• Asia Marketing Journal
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• v.9 no.1
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• pp.23-41
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• 2007

The current study analyzed the relationship between expression type of humor ads and their advertising effects and the differences in advertising effects by expression type according to temperament as categorized by the Myers-Briggs Type Indicator (MBTI). Expression type of humor was classified into arousal-, incongruity-, and superiority-type humor ads. Advertising effects were measured by consumers' cognitive, affective, and conative responses. Three ads were created based on expression type of humor. A personality type, as measured by the MBTI, was categorized into four types of temperament, namely SP, SJ, NF, NT and used as moderating variables. As a result, the advertising effects varied according to the expression type of humor advertising. Interaction effects between ad expression type and temperament on ad feeling and ad preference were also found.

• Journal of KIISE:Software and Applications
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• v.33 no.1
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• pp.69-83
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• 2006

This paper describes an image disparity estimation method using a segmented-region based stereo matching. Segmented-region based disparity estimation yields a disparity map as the unit of segmented region. However, there is a problem that it estimates disparity imprecisely. The reason is that because it not only have matching errors but also apply an identical way to disparity estimation, which is not considered each type of matched regions. To solve this problem, we proposes a disparity estimation method which is considered the type of matched regions. That is, the proposed method classifies whole matched regions into similar-matched region, dissimilar-matched region, false-matched region and miss-matched region by analyzing the type of matched regions. We then performs proper disparity estimation for each type of matched regions. This method minimizes the error in estimating disparity which is caused by inaccurate matching and also improves the accuracy of disparity of the well-matched regions. For the purpose of performance evaluations, we perform tests on a variety of scenes for synthetic, indoor and outdoor images. As a result of tests, we can obtain a dense disparity map which has the improved accuracy. The remarkable result is that the accuracy of disparity is also improved considerably for complex outdoor images which are barely treatable in the previous methods.

• Journal of The Korean Association For Science Education
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• v.29 no.4
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• pp.423-436
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• 2009

This study aims to develop an analytic framework that can be used to classify scientific models in science textbooks according to modes and attributes of representation and to investigate types of scientific models presented in the biology section of science textbooks for the $7^{th}$ to $10^{th}$ grades. The results showed that modes of representation of scientific models are related to the nature of sub-areas of biology sections. Generally, the iconic model and symbolic model were in dominant use, including drawings of organs and explanations of working of systems. However, the chapters on 'The Organization of Life' and 'The Continuity of Life' showed a relatively high frequency in use of the actual model. The theoretical model was presented in a part of 'The Continuity of Life', due to its highly abstract characteristics. Moreover, the gestural model and analogical model showed very low frequency. From the perspective of attributes of representation, frequency of the static model was very high, while one of the dynamic models was very low. Therefore, efforts to recognize the properties of scientific concepts more clearly and to develop diverse types of models that can represent the concepts adequately are required. Analysis of these types of scientific models can offer recognition of the usefulness and limitations of models in representing the concepts or phenomena, and can help us to design adequate models depicting particular properties of given concepts. Also, this type of analysis may motivate researchers to strive to reveal correct methods for and limits of using the scientific models that are presented in existing science textbooks, as well as to provide useful information to organize the science textbooks according to the revised $7^{th}$ national science curriculum.

• Cartoon and Animation Studies
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• s.9
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• pp.266-282
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• 2005

Cartoon & Animated cartoon is consists of imaginal attributes and linguistic attributes, and it is closely connected with humor and satirical contents. And then various expressions using animals as matter communicate satirical attributes of a satire strongly and easily. On this article, techniques of satirical expression using animals in Cartoon & Animated cartoon media are studied and analyzed. By the method, it looks around briefly beginning from primitive cave paintings of the prehistoric age to various contemporary Cartoon & Animated cartoon character industries as historical background of Cartoon & Animated cartoon, and also arranges various types that literary expression and representation for visual expression techniques - metaphorical expressions, emblematic expressions, figure of speech and so forth - on literature. This attempt aims for presenting a basic analysis method that connecting and combining Cartoon & Animated cartoon media with humanistic classification and making database of existing data. These accumulated data will indicate cartoon and the action of meaning.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.196-207
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• 2015

This study introduced the concept of 'Media-content repertoire', which indicates the set of favorite media-content combinations of media users and extracted five media user types based on those combinations. We used the range of media(i.e., smartphone, tablet, PC, and TV) and entertainment content(i.e., movie, broadcasting, music, and game) for the analysis. Also, we investigated the differences between those types including demographic variables, individual characteristics, and content buying behavior and we found that statistically significant differences exist among them. Those include 'non-user'(i.e., lower level of media use), 'screen user'(i.e., 50s, TV-centered media use), 'variety seeker'(i.e., 20s. heavy public transport user), 'selective focus'(i.e., 20,30s, movie&broadcasting-centered media use), and 'heavy user'(i.e., high level of media use and consumption). The results provide both academic implications(e.g., extension of media repertoire concept) and practical implications(e.g., direction to the target marketing for each user type).

• Cross-Cultural Studies
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• v.47
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• pp.241-260
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• 2017

A multitude of neologisms has entered the lexicon of modern Chinese society as a reflection of the changes modern Chinese society has undergone, and amid this trend, a variety of color terms has emerged. However, these neologisms of color terms in modern Chinese society are used somewhat differently from their roots. First, the achromatic color terms used in Chinese neologisms include black, white, and gray. The significance criteria generally used in these neologisms of color terms only partially express their meaning in the modern Chinese language. Second, the frequency usage of significant criteria of color terms that have emerged in Chinese neologisms reveals a relative distribution between color terms referring to black and white. The color term "black" is the most active neologism to connote its expanded meaning, followed by its basic meaning. However, the color term "white" is most actively used to connote its basic meaning, followed by its expanded meaning. Third, among the achromatic color terms used in Chinese neologisms, black and gray exhibit expansion of meaning. For example, in the context of neologisms, the color term "black" is used to symbolize "in disaster areas" and "socially discriminated against," while "gray" is used to symbolize the "social aspect."

• Journal of agricultural medicine and community health
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• v.42 no.1
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• pp.1-12
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• 2017

Objectives: In this study, we analyzed vision statements of the 6th community health plan of local government in Korea. Methods: We examined vision statements letters, missions and strategy plans, and long-term missions of 6th community health plans of 229 local government in Korea. We also analyzed the numbers of vision letters, sentence examination, word frequency, each vision statement with frequency analysis, chi-square test, and one-way ANOVA. Results: Among 229 local government, 172(75.1%) of local government had the number of letters (Korean) less than 17 of vision statements, and there were a significant differences according to type of community health centers (p<0.05). Figuration (37.1%) were the most used in an expression of vision statement sentence, and special characters (43.2%) were the most used language except Korean. The most commonly used words of vision statement in order of frequency were 'health', 'happiness', 'with', 'citizen', 'city', '100 years old' etc. Chungcheong provinces and Daejeon metropolitan city had a highest score in directionality on phrase evaluation, and there were a significant differences according to regional classes of local government (p<0.01). Gyeongsang provinces, Ulsan, Daegu, and Busan metropolitan cities had a highest score in future orientation and sharing possibilities on phrase evaluation, and there were a significant differences according to regional classes of local government (p<0.01). Conclusions: Vision is one of the most important component of community health plan. We need more detailed 'vision statement guideline' and the community health care centers of local government should effort to make more clear and complete their vision.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.1932-1937
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• 2014

This paper examines whether debt ratio effects earnings management. There are various methods that estimate earnings management. This paper examines whether these methods impact on the relationship between earnings management and debt ratio. In addition, this study examines whether these relationship effects of debt type. Previous studies in this area haven't examined the relationship between debt ratio and earnings management in Korea. These studies didn't consider earnings management's method to analysis for this relationship. This paper tests the relationship between earnings management and debt ratio with methods of earnings management unlike from previous studies. Results are summaried as following. First, the relationship between debt ratio and earnings management was different for these methods. Abnormal Accruals that used estimation of eanrnings management in previous studies didn't examine these results that debt ratio effects of earnings management. However, it was significant positive the relationship between real activity management and debt ratio.

• Journal of Korean Elementary Science Education
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• v.26 no.3
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• pp.276-285
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• 2007

The purpose of this study was to observe five teachers' science classes and analyze the patterns of their analogies. To analyze the data, investigator triangulation was used, and the results were as follows: First, among the patterns of analogy used, expressions of similes and metaphors were utilized by all the teachers; teachers with over ten years' experience used adult's daily phrases, and teachers with under ten years' experience tended to use anthropomorphism. Regarding pictorial analogies, these manifested themselves in the sixth period, while teachers with over ten years' experience drew a simple picture about circulation of water, teachers with under one year's experience made additional materials for their analogy and they put an emphasis on the concept of the circulation itself. Teachers tended to use analogs according to their interests; teachers who majored in science education used pictorial analogies for further study. Second, the patterns emerging from the correspondence of the analogy manifested themselves in all the teachers equally, but they have no relation to the teacher's background. Third, routine analogy and artificial analogy appeared equally in consideration of degree of artificiality among the patterns of the analogies used. Regarding routine analogy, most teachers tended to look for analogs from things and experiences from themselves or their own backgrounds rather than those of the students. Regarding artificial analogies, teachers tended to purposely choose analogs to help students to understand; energetic teachers sometimes failed to choose appropriate analogs because they approached the topic with too much intensity. While a teacher who lacked experience and interest in science used many expressions of analogy, a teacher who felt some degree of constraint rarely used expressions of analogy. Fourth, most of the teachers used analogs familiar to their own experiences but students often found understanding these analogs difficult. Therefore, teachers need to make greater efforts to utilize analogs which are especially familiar to students when they attempt to explain science concepts.

• Journal of the Korean earth science society
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• v.28 no.6
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• pp.655-672
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• 2007

The purpose of this study was to investigate information sources and types of reasoning that non-astronomy major undergraduate students used to build their mental models on the mechanism of the Moon craters formation. In-depth interview was used to collect qualitative data, and the questions for the interview were developed through an analytical induction method. We interviewed four students individually by using Seidman's interview step. The findings revealed that the participants built nonscientific mental models, and yet they held a consistent explanatory framework. The students explained that the crater was made by the fall of a meteorite. They all suggested a similar shape of meteorite even though their drawings about the shape of craters and its related to variables were different from one another. The information sources that the participants used fur their explanatory frameworks were varied, i.e., daily experiences, subject knowledges, and intuition. In addition, they used causal reasoning, intuitional reasoning, knowledge based reasoning, and analogical reasoning.