• Title/Summary/Keyword: 본사와의 관계

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A study on franchise relationship about an influence factors and franchisee compliance -Focused on convenience store franchisee- (프랜차이즈 관계에서 가맹점 순응과 영향요인에 관한 연구 -편의점 가맹점주를 대상으로-)

  • Chung, Dae-Yong;Kim, Choon-Kwang;Eom, Tae-Yeung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.1
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    • pp.178-184
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    • 2012
  • This research is an empirical research that surveys the influence factors of franchisee's compliance and precedence, which have a direct effect on the success of franchisor, from the view of relation exchange theory. The results herein show that the trust of franchisees towards franchisor has a complete mediating effect between conflict and compliance. This means that in a franchise system, it is important to build trust in order to successfully manage franchisees. Trust built between franchisor and the franchisee has a dominating effect based on relationship even on domains not specified on the contract. Also, it is very important in that it decreases frequently occurring conflicts caused by disagreement of interests and unfair relationship of power, and effectuates compliance of franchisees. Such result is a meaningful theoretical and practical contribution in that it has for the first time domestically investigated the mechanism of relationship leading from conflict and trust to compliance of franchisees by methods of theoretical discussion and empirical analysis.

A Study on Moderating Effects of Autonomy on Performance of MNC Subsidiaries in Korea (다국적기업 한국자회사의 성과에 대한 자율성 조절효과 연구)

  • Yu, Jae-Har;Lee, Chun-Su
    • International Commerce and Information Review
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    • v.18 no.2
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    • pp.195-218
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    • 2016
  • This study seeks to find out the determinants of subsidiary performance. In addition, moderating effect of autonomy on the relationship between subsidiary competence, subsidiary relationship and subsidiary configurational focus, and subsidiary performance. In studying the moderating effect of autonomy on subsidiary performance, the results will give invaluable insights to foreign subsidiaries in Korea to better compete in competitive Korean market. The results of empirical study showed that subsidiary with higher level of interaction with its intra-MNC network has higher level of performance. Thus, active interaction with headquarter and its affiliates will lead to better performance. Subsidiary with higher level of competence has higher level of performance. Thus, subsidiary should attain higher level of competence to better compete in Korea. Subsidiary autonomy has moderating effect on the relationship between configurational focus and performance. Thus, optimal MNC subsidiary configuration and attainment of subsidiary autonomy is needed to secure competitiveness in Korean market.

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유통경로상의 갈등과 거래성과에 관한 연구

  • 한상린
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2001.06a
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    • pp.95-108
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    • 2001
  • One of the most important things in channel of distribution is the management of intrachannel conflict. In this study, I tried to find out the major sources of conflict among distribution channel members of petroleum industry and home electronic industry which have two types of distribution channels - sales branch and agency, and also investigate how the level of conflict influence the business performance. The results of the study showed that the imbalance of power, nonfulfillment of roles by manufacturers, nonfulfillment of roles by dealer, divergence in perceptions, intrachannel communication noise have positive relation but role clarity has negative relation with conflict. The results indicate that the more power manufacturer exerts upon dealer, the less manufacturer and dealer practice their roles, and the more communications noise there is, there will be more conflict between channel members. I also analyzed the relationship between conflict and business performance and the result came out as expected, the more conflict there is the less business performance. Little difference was found in sales branch and agency on that aspect.

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A study on the relational outcomes in franchise alliance: based on symmetric and asymmetric relationship in education service industry (프랜차이즈 제휴의 관계성과에 관한 연구: 교육서비스산업의 대칭적·비대칭적 관계를 중심으로)

  • Lee, Jiwon;Kang, Inwon
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.333-358
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    • 2016
  • This study investigates the relative effect of symmetric and asymmetric relationship between franchiser and franchisee on the relational outcome of franchise alliance in education industry. To verify the research model, 240 samples, which is related with eduction service, were collected, among which 200 were used for the analysis. The outcome suggests that the asymmetric relationship in an alliance negatively influenced the relational quality, among which asymmetric alliance-specific investments had the most significant effect. On the other hand, the relational quality was positively influenced when the alliance relationship was symmetric, especially when the interactional fairness was high. Furthermore, compared to foreign franchise, local franchise presented higher level of role and responsibility imbalance, along with higher likihood of franchisees' opportunistic behaviors.

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A Study on the Effects of Communication Style and Commitment between Retailers and Suppliers on Relationship Performance (소매-공급업체간 커뮤니케이션 유형과 결속이 관계성과에 미치는 영향에 관한 연구)

  • Jung, Yeon-Sung;Oh, Se-Jo
    • Journal of Distribution Research
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    • v.12 no.4
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    • pp.49-77
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    • 2007
  • The purpose of this study is to examine a relationship between the headquarters and the sales offices of a car manufacturing company by comparing their channel types. It examines how the level of communication and commitment of sales offices on their headquarters differently affects some mediating effects between participation and relationship performance. It also tries to find out what kind of mechanisms are needed in order to improve the relationship. Through the data analysis of a total of 200 sales offices which are directly managed stores and agency stores by a domestic car manufacturing company, the following conclusions were reached: Participation, one of the variables in bureaucratic structuring, influences all dimensions of communication. Also, it has found that communication dimensions influence commitment dimensions differently by the type of channels, and commitment dimensions influence relationship performance by the type of channels. Recently, import car makers are accelerating their moves in the domestic market, and the importance of a customer-oriented retail innovation and a relationship management in an auto manufacturing industry is increasing. This study will give an useful suggestion on how to improve a long term relationship of distributors through an enhancement of communication and commitment.

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Reverse Knowledge Transfer within the Intra-firm Networks: The Role of Subsidiaries' Knowledge Transfer Capacity (내부 기업 네트워크 내 역지식이전: 자회사의 지식이전능력의 역할)

  • Oh, Kum-Sik;Joh, Min-Soo;Park, Byung-Il
    • Korea Trade Review
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    • v.42 no.5
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    • pp.253-290
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    • 2017
  • Research on reverse knowledge transfer from subsidiaries to headquarters is recently gaining prominence. The debate regarding the precedents affecting the phenomenon has yet to reach a consensus. Therefore, this paper attempts to identify the effects of an organization's subsidiaries' knowledge transfer capacity (KTC) on reversely transferred local market information (LMI) to headquarters. The present study also examines the moderating effect of intrinsic KTC on the relationship between extrinsic KTC and RKT in an effort to gain better insights into KTC. Through sample data gathered from South Korea, knowledge development capability and subsidiary willingness were found to be vital precedents for successful reverse transferring of LMI to headquarters. Furthermore, we also found that subsidiary willingness functions as an interfering moderator between the relationship of knowledge development capability and RKT. Theoretical contributions and practical implications of these findings are discussed.

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PR페이지 - (주)성원애드피아, 신사옥 오픈하우스 개최

  • Jo, Gap-Jun
    • 프린팅코리아
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    • v.12 no.11
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    • pp.95-95
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    • 2013
  • (주)성원애드피아(대표이사 정대원)는 지난 10월 15일 성수동 본사에서 이한성 새누리당 국회의원, 오성상 신구대학교 교수, 홍사룡 경기도인쇄기술협회 회장, 김용찬 월간PT 발행인 등을 비롯한 관계자 150명이 참석한 가운데 신사옥 오푼하우스를 개최했다.

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포커스-e기업 - 두산DST(주)

  • 한국광학기기협회
    • The Optical Journal
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    • s.146
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    • pp.40-40
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    • 2013
  • 두산DST(대표 엄항석)가 자체 기술로 개발한 차륜형 중장갑차를 인도네시아에 수출한다. 이에 두산DST는 지난 5월 2일 창원 본사에서 인도네시아 육군에 인도될 $6{\times}6$ 차륜형 중장갑차(인도네시아 육군 명칭 따란툴라 $6{\times}6$) 장비 출고식을 가졌으며, 이날 행사에는 방위사업청 관계자와 인도네시아 검사관, 직원 등 80여 명이 참석했다.

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PR 페이지 - Continental Web Press, 코닥 프로스퍼S 시리즈 도입

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.13 no.12
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    • pp.104-104
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    • 2014
  • 시카고에 본사를 둔 Continental Web Press는 카탈로그, DM, 삽입 광고에 특화된 상업 윤전 오프셋 인쇄업체다. 41년 동안 코닥과 비즈니스 관계를 맺어 온 Continental Web Press는 고객들에게 보다 더 강화된 개인화 마케팅 서비스 제공, 세일즈 수익 증대, DM이나 다른 마케팅 캠페인에서 응답률을 증대시키기 위해 최근 코닥 프로스퍼 S시리즈 시스템을 도입했다

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