• Journal of Korea Society of Industrial Information Systems
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• v.15 no.5
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• pp.79-87
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• 2010

This paper is proposed that implemental model of customer relationship management system for oriental hospital is designed by customer segmentation using personal information and medical record of outpatients in existing integrated medical information system database. Proposed model can be practical model at once, because it can construct by partial modification of existing medical information system without additional information technology and infrastructure. And, if we use the proper variable and method of customer segmentation according to marketing strategy, it can be flexible customer relationship management system not only improvement of customer satisfaction but also various marketing supports.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.100-107
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• 2009

This paper is focused on the medical CRM system design for a hospital custom management. CRM systems provides information and seminars to whom are necessity. For this, priority retrieval and similarity retrieval are able to be in the personnel order and the regional. The customer receives the message which sends out from the hospital, The hospital manages the message which reveals a participation intention in the seminar at real-time. The hospital grasps the participation degree of the seminar where the customer will participate and manages the patients who participate to the seminar actively, and when the next seminar will be hold, we designed the system able to provide the service as early as possible.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.375-377
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• 2010

본 연구는 병원에서 제공하는 정보 및 세미나를 필요로 하는 환자들의 우선순위 검색과 검색 결과 내의 인원별, 지역별 등의 연관검색이 가능하도록 하는 병원 고객관리시스템 설계를 목적으로 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.1
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• pp.209-214
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• 2009

Due to the high level of information supportive function of Internet, the management environment change is accelerating. The Patients are able to have the chances of Hospital- and Doctor-shopping. So the Customer Relationship Management skill or Patient -oriented management is becoming one of the important management method of Hospital. To adapt these trend, many Hospital invest the money and efforts for the implementation of Hospital CRM system. But the Performance of HCRM is not satisfactory for the investor from many reasons. In this paper we try to find out which kinds of factors have the Influences on the Implementation of HCRM, and how is the relation between these factors. We use the Structural Equation Model to clarify these relationships. The result of this paper will contribute in the decision making of the implementation of HCRM in the field, and in providing the knowledge base.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.79-84
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• 2021

The objective of this paper is to find out the factors for the performance of the Hospital Customer Relationship Management (HCRM) system. Furthermore, the relationships between these factors have been analyzed. In order to analyze the performance of the HCRM system, factor analysis with several Key Performance Indicators (KPIs) was conducted. And also multiple regression analysis and Chi-square test were executed. In this study, several hypotheses were derived to analyze the relationships between factors of performance of HCRM system. These hypotheses were tested by using the Structural Equation Model (SEM). As the result of this study, we discovered the HCRM-Infrastructure has positive effects on the HCRM-Performance. And the HCRM-Performance has also positive influences on the hospital management performance. On the basis of the research result, we proposed some suggestions and guidelines for the successful implementation and improvement of HCRM system.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.715-717
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• 2012

최근 SNS나 소셜미디어등 온라인을 통해 고객들의 서비스에 대한 정성적인 평가 및 요구사항이 실시간으로 표현되고 있으므로 병원, 은행,회사 등 각 기업에서는 서비스에 대한 부정적인 여론이 확산되기 전에 능동적으로 대응할 수 있는 시스템의 필요성이 요구되고 있다. 기존의 정형화된 설문을 통한 고객 니즈 분석으로는 다양한 온라인 플렛품 상의 소비자 경험, 의견 및 감성을 분석하기가 어렵다. 따라서, 다양한 온라인 플렛폼의 등장 소비자 Life-Style의 변화 등으로 기업이 시장과 고객들의 행동패턴을 파악 및 예측하여 분석, 관리하고 대응할 수 있는 시스템이 필요하다. 본 연구에서는 기업의 마케팅, 홍보, 기획 등 B2C 서비스 기업 활동에 효율적으로 활용할 수 있는 고객 평판분석 관리 시스템을 제안한다. 특히, 제안한 시스템의 효율성 검증을 위해 실제 테스트베드 프로토타입을 개발한다.

• Proceedings of the KAIS Fall Conference
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• 2008.05a
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• pp.68-72
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• 2008

최근 들어서 병원에서도 일반 기업에서와 같이 CRM시스템의 구축 및 운용 사례가 늘고 있다. 이런 환경에서 병원의 CRM 시스템의 구축 및 운용 현황에 관심을 갖는 것은 당연하다 할 것이다. 본 논문에서는 이와 같이 구축 운영 중인 병원 CRM 시스템의 성과를 측정하기 위한 분석 방법에 대해서 연구하였다. 이를 위해 선행 연구를 통한 CRM의 성공 요인을 도출하고, 실증분석을 통해 요인 분석의 타당성을 분석하였다. 요인 분석 결과 도출된 요인의 중요성의 측정을 위해서는 요인 간 중요도를 측정할 수 있는 AHP 기법을 적용하였다. 이는 요인의 분류 외에는 측정변수의 가중치 등의 주요 정보를 제공하지 못한다는 요인 분석방법론의 단점을 보완하기 위함이다. 결과적으로 본 연구를 통해서 병원의 CRM시스템의 운용 성과를 측정하기 위한 주요요인 도출과 가중치 분석을 통해 병원의 고객관리시스템의 운용 성과를 합리적으로 측정할 수 있는 지표를 제공하였다.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.20-27
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• 2008

Hospitals today use independent systems for each department and job such as Hospital Information Sytem(HIS), Picture Archiving Communications System(PACS), Ordering Communication System(OCS), Electronic Medical Record(EMR), Enterprise Resource Planning(ERP), etc and each system employs its own DB. So, it is impossible to integrate information within the institution and difficult to keep transparency and consistency of data. I in this study offered a data integration environment through flexible management linked with other systems, and by doing that, designed a medical CRM frame which offers the optimum service the customer wants at the optimum time. I designed 4 of medical CRM frame: customer relationship management, public relations/marketing, service management, and statistics/analysis by the customer relationship management process standardization and aimed to offer tailored mobile contents according to customer's characters and health situation on the basis of customer's data by securing mobile medical contents for personalized medical information service.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.243-246
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• 2023

'서비스를 이용하겠다고 예약을 했지만, 취소나 연락 없이 장소에 나타나지 않는 행위'를 가리키는 일명 노쇼(No-Show, 예약부도)가 사회적 문제로 떠오르고 있다. 이는 음식점을 비롯하여 열차, 고속버스, 병원, 미용실 등 예약 시스템이 갖춰진 사회 곳곳에서 발생하여 사회적·경제적 손실을 일으키고 있다. 그리고 이러한 노쇼는 자영업자의 경제적 손실로 직결되어 이들의 생존을 위협하기에 이르렀다. 음식점의 경우 노쇼로 인해 식재료 손실과 함께 해당 테이블에 다른 고객의 예약을 받지 못하는 2차 피해 발생이 가능하다는 점에서 타 업종에 비해 리스크 부담이 상당하다. 본 연구는 기존 식당 예약 웹 어플리케이션의 경제성·편의성·접근성을 취하는 동시에, 예약금 제도를 통해 노쇼의 비중을 줄이고, 노쇼가 발생한 고객 현황을 계측하여 관리할 수 있는 관리자 권한의 기능을 제공해 손실을 최소화하도록 돕는 웹 어플리케이션을 개발하는 것에 목적을 두고 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.4082-4089
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• 2012

This study is to provide basic data for a higher level of customer satisfaction by investigating the satisfaction factors of and dissatisfaction factors for the outpatients. The survey was conducted with the outpatients in a general hospital located in Daejeon on October 24, 2011. A total of 160 questionnaires were distributed and 144 copies were used as the statistical analysis. As a result of the research, it is found that convenience is the most influential factor to affect on the overall satisfaction and willingness to recommend to other people among the characteristics of the administrative support division, which is the quickness and simplicity of the admission and receipt procedure, and it is also found that the comfortability of examination room and outpatient treatment waiting room affects on it in common. In conclusion, it is considered that if a customer-oriented hospital management system is built and operated for the satisfaction of customers, the competitiveness of hospital will be improved and the sustainability of hospital will increase and the business goal that is customer satisfaction management will be achieved.