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Servicizing in Automobile Industry (자동차 산업의 서비스 부문 확대에 따른 MIS 활용 사례)

  • Shin, Jung-Soon;Park, Min-Ah;Yang, Hee-Dong
    • Information Systems Review
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    • v.11 no.3
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    • pp.191-207
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    • 2009
  • Manufacturing companies expand their revenue sources by advancing into upstream or downstream of business value chains with special focus on service. Such a new movement is called as servicizing. We introduce various successful cases of automobile industry in Korean and overseas countries. Information technology has been taking a critical role in automobile manufacturer's servicizing efforts leveraging their manufacturing capabilities and brand power. Servicizing cases include telematics, collision prevention, used-car sales, rental, and car life of Japanese, German and three Korean automobile companies.

A Comparision of Flick Shooting Motion in Penalty Corner between High School and National Players in Field Hockey (하키 페널티 코너 시 고등학교 선수와 국가대표 선수간의 플릭슈팅 동작 비교)

  • Kim, Ho-Mook;Woo, Sang-Yeon;Kim, Ki-Un
    • Korean Journal of Applied Biomechanics
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    • v.19 no.3
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    • pp.499-508
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    • 2009
  • The purpose of this study was to compare and analyze flick shooting motion in penalty corner between high school players and national players in field hockey. Five high school players and six national players participated in this study. The 3D kinematic data were collected for each subject performing the penalty corner stroke. The results of the study were as follows: 1) The national players had higher stick head and ball velocity than the high school players. 2) The forward length between ball and support foot during ball catching with stick head was longer in the national players than the high school players. 3) At the Z axis of the E5 event, the center of gravity of the national players was lower than that of the high school players. 4) At the Z axis of the E5 event, left hip angle of the national players was lower than that of the high school players. 5) The national players had longer drag length of ball than the high school players. 6) The national players had higher hand and lower arm angular momentum than the high school players.

Analysis of Reward and Royalty Programs Affecting Customer Satisfaction and Recommendations in the Purchase Process in Luxury Goods (명품 구매과정에서 고객만족과 추천의향에 영향을 미치는 보상 및 로열티 프로그램의 분석 - 고급 수입차 매장을 중심으로 -)

  • Choi, Soo Young;Park, Keun Young;Han, Hyun-Soo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.146-159
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    • 2018
  • This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

A study on Female user's in automobiles design -focusing on inter design of automobiles (자동차디자인에 있어서 여성유저에 관한연구 - 실내편의장치 디자인을 중심으로 -)

  • Park, Eok-Chul;Yoon, Myung-Han
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.363-372
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    • 2006
  • The aim of this study is to shed light on the importance of female drivers, study their characteristics and needs, and create automobile designs in accordance with the study. The power of female consumers is greatly increasing in a modern society, To the extent that women became the core consumers. Companies are now turning their attention to female consumers in order to survive the fierce competition in the saturated markets. Moreover, it is becoming imperative for companies to actively develop products and services in female perspectives to meet the diversified needs of consumers. It is forecasted that vigorous research, analysis and understanding of the unique culture of women will be increasingly important now that women are emerging as core consumers. Only the companies that makes such efforts consistently can dominate the market. The automobile industry is not an exception. The world's major automobile companies including Volvo and Ford Motor Co. are keenly focusing on automobile exterior and interior designs for women. Korean companies are also designing cars that cater to women, starting with Lanos and Juliet of Daewoo Motors in 1998, yet specific and systematic research on the subject has not been made. This study aims to emphasize the power of female users, make a research and analysis on their needs and characteristics, and suggest car interior designs that cater to them.

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