• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.186-198
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• 2020

The current study examines how product type and attitudes toward the webtoon - a digital comic that originated in Korea - affect consumer responses to webtoon product placement (PPL). Specifically, it examines the following responses: the perception of PPL intrusiveness, attitudes toward the PPL, attitudes toward the brand, word-of-mouth intention, and purchase intention. It further investigates how PPL type interacts with product type and attitudes toward the webtoon on consumer responses to the PPL. The findings from a 2 (product type: functional vs. hedonic) × 2 (attitudes toward the webtoon: negative vs. positive) × 2 (PPL type: creative placement vs. on-set placement) between-subject experimental study suggest the following: consumer responses to PPL in webtoon is more positive when the product is hedonic (vs. functional) and when attitudes toward the webtoon are positive (vs. negative). This study further suggests when subjects felt favorably toward the webtoon, the creative placement produced weaker perceptions of PPL intrusiveness and more favorable attitudes toward the PPL than the on-set placement. On the other hand, when subjects felt negatively toward the webtoon, the on-set placement evoked weaker perceptions of intrusiveness and more favorable attitudes toward the PPL than did the creative placement.

• Education of Primary School Mathematics
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• v.20 no.4
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• pp.305-319
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• 2017

In the process of finding the triangle height, 26 students in the 6th grade were surveyed to understand the students' triangle height through the eye movement data and to investigate the cognitive load of the students. As a result, the correctness rate of the pre-test was significantly increased in the post-test, and the frequency and retention of gaze data were smaller in the post-test than in the AOI of each question. The Participants's subjective cognitive load indicated that it was more difficult to understand the concept of rotated triangles compared with upright triangles that were parallel to the ground. More frequent and more retentions in the eye-tracking data were detected in the right triangles and acute triangles by rotating configuration. Eye movement data show that eye tracking technology can provide an objective measure of students' cognitive load for feedback on instructional design.

• The Journal of Sustainable Design and Educational Environment Research
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• v.16 no.2
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• pp.34-43
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• 2017

The purpose of this study is to provide a basis for determining when a school established long term school plans accepted by analyzing the trend of increase or decrease elementary school students 30 years to target of following nine cities, 552 elementary schools in Korea - 4 metropolitan cities(Ilsan, Bundang, Jungdong, Pyungchon, Sanbon, Dongtan and Kwangkyo), 4 central regional cities (Chunan, Asan, Seosan and Nonsan), 3 south-eastern regional cities(Pohang, Woolsan, Jinju, Changwon and Kyungsan) and 4south-western regional cities(Kwangju, Jeonju, Suncheon and Kunsan) for this purpose. Results of this study are as follows: First, the most common type was type 5, accounting for 56.8% (658) of the total, followed by type 11 (12.8%), type 13 (7.9%), type 15 (5.6%). Of the total 15 types, type 1, type 3, type 7 and type 14 accounted for less than 1% of the total. Second, the results of the Conflict Model I and Conflict Model II showed that Type1 and Type7 were not needed to be adopted.

• Journal of the Korean Institute of Educational Facilities
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• v.10 no.4
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• pp.31-41
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• 2003

The purpose of this study is to analyze the Characteristic of Block Plans related to site types of Elementary Schools in Kangju city. With analysis of 17 elementary school plans, we reached same conclusions. First, there is a possibility of seeing 4 examples that contiguity road condition and proportion of site, neighborhood park location, district units planning, which as classification the condition to feature of location. But the condition which is considered actually from Block Plan appeared with only contiguity road condition and district units planning two onlines. Second, despite there are elements having the possibility effecting to Block Plan, some arrangement forms are repeatedly used. There is a possibility of searching for that cause that it falls in mannerism of space form, type and place when it follows the arrangement form of existing defined as school.

• Journal of the Korean Institute of Educational Facilities
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• v.17 no.5
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• pp.11-18
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• 2010

Owing to generalization of design competitions and BTL since 2000s, fresh ideas and concepts had never seen before tried positively. As a result, school design methods in Korea has been more developing. Therefore, to analyze ideas that have been proposed in competitions is important to help developments, for the layout patterns of elementary school designs in the future. Based on these context this study is the most important purpose for analyzing and classifying layout patterns in prizewinners of elementary school design competitions As a result of the analysis, the layout patterns are classified into 8 types : 1) ㄱ type, 2) ㄷ type, 3) ㅁ type, 4) F type, 5) P type, 6) 工 type, 7) ㅌ type, 8) free type.

• Journal of The Korea Institute of Healthcare Architecture
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• v.10 no.2
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• pp.71-82
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• 2004

The purpose of this study is to analyze the wind velocity ratio in respect of layout types of housing in multi-family housing. The wind velocity ratio is a difference of wind velocity between on the leeward and on the windward side of multi-family housing. The layout types of housing are grid layout pattern of linear type, mixture pattern of Linear type + tower type and layout pattern of tower type. The planning of wind flow is an induced technique to increase in wind velocity in the city and multi-family housing. This study investigates wind velocity ratio into layout types of housing. consequently, analysis were basic design data for the planning techique of wind flow suggested.

• Journal of The Korea Institute of Healthcare Architecture
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• v.3 no.5
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• pp.29-39
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• 1997

Elderly people should have a great load because of life in facility away from their a community. It needs careful concern for Public spaces. The mayor questions of this thesis are to seek a correlation of a Layout patterns of Public-spaces and Resident's behaviors in Public spaces ; and to seek a correlation of a Layout patterns of Public-spaces and the scale of Paid residential care facilities for Elderly people in Korea and Japan. Finally, the thesis suggests the layout patterns of public spaces that is suitable to scale of facilities and Elderly people's behaviors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1795-1805
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• 2015

This paper analyzed the recommendation stories in the online journalism on the user's news choice by college students in two ways. One way is recommendation stories, and the other one is their arrangement and the index of use. From the results of the analysis, 7 out of 11 types of recommendation stories had positive effects on selecting news stories, while the 4 other types had little effect. Most of the recommendation stories that had little effect on the user's news selection were 'comments' or 'things' related to tweets' on SNS. The arrangements of new stories and the searched keywords had some effects on the user's news choice but had no effect on the index of use. In addition, the hours of using news stories and the types of recommendation stories were mostly correlated with each other. Consequently, formal factors, such as the arrangement of news stories and the recommendation stories of online journalism, had positive effects on the user's news selection, as well as headlines and keywords of news stories.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.10
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• pp.6344-6353
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• 2014

According to the changes in society, the knowledge industrial center, which is a factory related to the manufacturing industry, is now including various programs, such as information and communication knowledge. This study defined the knowledge industrial center related law into three periods: deduct layout planning type and outside space composition elements by previous research; case analysis; and suggestions of the direction of layout planning and outside space plan. As a result of the analysis, first, before 1999, the layout of the building is made mainly with a car, but depending on the form of the site, it is configured as a centered, side layout. Second, in the case of distribution, the support facility on the lower part is integrated and the factory on the higher part is distributed, so it is partly integrated and the building is unified. Third, beginning with the activation of privately owned public space in a semi-industrial district according to architecture regulations in 1999, the outside space is wider but the construction area is reduced, so the outside space composition has been changing in a similar manner to the planning methods of business facilities, such as office buildings.

• Proceedings of the Korean Institute of Landscape Architecture Conference
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• 2008.03a
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• pp.83-88
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• 2008