• THE HEALTH and ORGANIC FARMING
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• no.241
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• pp.1-12
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• 2007

제6회 '친환경유기농박람회2007' 성료/'07 지회장단 연찬회 개최공고/우리의 산야초-천궁/과일의 생장발육과 무기영양 공급/제6회 친환경.유기농박람회2007 이모저모/친환경농산물 인증제도의 발전방향/퇴비를 이용한 토양개량/미, 수퍼마켓도 '유기농 바람'... 취급 자격 엄격해도 증가세/미, 잔디밭에도 유기농 바람... '건강.환경' 때문에/유기자연농업의 원조를 찾아서/농촌이 영원토록 번영발전할 수 있는 길은?/보성녹차 브랜드파워 향상/지역거점 급식지원센터 운영 및 친환경농산물 급식방안

• Life and Agrochemicals
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• s.275
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• pp.42-45
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• 2012

올겨울 60년만의 최대 한파를 몰고온 동장군의 기세는 입춘을 지나자 봄의 문턱 뒤편으로 슬그머니 사라졌다. 봄을 재촉하는 남녘의 2월 중순, 수출현장 그 두 번째로 경남 진주시 수곡면에 위치한 수곡덕천영농조합법인(대표 문수호)을 찾아 떠나는 길에는 경호강과 덕천강이 만나 형성된 서부경남의 유일한 인공 호수인 진양호가 위용을 뽐내고 있다. 진양호는 진주의 대표 관광지로 수려한 자연경관과 깨끗하고 아름다운 자연을 즐길수 있는 곳으로 올봄 벚꽃이 만개하면 우리들에게 어떤 설레임을 안겨줄지 궁금해지는 곳이다.

• The tire
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• s.228
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• pp.30-33
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• 2006

우리나라는 세계5위의 타이어생산국으로 국내 타이어시장은 2010년까지 생산과 수요는 증가할 것이지만 성장률은 연평균3% 이내로 정체될 전망이다. 세계 타이어시장 성장률도 3% 수준에서 정체될 것으로 보이는 상황에서 천연고무 가격급등, 유가인상 등으로 경영환경이 악화되고 있으며 , 이를 극복하기 위해 국내외 타이어업체들은 마진율이 높은 고부가타이어의 매출비중을 적극적으로 확대하고 있는 상황이다. 세계 타이어시장은 상위 12개 업체가 과점하고 있으며, 같은 성능과 품질이라도 브랜드파워와 판매네트워크의 차이로 뚜렷한 가격 차이를 보이고 있다. UHPT의 경우 국내업체제품은 선진업체에 비해 40% 할인된 가격에 판매되지만 , 일반타이어를 중심으로 가격차이가 2010년까지 15% 이내로 좁혀질 전망이다.

• Monthly Korean Chicken
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• v.5 no.6 s.48
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• pp.2-7
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• 1999

국산 농축산물, 수입산보다 안전한 것으로 인식 - 2004년까지 축산분야 4조5천억 투입 - HACCP 업무 수의과학검역원으로 이관 - 온도 및 습도관리를 철저히 하자 - 미, 계육업계 러시아와 최초의 합병기업 설치 - 일본, 브라질산 닭고기에서 항생물질 내성균 검출 - 벨기에, 시판 닭고기 ${\cdot}$ 달걀 전량 회수 - 미국, 패스트푸드점 ‘장난감전쟁’치열 - 말레이시아, 돼지 매개 전염병 유행으로 닭고기가격 상승 - 닭고기 가공품 매장에서 인기 높아 - 브랜드 파워를 높여야 산다 - 한의학적으로도 권장할 만한 닭고기

• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.101-108
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• 2013

Slogan is used widely from the political action to the area of advertisement that brings companies and products out. It gives a good image to the public and customers. In addition, the more the attitude of the public or customers is lukewarm, the more the appeal of the slogan is great. With the advent of the 21st century, it is time for the University where students become consumers to establish a groundbreaking brand identity strategy with increasing the university's brand value and awareness in rapidly changing environment. The UI Emblem of the University is related to University's identity and slogan must be fresh and appealing, should reflect the core values of brand. In this study, I researched the design relationship between emblem and slogan, visual elements of the UI which should be designed as a strategic marketing program with change of era and lifestyle and proposed the ideas which create mutual synergy effect.

• The Research Journal of the Costume Culture
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• v.28 no.5
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• pp.621-638
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• 2020

Luxury companies are striving to improve their communication with customers while paying attention to online promotion and marketing activities. As companies interact with customers in luxury brand communities via various channels, they yield consumers higher value throughout the effective consumption process. In addition, this connection enhances customers' understanding of the company, making it easier for companies to acquire empathy from customers. This study aims to analyze the value factors that affect luxury brand community members' purchase intention and brand attitude. This study utilizes online survey results of four hundred prestige brand community users in China. The results reveal the positive effects of customer engagement on customer psychological empowerment and flow, the positive impacts of customer psychological empowerment and flow on community identity and brand attachment, the positive effects of community identity on purchase intentions, and the positive effects of brand attachment on purchase intentions and brand attitude. Furthermore, the results show that community types and fashion involvement partially moderate customer engagement. This study provides theoretical suggestions for relationship marketing in the luxury brand community environment. Last, this study presents practical implications that companies could utilize to create an emotional connection with their community members, resulting in an increase of customer support.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.383-392
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• 2022

Mokpo is a port city in the southwest of the Korean Peninsula. The popular song "Tears of Mokpo" is a song planted in the hearts of the entire nation. In this content, there are Yudalsan Mountain and Samhakdo Island in Mokpo, and people vaguely know this area, but it is a familiar place. In particular, Samhakdo Island is a representative brand that symbolizes Mokpo and is a place with regional identity. Mokpo City is creating many facilities infrastructure to develop Samhakdo Island. It is a stepping stone for converting the local economy into a tourism industry. However, the development of performance contents for the soft power of local culture is weak. In this respect, this study presented performance contents for Samhakdo Island, Mokpo's representative brand, for local tourism attractiveness. The research progress is a study on planning and researching performance contents using the location of Samhakdo Island in Mokpo. First, the background of the theory of performance content planning based on local placeability was examined. Next, Samhakdo Island in Mokpo proposed planning for performance contents.

• Management & Information Systems Review
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• v.16
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• pp.37-58
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• 2005

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

• 월간 기계설비
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• no.4 s.201
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• pp.42-48
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• 2007

동부그룹의 모체인 동부건설(주)은 1969년 창립되어 경제개발 초기 열악했던 사회간접자본 확충을 위한 도로건설 등 토목공사에서 시작,1970년대 사우디아라비아의 중동건설 시장에 선발주자로 진출, 각종 대형공사를 성공적으로 수행함으로써 중동 성공신화를 창조했다. 동부건설(주)은 "고객에게 신뢰받는 초우량 건설·물류회사"로 도약을 위해 외부적으로 브랜드파워 강화를 통한 수주역량 강화, 내부적으로 우수한 인재와 탁월한 시스템, 진취적인 기업문화를 근간으로 경영혁신 현업화 성장의 기틀 마련에 초점을두고 있다. 2005년 공공수주 1조원 달성, 업계 4위에 오른 성과와 경쟁력을 바탕으로 올해 관급공사 턴키수주와 대안입찰 경쟁력 강화를 위해 오늘도 박차를 가하고 있다.