• 복식
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• 제60권4호
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• pp.146-161
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• 2010

The purpose of this study was to analyze the characteristics and images of costume colors in Korean Masque Drama. For this study, 242 color samples were selected by extracting digital color data by using the Eyedropper Tool of Photoshop 7.0. The RGB color data were transformed to HV/C and the attributes of color and tone were analyzed. Color images were analyzed with the IRI color image scale. As a result, neutral, red, purple blue, and yellow were found to be the most frequently used colors in the Korean Masque costumes. In the ton analysis, white tone showed high frequency and next orders were dp, s, v, b, sf. In the hue & tone, the most frequent color was white, followed by R(v), PB(dp), R(dp), YR(s), GY(s) and mGY. Color images were focused on dynamic, gorgeous, and natural images.

• 복식
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• 제64권8호
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• pp.179-190
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• 2014

In traditional costume, colors have been used to express the religion, society, culture, custom, and other aspects of a country. This is mainly due to color being the most conspicuous visual factor of a costume. In Thailand, there is a symbolic color for each day of the week, and the purpose of this study is to contribute to deeper understanding of the Thailand culture in regards to color and its costumes. The study method is as follows: literatures and photos were researched for social and religious background of the seven days Buddha history, which was the source of the color a day culture, symbols and significance of each Buddha were studied and precedent studies were reviewed. The study attempted to investigate the effect of the symbolic color on costumes as it passed down from generations. Originally, the symbolic colors of seven days Buddha in Thailand was a religious component that was exclusive to the upper class. However, it has expanded to the lower classes today. Currently, it obtains an aspect of health and wealth gospel for oneself or others as well as being used to express individual personality because people regard certain color as their symbolic color.

• 복식
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• 제56권2호
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• pp.56-69
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• 2006

The purpose of this study was to analyze the characteristics of Korean costume colors according to the diachronic stages of culture(Chosun dynasty, Modern times, Present age) and to interpretate the meanings of costume colors as a cultural code. To examine the color characteristics according to the cultural change, the quantitative analysis and the qualitative analysis were used. For the quantitative analysis 1535 color samples were collected and for the qualitative analysis on the sensitive aspect of Korean costume color, 340 color names were collected. The results of this study as follows; 1.'Red' and 'Blue' were preferred throughout the periods. In Chosun dynasty, the higher saturation of 'Red' and 'Blue', its symbolic meanings were more emphasized. 2. In the Modern times, 'Pink' was more distinctive than 'Red'. 'Pink' meant that the ecdysis of the traditional view of color. 3.'Yellow' of the low Saturation was used frequently in Chosun dynasty but in the Modern times, the use of 'Yellow' increased and the high saturation were used. In the Present age, the frequency of 'Yellow' was reduced relating to the increasing use of 'Brown'. 4.'Neutral Color' has changed according to the diachronic stages of the culture. 'Black' was increased and had a big meaning in the cultural aspect of the Modern times. In the Present age, 'Gray' and 'grayish colors' were increased related to Technology, Metals and High rise buildings.

• 복식
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• 제56권5호
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• 복식
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• 제54권4호
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• pp.41-53
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• 2004

The significant role of colors in fashion design is not enough to emphasize in terms of one of the important design elements and its influences on the behaviors of the people. The purpose of this research is to examine the traditional Chinese colors and its ways of color combinations to appreciate the Chinese culture and its people. The Chinese traditional costume of Ching Dynasty were investigated through historic records, historic nobles, costume accessories and so on. The results of the study were summarized as follows： (1) The Blue was the most favoured color for clothing among men and women during Ching dynasty and various blues in terms of hue, value and intensities were used. (2) The bright Yellow which had been a symbol of Emperor were prohibited being used among people. Though, the late period of Dynasty, the regulation became not to strict and various shades of yellow families were adapted among People. (3) The Red which had been preferred during Ming Dynasty were constantly favoured for the formal wears of auspicious events such as weddings. (4) Dark color groups were loved for the clothing which were used as a ground colors against the flamboyant patterns revealing strong visual effects through value contrast or primary color combinations. (5) The White had a symbol of mourning and there were some intentions to adopt pale color groups such as mint, jade, gray, moon whit,. silver white to make up for white. (6) Contrast color combinations were one of the basic ways of color combination in Chinese traditional costume. Therefore Chinese color combinations has a strong visual effect and easy to draw attention of people by the contrast of the hue, value or intensity of color. (7) Multi-color combinations were another characteristics of Chinese costume in the formal wears which bears many surface designs. The surface decorated with full of motifs, were appreciated by the people expressing their longings and hopes through the auspicious meanings of patterns and striking visual effects of color combinations.

• 복식문화연구
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• 제21권5호
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• pp.655-670
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• 2013

The purpose of this study is to identify the figurative characteristics and symbolic meanings of the patterns of royal families in the late Joseon Dynasty based on the theoretical examination as well as the overall characteristics of the colors based on the quantitative analysis of colors. This study focused on the costumes of King Young royal families in the late Joseon Dynasty which is the last costume of Joseon Dynasty and classified 129 relics under preservation for the analysis. This study analyzed the colors using the digital data in the picture brochure as the previous studies did and presented the color palette. Based on this, a variety of textile designs that are developed by using the traditional patterns and colors could be applied to the modern fashion designs. For Patterns used in costumes of King Young royal families, the five pattern categories include animals, plants, letters, and geometric patterns and the final category of other types. The features of color in the costume were v tone of Y color and lt and p tones of Y color. The implication of this study is to develop textile designs which reflects conversion of past and modern cultures and cultural identity by applying the traditional cultural elements through literature review and empirical study and theses developed 8 textile designs could be applied to the various modesrn fashion designs.

• 복식
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• 제50권
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• pp.23-32
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• 2000

This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

• 복식
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• 제56권2호
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• pp.112-124
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• 2006

Globally, several ethnic groups have expressed their spirit cultures based on their ethnic identity in diverse ways. Clothing has been one of the convenient objects to express ethnic identities. Therefore, patterns and colors used in traditional costumes have worked as a means to help understanding spirit cultures of ethnic groups. Since colors help strengthening solidarity of social members based on ethnic preference and community consensus, colors have performed a crucial role as a strategic tool in the fashion business closely related to consumers' individual characteristics. In survey results, color preferences of Korean and Italian specialists showed significant differences in signboard colors and disliked colors. Many Korean fashion specialists selected pink as a preferred color, black as a clothing color, red and white as a color with high visibility, and orange as a disliked color. In case of Italy, many specialists selected red and black as highly visible colors for a signboard, and green as a disliked color. In results comparing color preference for colors between Korean and Italian fashion design specialists, there were differences in color sensibility. Since this research used data from survey conducted using a very limited and much manipulated stimuli among a wide range of color schema and patterns, the study result may not be fully generalized. In future studies, more research using diversely segmented stimuli would be needed.

• 복식
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• 제50권4호
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• pp.53-61
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• 2000

The purpose of this study is to classify the characteristics of color communication tools and the color range applied in the Korean fashion industry. To collect the color sample and related references, a questionnaire was distributed during the time period, December, 1995 to June, 1996. From the responses, 2641 color samples used by 109 domestic brands, from 1993 spring/summer to 1996 spring/summer, were collected and analyzed. The data was measured by L*a*b*, and the H V/C formula found in the Munsell notation was used to calculate the data. To classify the color range served for the fashion industry, the distribution of colors are analyzed by difference of season and fabric. The results of this study are as follows : 1. Dominant colors in the Korean fashion industry are Red, Yellow-red, Yellow, purple-blue and low chromatic range colors. 2. While high value colors, such as pale, light greyish, light, dull, dark and vivid tone colors, are dominant in the spring/summer season, low value colors, such as greyish, dark greyish. and deep tone colors and warm colors such as Red, Yellow-red, are prevalent in the fall/winter season. 3. The number of colors commonly used for color planning is less than 20 colors, and both hue and tone are considered important when making color selections. 4. All brands take consumers' color preferences into consideration for color planning, and most of them also take color trends into account. 5. Hue and tone color characteristics analyzed by types of fabrics show more seasonal influence than the fabric itself.

• 복식문화연구
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• 제24권6호
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• pp.777-787
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• 2016

This study was carried out in order to provide useful data for planning fabrics of summer eco-friendly fashion products. The fabrics used in this study were four cellulose fibers: cotton, cotton/mulberry blended, flax, and flax/lyocell blended. Dyeing with natural indigo was carried out under three different reducing conditions (i.e., general, eclectic, and eco-friendly) that have different reducing agent and pH levels, and hydrosulfite and glucose were used as a reducing agent. The dye uptake (K/S value) of fabrics dyed with natural indigo by a reducing condition was the highest at 660nm. Regardless of the fabrics, dye uptake was the highest under the general reducing condition and the lowest under the eco-friendly reducing condition. Under different reducing conditions, the dye uptake of natural indigo fabrics with the maximum absorption wavelength indicated a difference. The colorfastness of cellulose fabrics that were dyed with natural indigo had a rate of 4 to 5 except for rubbing fastness, which indicated good colorfastness. Additionally, natural indigo-dyed cotton and flax fabrics had good antibiosis. When the color characteristics of fabrics dyed with natural indigo were measured, all of the three reducing conditions created purple blue (PB) colors, and the color characteristics of dyed fabrics by reducing condition and fabric showed significant differences.