• Korean journal of communication and information
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• v.56
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• pp.48-70
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• 2011

Although many researchers propose that market-driven journalism is incurred by the worsening of financial situation as a result of intensifying competition in mass media industry, few studies investigated this claim with actual news data. This study analyzed the headline news of eight major newspapers and two terrestrial TV companies to find the weakening of 'orientating-journalism' function of Korean news media. The results revealed that the duplication rate of news items among ten news companies were decreasing, and the range of news subjects were broadened into diverse topics during last ten years. Therefore it seemed that the tendency of monopolization of a certain events or issues was weakening in news reporting. The financial situation of news companies is an important factor in explaining the change of news reporting. The companies with more worse financial situation have higher duplication rate of news topics along as the more amount of soft news items, leading to the gradual deterioration of their own voices in reporting. The rate of 'independent issue report' was also less than seven precent, thus their reporting is evaluated as having many limitations. In sum, the major newspapers and network broadcasting companies are still exerting strong influences in agenda-setting, but they(mostly newspapers) are suffering from the financial problems, resulting the deterioration of performing orientation journalism function. This study concluded with remarks about the role of major news media in current changing situation.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.5
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• pp.1-7
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• 2020

We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.199-210
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• 2019

Virtual Advertising, which was introduced exclusively in sports casting programs in 2010, has enlarged its scope to terrestrial TV networks' sports news, entertainment shows, and dramas by 2015. Such advertising deregulation allows broadcasting business operators to insert more various virtual advertising methods into TV programs. Despite recent evaluation that virtual advertising was deregulated to a large degree, it is still inadequate compared to foreign state of affairs and has a lot of room for growth. Therefore, this research explores a literature review of virtual advertising in other countries and considers possible ways for virtual advertising in Korea to move forward. Additionally, through in-depth interview with seven virtual advertising experts, the research unravels positive and negative impacts of virtual advertising as well as its current state of affairs and struggles. This research also analyses the regulation of virtual advertising and finally explores possible revitalization strategies. The results of the research show that it is necessary to first improve the viewers' favorable concerning virtual advertising in order to revitalize virtual advertising. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. It is necessary to further develop new techniques and creators of virtual advertising. The research suggests strategies and alternative paths for the growth and revitalization of the virtual advertising market in light of recently revised law.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.1-13
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• 2021

This study explored the mechanism by which Trot gained a superior position in the broadcasting contents market after the TV Chosun audition program was broadcast. We analyzed the narrative structure of the program to determine what differentiation and popularization strategy the trot audition program took from the existing audition program, and analyzed in-depth interviews with music experts and interviews with the production team. appealed to viewers with a strategy that reversed the success strategy of existing audition programs. First, the strong/non-competent participants did not compete with each other, but rather the strong/skilled players competed against each other. This trot audition set the singing ability as a new 'discourse on sincerity'. Second, we broke away from the 'demon editing', which was considered essential for audition programs, took a strategy of excluding villains. Third, we broke the practice of audition programs that were supposed to show expertise in specific genres, such as idol music, hip-hop, and bands, and combined trot with various genres. Fourth, unlike previous audition programs that mainly targeted specific generations or genders, the strategy was to expand the audience by targeting various age groups. Fifth, it has formed a middle-aged fandom with a 'subtitle strategy' that uses subtitles well to arouse viewers' interest and help empathize.

• Journal of Agricultural Extension & Community Development
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• v.13 no.1
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• pp.99-121
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• 2006

The purpose of the study was to analyze agricultural and rural news in mass media reporting. This study analyzed the representation of agricultural and rural news of Korean Broadcasting System (KBS), established in 1947 as a public service broadcaster and the Seoul Broadcasting System (SBS), established in 1990 as a private service broadcaster in Korea. There has been criticisms of isolated and anecdotal reporting of agricultural and rural issues, thus, leading to negative public perception mainly influenced by mass media even though there has been increases in the publicity activities regards agricultural policies in the KBS and SBS broadcasting news. This study was designed to reveal the merits of the preceding criticisms. For this purpose, a total of 437 news items issued between September 2004 and August 2005 were analyzed via content and framing analysis research methodologies. The major findings and conclusions of the study were as follows: 1. Content analysis of agricultural and rural news revealed that the lack of relative quantity and 'in-depth analysis' in agricultural reporting and the thematic concentration on negative news and flash events were the most prominent characteristics of Korean broadcasting news. 2. The quantity of agricultural news was relatively insufficient and qualitatively superficial and stereotyped lacking in comprehensive understanding of agricultural and rural issues and inclined toward flash events and crisis-oriented. Based on the findings and conclusions, following recommendations are offered; 1) Agricultural institutions should consider changing the images of rural society and farmers implementing agricultural and rural policies in the future, and perception of the general public should be considered in reporting agricultural and rural news. 2) Further research should be conducted to provide practical implications for the broadcast media on the agricultural information system.

• The Journal of the Korea Contents Association
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• v.13 no.1
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• pp.366-375
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• 2013

Recently, management of Newspaper developmet of the internet news, broadcasting and free newspapers escalated competition between newspaper companies and other media companies as well as competition among newapaper companies. This paper analyzes the efficiency of Korean Newapaper using DEA model. We evaluate the CCR-O, BCC-O efficiency, SE and RTS of 30 Newspaper. We also suggest the Newpaper which can be benchmarked based on analyzed information. The result shows that ten Nespaper whose values of CCR-O efficiency are 1, and Fourteen Nespaper whose values of BCC efficiency are 1. RTS indicates IRS of 1 firms, DRS of 16 firms and CRS of 13 firms. To variables on the effectiveness of newspaper publishing companies for the understanding and performance analysis.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.7
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• pp.924-929
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• 2007

Captions which appear in images include information that relates to the images. In order to obtain the information carried by captions, the methods for text extraction from images have been developed. However, most existing methods can be applied to captions with fixed height of stroke's width. We propose a method which can be applied to various caption size. Our method is based on connected components. And then the edge pixels are detected and grouped into connected components. We analyze the properties of connected components and build a neural network which discriminates connected components which include captions from ones which do not. Experimental data is collected from broadcast programs such as news, documentaries, and show programs which include various height caption. Experimental result is evaluated by two criteria : recall and precision. Recall is the ratio of the identified captions in all the captions in images and the precision is the ratio of the captions in the objects identified as captions. The experiment shows that the proposed method can efficiently extract captions various in size.

• Journal of the Korean Institute of Intelligent Systems
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• v.17 no.7
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• pp.930-938
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• 2007

Captions which appear in images include information that relates to the images. In order to obtain the information carried by captions, the methods for text extraction from images have been developed. However, most existing methods can be applied to captions with fixed height of stroke's width. We propose a method which can be applied to various caption size. Our method is based on connected components. And then the edge pixels are detected and grouped into connected components. We analyze the properties of connected components and build a neural network which discriminates connected components which include captions from ones which do not. Experimental data is collected from broadcast programs such as news, documentaries, and show programs which include various height caption. Experimental result is evaluated by two criteria : recall and precision. Recall is the ratio of the identified captions in all the captions in images and the precision is the ratio of the captions in the objects identified as captions. The experiment shows that the proposed method can efficiently extract captions various in size.

• The Journal of the Acoustical Society of Korea
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• v.21 no.4
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• pp.407-414
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• 2002

In this paper, we present a method that automatically generates concatenate morpheme based language models to improve the performance of Korean large vocabulary continuous speech recognition. The focus was brought into improvement against recognition errors of monosyllable morphemes that occupy 54% of the training text corpus and more frequently mis-recognized. Knowledge-based method using POS patterns has disadvantages such as the difficulty in making rules and producing many low frequency concatenate morphemes. Proposed method automatically selects morpheme-pairs from training text data based on measures such as frequency, mutual information, and unigram log likelihood. Experiment was performed using 7M-morpheme text corpus and 20K-morpheme lexicon. The frequency measure with constraint on the number of morphemes used for concatenation produces the best result of reducing monosyllables from 54% to 30%, bigram perplexity from 117.9 to 97.3. and MER from 21.3% to 17.6%.

• Annual Conference on Human and Language Technology
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• 2000.10d
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• pp.323-328
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• 2000

국내에서 영한 자동번역 시스템을 1985 년부터 개발한 지 벌써 15년이 흐르고 있다. 15 년의 영한 자동번역 기술개발에도 불구하고 아직도 영한 자동번역 시스템의 번역품질은 40%를 넘지 못하고 있다. 이렇게 번역품질이 낮은 이유는 다음과 같이 요약할 수 있을 것이다. o 입력문에 대해 파싱할 때 오른쪽 경계를 잘못 인식함으로써 구조적 모호성의 발생문제: 예를 들어 등위 접속절에서 오른쪽 등위절이 등위 접속절에 포함되는 지의 모호성. o 번역 단위로써 전체 문장을 대상으로 한 번역패턴이 아닌 구나 절과 같은 부분적인 번역패턴으로 인한 문장 전체의 잘못된 번역 결과 발생. o 점차 증가하는 대용량 번역지식의 구축과 관련해 새로 구축되는 번역 지식과 기구축된 대용량 번역지식들 간의 상호 충돌로 인한 번역 품질의 저하. 이러한 심각한 원인들을 극복하기 위해 본 논문에서는 문틀에 기반한 새로운 영한 자동번역 방법론을 소개하고자 한다. 이 문틀에 기반한 영한 자동번역 방법론은 현재 CNN뉴스 방송 자막을 대상으로 한 영한 자동번역 시스템에서 실제 활용되고 있다. 이 방법론은 기본적으로 data-driven 방법론에 속하다. 문틀 기반 자동번역 방법론은 규칙기반 자동번역 방법론보다는 낮은 단계에서 예제 기반 자동번역 방법론보다는 높은 단계에서 번역을 하는 번역방법론이다. 이 방법론은 영한 자동번역에 뿐만 아니라 다른 언어쌍에서의 번역에도 적용할 수 있을 것이다.