• Korea Trade Review
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• v.43 no.3
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• pp.27-46
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• 2018

By conducting a survey on Vietnamese customers' attitude towards domestic and international franchise coffee shops, the purpose of this research is to examine the impacts of service quality and customer equity on customer satisfaction, customer trust and customer loyalty. Based on this research's results, solutions for service improvements were considered to help franchise coffee shops improve customer satisfaction, customer trust and customer loyalty. Specific results were as follows. First results suggest that service quality has positive impact on customer satisfaction and customer trust. Secondly, in terms of customer equity, relationship equity has positive impacts on customer satisfaction and customer trust; However, although brand equity has positive impacts on customer satisfaction, it does not affect customer trust. Finally, customer trust has direct and positive influences on customer satisfaction and customer loyalty. Based on these results, this research proposes practical and theoretical implications and limitations for future research.

• Journal of the Korean Geotechnical Society
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• v.40 no.3
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• pp.19-31
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• 2024

In Korea, driven piles are generally penetrated up to weathered rock or harder strata. Friction piles have been used to some extent in the southwest coastal area with deep soils; however, friction piles are not extensively due to uncertainties about construction quality. The embedded pile construction method is primarily used due to noise and vibration complaints. However, in Southeast Asian countries (e.g., Cambodia, Myanmar, and Vietnam), where soft sediments are deep, the driven pile method is commonly used due to its economic advantages. Construction companies are increasingly entering overseas construction markets, e.g., Southeast Asia; thus, it is necessary to understand the behavior of driven friction piles in the soil and improve on-site engineering management to gain market competitiveness in these countries. In this study, the bearing capacity of friction piles driven into clayey coastal soils in Vietnam with time-dependent characteristics was evaluated based on the dynamic and static pile load tests. Based on the results, a modified Danish formula is proposed for on-site quality management.

• Korea Trade Review
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• v.42 no.4
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• pp.185-215
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• 2017

While the future of Trans-Pacific Partnership Agreement is uncertain, TPP did succeed in convincing certain developing countries, which had been reluctant to open its government procurement market in the past, to open their markets. In this paper, we compare the government procurement chapter of TPP with WTO Government Procurement Agreement to see what factors may have convinced these countries to open their government procurement markets. The key factors seem to be an initially very high levels of threshold, coupled with an extended transition period (up to 20 years) to lower the threshold to figures comparable to other countries; and reduction of legal and regulatory burdens dealing with some transparency and procedural requirements. Korea should use these strategies in their future FTA negotiations to try to open foreign government procurement markets. If Korea wants to accede to TPP, it should have very few problems since Korea has similar threshold levels as current TPP members, and legal and regulatory requirements are more strict under GPA, of which Korea is a member.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.139-150
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• 2014

The purposes of this study are to analyze current situation of fashion market of Vietnam who is mainly influenced by Korean wave, analyze preferred fashion brand product and street fashion style of women in 10~20s interested in fashion so much, and develop the design suitable for Vietnamese consumers' preference so as to seek the methods domestic fashion industry can have competitive edge in emerging economic market. It's significant to suggest the direction of Korean new contents and seek the possibility of advancing new market by getting out of domestic market which is stagnated by preparing the foothold of fiber and fashion industry, beyond the first effects of Korean wave. Through this study, current situation of Korean wave which recently becomes new Korean wave based on the K-pop and futhermore, one of worldwide cultural situation could be recognized. Based on the preference of the Korean wave, current situation of Korean fashion industry spread gradually in Vietnam and design characteristics of fashion style preferred by Vietnamese consumers could be grasped. As the result, the design which can satisfy various needs of Vietnamese female consumers preferring fashion style was developed based on the characteristics by product's styles of Vietnamese fashion market. In addition, it intended to be helpful to plan the design of casual wear which is more professional so that Korean fashion industry can advance Vietnamese market through it.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.237-237
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• 2016

전세계적으로 기후변화에 따른 가용 수자원의 부족과 물 재해가 증가하고 있으며, 이에 따른 수자원 및 물산업의 중요성이 강조되고 있다. 또한 세계 수자원 시장이 점차 확대될 것으로 전망되어 공공기관 및 국내기업은 해외 시장 진출을 위한 다양한 사업을 진행하고 있다. 해외 수자원산업의 진출을 위해서는 해당 국가의 수자원 현황파악과 수자원개발 계획에 대한 면밀한 분석이 필요하며, 물수지 영향을 검토하기 위한 타당성 조사가 요구된다. 본 연구에서는 아시아 개발도상국의 수자원개발 계획과 특성을 비교하고 물수지 분석을 위한 자료의 가용성을 평가하고자 한다. 대상지역은 아시아 개발도상국인 3개 국가(베트남, 이란, 파키스탄)를 선정하였으며, 각 국가의 수자원개발 계획의 특징을 분석하였다. 우리나라 사례와 비교하기 위해 국가수자원 장기종합계획과 국가 간 이수 및 치수부문별 계획의 차이점과 특성을 분석하였으며, 국가별 수자원계획에 활용한 수요 및 공급부문별 자료 특성을 비교하였다. 본 연구결과는 해외 수자원산업 진출을 위한 기초자료로 활용될 수 있을 것으로 기대되며, 물수지 분석 및 평가를 통해 수자원개발 가능성을 정량적으로 제시하고자 한다.

• Land and Housing Review
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• v.14 no.1
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• pp.17-32
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• 2023

This study investigates investment attraction in manufacturing and reviews the current trend of Korean companies' overseas expansion, targeting Vietnam and Indonesia to create a demand-based overseas industrial complex. Furthermore, a survey was conducted with domestic companies located in industrial complexes to analyze the details of their intention to enter overseas markets. By linking the previously specified industrial sectors for investment attraction with the desired industrial sectors for overseas expansion and previously entered industries, measures to promote overseas industrial complexes are proposed. For instance, combining with already expanded industries, entering attractive fields to develop new markets, and deriving specialized strategies for each country. These strategies can be useful as basic resources when establishing plans that reflect the domestic and foreign needs of the key target countries to attract companies to overseas industrial complexes.

• Journal of the Economic Geographical Society of Korea
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• v.25 no.1
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• pp.109-130
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• 2022

The Vietnamese government has proposed contract farming through a new type of cooperative as an institutional innovation which aims to restructure the agricultural sector. However, policy changes often impact farmers, who bear the primary effects of the transition process. Understanding households' strategies for land use and livelihood is crucial for policymaking in the agricultural development field. This study was conducted in the rural Binh Dao commune in Central Vietnam. We analyzed household members' labor force changes and their livelihood behaviors after their participation in a contract farming scheme using qualitative analysis methods combined with geographic information system (GIS) support, based on secondary data and in-depth interviews of 190 farmers. Simultaneously, we created a digital map of the cooperative's production area to investigate changes in land use and production activities. The findings show that contract farming shaped the vertical coordination of the value chain from the farmers to the cooperative and agricultural product trading companies. Subsequently, it encouraged land use and labor efficiency due to mechanical support. In addition, it also increased productivity and protected farmers from market risks. However, despite its positive effects on agricultural productivity in this case, the contract farming scheme could not achieve the restructuring of the rural labor force toward non-agricultural sectors. Ironically, farmers in the Binh Dao commune tended to increase cultivable land during the agricultural restructuring program, rather than switching their labor forces to non-agricultural sectors. The lack of stable non-farming job opportunities in rural Vietnam results in challenges to the efficiency of agricultural restructuring programs. Consequently, farmers in the Binh Dao commune are still smallholder farmers, depending on the family labor force.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.6
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• pp.1021-1028
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• 2018

As entering the international construction market became more difficult than the past, ODA projects can be a breakthrough for domestic engineering companies to enter the international market. However, since many companies compete for limited projects, it is necessary to reinforce the competitiveness of bidding success. The competitiveness is the result of accumulating experience, reputation, and networking through partnering. Therefore, depending on which partnering strategy has been taken over a long period, the bidding success is decided. The objective of this study is to identify the effective partnering strategy for bidding success. For this, the World Bank bid results, focusing on consulting projects in Vietnam, are collected. Using the bid results, inter-firm network representing the partnering relationship is constructed and the Social Network Analysis is conducted. After then, by conducting the Logistic Regression Analysis, effective partnering strategies are suggested. The result shows that the diversification strategy is advantageous for transportation and city development projects and the concentration strategy is advantageous for water projects. The partnering strategy for the consulting project proposed in this study will be used as a reference for the domestic engineering companies to enter the Vietnam construction market in the future.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.399-416
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• 2016

The main aim of the research attempts to identify value relations appropriated and realized in the coffee frontier of Vietnam by investigating the ways in which it is integrated into coffee global value chains driven by multinational companies, and to provide some implications of the integration of the frontier into sustainable coffee global value chains for creating shared value in Dak Lak, Vietnam. Recently Dak Lak has gone through the transition of value relations from exploitative value chains based upon conventional coffee production into shared value chains relied upon the production of sustainable or certified coffee in Dak Lak. The transition has been expected to result in sustainability in the creation of value by enhancing regional competitive advantages and regional bargaining power in global value chains driven by multinational companies. However, the reality has shown the intensification of hierarchical profits allocation among stakeholders such as farmer, middlemen, and multinational companies in the region. The main reasons for this could be found in two perspectives. Firstly, the formation of exclusive relations among farmers, middlemen, and processors has led to stakeholders to secure market, but resulted in the intensification of hierarchy among them in global value chain, because multinational companies could control indirectly over the farming system through exclusive middlemen. Secondly, social and ecological costs imputed by multinational companies to coffee farmers in the name of creating shared value has deteriorated the economic profits of stakeholders such as farmers and middlemen. As a result, it has led to the configuration of systematically hierarchical and subordinated global value chain in Dak Lak.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.145-153
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• 2020

With the spread of the Korean Wave culture, the importance of the effects of Korean Wave contents and the direct and indirect effects on product purchase is increasing. In the early days, the Korean Wave started around K-Pop and K-Dramas, but now its scope has been expanded to include various contents. In the case of Vietnam, interest in K-Sports has recently increased, and the influence of K-SNS is also increasing. Accordingly, in this study, a research model was established and tested to investigate the relationship between product image and attitude toward Korean cosmetics, and purchase intention for Korean cosmetics consumers in Vietnam. The results of the analysis are as follows. First, among the four factors of Korean Wave contents, K-Pop, K-Drama, and K-SNS had a positive effect on product image, while K-Sports was found to have no significant effect. Second, it was confirmed that the product image of Korean cosmetics has a positive effect on product attitude, and the product attitude has a positive effect on purchase intention. Therefore, in the Vietnamese cosmetics market, it is suggested that focusing on the product image focusing on Korean Wave contents, and promoting activities can achieve effective results for the purchase intention of Vietnamese consumers.