• 복식
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• 제51권5호
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• pp.147-156
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• 2001

The painting style has much influenced on the creativity of design in the developmental process of modern fashion. This fact tells that pure art and fashion design have the same purpose in the end. In this paper. the color Autonomy of Matisse was analyzed and how its result influences on modern fashion design was investigated. Matisse is, in fact. the leader of Fauvism and the painter who brought the Fauvism painting to its perfection in the purest state. Matisse achieved the revolution of new color with only the color in expressing formative factor. Matisse's color autonomy are fusion technique, flatness, decoration, simplicity, etc. To sum up the influence that this autonomy played on modern fashion design, intensive pure color expression, strongly-supplemented color effect among primary colors, decoration of color, simplicity of color, that is to say. he gave rise to the revolution of color, Many modern designers are applying this method to the theme of fashion and motive, color the technique of expression. Thanks to this. the new formative artistic expression could be adapted in fashion, and it also induced the inspiration of original design, with great contribution to bringing the era of its own distinct individualism in modern times.

• 패션비즈니스
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• 제12권2호
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• pp.12-27
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• 2008

The purpose of this study is to study main characters' (Roxie Hart, Velma Kelly) costumes and color images in the movie "Chicago". First, regarding the costumes and color images in characters, Roxie's straight silhouette slip in skin tone reflected her frailty and monotonous routines in reality. On the other hand, a white beaded dress showed her fame-hungry and self-absorption in fantasy. Also, a low waistline blue dress and a see-through black dress with a white collar were to disguise her guilt and draw sympathy to win a suitcase. Black and contrasting colors of red and blue body-suit style dresses expressed Velma's sensual attraction, aggressiveness, and desperation. Second, these images were reinforced by color images in the backgrounds in the film. On the scene of Velma's 'cell block tango', black and red showed her strong character. Contrasting colors of the red and blue expressed Velma's desire and despair in her act of 'the desperation'. As for images of black color on Roxie's stages, they represented her self-absorption and frustration of failing to attract public attention. On the ending of duet performance of Roxie and Velma, the yellow of the background expressed success and joy in life.

• 복식
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• 제56권6호
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• pp.16-32
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• 2006

Perceived meaning of color uniquely forms and is being highlighted as an element of creative design in the modern design industry as well as traditional culture. It is necessary to compare the perceived meanings of color and clothing color of Korea and Japan in order to find out the model of Korea's original color. The purpose of this study Is to draw the results of examining the perceived meanings of color revealed in the culture, arts and clothing color of the both countries and comparing them depending on contemporary times. The scope of study is limited from the ancient times to modern times (about BC.IC-early20C). In the methodologies, the literature and the empirical study focus on both counturies' literature, including art history, ethnology, and the history of clothing; and their paintings and relics, which are all related to clothes. The perceived meaning of color of Korea was prominent with the beauty of nature and gorgeousness throughout the history. The colors were mostly white colors, light colors, and single colors such as obangsaek, which are high pure degree colors by which color is changed depending on darkness and lightness, while that of Japan featured clothing colors combining various colors and middle colors.

• 복식문화연구
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• 제13권2호
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• pp.289-299
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• 2005

Through the formative analysis of the traditional jokakbo, we have composed surface composition that was made by a perfect square, triangle, a weather vane type, vertical type, cintamani type, and a mixed rectangular. And we have composed 18 kinds of motif stimulants that was made by vivid tone, pale tone, and so on, and finally analyzed sensibility image, preference rate of them. The cause of composition for the sensibility image of stimulant was composed by the cause of simplicity characteristics, interesting characteristics, rigid-flexibility characteristics, and modern characteristics. And from these things, the cause of simplicity characteristics and the cause of interesting characteristics were revealed as important dimensional factors of sensibility image. The sensibility image of motif was revealed as a simple image of perfect square, a feminine image of cintamani type, a modern image of mixed rectangular. And black-white colored mixed rectangular and chromatic colored cintamani type were also revealed as an interesting image. The preference rate of motif is related with the cause of interesting characteristics and simplicity characteristics, it also has been revealed to prefer the pale tone than others. And it also has been revealed that achromatic colored mixed rectangular, cintamani type of vivid tone, perfect square and rectangular of pale tone were mostly preferred.

• 복식문화연구
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• 제17권2호
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• pp.343-351
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• 2009

As more and more consumers shop online, websites of fashion brands have become effective means for business activities. The Colors of web sites are the most effective visual elements for e-tailers to communicate with consumers. The purpose of this study is to compare websites created for local and global markets by men's apparel brands. The empirical study focused on differences of color application between the local and global websites. Fourteen brands were chosen for the study. The main color, sub color, and accent color were extracted according to the screen component ratios for each website. The colors were analyzed by Munsell's 10 Hues and 12 tone classifications of Practical Color Coordinate System. The Results indicated that all websites were using White as the main color. The local website used pale tones while global websites used dark tones. There was also differences in the use of sub colors and tones. Red was most used as the accent color in both local and global websites.

• 복식
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• 제61권10호
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• pp.16-31
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• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• 복식문화연구
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• 제20권1호
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• pp.62-71
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• 2012

The purpose of this research is to analyze the characteristics of the color combination in Eco fashion design. 532 pictures related to eco was collected through Eco brand web sites from 2008 through 2011. The characteristics for analysis include color combination and tone. The method of research is content and statistical analysis. The result of the research is summed up below. First, achromatic color was most frequently presented in Eco fashion. Also monotone color or single color combination were displayed often. Secondly, many dresses were of single color combination and T-shirt items displayed contrast color combination created by luminosity difference. Third, the outcome of comparing seasons was that both seasons presented single color and contrast color combination. The difference between countries proved slight as single color coloration dominated. This considered the process which was non-chemical manufacture for eco-friendly. For the combination of colors, the same coloration with single colors or contrast coloration due to the differences of brightness were presented quite often, generally, the modern image fashion without fancy factors have shown a lot. These results that minimalism trend was included in eco-friendly image.

• 패션비즈니스
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• 제12권5호
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• pp.126-140
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• 2008

This thesis aims to examine the symbolism of color in the clothing of women, focusing on the protagonist of the movie Elizabeth: The Golden Age (2007). At the beginning of the movie, the Queen wears gowns with cartwheel ruff and wheel farthingales, symbolizing the attempt of establishing a powerful majesty. However, the Queen falls in love with Walter Raleigh and her clothing comes to emphasize femininity displaying her cleavage. Later on, her clothing indicates charismatic authority as she prepares for the Spanish war. At the end of the movie, the Queen who led the the country to victory in war puts on a luxurious gown with butterfly wings that reminds of a fairy queen. The colors of the Queen's clothing are categorized into three groups. First, the color red represents two opposite allegories. The positive image of red denotes Christ's blood, the love of God, and noble status of the Queen's image as a savior of England. On the other hand, red represents lewdness and evil which insinuate that the Queen is being attacked on her religious and political genuineness. Second, the color blue represents Saint Maria, chastity, and divinity. Third, the color goldw and white represent the Queen's ideals which are chastity as a virgin Queen and divinity.

• 디자인학연구
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• 제16권3호
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• pp.231-240
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• 2003

모든 문화가 모두 그러하듯이 옷의 색채, 그 배후에는 그 민족이 몸담고 살아온 자연환경과 그 환경 속에서 화육(化育)화된 인생관이나 근성이 작용하고 있다. 혼례는 두 성(性)이 좋게 합하여 위로는 종묘(宗廟)를 모시고 아래로는 후세를 이루는 것을 널리 사회적으로 인정받는 것이다. 예(禮)에서 기본중에 하나가 복식이다 혼례복에 나타난 색채가 가지고 있는 의미와 상징성은 조선시대의 미(美)와 유기적인 조합으로 잘 나타나 있다. 현재까지도 지켜져 내려오는 전통 혼례복 속에 나타난 오방색의 특징을 찾아봄으로써 통념적으로 알고있는 다섯 가지의 촌스러운 색조화가 아니라 자연환경과 같이 청명하며 화려하고 철학적인 색채임을 분석하고자 한다. 본고는 한국혼례복에 나타난 색채의 특징을 알아보기 위하여 한ㆍ중ㆍ일의 혼례복과 단청을 일 예로써 비교하고 한국 전통 색채의 이론적 배경을 살펴보았다. 이를 통해서 한국색채는 의미론적 상징 색채이며 그 근원은 음양오행에서 출발했으며 도교의 태극도설, 유교의 도참사상과 단청의 색채가 직접 관계가 있음을 알 수 있었다. 이러한 음양(陰陽)의 오채(五彩)가 삼라만상(森羅萬象)을 나타내는 객이고 하나가 아닌 두 가지 색 또는 그 이상의 색채와 연결될 때에 상호작용에 의하여 균형미를 이루는 색채이다. 또한 자연숭배 및 인간존엄 사상이 깃들여 있으며 길복(吉福)을 기원함과 동시에 벽사(僻邪)의 의미를 부여한 것을 알 수 있다. 인간이 복되고 부정함에서 벗어나 우주만물이 조화롭게 이루어지길 기원하는 조형미는 시각적인 만족만이 아닌 정신적인 만족까지도 추구하는 미의식인 것이다.

• 복식
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• 제66권6호
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• pp.158-177
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• 2016

In recent years, K-beauty including Korean cosmetics and beauty care tips, is becoming popular in various Asian countries such as China and Vietnam along, with the popularity of the Korean wave. Color images are a highly effective tool in establishing image development strategies in the process of developing cosmetic brands. Surveys on the color images of K-beauty perceived by foreigners need to be preceded for the development of differentiated images and the establishment of management strategies regarding K-beauty. Therefore, the purpose of this study was to examine the color images perceived by Asian consumers about K-beauty, and come up with measures to facilitate K-beauty. To this end, this study selected the two countries, China and Vietnam that show high levels of acceptance of K-beauty, and compared the color images of K-beauty perceived by female consumers in these countries. Then, the study visually suggested these images with color palettes, and compared differences in the perception of color images according to demographic characteristics. Beijing and Shanghai showed similar degrees of perception in most color images of K-beauty whereas Hanoi showed a lower perception level. K-beauty color images were classified into 6 groups: feminine, natural, elegant, modern, sensual, active, and popular, which represent symbolic images of K-beauty.