• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.209-220
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• 2021

The purpose of this study is to examine the effect of donation campaigns ambassador model in non-profit organizations. To analyze the research hypothesis, the independent variables (high awareness-high expertise, high awareness-low expertise, low awareness-expertise, low awareness-low expertise) and the dependent variables (source credibility, message credibility, attitude toward the organization, and donation intention) were measured. Interaction effect was found on the source credibility, message credibility, and donation intention. The interaction effect showed that public perceived positively if the ambassador has high cognition level on the condition of low expertise. However, the attitude toward the organization according to the PR ambassador type was not significant. The study suggested that the non profit organization would better use the ambassador of high cognition rather than expertise.

• Product Safety
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• s.24
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• pp.29-34
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• 1994

UL(Underwriters Laboratories Inc)은 미국의 대표적인 비영리 민간 안전시험기관이다. UL마크는 세계적으로 권위가 있다. 특히 미국내에서 소비자인지도 및 주정부의 강제적용에 힘입어 UL인증없이는 시장 유통이 어려운 실정이다. 공산품에 대한 단체 임의 인증 마크로서 전기, 전자제품, 건축재료, 해양장비(선박)등을 대상으로 화재, 폭발관련 안전성 시험에 합격하고 공장심사 및 사후관리 협정을 맺은후 마크가 부여 된다.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.348-362
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• 2009

It is a tentative study on the influence of the consumers' motivation of charity impulse on their loyalty who donate to non-profit organizations. Based on the self-determination theory, this thesis paper analyzed the motivation of charity impulse on non-profit organizations which is the main factor influencing the donation loyalty with consumer-nonprofit identification as parametric variables. According to this study, it seems that the charity impulse caused by the concepts of autonomy of the self-determination theory has negative influence on consumer-nonprofit identification, donation loyalty. But relation-competence has positive influence to nonprofit organizations. Considering without any studies on donators' motivation of charity impulse from the aspect of psychology to non-profit organizations, as the very initial exploratory study, this study is conducted to analyze the possible factors to influence customers' motivation of chanty impulse on the basis of the self-determination theory so that it has a vital significance, which can furnish fundamental data to charitable organizations to carry out effective marketing strategies to guarantee the source of the money collection.

• Journal of the Korean Society for information Management
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• v.34 no.2
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• pp.115-135
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• 2017

Many for-profit and not-for-profit organizations' service provider can affect customers' perceptions of the organization based on the relationship between the customers and the organizations. This study aims to identify the relational benefits in libraries, and analyze the relationship between relational benefits and library trust and perception using a questionnaire. As a result, public library customers realize relational benefits with librarians. And these relational benefits affect library trust and perception. This study is meaningful in that it focuses on the relationships in libraries for the first time, which can contribute to the positive perceptions of customer-librarian relations.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.197-203
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• 2020

Based on the previous research that the social responsibility of a for-profit company has a positive effect on the decrease in turnover intention, we examine the effect of CSR of a non-profit organization, hospital, on the turnover intention of members of the organization. We collected data through questionnaire surveys for medical institution workers, and conducted exploratory factor analysis and confirmatory factor analysis using this data. The analysis showed that HSR had a significant effect on organizational trust, and that hospital members' organizational trust had a negative impact on turnover. In conclusion, HSR Had a significant effect on the turnover. Therefore, medical institution managers have to recognize the effect of HSR on decreasing the turnover and carry out HSR for effective management. By identifying the impacts of hospital social responsibility activities that reduce the intention of employees to turn over, it is possible to contribute to the efficient operation of medical institutions, As a future research task, it is necessary to increase the generality of research by broadening the distribution of members.

• Proceedings of The KACE
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• 2017.08a
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• pp.153-156
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• 2017

제 4차 산업혁명이 시작되고 있는 지금 소프트웨어 개발자의 수요가 늘어나고 이들의 교육이 중요해 지면서, 초, 중 고등학교 컴퓨터 코딩 교육이 대두되고 있다. 이에 본 연구에서는 현재 운영되고 있는 컴퓨터 과학 분야의 코딩 교육과 관련된 정부 및 비영리 교육기관들의 동향을 살펴보고, 정보올림피아드 경시 및 공모부분 대회, 해커톤을 통해 컴퓨터 과학 코딩 교육의 향후 방향성을 제시하였다. 이후, 코딩 교육을 통해 응용가능 한 학문분야에 대해서 다루었으며, IT 생태계의 활력을 불어넣은 스타트업 창업 사례를 제시함으로서 이후 코딩 교육을 받았을 때 향후 진로에 대해서 알아보았다.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.978-986
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• 2008

조직의 업무활동에서 IT기술을 이용한 업무지원시스템의 필요성에 대해서는 이제 더 이상 논의가 필요가 없을 정도로 필수적 요소로 자리 잡았다. 최근에는 업무지원시스템을 웹기반으로 개발하여 원격지에서도 쉽게 접속하여 업무를 처리할 수 있도록 지원하고 있다. 이러한 웹기반 업무지원시스템 개발을 위해서는 기존 HTML기반 웹의 한계를 극복하기 위한 개념으로 풍부한 사용자화면(UI)을 구현하기 위해 X-internet 관련기술을 이용해 시스템을 개발하고 있다. 본 연구에서는 비영리 연구기관인 대구기계부품 연구원이 2006년 2월부터 2007년 2월까지 1년간 개발한 통합업무지원시스템의 구축배경과 과정, 정보시스템 개발결과 등을 소개하고자 한다. 이 프로젝트는 전체 목표시스템 구성으로 봤을 때 1단계 구축이 끝난 상태이며 전체적인 구축 및 운영성과에 대한 평가는 향후 시스템을 운영하면서 좀 더 자세한 분석과 연구가 필요할 것이다.

• Korean Business Review
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• v.21 no.1
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• pp.37-49
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• 2008

Many sports organizations have been founded due to the Increasing demand for sports with the development of leisure culture. As a social institution for sport facilitation, sports organizations should assure rationality and transparence of finance and operation by introducing a system for financial reporting as usually adopted for a profit-making corporation. Also, general regulations on the tax obligation in sports organizations have to be formulated more clearly. This study tried to derive some implications for the accounting and taxation obligations in Korean sports organizations based on a basic model of public sports organizations, formed with a profit-making organization and satisfying the requirements of public interest as regulated by German taxation law.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.27-38
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• 2017

While the practice of investigative journalism among public service broadcasters has declined in the 2010s, Newstapa, a nonprofit online news organization, emerged as a trustworthy provider of investigative reportage. This study explores the reasons why the realistic conditions for investigative journalism -- such as competent journalists, adequate support systems, and productive cultures -- were first realized and later changed among public broadcasters and in Newstapa. Governmental pressure and the public broadcasting managements' anti-journalism policy had a chilling effect on the production staff of public broadcasters. Their enthusiasm was affected and led to a decline in the production culture of discussion and teamwork. The staff's strong will to practice journalism and the persistence of a production culture that respected autonomy and guaranteed independence enabled Newstapa to become an influential investigative journalism institution in a relatively short period of time. This proves that meaningful investigative journalism is possible when the combined elements of competent and determined journalism practitioners, as well as a system supportive of extensive news gathering and independence of production, are in place. An investigative program is the outcome of ideal broadcasters' journalistic conditions and a vibrant and thriving production culture.

• Korean Journal of Social Welfare Studies
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• no.37
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• pp.241-266
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• 2008

Individual donors that are the social and financial base of organization finance are divided into prospect, current donors and lapsed donors. This study might be the first efforts in Korea, to reveal the characteristics and behavior of lapsed donors. We found that major reasons of giving lapse were financial inabilities and interest of other cause. However, many lapsed donors didn't give any more but moved to another nonprofit organization for donation. Moreover, their trust of ex-nonprofit organization has effected their decision to donate to other nonprofit organizations again or not. Therefore, donor services that improve donors' trust is important to maintain nonprofit sector' donor basis.