers. Also, this research did not consider other moderators, such as overall market conditions, competitive situations, and power/conflict between suppliers and buyers in the relationship between market and relationship orientation and business performance.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.41-41
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• 2017

연구에서는 기존의 업종구분 없이 창업보육센터의 서비스와 입주기업의 성과와의 상관관계 분석과 관련된 연구들을 문화콘텐츠 분야의 기업 관점에서도 유의미한지 재 검증해보고, 또한 문화콘텐츠 기업의 특성상 아이템의 사업성이 입주기업의 성과에 유의미한 영향을 미치는지에 대해 검증하고자 한다. 그래서 문화콘텐츠 분야의 창업보육 시 필요한 서비스를 발굴하고 빠르게 변화하는 문화콘텐츠 시장의 성장에 따른 아이템의 사업성 평가에 따른 차별화된 창업보육 서비스를 통해 성과가 도출될 수 있도록 체계적이고 합리적인 문화콘텐츠 분야의 창업보육시스템 구축의 중요성에 대해서 논의하고자 한다. 실증분석을 위하여 설문조사는 경기도 문화콘텐츠분야 창업보육센터 입주기업을 대상으로 설문을 실시하였고, 설문 데이터의 실증분석 방법으로는 SmartPLS 2.0를 이용해 빈도분석(頻度分析), 신뢰도분석(信賴度分析), 그리고 구조모형을 통하여 가설검증을 실시하였다. 가설검증을 통해 분석한 결과를 다음과 같다. 첫째, 경기도 문화콘텐츠 분야 창업보육센터의 지원서비스 수준이 창업아이템의 사업타당성에 미치는 영향을 분석한 결과에서는, 공간 및 부대지원서비스, 경영지원서비스, 기술지원 서비스는 창업아이템의 사업타당성에는 유의한 영향을 미치지 않는 것으로 나타났으며, 인적지원 서비스 및 마케팅 지원 서비스는 유의미한 정(+)의 영향을 미치는 것을 확인 할 수 있었다. 둘째, 경기도 문화콘텐츠 분야 창업보육센터의 지원서비스 수준이 입주기업의 성과에 미치는 영향을 분석한 결과에서는, 공간 및 부대지원 서비스, 인적지원 서비스 및 마케팅지원 서비스는 입주기업의 재무적 성과에 유의미한 정(+)의 영향을 미치는 것을 확인 할 수 있었으나, 경영지원 서비스, 기술지원 서비스는 입주기업의 재무적 성과에 유의미한 영향을 미치지 않는 것으로 나타났다. 또한 공간 및 부대지원 서비스, 경영지원 서비스, 인적지원 서비스 및 마케팅지원 서비스는 입주기업의 비재무적 성과에 유의미한 정(+)의 영향을 미치는 것을 확인 할 수 있었으나. 기술지원 서비스는 입주기업의 비재무적 성과에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 경기도 문화콘텐츠 분야 창업아이템의 사업타당성이 입주기업의 성과에 미치는 영향을 미치는 것을 분석한 결과 창업아이템의 사업타당성이 입주기업의 성과(재무적,비재무적) 성과에 모두 영향을 미치는 중요한 요소임을 확인 할 수 있었다.

• The Korean Journal of Financial Studies
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• v.11 no.1
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• pp.61-99
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• 2005

신용평가제도는 오늘날 그 영향력이 강력해져 사실상 세계자본시장의 문지기역할을 하고 있다. 본 논문에서는 이와 같이 신용평가기관의 중요성과 영향력의 증대와 더불어 이들 평가기관의 활동에 대한 비판과 감시가 커지고 있는 이때에 아직 선진수준에 미치지 못하는 국내신용평가기관들의 현황과 평가체계를 살펴보고 선진국의 신용평가기관들과 비교해 봄으로써 앞으로 나아갈 방향을 모색해보고자 하였다. 국내 신용평가기관들의 현황을 살펴본 결과 신용평가절차에 있어서 기준이 경영상태, 성장성, 그리고 재무구조의 건전성에 있어야 함에도 불구하고 이러한 기본적인 요인들의 영향력은 미미한 반면, 비공개적이고 불투명하며 비경제적인 요인들이 중요한 비중을 차지하고 있었다. 이에 반하여 선진신용평가기관들의 분석결과는 그 신뢰도에 믿음을 가질 수 있고, 대내외적인 공신력을 인정받고 있으며, 평가과정이 매우 주관적이어서 그 내용을 모두 공개하지 않지만, 국내의 신용평가과정보다는 투명성을 인정받고 있다는 것도 사실이다. 따라서 국내신용평가기관들의 나아갈 바를 살펴보면 다음과 같다. 첫째, 비재무적 요인의 평가기준에 대한 인식의 재정립이 요구되고 있다. 장기적인 시각으로 비재무적 요인에 대한 평가기준과 방법에 대한 체계의 정립이 요구되며, 전문적이고 객관적이면서도 뚜렷한 평가기관의 주관이 있는 평가가 이루어져야 할 것이다. 둘째, 신용평가방법과 기준의 강화로 대외적인 공신력을 얻도록 해야 한다. 이를 위한 방안의 하나로 성장성, 수익성, 그리고 안정성 비율 모두를 반영할 수 있는 신용평가모형을 개발하고, 자기자본비율의 대폭적인 상승이나 현금흐름의 양호여부, 경제적 부가가치(EVA), 고정장기적합률의 이행기준의 설정 등에 대한 평가기준의 재정립이 강구되어야 할 것이다.

• Journal of Korea Society of Industrial Information Systems
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• v.15 no.1
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• pp.59-72
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• 2010

Competition among enterprises has been more intensified as one among supply chains in the rapidly changing environment. This study investigated the influence of the supply chain integration factors, such as integration of functions inside an enterprise, integration of suppliers, and integration of customers, on the internal and external visibility, and non-financial and financial performances of enterprises. To test these relationships, the survey was conducted on suppliers, manufacturers, and distributors in Korea which have been implementing SCM. Eighty-one questionnaires were collected and used for this study. The study results using the covariance structure analysis are showed as follows. First, the integration of suppliers had a significant influence on both the internal and the external visibility of enterprises, while the integration of functions inside an enterprise had a significant impact on only the internal visibility of enterprises, and the integration of customers on only the external visibility. Second, the internal and external visibility of enterprises had significant impacts on non-financial performance of enterprises. However, the internal and external visibility of enterprises didn't give any direct or indirect influence on the financial performance of enterprises. Third, the non-financial performance of enterprises had a significant impact on financial performance of enterprises.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2023.05a
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• pp.71-73
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• 2023

해운기업의 ESG는 선박의 자본조달과 미래의 재무성과를 결정짓는 중요한 요소이다. 특히 강력한 환경오염물질을 규제하기 시작한 해운산업에서는 ESG와 같은 비재무적요소가 재무적으로 연결될 가능성이 매우 높다고 추정된다. 본 연구에서는 국내 해운기업의 ESG현황과 근래의 강력한 해운 환경규제에 따른 해운 기초 자료를 분석하였다. 이를 통해 해운기업의 특성을 고려한 ESG와 재무성과를 연결할 수 있는 요소를 식별하여 추정하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.4
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• pp.143-161
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• 2022

The government is promoting policies to increase policy efficiency by supporting corporate growth through corporate support and establishing the Ministry of SMEs and Startups as a control tower for corporate support projects. However, opinions on the efficiency of the government's corporate support project are divided, and this study aims to check how the government's corporate support project affects corporate performance and how absorption capacity and satisfaction, which are internal factors, affect corporate growth. Research was conducted on companies receiving government corporate support projects, and previous studies focused on financial support among government corporate support projects, while the effect of government corporate support was analyzed by dividing government support projects into financial and non-financial support, and absorption capabilities and corporate support satisfaction were analyzed. Through this, the effect on corporate financial performance and non-financial performance was empirically analyzed according to the mediating effect of absorption capacity and corporate support satisfaction in the government's corporate support project. As a result, both the government's financial and non-financial support had a positive effect on financial and non-financial performance, and it was confirmed that both absorption capacity and corporate support satisfaction mediate both financial and non-financial performance, and it was analyzed that it had a positive (+) effect. In order to improve the absorption capacity of a company, it is expected that it will be meaningful to improve the efficiency of the business by defining the problems faced by the company and suggesting solutions through the establishment of a supplier and consumer network.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.61-74
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• 2021

This study investigated the relationship between the social legitimacy and financial performance perceived for venture company. In particular, social legitimacy was classified into prior experiences, organizational competency, market-related, and government-related legitimacy according to the characteristics of venture businesses, and its effect on the financial and non-financial performance of venture businesses was verified. Data were collected by conducting a survey among 300 domestic venture businesses. According to the results it can be understood that social legitimacy affects the financial and non-financial performance of venture businesses. In other words, it was found that the acquisition of resources from external investors and governments which is justified by stakeholder and investors, venture business executives and employees' prior experience such as start-up experience, and retention of outstanding talent, etc., developing trust from the market and consumers through high organizational competency and differentiated product provision, have a positive effect on the financial and non-financial performance of venture companies. It can be interpreted that higher survival is possible through running the venture businesses with social legitimacy. In addition, this study is meaningful in that it presents a new standard for survival through measuring the relationship of the influence on substantial performance of venture businesses by expanding the existing sociological research to business management research.

• Korean Journal of Construction Engineering and Management
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• v.12 no.5
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• pp.63-70
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• 2011

This research outlined the factors influencing the business management success via analyzing a survey of business principles. The research process has been tested in comparison of both financial factors, which come out of objective data and non-financial factors so relevantly prioritized by combining these factors. In order to specify the factors, a check-list and analyzed essential features of category have done with interviews and surveys. As consequently proceeding, the authors could deduce that non-financial but analytic factors such as business doable, technician workability, compensation and benefits etc. play major roles in construction sector. The outcomes consider a construction business as fundamental human labor job as opposed to a manufacture business. On reasoning necessarily more objective research works to be done as developing this research's outcome, it is meaningful in suggesting the pivotal factors influencing the construction business management. Therefore, this research is expected to guide the direction to induce the improvement of business management to be done by further exemplary researches.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.809-816
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• 2002

전통적 재무제표가 기업의 재무적인 성과 측정에만 초점을 맞춘다는 한계를 극복하기 위한 방법으로서 BSC(Balanced Scorecard)가 제시되었다. BSC는 KPI(Key Performance Indicator)들의 상관관계가 명확하고 논리적이라는 장점 때문에 정부 및 기업의 다양한 분야에서 적용되어왔다. 이러한 BSC는 KPI를 통해 측정된 값의 비교에 대한 고려를 하고 있지 않으므로 다수 조직의 성과를 비교하기에 어려움이 있다. 조직의 효율성을 rPfidd적으로 나타내는 여러 기법 중, 경영과학 기법을 이용한 DEA의 경우 다수의 측정 지표를 단일의 통합된 성과 측정 지표 (Aggregate Performance Measure)_로 나타낼 수 있다는 장점이 있으나, DEA에 고려되는 입력 및 출력의 개수에 제한이 있으며 다수 조직의 분석에 사용해야 한다는 단점이 있다. 본 연구에서는, 재무적인 요소와 비재무적인 요소를 포괄하여 조직간의 효율성을 비교하기 위한 벙법으로서, DEA를 이용한 효율성 평가에 조직의 성과측정 기법인 BSC가 제공하는 KPI 간의 노릴적 인과관계(cause-and-effect relationship)와 측정 지표를 이용하는 방법으로 CDB(Combined DEA and BSC methodology)를 제안한다. 이를 위하여 BSC 정보 비교 가능한 형태로 바꾸는 방법을 제시하며, 기존 DEA가 지니는 입력 및 출력 변수 개수의 증가에 따른 효율성의 구분능력의 감소와 관련된 한계를 극복할 수 있는 방법을 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.343-347
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• 2008

There are two kind of system in hotel for evaluating management. the first is infra system, for example Front management system - reservation system, C/I, C/O system, POS system , web system, call center management -, Back office system, interface system, and so on which manage direct control for hotel, and next is strategic system, for example BSC , CS . which is supporting hotel management. The purpose of this study was to find using the Balanced Scorecard to evaluate hotel management perfomance. Management performance is based on productivity, quality, time, effect, and responsiveness. Hotel economic value is not equal visual asset which is measured financial value. It is include hotel brand, image, customers who have good loyalty, employees who give customers special service, and systems which was affected by internal process. In conclusion, innovation, growth, internal system process, empioyee and customer have effect hotel performance. Therefore hotel has to know non-financial performance which has positively relate to financial performance.