• Title/Summary/Keyword: 부산항 컨테이너 터미널

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A study on Marketing Analysis and Role Sharing for Busan Port (부산항의 마케팅 분석 및 주체별 역할에 관한 연구)

  • 허윤수;정태원
    • Journal of Korean Society of Transportation
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    • v.20 no.6
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    • pp.17-30
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    • 2002
  • 부산항은 컨테이너터미널 운영사별로 마케팅 전략 수립 및 마케팅 활동이 개별적으로 이루어질 뿐 항만 관련 유관기관(부산시, 부산지방해양수산청, 한국컨테이너부두공단, 부산본부세관)의 조화된 항만 마케팅 전략 및 역할이 수립되지 않은 상태이다. 따라서 본 연구에서는 부산항 활성화를 위한 각 주체별 활동 현황을 조사하고, 항만 이용자인 선사 및 포워더를 대상으로 마케팅 믹스(Mix, 4P: Product, Place, Price, Promotion)에 대한 설문조사를 토대로 부산항 마케팅 분석을 실시한다 이를 바탕으로 부산항이 동북아 중심항만으로 성장하는데 필요로 하는 부산항 관련 각 주체별 마케팅 관계 그리고 역할을 제시한다. IPA(Importance-Performance Analysis) 분석 결과를 살펴보면 전체 고객을 대상으로 평가했을 때 가격 믹스와 촉진믹스는 가장 중요도가 높은 것으로 분석되었으며 특히, 촉진믹스는 중요도는 매우 높으나 만족도가 낮은 것으로 분석되었다. 그러므로 마케팅 전략 수립 시 촉진 부문에도 높은 비중을 두어 선사들에게 공격적인 마케팅 활동이 요구된다고 할 수 있다. 부산항 관련 각 주체별 마케팅 역할에서 부산광역시는 부산지방해양수산청과 함께 촉진믹스에 중점을 두어야하고, 부산지방해양수산청은 촉진믹스 외에 가격믹스에서 항만 요율의 적절성과 경로믹스인 철도 수송 망의 확보가 시급한 것으로 나타났다. 한국컨테이너부두공단은 촉진믹스 외에 가격믹스에서 항만시설 사용료의 체계적인 개편이 요구되고, 터미널 운영사는 제품믹스 서비스인 공컨테이너의 효율적인 재고관리 업무서비스와 가격믹스에서 하역요율의 탄력적인 제공이 필요하다.

An AHP/DEA Hybrid Model for Efficiency Evaluation of Container Terminal (컨테이너터미널 효율성 평가를 위한 AHP/DEA 통합모형)

  • Kim, Seon-Gu;Choi, Yong-Seok
    • Journal of Korea Port Economic Association
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    • v.28 no.2
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    • pp.179-194
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    • 2012
  • In this study, we compared the efficiency of container terminals using DEA. To do this, we designed an AHP/DEA hybrid model using AHP and DEA, and evaluated the efficiency by comparing the container terminal operation company in Gwangyang(KEC, KIT, GICT) and Busan(HBCT, DPCT, KBCT, UPT, Gamman, PNC, PNIT, HJNC, HPNT). The proposed model can control the number of selected promising container terminal by applying DEA-AR model. This model can also improve the credibility of analysis by using objective weights through the AHP application to efficiency evaluation data and normalizing the evaluation data to apply AHP and DEA. The model assumes inputs to be container crane, transfer crane, yard tractor, and reach stacker and output as container traffic. The result shows that DPCT was an efficient DMU.

A Study on the Container Terminal Concentration for Busan Port (부산항 컨테이너터미널 통합에 관한 연구 - 항만집중도분석과 통합효과-)

  • Choo, Yeon-Gil;Ahn, Ki-Myung
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.207-228
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    • 2009
  • The purpose of this paper is to analyze the concentration effect of Busan container terminal. Productivity and efficiency have played key role to attract more cargo to a port because these are important factors to select liners’ calling port in vessel deployment. It means that productivity directly links with the liners’ vessel operation cost. The main results of this paper are as follows: the port concentration by terminal integration can improve the port's external image with recovering tariff competitiveness and also facilitate economic effect of size through efficient management.

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A Study on Operational Efficiency Improvement of Perpendicular Layout Container Terminal via introducing Interchange Transport Model (수직형 자동화 컨테이너 터미널 운영 효율성 제고를 위한 인터체인지 이송 모델 도입 방안 연구)

  • Jang, Jae-Hwan;Lee, Jung-Yoon
    • Journal of Navigation and Port Research
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    • v.44 no.3
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    • pp.181-186
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    • 2020
  • Until now, the development of design and operation model for automated container terminals has been mainly performed based on the western ports model, specializing in basic loading, and discharging operations. In the case of the Busan port, terminal operators provide basic stevedoring, as well as an additional logistics service known as 'On Dock Service' not suitable for the currently commercialized automated container terminal model. This study diagnosed the current Busan port's throughput structure and terminal operational characteristic, and proposed a modified perpendicular layout container terminal transport model named 'Interchange Transport Model' for effective management of empty container and operation costs. Although the 'Interchange Transport Model' requires an additional number of transport equipment (AGV), concerning operational efficiency and cost saving, a simulation showed 22% reduction of TAT and 9.4% reduction of annual terminal operational costs in comparison to the basic perpendicular layout model.

"An Analysis Study of Factors for Strengthening Cybersecurity at the Busan Port Container Terminal (부산항 컨테이너 터미널 사이버 보안 강화를 위한 요인 분석연구)

  • Do-Yeon Ha;Yul-Seong Kim
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2023.11a
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    • pp.64-65
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    • 2023
  • The purpose of this study was to assess the current status of cyber security at the Busan Port container terminal and derive strengthening factors through exploratory research. In recent years, the maritime industry has actively adopted Fourth Industrial Revolution technologies, resulting in changes in the form of ports, such as automated and smart terminals. While these changes have brought positive improvements in port efficiency, they have also increased the potential for cyber security incidents and threats, including information leakage through cargo handling equipment and ransomware attacks leading to terminal operations disruption. Especially in the case of ports, cyber security threats can have not only local effects within the port but also physical damage and implications for national security. However, despite the growing cyber security threats within ports, research related to domestic port cyber security remains limited. Therefore, this study aimed to identify factors for enhancing cyber security in ports and derive future enhancement strategies. The study conducted an analysis focusing on the Busan Port container terminal, which is one of the leading ports in South Korea actively adopting Fourth Industrial Revolution technologies, and conducted a survey of stakeholders in the Busan Port container terminal. Subsequently, exploratory factor analysis was used to derive strengthening factors. This study holds significance in providing directions for enhancing cyber security in domestic container ports in the future.

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An Exploratory Study For the Social Feasibility Of the Dredging the Water-Depth of Busan Port (부산항 컨테이너터미널의 증심준설에 관한 사회적 타당성 분석을 위한 탐색적 연구)

  • Kim, Chul-Min;Hong, Han-Gook
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.5
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    • pp.29-43
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    • 2008
  • As the containership has been large-sized, it is important to analyze the social feasibility for the dredging the water-depth of Busan port. We tries to do an exploratory study to analyze the needs of the core port user group by using the survey methodology. We did the survey for the ocean carriers, terminal operating companies, ship pilots respectively. Collected data was analyzed by frequency and cross tabulation method. Result suggests that the Busan North Port should be dredged to the 16 meter depth and Busan New Port should be dredged to the 17 meter depth. And the priority of the depth dredging is ranked as Gamman pier, Sinsundae pier, New Port and Jasungdae pier.

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A Case Study on Construction of Container Terminal (2-6 Stage) in Busan New Port (부산항 신항 서컨테이너터미널(2-6단계) 축조공사 설계사례)

  • Kim, Yeong-Hak;Jeong, Uk-Jin;Yun, Gi-Seung;Hong, Jang-Ho
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.63-65
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    • 2019
  • 부산항 신항 서컨테이너터미널은 선박 대형화와 완전 무인 자동화부두 구축이라는 설계컨셉에 따라 접안 가능한 최대선박은 3만 TEU 선박으로 결정하고 그에 따라 제반 시설들의 규격을 증대하였으며, 상부 자동화 설비들의 운영에 지장이 발생하지 않도록 대형 유수실, 월파차단벽 등의 침수 방지시설과 크레인 및 AGV구간 부등침하 방지를 위해 41.5m의 광폭케이슨과 176m의 광폭 DCM기초를 적용하고, 최신 설계기준에 의거한 내진 I 등급 구조물로 계획하는 등 안전하고 이용성이 뛰어난 컨테이너 터미널이 구축되도록 하였다.

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A Study on the Moderated Effect of the stabilization Factor and Cargo-Rate Approval in Busan Port Container Terminal Cargo Market (부산항 컨테이너터미널 하역시장의 안정화요인과 요율인가제의 조절효과에 관한 연구)

  • Jun, Seh-pyo;Ahn, Ki-myung;Yoon, Jung-hee
    • Journal of Korea Port Economic Association
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    • v.32 no.4
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    • pp.89-107
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    • 2016
  • It is a critical problem of the Busan container cargo market that serious competition between the north port terminal and the new port terminal is weakening port of Busan's competitiveness. To avoid this serious competition, Busan Port Authority(BPA) has executed a cargo-rate approval system from last year. However if Busan's container terminal operators do not accept this system, the execution performance will be insufficient. Therefore, the purpose of this study is to test the effect of cargo-rate approval in the Busan container cargo market. To attain this research purpose, the current situation was analyzed and the existing papers were investigated. Therefore, cargo-stabilizing factors were extracted and the moderated effect between these factors and cargo-rate approval was tested. The results are as follows. First, three cargo stabilizing factors-(market structure, market behavior, and BPA)-appear to have a strong positive impact on the stabilizing effect; however, the factors that are handled by the operators can not influence the stabilizing effect. In particular, market behavior factors, such as cargo-rate dumping restriction, contributed to stabilizing cargo market. Second, The results appear to have a strong positive impact on the moderated effect as well as the cargo-rate approval. These research results show that the execution of cargo-rate approval is important in stabilizing the cargo market. Therefore, stabilizing the cargo market will contrubute to improving the image and bargaining power of the Port of Busan.

Prioritization Analysis for Cyber Security Enhancement at Busan Port Container Terminal (부산항 컨테이너 터미널 사이버 보안 강화를 위한 우선순위 분석)

  • Ha, Do-Yeon;Kim, Chi-Yeol;Kim, Yul-Seong
    • Journal of Korea Port Economic Association
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    • v.40 no.1
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    • pp.1-14
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    • 2024
  • The port industry has been actively adopting Fourth Industrial Revolution technologies, leading to transformations in port infrastructure, such as automated and smart ports. While these changes have improved port efficiency, they have also increased the potential for Cyber Security incidents, including data leaks and disruptions in terminal operations due to ransomware attacks. Recognizing the need to prioritize Cyber Security measures, a study was conducted, focusing on Busan Port's rapidly automating container terminal in South Korea. The results of the Eisenhower Matrix analysis identified legal and regulatory factors as a top priority in the first quadrant, with educational systems, workforce development, network infrastructure, and policy support in the third quadrant. Subsequently, a Borich Needs Analysis revealed that the highest priority was given to legal improvements in security management systems, while the development of Cyber Security professionals ranked lowest. This study provides foundational research for enhancing Cyber Security in domestic container terminals and offers valuable insights into their future direction.

A Study on The Analysis of Education and Training of The Container Terminal (컨테이너터미널 운영사의 교육훈련에 관한 연구 - 부산항 컨테이너터미널 운영사를 중심으로 -)

  • Kim, Jin-Yong;Jun, Kyung-Ju;Shin, Yong-John
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.201-230
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    • 2009
  • There are few studies on the human resource development and management of container terminal in Korea. In this situation, we try to analyze the training and education of Busan port container terminals. This study took a close look at present condition of training and education of container terminals in Busan and compared it with foreign advanced port. And conducted a questionnaire survey on the actural condition and system of it. Based on the survey result, we examine the problems and suggest an alternative plan to improve the training and edcation of Busna Port container terminals.

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