• Journal of Service Research and Studies
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• v.10 no.2
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• pp.59-76
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• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.153-165
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• 2015

The purpose of this research is to verify that how Emotional Labor of surface acting and deep acting influences on work engagement and job burnout, effect on turnover intention, and customer orientation. It studies the effect of reward on manager at support centers for startup. The results of the study are that the surface acting do not influence on work engagement and job burnout and the deep acting has positive influence on work engagement and negative influence on job burnout. The work engagement has negative effect on turnover intention and affirmative effect on customer orientation. The reward can control work engagement and customer orientation of practicians at support centers for startup. This study decribes academic and practical meanings based on these results.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.151-167
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• 2016

Despite the seeming glamour and popularity of commercial modeling, the industry has a darker side. Many models fail to adapt to the profession, and there are frequent cases of models quitting after a relatively short period of time. For commercial modeling agencies, this high turnover rate causes considerable disruption to their business, negatively impacting credibility and leading to decreased sales. As such, this study aimed to investigate the turnover intention of commercial models in relation to professional identity, emotional labor, and role conflict, and to propose remedies for their high turnover intention. Towards this, the relationship between commercial models' turnover intention and the factors of professional identity, emotional labor, and role conflict, and further analyzed the moderating effect of self-belief, attractiveness, and ethical environment. The analysis found that the factors having the greatest effect on commercial models' turnover intention were, in order, role conflict, emotional labor, and professional identity. When hierarchical multiple regression analysis was used to analyze the moderating effect of self-belief, attractiveness, and ethical environment on the relationship between these independent variables and their effect on turnover intention, it was found that the negative impact of emotional labor on turnover intention is moderated by self-belief, and the negative impact of low professional identity on turnover intention is moderated by ethical environment. These findings underscore the importance of self-belief in commercial models, as emotional laborers, and suggest that commercial models are not born but are rather made, namely in a desirable work environment that is professional and well-organized.

• Journal of Korean Society of Transportation
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• v.32 no.3
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• pp.207-217
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• 2014

Many a number of policies have been tried to reduce auto accidents so far, but it is obvious that further studies are still needed to find a more fundamental and multi-dimensional preventive measure with effect. The National Mental Health Statistics shows that the most profound forms of negative emotions, that is, depression and anxiety, have been increasing, but studies on such a topic are scarce to find. Therefore, we conducted a structural analysis between the negative emotions, including depression and anxiety, of drivers and their driving behaviors using a Structural Equation Modeling(SEM) technique. The review of past literature and studies indicated that not all of human emotions manifest themselves as the ultimate behaviors because they go through emotion regulation Strategies. For this reason, the purpose of this study was set to analyze the structural model developed in this study reflecting the emotion regulation strategies. The result of our analysis showed that the driver's negative emotion had a more significant influence on dangerous driving behaviors than safe ones, and especially, the expressive suppression strategy was found to be the highest factor. Also, the total effect analysis with the negative emotional factors showed that expressive suppression had more significant influence compared to that of cognitive reappraisal. The implication of this study might provide a better understanding on driving behaviors of the drivers and could be used as a fundamental study for future policy development to reduce traffic accidents.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.291-297
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• 2017

As part of the target-specific convergence study of welfare focusing on the relationships between emotional labor, burnout, and goal-focused self-regulation, this study was designed to examine whether goal-focused self-regulation of the early childhood teachers buffers in the relation between emotional labor and burnout. A total of 231 childcare teachers participated in this study and by responding to a questionnaire including measures of emotional labor, burnout, and goal-focused self-regulation. Moderated multiple regression through simultaneously entry was performed for analysis using SPSS (PASW) 18.0 and PROCESS Macro for SPSS. First, the results indicated that the level of emotional labor increase, burnout of the early childhood teachers also increase. Second, goal-focused self-regulation was found to have a protective function in terms of buffering the negative effect of emotional labor on burnout. Based on the results, this study suggests the importance of mental healthcare and the need for internal resources development such as self-regulation.

• Korean Journal of Social Welfare
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• v.65 no.4
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• pp.137-163
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• 2013

The purpose of this study is to investigate the influence of social workers' emotional labor on non-task behaviors. This study characterizes emotional labor as deep acting and surface acting, non-task behavior as organizational citizenship behavior(OCB) and counterproductive work behavior(CWB). And this study also examines the mediating effect of social workers' emotional dissonance in the relationship between surface acting and non-task behavior, and the moderating effect of senior worker's emotional leadership in the relationship between emotional dissonance and non-task behaviors. The results from this study are as follows. Firstly, social workers' deep acting improves their OCB. Secondly, social workers' surface acting has strong effects on their emotional dissonance, and this emotional dissonance hinders their OCB. In addition, the mediating effect of emotional dissonance is also recognized at this point. Thirdly, senior worker's emotional leadership moderates the relationship between social worker's emotional dissonance and OCB in the sense that emotional leadership is expected to reduce the negative effects of emotional dissonance on OCB. However, the influence of emotional labor on CWB has no statistical significance in this study. Based on these results, detailed theoretical and practical implications are discussed.

• Science of Emotion and Sensibility
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• v.22 no.4
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• pp.45-56
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• 2019

The regulation of emotion is known to mediate the relationship between emotion-relevant differences in individuals and their life outcomes. This study attempted to include a situational factor in addition to the mediation model and investigated whether this conditional component changed the patterns of indirect effects. The researchers recruited 180 emotional laborers working in diverse domains and used a questionnaire to ascertain their negative affectivity, cognitive reappraisal, emotional exhaustion, and the intensity of negative comments they usually received from customers. The results of the conditional indirect effect analysis revealed the positive indirect influence of negative affectivity on emotional exhaustion through cognitive reappraisal when emotional labors receive highly negative comments from customers (high intensity of the situation). Similarly, negative indirect effects were found when emotional labors receive slightly negative comments from customers (low intensity of the situation). The outcomes of this study suggest that cognitive reappraisal can mediate to decrease emotional exhaustion in contexts that arouse more intensive negative emotions; it can also mediate to increase emotional exhaustion in contexts that arouse less intensive negative emotions. The implications of this study include the importance of integrating individual differences with situational factors. The study also provides information about the distinctiveness of groups of emotional laborers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.1
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• pp.486-496
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• 2018

Customer incivility is an important stress factor employees performing service tasks, and this is equally true for employees who perform civil affairs services. The purpose of this study is to investigate the negative effects of adverse customer behavior and ways to reduce it. This study adopts the Conservation of Resource (COR) theory in order to examine customer incivility. This study predicts that customer incivility will negative emotions and eventually lead to emotional exhaustion in employees. We also predict that social support (organizational support, supervisor support, coworker support) perceived by employees would moderate the relationship between customer incivility and negative emotions. This study is based on 481 questionnaires collected from public officials. The results are as follows: First, customer incivility causes negative emotions. Second, negative emotions mediate the relationship between customer incivility and emotional exhaustion. Third, the relationship between customer incivility and negative emotions showed moderating effects on the perception of organizational support which is one of three types of social support. Based on the results of this study, implications, limitations, and future direction of research are suggested.

• Culinary science and hospitality research
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• v.17 no.1
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• pp.155-170
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• 2011

The purpose of this study was to test the influence of restaurant customers' perceived price on their satisfaction and revisit intention through the examination of the mediating effects of emotional responses and the moderating role of coupons. Data was obtained from a survey conducted to 319 quick service restaurant customers and analyzed using SPSS 16 and AMOS 16. The results indicate a full mediation effect of perceived price on customer satisfaction through emotional responses. It was also noted that discount, free and entry coupons did moderate the influence of perceived price on customers' emotional responses. The strongest moderator for perceived price and positive emotions was a discount coupon followed by a free coupon and an entry coupon in order. For perceived price and negative emotions, an entry coupon had a higher moderating effect followed by a discount coupon. The study put forward an appropriate implication to restaurateurs on the use of coupons as well as emotional responses and perceived price that will effectively elevate customers' satisfaction level.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.2
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• pp.163-176
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• 2022

As the business ecosystem has become more uncertain, the sources of supply chain risk have also been becoming more diverse. In particular, due to the development of informational technology in recent years, firms need to consider the emerging supply chain risk sources as well as traditional supply chain risk sources. A typical example is negative word-of-mouth by social media. Therefore, we investigated the virality of negative word-of-mouth on manufacturing firms by using YouTube as a representative social media. More specifically, we investigated how the social capital of the video creator influences the virality of negative word-of-mouth and how the emotional tone of the video affects the virality of negative word-of-mouth. In conclusion, the social capital of the video creator influenced the scale and speed of negative word-of-mouth. Furthermore, negative emotion words moderated the relation between the social capital of the video creator and the scale of negative word-of-mouth.