In this study, we intend to test whether experience variables such as sense, feel, think, relate, and action experiential activities of farming village can be usefully applied to revisit intention. As a result, we found that the sense, relate, and action experiences were adopted, while the feel and think variables were rejected, leading to the conclusion that Schmitt's (1999) experiential marketing theory was also applied to 6th industry experience marketing activities in rural areas. Therefore, the significant effect of rural experience activities on revisiting intention is thought to be related to the fact that they stimulated sensitivities by drawing attention and interest of consumers during the 6th industrial experience configuration, and to the environmental facilities connected to the experience site. The Feel experience has been rejected due to limitation of development of emotional element from the 6th industry certification business experience program, leading to the necessicity for development of a program that can stimulate the consumer's emotions. The reason why the Think experience was rejected is that the experience of the rural area 6th industry did not create surprises or curiosity, and thus does not meet the expectations of consumers. In case of relational experience, experiential marketing through social organizational relationship formation is expanding, and in case of behavioral experience, experience of 6th industry constitutes experience related to interaction with others and lifestyle.
Asia-Pacific Journal of Business Venturing and Entrepreneurship
/
v.14
no.3
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pp.47-58
/
2019
The present study investigates the relationship between social competence and economic performance in social enterprises. Social enterprises simultaneously pursue social value creation and economic value creation, two of which are not easily compatible each other. This study explores the conditions under which these two values can synergize with each other and thereby, positively affect each other's performance. In particular, I examine how two important social competences, that is, social identity and social alliance, influence economic performance of social enterprises. Using the secondary data on social enterprises from Korea Social Enterprise Promotion Agency, I run OLS regression analyses to test hypotheses. I find that investment on social value creation, only when it aligns with social identity, has a statistically significant and positive relationship with economic performance of social enterprises. Further, the study finds evidence that social alliance in and of itself does not affect economic performance of social enterprises. However, social alliance does have a positive influence on social enterprises' economic performance, only when taking into account social alliance partners' organizational attributes and a focal social enterprise's degree of readiness to absorb expected gains from social alliance altogether. The present study improves our understanding on social entrepreneurship research by suggesting how social enterprises can enhance two seemingly incompatible values in a simultaneous manner. I also discuss potentially fruitful future research agenda based on the present paper's findings.
Hong, Jae-bum;Bae, Do Yong;Shim, Ki Jun;Hwang, Yujin;Kim, Sung-tae
Journal of the Korean Data Analysis Society
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v.20
no.6
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pp.2993-3002
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2018
This case study introduces the process of developing the technology rating evaluation model for investment. The technology evaluation rating model for investment is a project that the Financial Services Commission and the Ministry of Commerce, Industry and Energy collaborated to expand the scope of technology finance from loan to investment. The technology evaluation model for investment was developed with the aim of predicting high growth companies. The model consists of a statistical model and an expert model. Here, statistical models were modeled by using logistic regression analysis. Expert models gathered opinions of experts and identified the weight of each evaluation item and set the model. The rating system of the model is composed of 10 grades. The distribution of the model was consistent with KTRS grade distribution. Interestingly, the emphasis is on technology and marketability. In the technology valuation grade model for the goddess, there is a considerable difference from the emphasis on managerial competence or business performance.
Journal of the Korean association of regional geographers
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v.18
no.4
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pp.400-413
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2012
The purpose of this study was to look into the formation process and characteristics of local high-tech industrial complex with an example of the Ochang Scientific Industrial Complex and analyzed the characteristics by business type and size, transfer process of the companies in the Complex. For this purpose, statistical data of the companies were analyzed and a survey of them was conducted, and the following results were obtained. First, the Ochang Scientific Industrial Complex was created for agglomeration of IT industries in early days but now there are IT industries and BT industries mixed due to internal and external economic condition. Second, there are more small and medium companies than large companies in the Ochang Scientific Industrial Complex. These companies are in the stage of developing new products and marketing, and many of them were parts and materials developers of core technology or high innovation with venture identification. Third, high rates of the companies in the Ochang Scientific Industrial Complex came from the capital area and the Chungcheong area and the companies which moved in the Complex with their head quarters accounted for more than 70 percent. Fourth, the companies were classified into 5 types according to the type of product and the level of technical innovation.
A security company has been proposed for various healthcare systems. However, there are improvements in order to achieve better efficiency and stability in the various protocols presented. The purpose of this paper is to provide cryptanalysis and solution on Vijayakumar et al.'s secure communication scheme for healthcare system using wearable devices. Especially, it is weak against denial of service attack and it does not provide integrity of the transmitted messages. Thereby, this paper proposes a new secure communication scheme to cope from the problems in Vijayakumar et al.'s scheme. It provides authentication and integrity, which could be the security solution against Vijayakumar et al.'s scheme. Furthermore, it also provides a good computational overhead compared to Vijayakumar et al.'s scheme.
Journal of the Korea Institute of Information Security & Cryptology
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v.22
no.2
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pp.283-293
/
2012
A new type of malware that extracts personal and account data over an extended period of time and that apparently is resistant to detection by vaccines has been identified. Generally, a malware is installed on a computer through network-to-network connections by utilizing Web vulnerabilities that contain injection, XSS, broken authentication and session management, or insecure direct-object references, among others. After the malware executes registration of an arbitrary service and an arbitrary process on a computer, it then periodically communicates the collected confidential information to a hacker. This paper is a systematic approach to analyzing a new type of malware called "winweng," a kind of worm that frequently made appearances during the first half of 2011. The research describes how the malware came to be in circulation, how it infects computers, how its operations expose its existence and suggests improvements in responses and countermeasures. Keywords: Malware, Worm, Winweng, SNORT.
As the increasing demand for high-quality software, there is huge requiring for quality certification of international standards, industrial functional safety (IEC 61508), automotive (ISO 26262), embedded software guidelines for weapon systems, etc., in the industry. Software companies are very difficult to systematically acquire the quality certification in terms of cost and manpower of Startup, venture small-sized companies. For their companies one test case automatic generation is considered as a core technique to evaluate or improve software quality. This paper proposes a test case automatic generation method based on the design decision table for system and software design verification. We apply the proposed method with OMG's standard techniques of metamodel and model transformation for automatically generating test cases. To do this, we design the metamodels of design decision table (Model) and test case document (Text) and define model transformation to automatically generate test cases, which will expect to easily work MC/DC coverage.
As the Great Reset is discussed at the World Economic Forum due to the COVID-19 pandemic, artificial intelligence, the driving force of the 4th industrial revolution, is also in the spotlight. However, corporate research in the field of artificial intelligence is still scarce. Since 2000, related research has focused on how to create value by applying artificial intelligence to existing companies, and research on how startups seize opportunities and enter among existing businesses to create new value can hardly be found. Therefore, this study analyzed the cases of startups using the comprehensive framework of the multi-level perspective with the research question of how artificial intelligence based startups, a sub-industry of software, have different innovation patterns from the existing software industry. The target firms are gazelle firms that have been certified as venture firms in South Korea, as start-ups within 7 years of age, specializing in machine learning modeling purposively sampled in the medical, finance, marketing/advertising, e-commerce, and manufacturing fields. As a result of the analysis, existing software companies have achieved process innovation from an enterprise-wide integration perspective, in contrast machine learning technology based startups identified unit processes that were difficult to automate or create value by dismantling existing processes, and automate and optimize those processes based on data. The contribution of this study is to analyse the birth of artificial intelligence-based startups and their innovation patterns while validating the framework of an integrated multi-level perspective. In addition, since innovation is driven based on data, the ability to respond to data-related regulations is emphasized even for start-ups, and the government needs to eliminate the uncertainty in related systems to create a predictable and flexible business environment.
Asia-Pacific Journal of Business Venturing and Entrepreneurship
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v.9
no.5
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pp.83-94
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2014
Before economical crisis in 1997, domestic company focused on increasing the size of outward experience which including organization. The result of increasing outward experience without substance was economical crisis, so after that time, many companies have been changing their focus from insourcing to strengthen the core competence to secure global market. This is becoming a cause of following that companies are reducing their outward experience. Especially, to process tasks more effectively and to cope with rapid change of business environment, such as incoming raw material from overseas/high raising of salary/rising property prices, many companies decided outsourcing method. At most of hypothesis, the result was that outsourcing can affect positively to the business. First, introducing of outsourcing during focusing on core competence can be positive effect for company performance such as business management /productivity /procurement /administration /product competitiveness /technology. Second, the result that analyzed based on a point of view of population statics after outsourcing was positive effect at the most of research. Third, result of effectiveness for every outsourcing type classified by 4M was also can be positive at the most of research. Fourth, the characteristic of population statics can be positive effect at the most of category when select outsourcing companies. Research result of outsourcing was various based on the goal of outsourcing. It is revealed by investigation of domestic/overseas treatise that there are opposite two opinions. In this research, there is no consistent result that the outsourcing can give effects on business performance, but most of hypothesis indicates that outsourcing can give positive effect on the business performance.In this research, based on the outsourcing intensity, mutual relation was analyzed. The assumption of the reason of outsourcing is economical and organizational. First, sampling numbers of research was too small so it is too difficult to get significant business performance result. (Sampling : 150, Replied : 106, Rate of Reply : 71%) Second, tried to compare significant differences of outsourcing methods which were divided based on 4M, but the there is gaps between the number of Cell and too difficult to make replier understand. Third, it is tried to find the degrees of effect that the point of view of popular statics can effect on business performances and selection of outsourced companies.
Asia-Pacific Journal of Business Venturing and Entrepreneurship
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v.15
no.4
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pp.135-149
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2020
As youth employment has become a social issue every year, the government is pushing for policies to support youth start-ups to create jobs voluntarily as a way to enhance the youth employment rate. In the case of young people in Gangwon Province, the number of people moving to other regions is increasing. This research is intended to empirically analyze the actual achievements of youth start-ups through the 'Youth Start-up Project' in Gangwon-do. It was divided into four categories: participation in government support, education completion, intellectual property right retention, and certification retention, which are characteristics of start-up companies, and hypotheses that they will have a positive impact on start-up performance (sales amount, duration of existence, or whether they are retained or not). Age and geographical factors (Yeongdong and Yeongseo) were injected as control variables to see how they affect them. Furthermore, empirical analysis was conducted by setting up a hypothesis that the characteristics of start-up companies and subsequent support between start-up performance would have a positive intermediary effect. The research results showed that the remaining characteristics, except for education completion, had a positive impact on sales, and that the more participation in government projects, the longer the duration of the company's existence. In addition, the level of participation in government support projects was significant in the direction of the government. The analysis results of the parameter, follow-up support, had a positive impact on the start-up performance, and the subsequent support mediating effect showed the mediating effect of the start-up performance, except for geographical factors. The results of this study suggest the need for customized support suitable for the characteristics of youth start-ups in order to enhance the performance of young start-ups. Support agencies need to refer to corporate characteristics for smooth management and selection. In the Gangwon-do area, the government should seek to provide timely and organic support for start-up companies in order to produce successful start-up cases.
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