• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.118-121
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• 2006

Insurance's service have been studied for purchase behavior, life style. And Insurance's service is more and more important. Steady necessity of study was on the rise for insurance's service. This study is based on existing study. We classified insurance's service factors into insurance business's characteristic factors(image, information, security), insurance agent's characteristic factors(expert knowledge, care) and insurance product's characteristic factors(multiplicity, a made-to-order goods) And then we investigated how these classified characteristic factors could influence on customer satisfaction.

• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.571-576
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• 2003

보험시스템은 상품 및 보험 종류에 따라서 결정되는 요소들이 많고 이에 대한 예외 사항이 많이 존재하는 특성을 가지고 있다. 기존 시스템에서의 상품속성 반영은 테이블을 통한 값 정의와 어플리케이션에서의 예외처리 로직(if then else)을 병행하여 사용함으로 인해, 상품변경과 신상품 개발에 대한 비용이 증가하고 신속한 시장 대응이 어려웠다. 본 논문에서는 보험상품 속성의 비즈니스 로직을 데이터화로 가능하게 하는 Well Formed Rule Base 시스템을 제시하고 실제 프로젝트 적용을 통한 효과를 설명한다.

• The Journal of Society for e-Business Studies
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• v.12 no.1
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• pp.99-122
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• 2007

The rule based system is inference engine which can correspond quickly to new business model change and improvement requirement by dealing with the business know-how and expert knowledge as well as business process of enterprise and has been trying to apply to the various industries. As a part of application cases for rule-based system, we develop and implement the rule-based insurance product recommend and design system for the efficient decision making of insurance product in insurance industry which is sensitively affected by needs of customers, various kinds of product, and environment changes. The process of fuzzy inference of the developed system helps to recommend and design the proper Insurance product using the information of the present customer and the previous members. This approach is expected that it will be the core technology for the recommendation and design of the tailored insurance product by deciding and corresponding needs of various kinds of customer quickly in future insurance industry.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.67-78
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• 2012

Recently, the interesting of customers in online auto insurance is rapidly increasing. The one of major reasons is economical benefit. offline auto insurance products as a service formed high price. However, online auto insurance relatively formed low price. Thanks to these characteristics of online auto insurance has gained great popularity. Therefore, in purchasing online auto insurance, consumers carefully buy products of auto insurance. In this study, we classified the $2{\times}2$ matrix (online preference group, economic pursuit group, convenience oriented group, and carefulness approach group) in online auto insurance consumers focusing on the perceived benefits and price acceptance. From an economic point of view of consumers around the perceived benefits and price acceptance, we analyzed the relationships among easy of use, usefulness, attitude, and purchase intention in automobile e-shopping mall. The results of this study will provide the useful implications for the planing CRM(customer relationship management) strategy for improving purchase intention of customers to online insurance companies.

• The Korean Journal of Applied Statistics
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• v.27 no.7
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• pp.1097-1114
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• 2014

Multiple-life policies pay a benefit on the first death or the last death among the group of lives. In practice, the future lifetime random variable of policy holders has been considered to be independent, but it is more rational to take into account the correlations among the policy holders. In this paper, the Gaussian copula is applied to re ect the correlations among policy holders and then to diversify the common shock of the multiple life policies which follows an exponential distribution. Five case studies demonstrate its usefulness of using copula in calculating the premiums of the multiple-life policies including the common shock.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.227-230
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• 2000

보험사업은 무형의 서비스를 판매하는 것이므로 별도의 물류시스템이 필요 없으며, 각종 상품 중 특히, 자동차 보험은 보험 고객에게 필요성이 널리 인식되어 있어 가상판매에 가장 적합한 사업이라 할 수 있다. 본 연구에서는 인터넷을 이용한 보험상품 판매 시 고려해야 할 요인들을 알아보고자 한다. 설문조사를 통해 고객이 인터넷을 이용한 보험계약 시 고려하는 요인, 원하는 서비스, 회사 선택 시 고려사항 등을 파악하였으며 이를 통해 사이버 보험 판매 활성화 방안을 제시하고자 한다.

• Communications for Statistical Applications and Methods
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• v.16 no.2
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• pp.249-264
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• 2009

Equity-indexed annuities(EIAs) provide their customers with the greater of either the return linked to the underlying index or the minimum guaranteed return. Insurance companies have developed EIAs to attract customers reluctant to buy traditional fixed annuities because of low returns and also reluctant to buy mutual funds for fear of the high volatility in the stock market. This paper proposes a new type of EIA embedded with an outside barrier option with flexible monitoring period in order to increase its participation rate. It also derives an explicit pricing formula for this proposed product, and discusses numerical examples to show relationships among participation rate, barrier level, index volatility and correlation.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.67-75
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• 2020

This study tries to understand the relationship between brand direct, oral communication, competence and insurance service's impact on the resale of insurance products and to suggest ways to efficiently repurchase insurance products. The data collected verified the suitability of the structured model and the causality of each concept, First of all, it is important to give customers an awareness that they are receiving special services for themselves that are differentiated from orthers. Second, customers want to enjoy the benefits of insurance services together by spreading the benefits of insuuance servics to people around them through oral communication. Third,the customer thinks insurance service is the competence of the insurance planner. Therefore, the professionalism of isurance services should be increased. Fourgh, insurance planners should provide customers with quilting information. Finally, an insurance company should develop insurance services that can create a mind that customers receive special services through diversification of insurance services.

• 방재와보험
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• s.125
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• pp.16-23
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• 2008

• 방재와보험
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• s.123
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• pp.30-34
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• 2008