• Journal of the Korean Society of Costume
• /
• v.50
• /
• pp.51-68
• /
• 2000

This study is intended to examine the common features of costume images in science-fiction (SF) movies that deal with current socio-cultural situations by examining their themes and tones about the future it can be generally concluded that costume images of SF movies are divided into two patterns : one inheriting traditional styles constructed on linear progress and the other based on dismantiling the tradition. this analysis is made through the research of actual cinematic contexts on the common features of multiple styles shaping the two patterns of costume images. The results can be summarized as the following: The former is related with the future built up on the basis of belief in reasonal progress rooted in the Enlightenment reasonable plan for ideal social order and strong faith in uniformity. So It shows functional uniformity disregarding wasteful competitiveness in consumption and luxuriousness and clothing that has the aesthetic value of purity without emphasizing human body or sensuality are presented. On the other hand SF movies which show the uncertain costume image as the meaning of dismantling of tradition take up a rather critical view of assumption that society can move toward utopian future as it searches future images in the notion of hetero-topia by emphasizing pluralism consequently as for clothing diversity and uncertainty in post-modern style are presented destroying modernistic dichotomy and the assumption of Utopian clothing made in the notion of modern progressivism.

• Journal of the Korean Society of Costume
• /
• v.64 no.1
• /
• pp.1-17
• /
• 2014

The purpose of this study is to suggest the plans, which can creatively utilize Korean images by introducing the SCAMPER technique, one of the techniques used to create ideas in the fashion design process. For the research methods, the case study which collects all the masters' theses relating to the fashion design process applied Korean images for recent 10 years and the literature study through books, masters' theses, academic journals' theses, news articles, and Internet data were done together. As for the result of the study, the level of utilization of Korean images in the researches on Korean fashion designs stayed simple utilization, which used a motif as it is in its original form or changed only the size. Furthermore, of the 39 theses reviewed in the study, 59% of them used less than 3 of the 7 SCAMPER items. Therefore, it could be said that the Korean images are restrictively being used in the fashion design studies. If SCAMPER is to be actively utilized as a design process in the future, it is expected that it will make great contributions to the development of creative Korean fashion design.

• Journal of the Korean Society of Costume
• /
• v.52 no.8
• /
• pp.55-71
• /
• 2002

The purpose of this study was to identify a basic meaning of humor from the costume expressing cartoon image, to grasp the status of contemporary costume, and also to supply people with a database related to the sphere of costume design. This was done by analyzing and examining humor of the costume expressing cartoon image in post-industrial society. Consequently, the result of this study was summarized as follows; First, humor by parody of Pop Art is recognized as humorous expression that repulsed the main current culture and post-industrial society phenomenon. Second, humor by quotation tends to appear through cartoon character. Costume which quote cartoon character is against Kidult tastes and the pre-existing authoritative prejudices in post-industrial society. Third, humor by bricolage, making bricolage with silhouette, color, pattern item, is recognized as new creation of humor In other words, it is regarded as enlargement of new esthetic consciousness and humor about instrumented gender in post-industrial society. Lastly, humor by deformation expressed itself in deformation of body image of character and cloth silhouette by cartoon image. Deformation of cloth silhouette by cartoon image, being not conscious pre-existing concept of harmony of human and costume, is recognized as humor which have characteristic of play with introduction of new silhouette. In addition to, the result of this study showed that humor expressed in cartoon image of costume has been limited to the works of few designers because of characteristics of fashion designers who made use of popularity as subjects of the works and internal meanings which were related to the characteristics of post-industrial society.

• Journal of the Korean Society of Costume
• /
• v.60 no.4
• /
• pp.146-161
• /
• 2010

The purpose of this study was to analyze the characteristics and images of costume colors in Korean Masque Drama. For this study, 242 color samples were selected by extracting digital color data by using the Eyedropper Tool of Photoshop 7.0. The RGB color data were transformed to HV/C and the attributes of color and tone were analyzed. Color images were analyzed with the IRI color image scale. As a result, neutral, red, purple blue, and yellow were found to be the most frequently used colors in the Korean Masque costumes. In the ton analysis, white tone showed high frequency and next orders were dp, s, v, b, sf. In the hue & tone, the most frequent color was white, followed by R(v), PB(dp), R(dp), YR(s), GY(s) and mGY. Color images were focused on dynamic, gorgeous, and natural images.

• The Research Journal of the Costume Culture
• /
• v.15 no.5
• /
• pp.810-824
• /
• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• The Research Journal of the Costume Culture
• /
• v.9 no.4
• /
• pp.629-638
• /
• 2001

This study was intended to identify the desired image and fabric preference of woman college student for apparel and the relationship between these variables. Data were collected by questionnaire distributed to 260 woman college students through August to September of 2000. After eliminating incomplete questionnaires, 236 were analyzed. The most desired image was neat, and the most preferred fabric was natural fiber textile in fiber contents and light and soft in fabric sensation. The avoided image was masculine, and the negative sensation was heaviness. As a result of factor analysis, 7 factors -cute, intellectual, animate, neat, mature, sporty, sexy- were determined in image. And 8 factors -soft, durable, flat, rigid, light, bulky, heavy, pliable- were determined in fabric sensation. These factors explained large percentage of variance respectively. Multidimensional scaling was employed to analyze the relationship between desired image and fabric preference. Two dimensions were accepted to interpret the relationship. One of the results showed the closeness among the natural fiber textile, lightness, durability and natural image. And the short distance among the blended textile, elasticity, warmness and sporty image was presented.

• Journal of the Korean Society of Costume
• /
• v.51 no.3
• /
• pp.51-58
• /
• 2001

The purpose of this study was to investigate the effects of store image preferences on clothing impulse purchasing of male college students. The sample included 290 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that store image preferences consisted of five factors : promotion, display, service, product, brand preferences. Clothing impulse purchasing consisted of product-driven impulse purchasing, situation-driven impulse purchasing, emotion-driven impulse purchasing. Multiple regression revealed that there were significant effects of store image preferences on dimensions of clothing impulse purchasing. For example, promotion preference factor had a positive impact on product-driven impulse purchasing and situation-driven impulse purchasing, but had a negative impact on emotion-driven impulse purchasing. The relative importance of store image preference factors were different according to different dimensions of clothing impulse purchasing.

• The Research Journal of the Costume Culture
• /
• v.12 no.3
• /
• pp.379-391
• /
• 2004

The purpose of this study was to examine the effects of uniform's color and motif on nurse's impression formation. The experimental design was 5×3×2(uniform color×motif ×perceiver's gender) factorial design with a between-subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The subjects were 738 undergraduate students of Daejon and Chungnam province. The SPSS package was used for data analysis which includes factor analysis, two-way ANOVA, Duncan's multiple range test, and Cronbach's α to measure the reliability. Results were as follows; The image or the stimulus was consisted of the 4 different dimensions(evaluation, sociability, ability, potency). All the independent variables showed some significant impression effects on selected dimensions. The motif and perceiver's gender also showed significant main effects as well as some interaction effects with the color variable on some selected impression dimension and the impression effects of the three variables in relationship to perceiving nurses' images. On a conclusion, these results supported the Gestalt theory.

• Journal of the Korean Society of Costume
• /
• v.53 no.7
• /
• pp.125-137
• /
• 2003

This study is to explore the Post-modern fashion image appeared in the costumes of the movie $\ulcorner$Matrix2-Reloaded$\lrcorner$, which is believed to adapt successfully the Postmodernism ideas on screen. From this study, we can find that the movie costumes express certain formative characteristics considerably affected by the contemporary fashion trends such as Minimalism, Formalism, Futurism, Ethno-eclecticism, Asexualism. These are mostly common tendencies aroused in the complex and pluralistic circumstances of Postmodernism where many diverse values are equally regarded. Finally, the 5 trends lead to represent the following symbolic meanings with entanglement in multiplex ways, that is Virtual Reality, Mechanic Artificiality, Human Dignity, Mysticism, Multi-Culturism, and Nonsexuality to create a strong unified imagery and style in that Post-modern movie.

• Journal of the Korean Society of Costume
• /
• v.54 no.7
• /
• pp.107-120
• /
• 2004

In this study. with the discovery of adolescents' dissatisfaction factors and preferred images of underwear, the Potentiality of adolescents' underwear market was illuminated. For the purpose of this study, focused group interviews were performed to develop a questionnaires. And data was collected from 309 adolescents female consumer in the age of 13-18 living in busan. The fellowing are the results from the study. First. the female adolescents' dissatisfaction with underwear was analyzed into seven factors. such as buying decision, deformation after laundring, feeling from putting on, price/product variety, the lack of effective design considering body shape, inconvenience for activity and aesthetics. And degree of dissatisfaction was significant different among groups classified by consumer's level of product involvement and consumer's age. Second, the female adolescents' preferred images of underwear are gorgeous/elegant, simple/plain, pure & innocent/modest. active and lovely. From these results, it can be concluded that adolescents' desires of underwear product are different from adults'. Managerial Implications are provided for adolescents' underwear market.