• Title/Summary/Keyword: 부동산 산업

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6 시그마 방법론을 활용한 부동산업 경영혁신 : 전략수립과 핵심성공요소 도출을 중심으로

  • 이영석;박성현;조병준
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.419-424
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    • 2004
  • 부동산업 경영이란 부동산을 경영대상으로 하는 중개, 개발, 투자, 컨설팅 등 제 부동산업을 계획적이고 능동적이며 지속적으로 운영하는 과정, 기술, 과학적 운영 등을 말하는 것으로, 부동산상품과 그 상품을 다루는 인간에 대한 경영을 의미한다. 본 논문은 국내 부동산 시장의 토양 위에 선진부동산시스템을 도입하여 경영체질을 개선하고 경쟁력을 강화하고자 노력하고 있는 ERA-Korea 사를 조사기업으로 선정하여, 우리나라 부동산 기업의 경영활동에 경영패러다임의 변화를 적응시키고, 경영품질을 높이기 위하여 과학적 경영혁신 기법인 6 시그마를 적용하여 본 사례이다. 우선적으로 국내 부동산업의 취약점을 제시하고, 이를 극복하기 위한 부동산업 경영의 변화방향을 모색하였다. 다음으로 부동산 경영의 과학화를 위한 전략방향을 상세히 다루고, 이의 실현을 위한 기회도출을 구체적으로 제시하였다. 본 사례연구를 통하여 국내 부동산 기업에 새로운 경영품질관리 모델을 제시하고 궁극적으로 부동산기업의 경쟁력 강화를 위한 부동산 경영의 과학화 방법이 제시되었으면 한다.

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Study on the Development Direction of Domestic Proptech Company: Focusing on the Real Estate Platform Information Provision Function (국내 프롭테크 기업의 발전방향에 대한 연구: 부동산 플랫폼 정보제공 기능을 중심으로)

  • Lee, Jungyun;Oh, Kyong Joo;Ahn, Jae Joon
    • Knowledge Management Research
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    • v.22 no.2
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    • pp.55-76
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    • 2021
  • The real estate market is a representative imperfectly competitive market. Real estate information is characterized by being collected and utilized in a closed environment, and market participants have to pay a lot of time, effort, and costs to acquire such information. Korea's real estate public data is increasing year by year, but it is scattered by relevant ministries. So it is difficult to search and analyze, and the level of development of the industry using it is low. In the recent 4th industrial revolution, the proptech industry has developed as an industry to efficiently provide necessary information to the real estate market. In this study, based on the case of major companies in the real estate platform field among proptech companies, we looked at the types of information provided to users, and on the contrary, explored ways to utilize the data collected from users. The results of this study are expected to provide theoretical and practical implications for ways to reduce information asymmetry in the real estate market and contribute to the development of the real estate industry.

Analysis of User Preference on the Real Estate Web-sites (웹 사이트 사용자의 선호도 분석: 부동산 사이트를 중심으로)

  • Kim, Dae-kil;Kim, Byoung-soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.41-51
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    • 2016
  • For the competitive advantages of an real estate web-site, the study investigated the comparison between the real estate portal sites and the independent real estate web-site based on the users' preference. The experiment was conducted with 52 participants for the total 5 sites including two real estate portal sites (Naver real estate, Daum real estate), and independent real estate web-site (the real estate 114, the seoul real estate square, the MK estate). As a result, this study becomes very practical to web-site companies in terms of users' preferences, even though most of real estate web-site studies have focused on credibility. Therefore, it is considered to contribute largely for the advancement of real estate sites developing differentiation strategy through comparative analysis between real estate portal sites and independent real estate web-site.

2007년 건설ㆍ부동산 경기 전망

  • Baek, Ji-Hyeon
    • 주택과사람들
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    • s.199
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    • pp.98-99
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    • 2006
  • 부동산과 건설 경기에 대한 관심이 어느 때보다 뜨겁다. 이러한 열기를 반영하듯 내년의 부동산과 건설 경기를 전망한 한국건설산업 연구원의 세미나에는 예상치 못한 많은 인파가 몰렸다. 세미나 현장을 돌아봤다.

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부동산 및 건설산업 지원대책 수립$\cdot$추진

  • 한국주택협회
    • 주택과사람들
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    • s.91
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    • pp.8-20
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    • 1997
  • 이 자료는 건설교통부가 최근 금융시장의 경색등에 따라 자금난을 겪고 있는 건설업계의 어려움을 덜어주고, 기업의 구조조정을 위한 부동산 처분 등이 원활히 이루어질 수 있도록 부동산 및 건설산업분야에 대한 지원대책을 마련하고자 지난 12월 12일 개최된 확대경제장관회의에 보고한 자료임.

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The Introduction and Policy Implication of Indirect Real Estate Investment Systems after Foreign Exchange Crisis (외환위기 이후 부동산 간접투자제도의 도입과 정책과제)

  • 박원석
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.1
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    • pp.211-231
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    • 2003
  • In this study, first, current state and future prospects of indirect real estate investment systems after foreign exchange crisis are analyzed, and second, policy alternatives for activating indirect real estate investment markets are examined. After foreign exchange crisis, various indirect real estate investment systems, such as REITs, ABS and CRC, were introduced. Present market size of indirect real estate investment is not larger than expected. The reasons are the problems of incomplete system on the one hand, and real estate market conditions on the other hand. But long term prospects of indirect real estate investment markets may not be pessimistic. Considering the positive effects of indirect real estate investment systems to the real estate and financial markets, policy supports for activating indirect real estate investment market may be needed. The representative alternatives are reconciliation and integration of indirect real estate investment systems, upgrading the infrastructure of real estate industry, and activating the networks between indirect real estate investment markets and related markets such as financial makets, capital markets, restructuring markets.

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A Relationship among Service Quality, Trust, Customer Satisfaction and Reuse Intention in Real Estate Information Web-sites (부동산정보 사이트의 서비스품질, 신뢰, 고객만족 및 재이용의도의 영향관계)

  • Lim, Chae-Kwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.2
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    • pp.125-137
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    • 2011
  • This study empirically examined the structural relationships among service quality of internet real estate information web-sites, trust, customer satisfaction and reuse intention. In order to achieve the purpose, survey method was applied using a sample of 293 real estate information web-site users. The results of this study showed that service quality of real estate web-sites had a significant effect on trust and customer satisfaction. And, the trust of web-sites have influenced on customer satisfaction and reuse intention. Finally, the customer satisfaction of estate information web-sites had a significant positive effect on reuse intention.

Education Platform for Real Estate Industry on the Fourth Industrial Revolution : Proposing the Smart Space EduPlatform (4차 산업혁명시대 부동산 산업을 위한 교육플랫폼 연구: Smart Space EduPlatform 제안)

  • Lee, Jin-Kyung
    • Informatization Policy
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    • v.26 no.1
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    • pp.46-61
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    • 2019
  • The Fourth Industrial Revolution has been revolutionizing industry and education. This paper proposes an education platform, Smart Space EduPlatform (SSEP), for the real estate industry, aimed at educating the basic real estate technology (RETech) for workers in the real estate industry so they can achieve the highest and best use of the real estate in the smart environment. The habitat of SSEP is driven by the donation system ensuring sustainability, various technical functions such as tools for content production and learning participation, and learning behavior frameworks each in form of a learner, a teacher, and a helper. Services of SSEP consist of 17 important RETech lectures under 6 categories-planning and design, decision-making, management, economics, construction, and equipment-and project-based learning (PBL) curriculums. The lectures are provided along with video contents, additional learning materials and learning management service, while teachers' workshops, learner invitation and registration management, curriculum operation services are offered for the PBL curriculums.

A Study about creating jobs suitable for the ubiquitous age - The center of the real estate industry - (유비쿼터스 시대에 맞는 일자리창출에 관한 연구 - 부동산산업 중심으로 -)

  • Kim, Hyeong-Geun;Kim, Boo-Sung
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.3
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    • pp.499-503
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    • 2013
  • In the real estate industry, job creation is dominated by SOC financial investment expansion. Financial investment like SOC can induce employment only if is executed as cost of equipment by setting the budget as a long-term project. In this study, a hypothesis was set regarding how the real estate industry affects job creation, and makes suggestions based on analysis of relational structure among variables through the research model.

An Exploratory Study on the Effects of Mobile Proptech Application Quality Factors on the User Satisfaction, Intention of Continuous Use, and Words-of-Mouth (모바일 부동산중개 애플리케이션의 품질요인이 사용자 만족, 지속적 사용 및 구전의도에 미치는 영향)

  • Jaeyoung Kim;Horim Kim
    • Information Systems Review
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    • v.22 no.3
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    • pp.15-30
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    • 2020
  • In the real estate industry, the latest changes in the Fourth Industrial Revolution, such as big data analytics, machine learning, and VR (virtual reality), combine to bring about industry change. Proptech is a new term combining properties and technology. This study aims to derive and analyze from a comprehensive perspective the quality factors (systems, services, interfaces, information) for mobile real estate brokerage services that are well known and used in the domestic market. The surveys in this study were conducted online and offline and a total of 161 samples were used for statistical analysis. As a result, all hypotheses were approved to except system quality and service quality. The results show that the domestic proptech companies who are mostly focused on real estate brokerage services, peer-to-peer lending, advertising platforms and apartments need to grow in various fields of proptech business of other countries including Europe, USA and China.