• Archives of design research
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• v.15 no.4
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• pp.327-336
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• 2002

This paper is intended to help cool-skin-colored people to choose suitable clothing colors confidently and look well-dressed and to make positive self-images. A pseudo-experimental method has made it possible to analyze the visual evaluations of clothing color images for cool-skin-colored people and obtain the following results. 1. Reddish colors of vivid tone for doffing give positive images and those of dull and dark tone, negative ones. 2. Yellowish colors of vivid and bright tone for doffing show positive images and those of dull and dark tone, negative ones. Cool yellow of light tone proves to contribute to a well-looking image. 3. Warm green of vivid and deep tone, and cool green of vivid tone for clothing present positive images. 4. Warm blue of vivid and deep tone, and cool blue of vivid and bright lone make positive images. Either blue with dull tone gives a negative image. 5. Purple colors whose tone is vivid, deep and light contribute to positive images, and those of dull tone, negative ones.

• Journal of the Korean Society of Marine Environment & Safety
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• v.12 no.2 s.25
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• pp.145-150
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• 2006

This paper proposes an analysis to image of Inchon port using fuzzy theory. After analysis, positive opinion is mean membership function 0.73 and positive membership function 0.27, negative opinion is mean membership function 0.69, negative membership function 0.31 about Inchon port development. therefore, for port development need to accomodation of each opinion positive opinion is maximum decrease from 20 age to 30 age. and negative opinion is maximum increase from 10 age to 20 age. According to the results, port development need to high positive image as leisure and development of waterfront and low negative image as integrated port management and strategy of considered environment port.

• Proceedings of KOSOMES biannual meeting
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• 2005.11a
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• pp.79-84
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• 2005

This paper proposes an analysis to image of inchon port using fuzzy theory. After analysis, positive opinion is mean membership function 0.73 and positive membership function 0.27, negative opinion is mean membership function 0.69, negative membership function 0.31 about inchon port development. therefore, for port development need to accomodation of each opinion postive opinion is maximum decrease from 20 age to 30 age. and negative opinion is maximum increase from 10 age to 20 age. According to the results, port development need to high positive image and low negative image.

• Korea journal of population studies
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• v.30 no.2
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• pp.1-22
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• 2007

This study explores the images of the elderly held by non-elderly. Unlike previous studies on the topic, it considers various dimensions of the images including health, personality, intelligence, and economic ability. The study also attempts to examine factors affecting the images by age groups of non-elderly as well as the dimensions above. The data come from a nationwide survey on the Korean Elderly conducted by Korea Institute for Health and Social Affairs in 2004. Analysis of the samples aged 20-64 reveals that the overall image of the elderly are negative across four dimensions. Nonetheless, differences by dimensions are also observed. Young people in their 20s are more likely than other age groups to have negative views on elderly's health. In the meanwhile, the middle aged are more likely to have negative views on elderly's economic ability. Multivariate analysis based on legit regression model shows that the images of the elderly are affected by age, place of residence, co-residence with older persons, attitude toward life in old age. The findings from this study contain important implications for the improvement of the elderly's images in rapidly aging society.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.665-678
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• 2018

The purpose of this study is to analyze the social perception of stepmother in social media and news. For this purpose, we analyzed the texts that were searched as 'stepmother' in Twitter and news articles. The main research results are as follows. The public perception is divided into two types: strengthening the negative image of the stepmother, and providing a positive alternative message to the negative image. Negative images were reported in the media as negative stereotypes about remarried families, as well as images of negative stepmother that afflicts stepchildren like fairy tales. Positive alternative messages were concerned about the negative perception of remarried families. Based on the results of this study, we discussed alternatives to avoid prejudice against stepmother.

• Journal of the Korean association of regional geographers
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• v.19 no.4
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• pp.697-711
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• 2013

Hwaseong serial murders are not now having any significant concern either with Hwaseong City or Dongtan New Town, a region in Hwaseong City, both spatial and temporal manners. However, despite that, people have come to see Hwaseong City with negative ideas as the mass media drove the people to do so. In this study, how films and newspaper articles have created those negative images of Hwaseong City was investigated and afterwards, residents and students living in Dongtan New Town had interviews on what they think about the negative regional images. The study, then, worked on a mental map and others based on what it learned from the interviews. Regional identity confusion is now being discovered out of the people's resistance against the negative images of the city and through such research process described before, the study discussed this regional identity confusion caused by living as residents in Hwaseong and living as residents in Dongtan New Town. In addition, the study revealed sense of place of Dongtan New Town and aspects of the regional identity confusion with this Dongtan New Town growing both with symbolic meanings as a place of murders, an awful crime, and spatial meanings as another place of dynamic developments and improvements.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.189-191
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• 2019

우리나라 선원은 해방기 이후 외화가득의 주역이며 비상시 군수물자를 운송할 수 있는 사회경제적으로 가치 있는 직업이나 최근 선원 직업의 사회적 인식이 다소 부정적이고, 예전처럼 젊은 선원의 유입이 높지 않은 편이다. 본 연구는 일반 대중을 대상으로 Q 방법론을 활용하여 선원의 직업을 어떻게 인식하는지 그 이미지 유형과 특성을 분석하였다. Q 방법론에 의한 선원 직업 이미지 인식은 3개 유형으로 분류되었고 우리나라 선원에 대한 대중의 인식은 부정적이였다. 이러한 연구 결과를 바탕으로 해운산업의 핵심 인적자원인 선원의 안정적으로 확보하고 선원 종사자들의 직업적 만족도와 취업률을 높이기 위해서는 대중들이 인식한 선원의 부정적 직업 이미지를 전환할 수 있는 다양한 방안을 마련해야 할 것이다.

• Life and Agrochemicals
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• v.26 no.4 s.207
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• pp.28-29
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• 2005

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.4
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• pp.73-85
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• 2014

The service quality customers perceived has positive relationships with trust, image, and satisfaction toward airline companies. Providing personal and non-personal services could be factors that build up not only overall impressions but positive and negative emotions and could be connected to customer behavioral intention. Thus, this research divided service encounter quality into personal and non-personal encounter quality and investigated effects of two types of service encounter quality on airline image, perceived value and customer loyalty. The result shows that personal service encounter quality has a positive effect on airline image and a negative effect on perceived value. Non-personal service encounter quality has an influence on airline image and a negative influence on perceived value. Personal service encounter quality does not have a significant effect on customer loyalty but non-personal service encounter quality has an effect on customer loyalty. Airline image does not affect perceived vlaue significantly however, do affect customer loyalty. Finally, perceived value does not have a significant effect on customer loyalty.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.267-274
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• 2011

The purposes of the study is builded upon previous researches to set up research model and investigate the relationship among store image, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 296 customers of department store, then used to conducted an empirical analysis. The results showed the significant relationship were partially found among store image, emotional responses and behavior intention. Objective store image influence positive emotions, indirectly influence behavior intention through positive emotions, but objective store image don't influence negative emotions. Subjective store image influence shoppers' positive emotions and negative emotions, and indirectly influence shoppers' behavior intention through positive emotions and negative emotions. This study has provided a variety of theoretical and practical implications for retailers to set up marketing strategies.