• Journal of Digital Convergence
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• v.12 no.3
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• pp.141-147
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• 2014

Diffusion model is popular research topic in marketing and economy particularly for the areas of model specification and market size forecasting. In particular, Bass model can explain Roger's innovation diffusion and product life cycle through easy mathematical representation and hence the model has been widely used for the explanation of adopting innovative new products and technologies. Nonetheless, there're only a couple of pioneering researches about semiconductor market, using diffusion models. Consequently, we'd utilise NLS approach diffusion model to estimate the market potential of MOSFET, major switching device for power management of system, and explain the process to industry stakeholders and policy makers for delivery of managerial implication with pragmatic purpose.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.335-342
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• 2013

In this study, reliability software cost model considering logarithmic fault detection rate based on observations from the process of software product testing was studied. Adding new fault probability using the Goel-Okumoto model that is widely used in the field of reliability problems presented. When correcting or modifying the software, finite failure non-homogeneous Poisson process model. For analysis of software cost model considering the time-dependent fault detection rate, the parameters estimation using maximum likelihood estimation of inter-failure time data was made. In this research, Software developers to identify the best time to release some extent be able to help is considered.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.195-206
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• 2020

This study aims to analyze the effect of consumer characteristics such as consumer innovativeness on using popular social media in Korea. Social media usage is estimated by probit and multinomial probit model with user characteristics using Korea media panel data of 2019. According to the analysis, users with hedonoc innovativeness are likely to use social media, while users with cognitive innovativeness are not likely to use it. Regarding individual social media usage, functional innovativeness increases the probability of using Kakaostory, and hedonic innovativeness increases the likelihood of using Instagram. However, cognitive innovativeness decreases the probability of using Kakaosotry and Naver Band. This study gives insights into finding out specific social media for marketing certain products with innovativeness. In future research, it may be worthwhile to analyze under the assumption that a social media user is using several social media simultaneously.

• Composites Research
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• v.33 no.2
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• pp.61-67
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• 2020

Preforming is crucial in resin transfer molding process using woven fabric. When shear deformation exceeds the locking angle, wrinkles are generated in the preform, which causes defects in the RTM process. Therefore, in this study, the allowable shear deformation limit of carbon fiber woven fabrics is quantified and the molding characteristics are verified using the actual fabric forming. As a result, the characteristics of creases according to the layer setups have been examined and the results have been discussed. Numerical analyses have been also performed using measured shear properties. These results have been compared with the experimental results.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.21-29
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• 2015

The emergence of the internet causes the electronic trade of movies, music, software and other digital content products to be an eminent share of international commerce. The purpose of this study is to examine legal issues of electronic commerce chapters of the Korea US FTA and tasks of the digital contents industry. Results of the study show that several implications based on the industry are offered. The Korean government needs to do the following: settle of classification issue in digital contents, settle of customs issue in digital contents, settle of issue of non-discrimination principle in digital contents, settle of exclusion issue in audiovisual services, improve of global competitiveness, unify of export support system, establish of overseas expansion strategy in genre and regional contents, train of global experts and protect of intellectual property in digital contents.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.249-255
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• 2015

Recent, there is increasing interest in AR(Augmented Reality). And various AR application programs using the latest Augmented Reality technology have been developed. In particular, researches about hair style simulator have been conducted for a long time. It can experience real-time a variety of hair styles to fit the taste of the customer. And some company has conducted the hair style simulator services. However, the most service products are the 2D hair style simulator did not apply the AR technology. Even though 3D hair style simulator has applied AR technology, a function of the NUI was lack. Therefore, in this paper have developed the 3D hair style simulator based on the core technology of AR like NUI as well as EHCI. 10 people was experienced the 3D hair style simulator. Finally, in this paper verifies the effectiveness of the 3D hair style simulator.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.177-184
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• 2015

Modern society is rapidly going digital as blowing hot air about it Convergence castration. Iran fusion product management, technology, and services such as free from black-and-white logic of various activities such as management of alternative recognition by further series of management innovation in the way of trying to fill the other gaps win-win. In addition, the company is to survive through the creation and unceasing. Performance of firms in contemporary globalization, which is still more sensitive. In this study, based on the fusion needs of the enterprise and explores how this convergence competencies affect to business performance. Results showed that the fusion capacity is affecting the financial performance and non-financial performance. That fusion technology education learning capability and convergence capabilities appeared to affect the financial performance and non-financial performance.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.195-204
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• 2015

This paper CTQ(Critical to Quality) to draw, aim to derive a key quality factor reflects the customer's requirements by utilizing the QFD technique for sparkling water purifier device that combines the new module. Tasting participants, consumers and New Module device intended for developers who develop and conduct a survey and FGI (Focus Group Interview) VOC(Voice of Customer) to draw, drawn by the EC through the developer VOC and EC (Engineering Characteristic) and charts the relationship between the phases was prepared HOQ(House of Quality). Sparkling water purifier through the HOQ chart certain taste, sound, running water, CO2 cylinder replacement cycle, we obtain results that element is an important quality factors such as ease of use. These factors are closely related to each component regulators and Module device (mixing) associated with the taste of water, booster pumps, and deliver results that the solenoid is considered the most critical part.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.267-273
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• 2013

Recently, coupons are distributed in various ways such as paper, Internet, and mobile phone, with the development of the information and communications technology. Coupon users benefit from the use of these coupons. For example, they can get a discount for the product that they wanted to buy and can be offered additional services. However, paper and Internet coupons have a risk of loss since users have to cut them out and keep them separately. Mobile coupons also don't provide users with user convenience, because coupon users first look for coupon data from their mobile phone and show it to the counterperson. To solve these problems, this study proposes a NFC-based mobile coupon system under which we can use coupon data only with mobile device access.