• International Area Studies Review
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• v.13 no.3
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• pp.461-480
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• 2009

In proposing the concept of flow which focuses on experiencing the sites visited by Korean wave tourists as induced by drama or movies, this paper investigated role of involvement variables for Korean wave tourists in influencing flow construct of film sites. The involvement of Korean wave was found to operate as a mechanism by which challenge, skills, focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. This study showed that challenges and skills influence enjoyment as output factor of flow film site visitors are assumed to participate the roles of film characters, experiencing the places and atmosphere. The degree of visitors' reflections in the film optimizes awareness of flow experiences on the site. Therefore, it is necessary to provide more detailed experiential program on the film sites with the wide variety of flow-related contents in the film.

• The Korean Journal of Franchise Management
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• v.5 no.2
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• pp.51-67
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• 2014

Looking at the case of countries or companies, the success and failure can be found a certain repetitive 'Pattern'. In this paper, global franchise company factors determine the success or failure of the Burger King on the market dynamism perspective, and looked to discuss its implications. The success or failure of a company in a country like pattern of the growth and erosion and stagnation and decline, and the pursuit of sustainable growth through relentless improvement reactivated. Burger King has more to strengthen brand equity oriented by the world's best restaurant through the development of aggressive marketing activities in the global market to regain its former glory.

• Journal of Service Research and Studies
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• v.10 no.3
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• pp.103-118
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• 2020

Chinese economic growth and Chinese adoption of foreign cultures have changed varied phenomena, consumption patterns and consumer life-styles, in particular. In order to understand behavior of Chinese consumers, it is critical to explore their lifestyles and its effects on their purchase behavior. For attaining this goal, our research classifies Chinese consumer lifestyles related to cosmetics, into four types: brand oriented, price sensitive, rational consumption, and impulse buying. The research further analyzes the effects of consumer lifestyles on perceived value, satisfaction, and purchase intention in each case of skin care cosmetics and make-up cosmetics. Significant difference are found in perceived value, satisfaction, and purchase intention of skin care cosmetics exists between brand-oriented type and rational consumption type. This is also the case between rational consumption type and impulse buying type. Purchase intention is only found to be different between rational consumption type and price sensitive type. In case of make-up cosmetics, significant differences in perceived value, satisfaction, and purchase intention in the pairs of brand-oriented type and rational consumption type, rational consumption type and impulse buying type, and rational consumption type and price sensitive type. This implies rational consumption type should be more appropriate target consumers in the Chinese cosmetics market.

• Review of KIISC
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• v.26 no.3
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• pp.38-44
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• 2016

소액결제에 대한 규제 완화로 이와 관련한 사기가 급증하고 있으며, 특히 소액결제가 대부분을 차지하는 온라인게임 산업은 관련 사기로 인한 피해가 증가하고 있다. 온라인 게임의 소액결제 사기는 단순히 금액에 대한 피해뿐만이 아니라 회사 브랜드에도 영향을 미치며, 나아가 고객 이탈로 이어질 수 있다. 소액결제 사기를 방지하기 위해 게임 산업에서도 이상거래 탐지 시스템이 요구되고 있다. 본 연구는 게임 사용자의 결제 패턴을 분석하여 이상거래를 탐지할 수 있는 머신러닝 기반의 이상거래 탐지 모델을 제시하며, 제안하는 모델을 글로벌 온라인 게임에 적용한 사례를 소개한다.

• Digital Contents
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• no.1 s.152
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• pp.60-66
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• 2006

한 때 명사 앞에 'e'를 붙여 신기술임을 표시하곤 했다. e메일ㆍe북ㆍe러닝ㆍe비즈니스ㆍe스포츠등 많은 부분에 접두어처럼 e를 붙여 'Electronic' 개념의 첨단성을 강조했고, 이러한 유행은 'e편한 세상','e스테이션'등의 브랜드명으로도 발전했다. 이러한 e의 유행 패턴을 넘겨받은게 접두어'u'이다. 이제 u라는 접두어가 붙은 용어를 쉽게 접할 수 있다.u코리아에서부터 시작하여, u시티ㆍu북ㆍu러닝ㆍu환경ㆍu교통ㆍu행정등 대부분의 일반명사 앞에 u를 붙여서 사용하는 현상을 보게 된다. 굳이 부연 설명을 하지 않더라도 이 u가 유비쿼터스(Ubiquitous)의 머리글자 u를 칭하고 있음은 일반적 상식이 되어있다. 정말 u세상이 온 것일까? 이번 모바일 핫토크에서는 2006년 첫 주제로 유비쿼터스 세상에 대해 다루고자 한다.

• Distribution Business Review
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• no.2
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• pp.93-104
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• 2002

Wal-Mart, Carrfour, Makro, Tesco, Costco... 언뜻 보기에는 세계적 유통업체의 순위를 나열한 것 같지만, 실은 국내 영업을 통해 이미 친숙해진 브랜드들이다. 국제화가 기업의 시장확장 전략의 하나라고는 하지만, 5-6년 새에 국내 유통 시장이 이러한 세계적 업체들의 각축장이 되었다는 사실은 여러 가지를 의미한다. 논의의 포커스는 먼저 이들 업체들이 진입하기 위한 충분 조건 즉, 국내 시장의 매력도에 맞춰질 수도 있고, 또 다른 시각에서는 왜 이러한 업체들이 시장확장을 해야만 했는가의 관점, 즉 필요조건에 포인트를 둘 수도 있다. 실제로 지금까지 진행된 소매 기업의 국제화 전개에 대한 논의는 대부분이 이와 같은 범주에서 양자를 모두 다루는 형태로 이루어졌다. 그러나, 국내 소매시장이 어떻게 국제화의 길을 걷게 되었는가를 살펴보는 본고는 후자인 필요조건 쪽 논의에 초점을 맞추고자한다.(중략)

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.117-129
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• 2022

In terms of junior high school girls' growth patterns during early adolescence, unlike childhood when relatively balanced growth patterns are found and high school years in which the normal adult body type is almost reached, junior high school girls display imbalanced and rapid growth. In fact, diverse size changes by body part occur with a significant difference among individuals. Therefore, it has been difficult for junior high school students to select their exact size when buying a school uniform. This study attempted to develop winter blouse and skirt patterns reflecting the latest comfortable and active school uniform trends, using middle school girl avatars of various body shapes. Skirt and blouse pattern-drawing methods and margins differed. Based on such results, research prototypes were prepared. Then, virtual wear prospective drawings, clothing pressure, and appearance were assessed by body shape. Skirts were assessed with 22 factors while blouses were analyzed with 25 factors. Then, correlations between skirts and blouses were analyzed. According to the analysis, the reason why the dart & pleats position and margin were rated low was confirmed. In a virtual wear assessment on skirt patterns by body shape, a significant difference was found in all categories except for position of the hip circumference, margin of the hips, width of the skirt, and appropriateness of waist line position. The virtual wear assessment on the blouse patterns by body shape also revealed a significant difference in all categories but fit and shape pf the back part. In blouses, a significant difference was observed around shoulders and waist in type 1 and around the belly in type 2. On the contrary, for skirts, a significant difference was found around the hips and waists in type 1 and type 2. Therefore, these factors should be considered in making blouses and skirts. The above results suggested that skirt and blouse patterns should vary by body shape. It is anticipated that there should be further studies comparing brand-name school uniforms for high school girls and school uniforms by body shape.

• Journal of the Korea Society of Computer and Information
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• v.26 no.12
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• pp.201-212
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• 2021

This study attempted to compare the pattern with the absorption layer by analyzing the pattern of commercially available urinary incontinence panty products. Through this, it tried to obtain basic data necessary for the development of functional urinary incontinence panty for active seniors. Twelve commercially available products were decomposed to analyze size and patterns, and appearance and clothing pressure were evaluated through 3D simulation. As a result of comparing the size and pattern of urinary incontinence panty, it was analyzed that the size difference between parts was large even though the product was called the same. Products from the same brand also showed a big difference depending on design and absorption. As a result of the appearance evaluation for the 3D simulation, it was found that there were significant differences between products in all items such as the front, side, and back. Product No. 9 was analyzed to be the best except for the waist fit on the side. In the evaluation of clothing pressure, most of them were marked in red except for products 1, 2, and 8 due to the nature of the panty product. In the future, it is thought that actual wearing experiments and size standardization studies on urinary incontinence pants should be conducted.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.15-29
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• 2014

Setting the ease amount takes the important part to the fit that consumers satisfies. Therefore, it is required to create a pattern for off-the-rack jackets that considers the proper amount of ease. However, few studies have been done previously regarding the ease amount of jacket pattern for the women in their 20s whose demand for jacket is high and who are sensitive to the fit. Therefore, this study selected top five brands in terms of sales and preference among the national female apparel brands. It obtained a tailored jacket pattern for basic size (55 size) and made the jacket. Then, an expert panel group put the pattern on Hani body, a torso dummy for education made by the anthropometric data of Size Korea for females in their 20s and conducted an evaluation on the ease amount and analyzed the results. As a result, the ease amount of the Pattern A was evaluated as proper and that of the Pattern B was found to be lease proper. From the fact, we can see that each of the top 5 off-the-rack brands has different ease amount, though they are of the same basic size (55 size).

• Journal of the Korean Society of Floral Art and Design
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• no.44
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• pp.101-121
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• 2021

The flower, a symbol of beauty representing beauty, exists as an aesthetic object throughout the history of mankind, and is one of the motifs most often used in plastic art. In this way, flower art is an art that embodies a form based on the theme of flowers. The flowers played a role in expressing human happiness and love by harmonizing beautifully with each other in shape and color. The flower pattern containing this symbolism is beautiful and excellent in decoration, and is applied not only to household goods, but also to art and fashion. The flower pattern is the most preferred pattern among patterns, and it is widely used regardless of the four seasons by changing the color according to the color and flowering time, and it is effective in stimulating the symbolism and psychological sense of humans, so it is used in design in various fields. In this study, the flower pattern, which is a symbol of beauty representing beauty and the motif of art, has been traditionally used in Korea, and is still loved in fashion and art even in modern times. We hoped to be active, and through this study, we tried to develop our own unique flower pattern and lay the groundwork for it to be commercialized.