• The Journal of the Convergence on Culture Technology
• /
• v.10 no.3
• /
• pp.397-404
• /
• 2024

This study aims to investigate the mediating effects of commitment to learning on the relationship between instructor communication and reselection of the same instructor among college students in lifelong education. For this purpose, the investigator conducted a survey with college students in lifelong education attending a two or three year college or a university in Daegu Metropolitan City and Gyeongsangbuk Province and analyzed a final total of 498 questionnaires with the SPSS 22.0 and AMOS 22.0 statistical programs. The findings were as follows: instructors' verbal and non-verbal communication had total significant effects on the path of reselection of the same instructor by college students in lifelong education, but it had no direct significant effects on reselection of the same instructor. Instructors' verbal and non-verbal communication had indirect effects on reselection of the same instructor by college students in lifelong education via commitment to learning. These findings imply that if instructors make use of their verbal and non-verbal communication in lessons for college students in lifelong education according to their characteristics, it will be able to increase their commitment to learning as well as satisfaction with lessons.

• Journal of Digital Convergence
• /
• v.14 no.10
• /
• pp.543-551
• /
• 2016

This study is to find out using of non-verbal communication of a golf instructor affects faith of Instructor and concentration in sports. Object of study was participants who had been taking a golf lesson and had an experience of a golf lesson at indoor and outdoor driving ranges located in Seoul and Gyeonggi Province for their own leisure sports. Among them, questionnaires from 293 persons were used for data processing and analysis of frequency, reliability test, confirmatory factor analysis and regression analysis were conducted for data processing. The conclusion from those processes are as below. First, non-verbal communication of a golf instructor has a positive effect on faith of instructor. Second, non-verbal communication of a golf instructor has a positive effect on concentration in sports. Third, faith of instructor has a positive effect on concentration in sports.

• Cartoon and Animation Studies
• /
• s.33
• /
• pp.127-152
• /
• 2013

This study is focused on a compositional viewpoint of camera appears in animation feature films through nonverbal communication approach; analyzing the approach would reveal more effective interaction between receivers' and actants' communication. The content of study includes semiological analysis of one of Hayao Miyazaki's master pieces, Howl's Moving Castle, in terms of descriptive structure and interpretation of screen. The semiological analysis methods in this study composes with sequence analysis, actant analysis, disjunction and conjunction analysis, and "shot" in media semiology analysis. Through these analyses, a conclusion has been drawn that a characteristic of interactive symbol connects audience and feature films. This study applies nonverbal communication in compositional viewpoint of camera to bring more effective approach for communication among actants, animation feature films, and receivers.

• Culinary science and hospitality research
• /
• v.22 no.3
• /
• pp.166-182
• /
• 2016

This study intended to verify the impact of non-verbal communication of servers in the service industry on the affective path among customer's positive emotion, self-identification, and loyalty(behavioral and attitudinal loyalty). The data of 397 customers of typical fast food restaurants in Busan and Gyeongsangbuk-do area were analyzed with SPSS and AMOS, and the hypotheses were verified through structural equation model after frequency analysis, as well as exploratory and confirmatory factor analysis. According to the empirical analysis, all three components of server non-verbal communication in the service industry, body language, pseudo language, and body appearance, in respective order, had positive (+) influences on the positive emotion of customers. In addition, customer emotion had a positive (+) influence on brand self-identification. Finally, self-identification had a positive (+) influence on behavior loyalty and attitudinal loyalty. This study suggested practical implications and logical implications in the course of developing emotional loyalty for restaurant companies.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.12
• /
• pp.170-185
• /
• 2016

The purpose of this study was to investigate the relationship among instructor's non-verbal communication, emotional reaction, and self-efficacy. By using convenience sampling method of non-provability sampling, 258 student athletes from S and D cities were selected for a questionnaire survey. The 184 returned surveys were analyzed with structural equation modeling through SPSS 22.0 and AMOS 22.0 statics program. The study results are summarized as follows. First, instructor's non-verbal communication has a positive influence on emotional reaction of high school student athletes. Second, high school student athletes experiencing emotional reactions by instructor have a positive influence on self-efficacy. Third, instructor's non-verbal communication does not influence self-efficacy of high school student athletes directly. Fourth, emotional reactions of high school student athletes experienced by instructor's non-verbal communication have a mediating effect on self-efficacy. Fifth, neither gender nor exercise period has a moderating effect on the relationship between non-verbal communication, emotional reactions, and self-efficacy.

• Proceedings of the KAIS Fall Conference
• /
• 2010.11b
• /
• pp.897-900
• /
• 2010

본 연구에서는 해부학 실습 교육과정에 해부설명회를 도입에 따른 의학전문대학원생들의 자기평가요인(만족도, 전공 연계성, 운영 적절성, 의사소통)과 학업성취도와의 상관관계를 분석하였다. 2008-2009학년도 1학기 해부학 실습 교육을 받은 의학전문대학원생들(n=102)이 일부 수업시간을 활용하여 해부설명회에 참가하였고, 보건 의료 계통의 학부생들에게 사체를 활용하여 인체 구조에 대한 설명과 토론을 마친 후 설문지와 소감문을 작성하게 하였다. 이를 바탕으로 자기 평가 요인들을 분석하였고, 2008-2009 학년도 해부학 성적과의 상관관계를 조사하였다. 설문 대상자의 일반적 특성에 따른 자기 평가 요인을 분석한 결과, 성별, 연령, 과거 경험 유무 등의 일반적 특성과 상관없이 만족도, 전공 연계성, 운영 적절성, 언어적 및 비언어적 커뮤니케이션 모두에서 높은 수치를 나타내었다. 자기 평가 요인 중 학업성취도와 높은 상관관계를 갖는 요인은 언어적 커뮤니케이션이었다(p<0.05). 또한 언어적 커뮤니케이션은 비언어적 커뮤니케이션과도 높은 상관관계를 가졌다(r=0.580, p<0.01). 결론적으로 커뮤니케이션 기법을 활용한 해부설명회의 도입은 의전원 학생들에게 심화 학습의 기회를 제공하였고 학습동기를 유발시키며, 적극적인 학습태도를 갖게 하였다. 아울러 커뮤니케이션에 대한 중요성을 깨닫게 되었고, 타 전공자와의 상호교류를 통한 학문적 이해의 폭이 확대되었음을 확인하였다. 본 연구 결과를 바탕으로 진행과정에 나타난 문제점을 보완하고 개선한다면 해부학 실습의 개선 방안으로서 해부설명회의 활용가치가 충분하다고 판단되었다.

• The Journal of the Korea Contents Association
• /
• v.6 no.8
• /
• pp.165-174
• /
• 2006

Birdwhistell explains in the whole communication, language conveys only 35% of the meaning and the rest 65% is conveyed by non-linguistic media. Humans do not entirely depend on linguistic communication, but are sensitive being, using every sense of theirs. Human communication, by using facial expression, gesture as well as language, is able to convey more concrete meaning. Especially, facial expression is a many-sided message system, which delivers Individual Personality, interest, information about response and emotional status, and can be said as powerful communication tool. Though being able to be changed according to various expressive techniques and degree and quality of expression, the symbolic sign of facial expression is characterized by generalized qualify. Animation characters, as roles in story, have vitality by emotional expression of which mental world and psychological status can reveal and read naturally on their actions or facial expressions.

• Journal of Service Research and Studies
• /
• v.12 no.4
• /
• pp.19-29
• /
• 2022

This study is a descriptive survey using a self-reported survey method to understand the effect of language and non-verbal communication of medical service providers on customer satisfaction through Lapport and to determine the degree of impact on Lapport by adjusting perceived service authenticity. The data collection period was from April 5 to April 30, 2021. Using the convenience sampling method, data were collected from users of medical institutions located in Busan and Gyeongsangnam-do, and a total of 306 valid questionnaires were used as statistical analysis data. The collected data were analyzed using the IBM SPSS statistics version 25.0 and AMOS 20.0 programs through a coding process. In the results of this study, it was found that the language and non-verbal communication of medical service providers influenced customer satisfaction through Lapport, and the perceived service authenticity in the relationship between each variable acts as a moderating effect. Considering that the language and non-verbal factors of the medical service provider are important in the interaction between the medical service provider and the hospital user, the medical service provider should take full account of the language and non-verbal factors and help the medical institution communicate with the hospital user.

• Culinary science and hospitality research
• /
• v.21 no.2
• /
• pp.11-26
• /
• 2015

The purpose of this study was to understand the influence of non-verbal communication of coffee shop employees on brand image and customer satisfaction. Based on a total of 317 samples obtained for empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 3 hypotheses using the AMOS program. The hypothesized relationships in the model were simultaneously tested through the use of a structural equation model(SEM). The proposed model provided an adequate data fit, ${\chi}^2=434.380$ (p<0.001), df=178, CMIN/DF=2.440, GFI=0.886, AGFI=0.852, NFI=0.900, CFI=0.938, RMSEA=0.068. The model's fit, as indicated by these indexes, was deemed satisfactory, thus providing a good basis for testing the hypothesized paths. The SEM showed that kinesics(${\beta}=.311$), paralanguage(${\beta}=.242$), physical appearance(${\beta}=.382$) and proxemics(${\beta}=.481$) had a significant positive influence on brand image. In addition, brand image(${\beta}=.217$) had a significant positive influence on customer satisfaction. Furthermore, the effect of coffee shop employee non-verbal communication on customer satisfaction was found to be partially mediated by the brand image.

• Knowledge Management Research
• /
• v.24 no.2
• /
• pp.185-209
• /
• 2023

The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.