• Title/Summary/Keyword: 백화점 유형

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An Analysis of Casual Relationships between Benefit Awareness and Satisfaction with Various Types of Green Roofs - A Focus on the Case of Department Stores in Seoul, Korea - (옥상조경 시설의 유형별 효용 인지도와 이용 만족도 간의 인과관계 분석 - 서울시의 백화점을 중심으로 -)

  • Kim, Eun-Jin;Jung, Tae-Yeol;Kim, Yong-Soo
    • Journal of the Korean Institute of Landscape Architecture
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    • v.40 no.6
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    • pp.89-97
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    • 2012
  • Green roofs are being created in various purposes to use spaces. Most of them have been built with a goal as a resting place. However, the use of the green roofs needs to be raised. Otherwise, maintenance and administration of green roofs can be loosened. In addition, budget or cost involved can be wasteful. Therefore, this study makes a proposition if the satisfaction of green roofs is higher, the use of green roofs could be increased more. We are willing to analyze how beneficial the awareness can affect for the satisfaction with regard to green roofs. The findings can be helpful to provide a foundation data for raising the use of green roofs. We believe that the awareness benefits and satisfaction could be different depending on the facility's status on green roofs. Therefore, we classified green roofs of 11 department stores, in Seoul, into four types. Among them, we paid attention to five department stores that were able to represent each type. We analyzed the awareness benefits and satisfaction depending on the type of green roofs. We analyzed casual relationships between them using Structural Equation Modeling. We expect that the landscape architecture scholars will expand research on the various determinants in using green roof. een Roof; Type of Green Roof; Benefit Awareness; Satisfaction; Structural Equation Modeling;

A Study on Characteristics of Chinese Consumer Type & Fashion Consumption according to G sensibility (G감성척도에 의한 중국소비자 유형특성 및 패션소비 연구)

  • Shim, Young-Wan;Geum, Key-Sook
    • Science of Emotion and Sensibility
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    • v.16 no.3
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    • pp.351-362
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    • 2013
  • This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

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의류상품 소비자의 판매촉진 반응유형과 쇼핑성향

  • 김세희;이은영
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.33-46
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    • 2000
  • 본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

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A Study on the Types of Interior Design Image and Consisting Elements in the Department Store -focused on the first floor of Department Store- (국내 백화점 실내디자인 이미지 유형 및 구성요소 분석 연구-수도권지역 대형 백화점 1층 공간을 중심으로-)

  • 정수현;최상헌
    • Korean Institute of Interior Design Journal
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    • no.22
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    • pp.46-52
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    • 2000
  • The Department store of today contrary to past plays an important role in the culture of modern market, because of the development of national economy and a rise in the standard of living. The improvement of culture and the high growth of economy made a livelihood fertile, mass production and mass consumption of product based on accumulation of technology caused the industry of distribution to activate, and the change of consumption pattern and various purchasing form resulted in the distribution structure like large scale store. This study was composed of pilot study, the first research, and the second research. In pilot study, the types of interior design the first floor of large-sized department store in the Metropolitan area was classified on the basis of the image of interior design prior researched. The contemporary interior design require unique image frequently because of the qualitative enhancement accompanying segmentation and specialization of space. Especially, the emergence of foreign company along with the change of the distribution environment threaten the domestic interior design industry. Therefore, the interior design plant introducing the image elements is able to have critical influence on forming specialized space in department store. This study investigated the interior design limited to the first floor of large-sized department store in the Metropolitan area, therefore the user's preference and the problem of design in domestic department store of today was not examined well. But this study was able to explore the types of interior design image in the first floor of department store and the relation between consisting elements.

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A Study on the Design and Behavioral Analysis of Commercial Rest Area -Focused on the Rest Area and Furniture of Shinsegae Department Store, Busan- (상업 휴게 공간의 디자인과 이용 행태 연구 -부산 신세계 백화점 휴게 공간과 가구를 중심으로-)

  • Yu, DeSheng;Yoon, Ji-Young
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.280-292
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    • 2019
  • This study was carried out for the Centum Shinsegae Department Store, to grasp the indoor rest space and furniture design status, this study analyzes the characteristics of visitors' use behavior centered on furniture. The purpose of this study is to provide basic data for commercial rest space design by understanding the characteristics of resting space in commercial space and whether the furniture can support the behavior of visitors. The research method is to carry out on-site inspection, including the location of the rest space on each floor, the type and design characteristics of the furniture design, and the characteristics and patterns of the users on each were analyzed. The results of the study are as follows. As a result of analyzing the rest space and furniture, the furniture is brown, it has been provided with various designs such as fan-shaped, arched bench, sofa, chair type, and comfortable colors of lightness ranging from light gray to black, and appropriately supported the most common usage patterns.However, in the case of Shinsegae Department Store, it is necessary to consider the safety and convenience of the vulnerable groups.

A Study on Clothing Shopping Orientations and Store Choice Criteria on Department stores Consumers (백화점 소비자의 의복쇼핑 성향과 점포선택기준에 관한 연구)

  • 차인숙;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.2
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    • pp.284-295
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    • 1999
  • The purpose of this study was to investigate characteristics on Department stores consumers and to compare consumer characteristics among shopper types and department store types. For this purpose an ethnographic approach which is a kind of qualitative analysis was performed first. And then The data were collected from 600 female consumers over twenties and residing in Pusan Finally 499 data were used for the statistical analysis. 1. The results of clothing shopping orientations study were as follows : As a result of qualitative analysis those who patronize department stores were recreational/convenience shoppers. From quantitative analysis clothing shopping orientations were factor analyzed. which resulted in eight factors ; Recreational Shopping Convenience Shopping. Sensibility Seeking Well-Known Brand Preference Fashion Seeking Economic Shopping Sel-confidence in clothing shopping Convenient store shopping. 2. The results of store choice criteria study were as follows: As a result of concentrative observation eight store choice criteria dimensions were categorized : Service Store Atmosphere Promotion/Facilities Product Convenience Advertisement VMD Traffic/Location Convenience. From quantitative analysis eight store choice criteria factors emerged; Service Store Atmosphere Promotion/Facilities Assortment Shopping Convenience Advertisement VMD Traffic/Location Convenience. 3. According to the factor scores of recreational shopping and Convenience shopping consumers were segmented into four shopper types ; High Shopping-involved Shopper Recreational Shopper Convenience Shopper and Low Shopping-involved Shopper. Department types were divided into a large enterprise department stores and local department stores. Consumer characteristics such as clothing shopping orientations store choice criteria purchase behavior variables and demographic variables were significantly different in shopper types and department store types were significantly different in clothing shopping orientations and tore choice criteria.

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Difference of Purchasing Behavior by Types of Retail Store and Importance-Performance Analysis Market Selection Attributes: Focused on Improvement of Traditional Market Competitiveness (소매점 유형별 상품구매행동 차이 및 선택속성의 중요도와 만족도 비교분석: 전통상권 경쟁력 강화를 중심으로)

  • Kim, Hong-Bin;Kim, Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.311-324
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    • 2012
  • This study is to investigate consumer's purchasing behavior by types of retail store and to conduct Importance-Performance Analysis(IPA) to exhort adequate competitive strategy to the traditional market. The results of this study are as follows. First, the result shows that consumer spends more time and less money at the traditional market due to the difficulties of store searching by store arrangement and construction of the market. Second, this study suggest that the traditional market needs to change their competitive strategy in same level with the discount stores, the traditional market can concentrate their capability on specialization and uniqueness of their product to meet the consumer's needs. Third, according to the result on quadrant(concentrate here) of IPA, traditional market is marked on ease of refund, convenience of after service and parking facility, and cleanliness of bathroom while the discount store and the department store are marked on high credibility level and quality of product.

The Impact of Golf Apparel Consumers' Shopping Value on Store Loyalty: The Moderating Role of Consumers' Need for Uniqueness and a Store Type (골프의류 소비자의 쇼핑가치가 점포충성도에 미치는 영향: 독특성 욕구와 점포 유형의 조절효과)

  • Park, Sung-Jin;Han, Jin-Wook;Kim, Min-Soo
    • 한국체육학회지인문사회과학편
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    • v.51 no.4
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    • pp.197-210
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    • 2012
  • The purpose of this study was to examine a moderating effect of consumers'need for uniqueness and a store type in the relation between golf apparel consumers'shopping values and store loyalty. A total of 229 shoppers visiting golf shops at two department stores and four discount stores in Seoul was conveniently selected and responded to the survey questionnaire. Data analyses were conducted including frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and moderated multiple analysis with PASW 18.0. The results of this study indicated that (1) both utilitarian shopping value and hedonic shopping value affected store loyalty, (2) the impact of both shopping values on store loyalty was moderated by consumers' need for uniqueness, and (3) the impact of hedonic shopping value on store loyalty was moderated in terms of the store type, whereas the effect of utilitarian value on store loyalty was not moderated with the store type. Additional implications and directions for future research opportunities were discussed and suggested.

A Causal Model of Perceived Service Quality, Consumer Attitude, and Intention to Repatronize (지각된 서비스 품질, 소비자 태도, 재이용 의도 사이의 인과관계 모형)

  • 이인구;김종배;이문규
    • Asia Marketing Journal
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    • v.2 no.3
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    • pp.44-63
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    • 2000
  • 경영관리의 초점이 생산중심에서 마케팅중심 그리고 서비스중심으로 급격히 변화하면서 서비스 경쟁이 중요한 생존무기가 되고 있다. 차별화의 수단으로 서비스의 중요성이 강조되면서 여러 가지 서비스 속성 중에서 서비스 품질에 관한 연구가 활발히 진행되어 왔다. 그러나 서비스 품질을 구성하는 차원을 밝히려는 연구는 많았던데 비해 서비스 품질이 소비자의 태도와 재이용 의도에 어떠한 영향을 미치는가에 관한 연구는 거의 이루어지지 않았다. 본 연구에서는 지각된 서비스 품질을 구성하는 여러 차원들이 소비자의 태도에 어떠한 영향을 주며, 태도는 소비자의 재이용 의도에 어떠한 영향을 주는가를 알아보았다. 자료는 소매점 이용자를 대상으로 수집되었으며 소매점 서비스에 관한 인과관계 모형을 통하여 분석되었다. 연구 결과 기능적 품질에 속하는 신뢰성 차원과 기술적 품질에 속하는 유형설비 차원이 소비자의 태도에 긍정적인 영향을 미치는 것으로 나타났다. 기술적 품질로 볼 수 있는 가격(비용) 차원은 예상대로 부정적인 영향을 주는 것으로 나타났다. 반면에 기능적 품질에 속하는 감정배려는 통계적으로 유의적인 영향을 미치지 못하는 것으로 나타났다. 한편 서비스 품질을 통해 형성된 소비자 태도는 소매점 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 추가적으로 소매점을 특성에 따라 몇 개의 범주로 분류하고 인과관계 모형의 영향 관계가 어떻게 달라지는가를 분석하였다. 분석결과 대형 할인소매점, 백화점, 주거지역 인근의 소매점들에서 상당한 차이를 발견하였다. 즉, 태도와 재이용 의도 사이의 긍정적인 영향관계는 소매점 유형에 관계없이 나타났으나 태도에 영향을 주는 서비스 품질 차원은 매우 다르게 나타났다. 이는 차별화 지표로 서비스 품질을 사용할 경우에 서비스 관리자들이 어떠한 전략을 선택해야 하는가에 관하여 시사하는 바가 크다. 아울러 동일범주의 서비스 산업이더라도, 서비스의 특성에 따라 서비스 품질을 구성하는 중요한 차원을 규명하기 위한 추가 연구의 필요성을 제기한다.

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A study on comparison of buying system between Discount Stores and Department Stores in Korea (국내의 할인점과 백화점 매입유형에 관한 비교 연구)

  • Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.2 no.2
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    • pp.1-15
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    • 2004
  • The distribution companies in Korea usually specify the buying system in jikmeip, tukjeongmeip, imdeeul, and imdegap. In this view, the development of distribution companies in Korea is highly dependent on the which business status is emphasized. And it is considered critical to identify the important features of each buying system and the impact these systems have on each business status. Subsequently, the purpose of this study is to identify the said features and impact. With this study, we have tried to explore a new vision for distribution taking a consideration of the fact that most studies within Korea are oriented in marketing standpoint. Particularly, we have intended to analyze the distribution industry in the view of internal standpoint of a distribution company.

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