• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.154-159
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• 2007

본 연구는 병원 웹사이트의 eCRM 구성요인을 기존 문헌 연구를 통해 새롭게 재해석하고 설문조사를 통해 새로운 요인을 발굴하고 또 이를 적용하였다. 특히 eCRM 구성요인을 웹사이트 디자인 요인, 정보제공 요인, 커뮤니티 요인, 보안 요인의 4가지 요인으로 세분화하여 병원 웹사이트에 적합한 구체적이고 실질적인 eCRM 구성요인을 제시하였고, 이렇게 정립된 eCRM 구성요인들이 병원 브랜드의 경험적 가치와 브랜드의 충성도에 어떤 영향을 미치는 지를 조사 분석하였다. 또한 경험적 가치와 충성도 사이에 미치는 영향에 대해서도 조사 분석하였으며 마지막으로 경험적 가치와 충성도가 재 방문 의도에 미치는 영향에 대해서도 연구하였다. 따라서 본 연구는 병원 웹사이트 운영자에게 실질적이고 구체적인 eCRM을 구축함으로써 경쟁력 있는 병원 웹사이트로 거듭나는데 있어 도움을 주고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.597-605
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• 2017

Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.689-699
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• 2021

The spread of the COVID-19 pandemic has been increasing non-face-to-face activities; as a result, this has resulted in the number of individuals obtaining medical information from the websites and mobile contents of medical institutions increasing. The study conducted the structural equation modeling to test hypotheses; as a result, all sub-factors of e-service quality of small medical clinic websites and mobile contents, usability, security, responsiveness, design, and information, had a significant positive effect on relationship quality, and relationship quality had a significant positive effect on e-Loyalty. Moreover, the structural equation model showed a good model fit, χ²/df of 2.021, NFI of .954, TLI of .969, CFI of .976, RMSEA of .046. Future research is suggested to study relationship quality by developing a system able to quickly and accurately respond to websites and mobile contents users; furthermore, improving e-service quality and relationship quality is likely to strengthen e-loyalty.

• Journal of radiological science and technology
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• v.42 no.4
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• pp.301-308
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• 2019

This study reviewed whether radiology-related pictograms listed on the website of hospitals deliver clearly, accurately and quickly the necessary information. TOPSIS was carried out to select the most fitting pictograms for the department of radiology, department of radiation oncology, and department of nuclear medicine. The finally selected pictogram for the department of radiology shows an image of the chest (lungs), while that for the department of radiation oncology shows the process of treatment using equipment. Using these pictograms as standards seem to be appropriate to a certain level. However, the pictogram for department of nuclear medicine has a symbol for a nucleus and is thus inappropriate to meet the standards for a hospital pictogram. This study is meaningful in that it has established evaluation methods and procedures relaetd to radiation pictograms.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.3
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• pp.45-56
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• 2010

This study examines the status of websites operation among libraries affiliated to the Korean Medical Library Association, compares and analyzes website menu organization and information service contents of 29 medical libraries that currently run websites. The followings are results of this study. 1) the main menu of medical library websites is arranged with 'Search for Library Materials, Electronic Resources, Library Service, My Library, Library Guide, and the Bulletin Board.' 2) 15 services were selected as the main information service provided from the medical library website. 3) the information service that was provided from the most institutions was 'Document Copy/ Interlibrary Loan,' followed by 'Loan Reservation/Renewal, Request Library Purchase Book, Off-campus Access, User Education, Reference Resources, Q&A Board, Our Library Pubmed, and Dissertation Submission' in this order.

• Korea Journal of Hospital Management
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• v.17 no.4
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• pp.32-57
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• 2012

This paper explored that medial consumers' trusts in both hospitals and doctors are developed by and during investigating hospital websites and that these trusts directly build the consumers' purchase intentions of the hospitals' offline medical services. 208 questionnaires based on the websites of two virtual hospitals, captured on survey brochures, were collected and analyzed. This research indicated information quality of hospital websites affected more on developing consumers' trusts than service quality.

• Korea Journal of Hospital Management
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• v.16 no.3
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• pp.75-91
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• 2011

The purpose of this study is to compare the characteristics of hospital websites across four nations(e.g., South Korea, Singapore, Thailand and India). We selected English websites of 58 hospitals with JCI accreditation. For the analysis of websites, we developed assessment tool with four domains(e.g., contents, convenience, design, interactivity). The results showed that Korean hospitals provided more channels for appointment on the website compared to other countries. In contrast, foreign hospitals used actively SNS(e.g., Facebook, Twitter or Youtube) on the websites. They also provided more information on diverse services(e.g., airport pickup services, treatment costs, consultation services).

• Korea Journal of Hospital Management
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• v.16 no.3
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• pp.41-56
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• 2011

The research was to investigate the effect of quality cognition of the web site of the facility and relationship commitment on customer loyalty. The respondents were 190 patients and caregivers. Data were collected from March 1st to 31st, 2010 at C university hospital in G city. The effect of facility web site of quality cognition and relationship commitment on customer loyalty showed 43.9%(F=35.806) in model 1, 58.4%(F=51.113) in model 2, and 58.7%(F=28.185) in model 3. Also, medical information & usage, aesthetics was significance in model 1, medical information & usage, relationship commitment in model 2. In relationship between web site quality cognition and customer loyalty, moderate effect of relationship commitment were not considerable in model 3. As a result, customer loyalty is the leading fact for quality cognition of the web site more than relationship commitment. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information and aesthetics.

• Korea Journal of Hospital Management
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• v.16 no.2
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• pp.1-18
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• 2011

The research was to investigate the effect of quality cognition(usage, medical information, aesthetic, safety) of the web site of the facility on customer loyalty and moderating role of trust variable. The respondents was 201 patients and caregivers. Data were collected from March 1 to 31, 2010 at C university hospital in G city. In relationship between quality cognition of facility web site and customer loyalty, the results of quality cognition on customer loyalty showed 43.1% (F=36.912) in model 1, 46.3%(F=33.454) in model 2, and 46.8%(F=18.580) in model 3. In relationship between web site quality cognition and customer loyalty, moderate effect of trust was not considerable. As results, quality is the leading fact for customer loyalty more than trust. Therefore, customer loyalty leaves its possibility of increment when facility web site is designated depending on medical information, usage and aesthetic.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.3
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• pp.195-221
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• 2019

The purpose of this study is to suggest implications from the case of health information service for patients in overseas hospital libraries. A total of 89 overseas hospital libraries were selected, including general hospitals, specialized hospitals, women's hospitals, children's hospitals, and veterans' hospitals. The health information service that is provided in general and common in 89 hospital libraries was surveyed and the differentiated health information service was investigated next. As a result, first, it can be seen that the establishment of hospital libraries and the provision of health information services are common outside of Korea. Second, various human resources such as librarians, health information specialists, medical specialists, social workers, clinical librarians, health education specialists, and volunteers are utilized. Third, it provides not only print materials but also various information sources such as electronic materials, websites, pamphlets, brochures, and provides health information in various languages. Fourth, in providing health (information literacy) education and programs, services are provided through linkage with hospitals, local public libraries, and local communities. The implications for domestic hospital libraries are as follows: First, the change of awareness of the establishment of hospital libraries and the provision of health information services; second, the support of the curriculum and associations and the need for continuing education; third, it is necessary to link with related organizations for mandatory and diversification of health information services in hospital libraries.