• Journal of the Korean Applied Science and Technology
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• v.41 no.3
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• pp.771-783
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• 2024

The analysis of beauty major students' acceptance intentions for digital new technologies revealed that subjective norms and self-efficacy significantly impact ease of use as mediating variables, and willingness to innovate and self-efficacy significantly impact usefulness as mediating variables. However, willingness to innovate did not significantly impact ease of use, and subjective norms did not significantly impact usefulness. Ease of use and usefulness significantly impacted acceptance attitude, and acceptance attitude significantly impacted acceptance intention. These results suggest that while beauty major students recognize the positive necessity of new technology application in the beauty field, they may feel somewhat burdened by learning and utilizing new technologies. Learners' fear of applying new technologies could result in a reluctance to take courses necessary for understanding and acquiring digital new technologies. To address this, it is necessary to analyze the basic knowledge level of digital technology among beauty major students and develop lower-level related courses and programs to help them easily understand digital new technologies.

• Journal of Convergence for Information Technology
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• v.9 no.5
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• pp.243-251
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• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• Fashion & Textile Research Journal
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• v.26 no.2
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• pp.198-207
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• 2024

As men's interest in grooming increases, YouTube videos teaching men about natural makeup that could help them look more presentable are becoming popular. An increasing amount of beauty content on YouTube now targets men. Therefore, this study aimed to identify the features of male-targeted beauty videos with the highest number of views and likes in order to help beauty influencers understand what subscribers want and apply effective marketing strategies. The research method set criteria for YouTuber characteristics, editing elements, and content through prior research, and analyzed through the YouTube website. The video upload date range was set from January 1, 2022 to January 1, 2024. The search keywords "male beauty YouTuber" and "male makeup" were used to find the 10 most viewed videos. The results showed that technical terms, standard words, and loanwords were generally used, and the age group was in their 30s, and the proportion of famous experts was high. The video duration of 10-15 minutes was most common, and the ratio of sound effects, background music, and subtitles was high. Makeup tips and product reviews or recommendations was the most common type of content. Especially, demonstrations of make-up application and product reviews had higher number of views. The findings of this study could provide new ideas and references to YouTubers who aspire to specialize in male beauty content, and help them produce videos that sufficiently satisfy the needs and desires of subscribers.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.1-5
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• 2009

• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.307-322
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• 2021

This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.409-421
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• 2021

The purpose of this study is to verify the effects of innovative technology characteristics of beauty care remote-manufacturing system on resistance and acceptance intentions to innovative technology in the era of the Fourth Industrial Revolution. A survey of 567 female consumers in their 20s and older was conducted. The collected survey data were analyzed for hypotheses verification through structural equation model analysis. First, the perceived usefulness and perceived ease to use of beauty care remote-manufacturing systems have negative effects on resistance to innovative technology. Second, resistance to beauty care remote-manufacturing systems has been shown to negatively affect acceptance intention. Third, perceived risk to beauty care remote-manufacturing systems have been shown to negatively affect acceptance intention. Through this study, it can be found that the significance of this study in that it derived factors that affect consumer' resistance and acceptance of innovative technologies and presented new trends and directions of the cosmetics manufacturing industry.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.104-112
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• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.358-365
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• 2023

This study aims to investigate the moderating effect of appearance confidence in the relationship between the expected value of appearance management and beauty management behavior of college students. For data collection, 300 questionnaires were distributed among the students of a 4-year university in Gwangju, Republic of Korea from April 12 to 22, 2022; 273 copies were collected, and 259 copies were used as the final sample. SPSS 21.0 was used to analyze the collected data, and the results were as follows. First, the expected value of appearance management had a positive (+) effect on beauty management behavior. Second, the expected value of appearance management had a statistically significant positive (+) effect on beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play and sympathy values, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play conformity value, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. This was confirmed to act as a reinforcing mechanism.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.379-385
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• 2023

Recently, with the development of IT technology, interest in mobile applications has increased, and as products and contents that go beyond existing services are released in the beauty industry, interest is steadily increasing. Accordingly, various studies have been conducted, but studies analyzing the functions of beauty applications have been insufficient. Therefore, this study aims to analyze the functions of beauty applications and help in the development and development of future beauty applications. The research method analyzed the functions of beauty applications that have been downloaded more than 100 million through the Google Play Store, and the search period was from October 11, 2020 to November 3, 2020. As a result of the study, it was found that there is a difference in the name of the function, the function being provided, and the application method of the function for each application. As a result of function analysis, a total of 36 functions were classified, and it was analyzed that 30 functions were provided in YCM, 14 functions in YCP, 21 functions in BP, and 10 functions in SS. Therefore, by analyzing the functions of beauty applications through this study, we intend to provide useful data in the future development of beauty applications and help in the development of beauty applications.

• Fashion & Textile Research Journal
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• v.25 no.6
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• pp.725-731
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• 2023

With the development of technology, many changes have emerged in how consumers acquire information without restrictions on their location and time. As changes and interest in digital platforms increase, beauty industry applications are being developed in order to attract customers. Therefore, this study has provided the empirical data necessary for the development and advancement of beauty applications in the future by analyzing preferences for makeup applications according to age. The method of this study involved searching for makeup applications that had been downloaded more than 100 million times through the Google Play Store between October 11, 2020 to November 3, 2020. Four applications were identified: YouCma Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. The surveyed functions were tested on 100 people in their teens, 20s, 30s, and 40s, with a similar profile of 100 people in their teens, 20s, 30s, and 40s surveyed from January 3, 2022 to April 23, 2022. The functional preferences of the application were investigated, and the results were analyzed through frequency analysis. The results are as follows: the application that received the greatest preference for features by age was YCM, which was found to have subdivided functions that provide users a wider range of choices and more detailed work when compared to other applications which enable photo retouching.