• Korean journal of communication and information
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• v.62
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• pp.179-199
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• 2013

This study is aimed to draw the meaning and possibility of political participation of the SNS users through a phenomenological analysis of participation and awareness of authentication shot for vote of the users. Especially, the reason for focusing on 'SNS vote authentication shot' is because the creative imagination of the users and the meaning and possibility of collective intelligence are drew while citizens are participating in political activities for themselves. Theory resources are based on technical imagination of Vil$\acute{e}$m Flusser that is concerned with users and political practice in the New Media Era, creative imaginer and discussions of collective intelligence of Pierre L$\acute{e}$vy. Based on these theoretical discussions, it is aimed to select the SNS users experienced in authentication shot for the by-election for mayor of Seoul in 26. Oct. 2011 and to use phenomenological analysis model on materials collected after in-depth interview. The researchers take contextual circumstance into consideration for experiences of study participants sticking to SNS users' opinions and intersubjectivity and approach prejudice of their experiences to untouched structure of phenomenon and meaning. It is because a phenomenological study exploring "the own meaning of 'die Sachen'" is 'strict study' and method focusing on the political participation of SNS users itself.

• Korean System Dynamics Review
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• v.13 no.1
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• pp.5-40
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• 2012

This study focus on oriental way for Win-win leadership of modern time using systems thinking approach. We constructed concept, 'Modesty Leadership' from oriental bible- Tao Te Ching, Change Ching, the Analects of Confucius. This work described in the paper based on case collected from 2011 Seoul city mayor election in the Korea. There are three initial aims : to confirm what feedback loop affected approval rating, to determine how these feedback interacted and to establish the significance of cognitive mapping. The use of system thinking to model cognitive mapping of political election untraditional approach in study of oriental bible. This approach is valuable in that it can be to understand management strategies and their effect on decision making.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.350-366
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• 2022

The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.