• Journal of the Korean Society of Costume
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• v.66 no.6
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• pp.158-177
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• 2016

In recent years, K-beauty including Korean cosmetics and beauty care tips, is becoming popular in various Asian countries such as China and Vietnam along, with the popularity of the Korean wave. Color images are a highly effective tool in establishing image development strategies in the process of developing cosmetic brands. Surveys on the color images of K-beauty perceived by foreigners need to be preceded for the development of differentiated images and the establishment of management strategies regarding K-beauty. Therefore, the purpose of this study was to examine the color images perceived by Asian consumers about K-beauty, and come up with measures to facilitate K-beauty. To this end, this study selected the two countries, China and Vietnam that show high levels of acceptance of K-beauty, and compared the color images of K-beauty perceived by female consumers in these countries. Then, the study visually suggested these images with color palettes, and compared differences in the perception of color images according to demographic characteristics. Beijing and Shanghai showed similar degrees of perception in most color images of K-beauty whereas Hanoi showed a lower perception level. K-beauty color images were classified into 6 groups: feminine, natural, elegant, modern, sensual, active, and popular, which represent symbolic images of K-beauty.

• The Southeast Asian review
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• v.28 no.3
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• pp.43-74
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• 2018

There was few research dealing with the cultural property or the arts of Southeast Asia before, however many articles and books on the arts of Southeast Asia were published since 2008. There are more than 50 papers dealing Southeast Asian art during the period. It was Vietnamese ceramics and the Buddhist relics of Indonesia which paid attention among those articles. This was relevant to the launching of the Humanities Korea (HK) project by the National Research Foundation in 2007. A study on Southeast Asian arts from each of eleven countries is difficult to achieve outstanding results in a short period of time. Since art historical approach is quite a professional field, the growth of research is limited. Since art historical approach is a professional field, the growth of research is limited. At this point we can say the research on Southeast Asian art are developed in an unbalanced extent in the limited area focused on ceramics and sculptures. Over the past decade, the research on Southeast Asian art has developed, but we still need more experts in specific regions and fields. For establishing the art history as a field of regional studies, it is imperative to cultivate specialists in each region for the profound and balanced understanding the value of Southeast Asian art.

• Journal of radiological science and technology
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• v.44 no.2
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• pp.133-140
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• 2021

This study aims to analyze the quality and satisfaction of healthcare perceived by patients using hospitals and to provide basic data necessary for expanding and settling Vietnamese healthcare services by analyzing the impact on recommendation intentions. The research method selected one hospital in Vietnam and collected data from patients using the hospital and used a total of 286 effective samples as data for hypothesis verification. The research model and hypothesis verification were analyzed with the statistical data from SPSS and AMOS. The findings show that, first, tangibility, accessibility, and reliability all have a positive effect on the quality of healthcare. Second, it has been shown that only accessibility among the quality of healthcare has a positive effect on recommendation intentions. Third, customer satisfaction has been shown to have a positive effect on recommendation intentions. Fourth, when looking at the mediating effect, reliability among the quality of healthcare was shown as a full-mediated effect, but accessibility was shown to have a partial mediating effect and tangibility to have no mediating effect. Contact management is important because customer satisfaction is highly regarded when customers feel positive emotions at the interface from the provision of convenience facilities that support medical services to the reduction of waiting time for patients, employees kindness, treatment, medication, and inspection. It is also confirmed that the demand for convenient and rapid use of hospitals is increasing in Vietnam. In addition, if customer satisfaction is increased through friendly medical staff's response, the intention of recommendation will be even greater.

• Management & Information Systems Review
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• v.35 no.3
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• pp.131-153
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• 2016

This research suggests a structural model of green purchase behavior, focusing on the moderating effect of affordability. Affordability means buying power or ability to buy products. Based on the literature review, a research model of behavior of buying green products was proposed and tested empirically using the field study. To examine the proposed research model, the reliability and validity verifications on measurement items were carried out and then the structural equation model analysis was applied to test the model. Lastly, to test the moderating effect of affordability, a two-group model(using Amos program) was used subsequently so that it could be determined whether or not there was any significant difference in structural parameters between the high affordability group and the low affordability group. The empirical results are as follow: Firstly, green purchase attitude is influenced by ecological concern and collectivism, then green purchase attitude has an impact on green purchase intention, and in turn, green purchase intention affects green purchase behavior. Secondly, affordability significantly moderates the relationship between green purchase intention and green purchase behavior. These results are consistent with the past researches and based on them, some managerial implications are given.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.43 no.4
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• pp.297-307
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• 2017

Skin properties are influenced by a variety of internal or external factors. This study was conducted to investigate and compare the skin characteristics in Asian women. We evaluated values of skin physical parameters, and then assessed the correlations among the parameters, and regional differences in 1,500 Asian subjects in seven countries (Malaysia, Indonesia, Vietnam, Thailand, India, China, and South Korea). The values of transepidermal water loss (TEWL), pH, skin hydration, sebum content, skin sensitivity, elasticity, crow's feet wrinkles, and skin brightness were measured. New Delhi's women were observed to have a lower level of hydration in stratum corneum, sebum content, stinging scores, and darker skin color than others. Furthermore, their skin surface pH on all sites is the highest among seven countries. Vietnamese had the lowest pH values in skin surface. Korean and Chinese had generally higher elasticity and fewer wrinkles. Both the skin hydration and TEWL had positive correlations with the stinging test, and there was a negative correlation between wrinkles and stinging test. These results represent that there was no clear trend related to the area or region. Skin physical parameters should be studied along with understanding of regional differences and various factors (skin care habits, lifestyle and personal sensitivity).

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.137-150
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• 2019

In this study, we investigated the joint effects of message framing (profit vs. loss) and source type (celeb vs. general) on the persuasive effectiveness of mass media campaign to prevent drunk driving. As a result of conducting an experimental study on 218 motorcycle drivers in Vietnam, the main effects of message framing were not significant, but the interaction effect with the type of information source consistently influenced the attitude toward the advertisement, the drunk driving prevention, and the behavior intention Specifically, it is more persuasive to send a message by a general model rather than an celebrity when the loss framing method is used while it is more persuasive to send a message by a celebrity model than a general model when the gain framing is used. This study therefore provided valuable information and practical implication to the National Traffic Safety Committee of Vietnam for establishing a campaign to prevent drunk driving. In addition, this research also has valuable theoretical implication because it examines the effect of drunk driving prevention campaign on the attitude toward not only advertisement and the drunk driving prevention but also the behavior intention.

• Journal of Agricultural Extension & Community Development
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• v.25 no.1
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• pp.31-44
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• 2018

This is a case study on "the Project for Production Facility and Technical Support of Processed Seed-Potato (2008-2010)" based on the Value Chain Analysis (VCA) used to create and plan International development cooperation projects. The project is the earliest model of Creating Shared Value (CSV) in the agricultural sector. For the case analysis, a framework was established to assess the effectiveness and impact of the CSV project based on the main factors of the VCA. As a result of the assessment, project participation by OSI was able to increase the overall utility by developing the Vietnamese potato processing industry and meeting consumer demand. Furthermore, it formed a business model to promote win-win cooperation and upgraded the value chain of the potato industry. In addition, it contributed to the improvement of incomes and the quality of life of farmers and communities by providing technical guidance and purchase of contracts, as well as labor division and cooperation with other activity supporters.

• Korean Journal of Pharmacognosy
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• v.46 no.3
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• pp.268-278
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• 2015

In this study, 80 herbal medicines from Vietnam have been investigated with an in vitro evaluation system using advanced glycation end products (AGEs) formation inhibitory activity. Of these, 10 herbal medicines (IC₅₀: <5 μg/ml) were found to have significant AGEs formation inhibitory activity. Particularly, herbal medicines Strobilanthes pateriformis (aerial parts), Rhodamnia dumetorum (twigs), Glochidion rubrum (twigs), Dipterocarpus obtusifolius (twigs), Bombax ceiba (twigs), Amesiodendron chinense (twigs), Bauhinia coccinea (twigs), Lithocarpus laouanensis (twigs), Bauhinia bracteata (twigs) and Connarus paniculatus (twigs), showed more potent inhibitory activity (approximately 16-31 fold) than the positive control aminoguanidine (IC₅₀: 76.47 μg/ml).

• 한국어정보학회:학술대회논문집
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• 2016.10a
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• pp.280-284
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• 2016

본 논문에서는 기호로 둘러싸인 내포문이 포함된 문장의 번역 성능을 높이는 방법을 제안한다. 입력 문장에서 내포문을 추출하여 여러 문장으로 나타내고, 각각의 문장들을 번역한다. 그리고 번역된 문장들을 복원정보를 활용하여 최종 번역 문장을 생성한다. 이러한 방법론은 입력 문장의 길이를 줄여주며, 그로 인하여 문장 구조가 단순해져 번역 품질이 향상된다. 본 논문에서는 한국어-베트남어 통계 기반 번역기에 대하여 제안한 방법론을 적용하고 실험하였다. 그 결과 BLEU 점수가 약 1.5 향상된 것을 확인할 수 있었다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.11
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• pp.5549-5558
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• 2013

This study is aimed at qualitatively looking into multi-cultual family mothers' experiences in children's bilingual education. The subjects for the study were seven married immigrant Vietnamese women with elementary school children who have recently finished bilingual education. After recording their interviews and then transcribing them, the data was analyzed by utilizing comparative analysis method. The results were divided into three categories of experiences: emotional, identical, and relational aspects. The results of this study will offer information about necessary support for bilingual education to multi-cultural family members.