• Journal of Korea Entertainment Industry Association
• /
• v.13 no.6
• /
• pp.15-24
• /
• 2019

Hollywood traditional movie companies are continuously challenged by new-type companies represented by the streaming content platforms. Based on the latest market statistics, and with a multidimensional approach involving the production, distribution, projection and overseas market, etc, this paper analyzes the changes and development of North American movie industry in its process of coping with the globalization and digitalization of media in 2018, and summarizes the effective measures for Hollywood mainstream movie companies to adjust their own structures and operation mechanism to maintain their development in the environment of new media consumption.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.24 no.5
• /
• pp.169-176
• /
• 2024

The global rise in popularity of Korean culture presents a opportunity to promote K-Food. This study explores the digital marketing strategy for a CES award-winning K-Food brand, aiming to translate this cultural interest into tangible consumer experiences. First, we searched for influential media(Bloomberg and VegNews) related to vegan food, based on Google in 2024, then analyzed 452 posts using API. Through this, we extracted high-engagement keywords related to "vegan," such as organic, sustainable, plant-based, diet, and keto. As a result of analyzing detailed region for targeting, we suggested that effectiveness could be maximized by focusing on cities on the west coast of the US. Through this research, we develop target consumer personas and propose effective marketing strategies.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2001.12a
• /
• pp.166-178
• /
• 2001

Lately the National Technology Standard of IMT-2000 service in Korea was decided for both technology standards (cdma-2000, W-CDMA), and consequently the comprehensive countermeasures against the Technology Standards are all the more emphasized. Especially to private enterprises which were selected as service carriers for IMT-2000 service in Korea, making corresponding strategies in relation to both technology standards must be settled without delay. The Government also should serve the development of the I&T Industry through the various processes of adopting the policies and working out strategies In relation to Technology Standards of IMT-2000. Therefore in this paper, 1 would like to survey the features of both Technology Standards(cdma-2000, W-CDMA) and to propose the hereafter corresponding strategies in relation to IMT-2000 services.

• Cartoon and Animation Studies
• /
• s.36
• /
• pp.167-187
• /
• 2014

Animation-related films and game industries have been expanding their markets rapidly responding to sharply increasing public demand. The production processes of major studios are getting more and more specialized and detailed. Therefore, they feel burden to manage and maintain as the HR and physical sizes are getting greater. So, independent studios which perform partial processes of the works are increasing over North America and Europe. Specialized studios build previous functions and related business models. They are expanding their areas. Therefore, this study targeted studios specialized in digital concept art in free production step. The characteristics of such studios were analyzed. To this end, first definitions of digital concept art concepts and functional & artistic features of entire production, and their application to business were deliberated through documents and online. Based on the results, the features of 'concept art service', 'self-brand business/ communication', and 'education service' were drawn. Second, based on it, targeting three con cept art studios such as Atomhawk (UK), FengZhu Design (Singapore), and Studio Gage (Korea), case research was done. Comparative analysis for the cases was conducted. It turned out that concept art studio s lead new market demand through active business strategies such as related contents development, marketing, etc. based on specialization. This research is significant to understand global trend of newly establishing specialized studios market and suggest reference data to improve prospective domestic specialized studios competitiveness.