• Information Systems Review
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• v.11 no.3
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• pp.1-17
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• 2009

A growing percentage of internet users have maintained a personal website, blog, and the articles published by blog users play important roles to other users' purchasing decision as reliable information or knowledge. Therefore blog has been recently regarded as a promising marketing tool, for the brand image campaigns and sales management of companies. However, the effect is not easy to be verified when blog users recognize it to be negative the marketing activity utilizing blogs. Hence, the purpose of this paper is to identify the relationship between the customers' blog usage level and their response to blog marketing. To such purposes, this study is designed to survey the followings on office workers; Blog Quotient as a blog usage level of customers, response to blog marketing, the relation between Blog Quotient and demographic variables, and the relation between Blog Quotient and response to blog marketing. The results show that Blog Quotient has a significant relation with customers' response to blog advertisement and a company should consider the target customers' blog usage level to plan a blog marketing strategy.

• Journal of Digital Contents Society
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• v.18 no.3
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• pp.551-558
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• 2017

The growth of blogs has two aspect of providing various information and marketing. This study collected the rankings of blog posts of large portal using OpenAPI and investigated the features of blogs ranked through the exploratory data analysis technique. As a result of the analysis, it was found that the influence of the blogger and the recent creation date of the post were highly influential factors in the top rank. Due to the weakness of these evaluation algorithms, there was a problem of showing the search results which is concentrated to the power blogger's post. In this study, we propose an algorithm that improves the reliability of content by adding the reliability DB information which is verified by the experts and reflects the fairness of the application of the ranking score through the trend index indicating various public interests. Improved algorithms have made it possible to provide more reliable information in the search results of the relevant field and have an effect of making it difficult to manipulate ranking by illegal applications that increase the number of visitors.

• Journal of the Korean Society for information Management
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• v.27 no.1
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• pp.61-77
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• 2010

Blogs are now one of the major information resources on the web. The purpose of this study is to enhance the performance of blog retrieval by means of user assigned tags and trackback information. To this end, retrieval experiments were performed with a dataset of 4,908 blog pages together with their associated trackback URLs. In the experiments, text terms, user tags, and network centrality values based on trackbacks were variously combined as retrieval features. The experimental results showed that employing user tags and network centrality values as retrieval features in addition to text words could improve the performance of blog retrieval.

• Journal of the Korean Society for information Management
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• v.27 no.1
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• pp.7-24
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• 2010

This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) 'Widely known site' or 'famous site' is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and 'name recognition' and 'reputation' are main factors for site of financial company, corporation, government, nonprofit organization.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.27-40
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• 2020

The marathon has long been established as a representative lifestyle for all ages. With the recent expansion of the Work and Life Balance trend across the society, marathon with a relatively low barrier to entry is gaining popularity among young people in their 20s and 30s. By analyzing the issues and related words of the marathon event, we will analyze the spottainment elements of the marathon event that is popular among young people through keywords, and suggest a development plan for the differentiated event. In order to analyze keywords and related words, blogs, cafes and news provided by Naver and Daum were selected as analysis channels, and 'JTBC Marathon' and 'Culture' were extracted as key words for data search. The data analysis period was limited to a three-month period from August 13, 2019 to November 13, 2019, when the application for participation in the 2019 JTBC Marathon was started. For data collection and analysis, frequency and matrix data were extracted through social matrix program Textom. In addition, the degree of the relationship was quantified by analyzing the connection structure and the centrality of the degree of connection between the words. Although the marathon is a personal movement, young people share a common denominator of "running" and form a new cultural group called "running crew" with other young people. Through this, it was found that a marathon competition culture was formed as a festival venue where people could train together, participate together, and escape from the image of a marathon run alone and fight with themselves.