• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.13-25
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• 1998

This study focuses on the visual effects of various neckline-haristyle combinations on the perception of face image and type. The study employed a model with oval face and examined 35 combinations made up of five necklines and seven hairstyles. Looking at various face images depending upon different necklines, in case of round, V, boat square, and high necklines, long wave hair and medium wave hair produced a feminine image of marked individuality; long straight hair that covers the forehead and medium straight hair gave an image of charm and purity as well as an image of neatness; and long straight hair short cut hair showed an intellectual image. Regarding the perceptual type of face depending upon the different necklines of round, V, square, and high, the long straight hair covering the forehead and medium wave hair had the effect of an optical illusion that made the face look short and round; and short cut hair made the face line look distinct and the face look oval and slender.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.87-97
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• 2004

패션잡지에 실린 패션 및 뷰티 관련 상품의 광고들은 현시대의 미의 이상을 제시하고, 상품소비를 통해 이를 성취할 수 있음을 제안함으로써 신체와 관련한 미적 상징성을 보여준다. 본 연구의 목적은 신체수정을 위한 상품의 특성과 상징적 의미를 확인하는 데 있으며, 이를 위해 여성잡지 Vogue와 남성잡지 GQ 광고 중 화장품과 바디케어 용품 광고를 선정하여, 이를 신체의 특성, 즉 색상, 볼륨과 비율, 형태와 구조, 텍스쳐, 향의 측면에서 구분하여 조사하였다. 그 결과, Vogue와 GQ 모두 다양한 종류의 신체수정을 위한 상품광고를 선보이고 있었으며, 상대적으로 Vogue가 GQ보다 더 많은 양과 종류의 상품 광고를 보이고 있었다. 신체의 특성에 따른 상품의 비중을 보면, Vogue는 신체의 색상과 관련한 시각적인 면이 높게 나타났고. 반면, GQ는 신체의 골격과 형태미, 볼륨과 비율, 그리고 향과 같은 덜 시각적인 면에서의 상품비중이 높았으며, 텍스쳐와 관련한 상품은 비슷한 비율로 나타났다. 이들 상품광고의 텍스트와 이미지에서 보이는 특성은 다기능성. 자연성, 개별성으로 구분할 수 있으며, 세계적 미의 추구, 젊음과 건강 이데올로기, 젠더 무경계화라는 상징적 의미를 내포하고 있다.

• Journal of the Korean Society of Costume
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• v.31
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• pp.223-236
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• 1997

The purpose of this study is to set up the concept and the structure of 'the image' theoretically. The study is carried out by the literature research. The image is constituted of several concepts which are as followed: The concept of definition: perception cognition/impression. The concept of target: objective/per-son The concept of content: internal/exter-nal The concept of level :lower/upper Especially levels of image are divided into 3 different levels which are 'simple level' 'complex level 1' 'com-plex level 2' The concept of image is classified into the horizontal and the vertical structure. The concepts of the definition the target the con-tent are included in horizontal strcture and the concept of the level is included in the ver-tical structure.

• Journal of the Korean Society of Costume
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• v.49
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• pp.65-72
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• 1999

The purpose of this study was to investigate the relationships between body-calthexis and clothing image preferences in male college students. The sample included 28 male college students and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis cluster analysis and t-test. The result of factor analysis showed that body-cathexis consisted of four areas of body parts: face/head upper body middle body and lower/total body. Clothing image preferences consisted of 'strong vs weak' 'soft vs hard' 'young vs mature' 'mannis vs feminine' and 'distinguished vs undistinguished' images. Cluster analysis revealed that male college students are segmented into two groups. and the two groups differed in regard to clothing image preferences such as 'strong vs weak' 'young vs mature' and 'mannish vs feminine' images. In addition the two consumer segments were different concerning body-cathexis for middle body and all body areas combined. The consumers who preferred feminine weak and mature clothing images were more satisfied with their middle area of the bodies and all body areas combined.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.101-110
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• 2009

This is a study regarding the development of cultural products with applied traditional Saekdong-image. The objective of this study is to develop unique cultural products which combine traditional korean images with modern feel by utilizing traditional Saekdong-image. Saekdong has been an object of deep attachment and regarded as a tool for expressing korean images from ancient times to the present. Chosun dynasty shows a wonderful growth of fashion not only in dress but also in such accessories as patchwork wrapping-cloth and Saekdong, which imply a lot on formation or color arrangement. Approximately 24 pieces of cultural products that can be used in daily life were created using Saekdong, including traffic or credit card cases, name card cases, pouches, coin purses, bags, Vest, teapot wrapping-cloth, brooch. After design plans were made for each works, natural dyes were used to dye(dip dyeing) the fabrics(cotton, silk, linen) by theme. In addition, the increased quality of the products will be a competitive edge in the world market where products compete with no national bounds.

• Journal of the Korean Society of Costume
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• v.59 no.9
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• pp.43-54
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• 2009

The purpose of this study was to clarify the meanings of the images of the body-in-pieces in fashion design. This study focusing on the body-in-pieces based theoretically in that, and started to figure out the meanings in western art history. Body-in-pieces images were brought in art to express symbolic meanings to destroy the past, sexual fetish, unconsciousness, desire, fantasy, and to disorganize male-subjective idealistic female image. While in fashion design, body-in-pieces images categorized in three, erotic image, cyborg image, abjection image. First, erotic images in fashion design are fragmented body image, such like lip, hair, eye and etc. Second, cyborg image was represented by 3-dimentional molding image made of metallic materials, and last, abjection image representing death image used skeleton and bone image induced uncanny and sadistic feelings. Body-in-pieces images in fashion design are related to fetishism, uncanny, disorganizing traditional femininity.

• The Research Journal of the Costume Culture
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• v.8 no.4
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• pp.562-576
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• 2000

The purpose of this study is to semiotically reinterpret the Korean beauty and symbol inhering in the modern clothing of Korean designers as the context of traditional culture through regarding the clothing including hegemony that is controlling the Korean society and culture as a sign. The theoretical framework for analysis was derived from the semiotically analytic methods of F. Saussure and R. Barthes. The results of the study are as follows ; Korean images reflected in the modern clothing designed by Korean designers are humanistic image, environmental-friendly image, totemic and mythlogical image, equal and peaceful image, and metaphorical and metonymical image. Conclusively, developing a creative design based upon the interpretation of our unique and traditional culture, the clothing could be newly made of historical and cultural resources in the modern lives. If so, I think that the clothing will be not only the visual and decorative art, but also an information which contains implication of our culture, and finally can be established.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.591-596
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• 2006

한국 신화는 우리 민족의 정신적, 역사적 원형이며 상상력의 원천이다. 그럼에도 불구하고 타문화권에 비해 신화의 발굴과 대중적 인식이 현저히 부족하다. 그러므로 한국 신화의 창조적 복원을 통해 게임 컨텐츠를 개발하고, 이를 OMSU 사업으로 확장시키며, 나아가서는 한국 신화를 대중화하고 세계화를 달성할 수 있다. 그 시도로써 콘솔용 액션 RPG 게임의 시나리오 창작과, 게임의 성공 핵심이 되는 그래픽 작업 중 캐릭터 디자인을 전개해 보려고 한다. 단순히 고증을 되살리려는 시도보다는 한국적 요소를 게임 캐릭터에 대입하여 한국적 이미지를 도입하는 데 의의가 있으므로 각 시대만의 독창적 요소를 조합하여 새로운 디자인을 시도하였다. 복식은 사료(史料)와 주변 국가의 회화 및 역사자료를 통합한 고증을 토대로 디자인하고, 이를 판타지풍의 게임에 맞게 새롭게 재조명하였다. 본 연구는 한국의 고대 신화와 설화를 원형으로 시나리오를 창작하고, 한국의 복식 요소를 가미한 판타지 게임 캐릭터 디자인을 포함한 문화 컨텐츠를 개발하는 데 목적이 있다. 시나리오는 주인공이 잠시 머무르는 사후의 세계에서 겪게 되는 여러 가지 여정과 적대역 캐릭터들과의 마찰로 기인되는 에피소드를 중심으로 이루어졌다.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.123-135
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• 2012

The purpose of this study was to make marketing strategies for Korean fashion companies that wish to enter into foreign markets. In-depth-interviews along with documentary research were performed on consumers who lived in Italy. The interviews were executed from May to December 2010. The results of research were as follows. The general image of Korea was at a high level. Therefore, the general and economical image of Korea had a significant impact on product evaluation. However, the Italian consumer had only a little understanding about the Korean fashion brand and product. This was so because the Korean fashion companies did not appear in the Italian fashion market. However, they were accustomed to using products of Samsung and LG. Therefore, the economical image of Korea is necessary to facilitate the official entrance of fashion companies in the Italian market as well as the global market.

• The Research Journal of the Costume Culture
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• v.11 no.2
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• pp.177-192
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• 2003

The purpose of this study is to define masculinity as a shilling concept, stemming from the process of power groups controlling the conscious and unconscious of human beings to diffuse their ideologies, and to examine how masculinity has been reflected in aesthetic images in men's bodies and fashion. As for the research methodology, literary research and demonstrative studies through the analysis of pictures and photos were undertaken. Emerging in the wake of the Industrial Revolution in the 19th century, the absolute powers such as the bourgeois elite, males and the Wet emphasized the importance of reason, and made aesthetic images such as authority, robustness and modernization in men's fashion. In the conversion to the Information Society, poweres horizintally spread out over society. By using non-reason, diverse power groups have broken down traditional masculinity and express diverse aesthetic images in men's fashion such as eroticism, multi-culturalism and liberation.