• Korean Journal of Construction Engineering and Management
• /
• v.20 no.5
• /
• pp.3-11
• /
• 2019

This study is designed to examine the stock price of construction firms which are affected by the deregulation of new apartment sales price. As empirical methodology, it uses the traditional event study analysis to test the influence of the deregulation of new apartment sales price and the regression analysis to test which variables are related. The results of this study are summarized as follows : First, the cumulative abnormal return of stock is positive when government announced the deregulation of new apartment sales price. The cumulative abnormal return of stock for 21 trading day before -10 to +10 day is 25.51% which is significant different from zero at 1 percent level. This result suggests that the deregulation of new apartment sales price conveys good information to stock market that the firms performance will be good in the future. Second, in the regression analysis this study shows that the cumulative abnormal return of stock is related to firm's profit margin ratio.

• 주택과사람들
• /
• s.208
• /
• pp.18-21
• /
• 2007

9월부터 분양가 상한제와 분양 원가 공개, 마이너스 옵션제 등 각종 정책이 본격 시행된다. 특히 지난 30년 동안 지속돼오던 추첨식 주택 청약 제도가 청약 가점제로 전환되고, 외환 위기 이후 분양가 자율화가 시행되다가 9월부터 분양가 상한제가 시행되는 등 부동산 시장의 지각 변동을 예고하는 주요 제도들이 전격 시행될 예정이다. 하반기부터 시행되는 주요 부동산 정책에 대해 살펴보고, 변화하는 부동산 시장에 대처하자.

• Korean Architects
• /
• no.8 s.412
• /
• pp.18-20
• /
• 2003

• 주택과사람들
• /
• no.49 s.66
• /
• pp.273-297
• /
• 1995

• 주택과사람들
• /
• s.199
• /
• pp.50-51
• /
• 2006

지금까지 정부가 세금 강화 등수요 억제 정책에 주력하다가 이번에는 검단 · 파주 등 신도시에 공급 물량을 확대하는 정책에 초점을 맞췄다. 하지만 이번 대책 안은 중장기적인 공급 확대 정책이어서 집값을 주어진 임기 내에 잡을 수 있을지는 의문이다. 더불어 분양가를 규제해 실질적으로 분양가 자율화 시대의 막을 내렸다. 11·15 대책 발표의 배경과 대책 안에 대해 구체적으로 살펴본다.

• 주택과사람들
• /
• s.201
• /
• pp.38-41
• /
• 2007

정부가 부동산 대책을 새로 내놓았다. 8년 만에 분양가 자율화를 완전 폐지하고 민간 택지까지 아파트 분양 원가를 공개하도록 하는 내용의 '1.11 대책'이다. 2년 전 발표된 '8.31 대책'의 핵심 수단이 이제 막 적용되기 시작했는데 종합 대책이 또 하나 추가됐으니 수요자나 공급자 등 시장 참여자들로서는 부동산 정책의 변화 속도를 따라잡기 어려운 실정이다.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2005.11a
• /
• pp.115-119
• /
• 2005

This study is to examine changes since autonomy of lotting-out price of apartment house and planning factors related to sale of apartment house through leaflet of sale of apartment house. Objects of the study were leaflets of sale of apartment houses through the Donga Il Bo daily newspaper from 2001 to 2003. The results of research can be summarized to three. First, traffic of locational factors in advertisement of sale of apartment house showed the highest frequency and it was found that it was an important planning factor of apartment house. Second, considering that advanced facilities and the highest finishing materials were used, quality of apartment house has been advanced. Third, considering that community space, theme park and green zone showed high occupancy in external space, there has been high increase in external space as well as in internal one since autonomy of lotting-out price.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2003.05a
• /
• pp.74-77
• /
• 2003

After the Enforcement of Price Deregulation of Apartment, Apartment house get down to originality goods, The Housing Market have reorganized the nucleus by a user, have demanding the development for discriminative unit plan. The purpose of this study is that before and after the Price Decontrol of Apartment take part a variety of unit plan, search for transformation factor and analyze into the tendency of the distinction plan of Housing Goods. Before and after the Price Decontrol of Apartment, Apartment unit have analyzed from 85 $m^2$ till 152 $m^2$ private area; ten corporations of civil construction' unit in Seoul and The national capital region supply apartment, will supply apartment. For selected examples, first, unit plan is normalized from the ratio of front to side wall, bay, a Room' organization and a kind of Room, number, and for examples of unit plan of apartment, the examples were analyzed with respect to change of a Room' organization and the number of a room and the ratio of front wall to side wall for item investigated. Finally, I search out course of transformation tendency of an apartment unit plan after Enforcement of Price Deregulation and analyzed a factor. The results of the study are follows, after Enforcement of Price Deregulation, unit plan of apartment lead to change lay out, to secure each family's privacy, to secure feeling for open hearted, tendency of flexibility.

• Journal of the Korean housing association
• /
• v.17 no.6
• /
• pp.73-81
• /
• 2006

This study focused on the fact that changes of policies have influence on housing culture of Korea and analyzed changes in apartment houses planning since the deregulation of the price ceiling through newspaper advertisement. The research compared and analyzed advertisements of apartment houses sales appeared in the 'Gwangju Il-Bo' daily newspaper from 1990 to 2003 by planning factors. : The results are as follows. Reliability and economy were important factors in deciding apartment before the deregulation of the price ceiling policy, but as apartment houses were merchandised after the deregulation of the price ceiling policy, brand of enterprise and image of apartment houses were highlighted more. In the environment of apartment complex, the concerns of location after the deregulation of the price ceiling policy were more increased than before its policy and it means emphasis on living environment for better life. The apartment housing unit and building showed change of the apartment housing unit plan considering residents, high quality of interior design and high-tech and differentiation of equipment since the deregulation of the price ceiling policy. The ground space has been parked or afforested and the underground space is used for parking lot as a part of environment-friendly in the apartment complex planning. The deregulation of the price ceiling policy made brand, image, high-grade and differentiation, and got many changes in the planning side of the apartment sales advertisement.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2007.11a
• /
• pp.603-606
• /
• 2007

In an effort to secure competitive edges by increased product differentiation, construction firms began to market name brand apartments. Thus, intensified competition between apartment brand and Housing. This study is analysis the fact of apartment brand and housing with System Thinking. And We show the basic strategy about construction firms with SWOT matrix.