• Title/Summary/Keyword: 방문수요

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Effect of Physical Environment of Hospital on Customer' Satisfaction and Worth of Mouth, Revisit Intention (병원의 물리적 환경이 고객만족과 구전, 재방문 의도에 미치는 영향)

  • Kim, Jin-Sae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4645-4652
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    • 2012
  • Recently the demand for hospital care increased competition and a variety of new and expansion is a real situation that faced with a situation. These factors, in reality, the importance of the physical environment of the hospital soon for the hospital's survival and development, as well as the native functionality of the hospital to gain the core a competitive edge is being evaluated as a core competence. therefore this study aims to examine the effect of the physical environment of medical institutions on visits in patients satisfaction, worth of mouth and revisit intention. Some useful strategic materials derived from this study could be considerably useful to the managers of medical institutions. The results of this study are summarized as follows. First, the key elements which can decide the quality of the physical environment of medical institutions are accessibility, cleanness and convenience. Second, the perceived physical environment makes a positive influence on visits in patients satisfaction. Third, the more satisfaction the customers can perceive, the higher rises the worth of mouth. Fourth, the more satisfaction the customers can perceive, the higher rises the revisit intention.

The Survey of Awareness and Necessity on Introduce Home Physical Therapy in the Long-term Care Insurance (노인장기요양보험제도 내 가정방문물리치료 도입에 관한 인식도 및 필요성 조사)

  • Jung, Dae-In;Kim, Chan-Kyu;Ko, Dae-Sik
    • The Journal of the Korea Contents Association
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    • v.14 no.6
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    • pp.298-306
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    • 2014
  • This study aims to investigate the awareness and needs of patients as consumers and therapists as providers on the introduction of home physical therapy in the long-term care insurance. The survey participants were 96 patients and 132 physical therapists to a questionnaires, we analyzed for frequency of each questionnaire about awareness and necessity. As a result of the test, they considered that physical activity support services provided by nurse and nurses aid ware not specialized enough(pt 60,4%, PT 75,4%) and quality therapy should be available through a home physical therapy(pt 47.9%, PT 59.2%). Also, patients responded that the priorities to improve long-term care insurance were given to lowering expenses(35,4%) and expanding coverage of subjects(32.3%) while the physical therapists responded that professionals should be expanded(73.8%) and diverse rehabilitation services(20.2%) and a rehabilitation team should be introduced. They responded that the reasons of home physical therapy were needed that it was hard for patients to visit medical centers(PT 30.0%) themselves and it would be improvable for them to get physical function in elderly(pt 47.1%) through the service. In conclusion, as most patients as well as physical therapists responded that home visit therapy services should be introduced and their awareness of it was very high, it is suggested that the service should be quickly introduced as soon as possible.

Discussion on Expansion and Establishment of Home Nursing Care (가정ㆍ방문간호사업의 확대 및 정착을 위한 시론(時論))

  • 박정호;윤순녕;김매자;한경자;홍경자;박성애;황나미;허정순
    • Journal of Korean Academy of Nursing
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    • v.32 no.6
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    • pp.855-866
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    • 2002
  • The purpose of study is to develop a home nursing care project model suitable for Korea's heath care system and policy directions for expansion and establishment of home nursing care. Method: The first, status of home nursing care program in medical institution and public health center was evaluated respectively in view of structure, process and performance. And then, issues of the program were analyzed in view of accessibility, safety, and sufficient supply. The second, demand projection of home nursing care according to income level and technical level of service that is needed to the subject was tried. In addition, the level of supply for home nursing care at present was estimated. The third, home nursing care program in advanced countries (Japan and U.S.A.) was examined. Result and Conclusion: Community-based home nursing care program is developed into public-operation model and private-operation model from above the sub-subject result. Functional network for referral system among related institutions is built up to meet various needs, regardless of accessibility to distance and economy. And prior settlements and policy directions for expansion and establishment of home nursing care are suggested.

Management Strategies and the Growth Stages Analysis of Local Festival : Cases of Hampyeong Butterfly Festival and Hwacheon Sancheoneo Ice Festival (지역축제의 성장단계별분석과 관리전략 : 함평나비축제와 화천산천어축제를 중심으로)

  • Kim, Hyeonwook
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.537-549
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    • 2015
  • The purpose of this study is to analyze the characteristics of two local festivals, already recognized as a successful regional cultural festival, over a period of time to apply the product life cycle theory. As a result of the analysis of the two festivals, in introduction stage, the festival organizers have focused mainly on settling down the festival's core programs and raising awareness on the subject of the festival for the stimulation for basic demands. Second, for maintaining increasing demands, the qualitative improvement of the core program, the development of new programs and the expansion of the programs for the visitors' convenience and safety were focused on. In addition, strategies for promoting awareness of the festival had modified the strategy to promote on the contents and programs of the festival, as well as public relations strategy, not only domestic but also the foreign countries, was established and fulfilled. Lastly, in maturity stage, to overcome declining the number of visitors and economic effect both festivals have showed providing sophisticated programs for the visitors' convenience and safety, improving service quality through the development of the existing programs, providing economic benefits such as admission cuts or giving gift certificates and expanding number of foreign visitors with strengthening the promotion that was implemented in growth stage and enhancing the better image of the festival through the social contribution. Therefore, strategies for the each stage mentioned above present the significant policy implications for festival organizers who were planning to establish a new festival or implementing a festival with experiencing the tepid growth.

Ex-ante and Ex-post Economic Value Analysis on Ecological River Restoration Project (생태하천복원사업 전후 경제적 가치 비교분석)

  • Lee, Yoon;Chang, Hoon;Yoon, Taeyeon;Chung, Young-Keun;Park, Heeyoung
    • Journal of the Korean Regional Science Association
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    • v.31 no.3
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    • pp.39-54
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    • 2015
  • To assess an economic value of Cheonggyecheon river restoration project, an in-depth exit survey data was collected to apply travel cost method in this study. Poisson model, Negative Binomial, Zero-truncated Poisson, and Zero-truncated Negative Binomial model were executed due to the nature of count data. Empirical results showed that regressors were statistically significant and corresponded to general consumer theory. Since our survey data showed over-dispersion, Zero-truncated Negative Binomial was selected as an optimal one to analyze travel demand of Cheonggyecheon by model goodness of fit test among those aforementioned empirical models. Estimating an economic value of Cheonggyecheon river restoration project, which is known as an ecological river restoration project, we used annual visit of individual traveler and an optimal model. Suffice to say that the annual economic value of Cheonggyecheon river restoration project was estimated as 193.4 billion won in 2013.

Estimating the Economic Value of Recreation Sea Fishing in the Yellow Sea: An Application of Count Data Model (가산자료모형을 이용한 서해 태안군 유어객의 편익추정)

  • Choi, Jong Du
    • Environmental and Resource Economics Review
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    • v.23 no.2
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    • pp.331-347
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    • 2014
  • The purpose of this study is to estimate the economic value of the recreational sea fishing in the Yellow Sea using count data model. For estimating consumer surplus, we used several count data model of travel cost recreation demand such as a poisson model(PM), a negative binomial model(NBM), a truncated poisson model(TPM), and a truncated negative binomial model(TNBM). Model results show that there is no exist the over-dispersion problem and a NBM was statistically more suitable than the other models. All parameters estimated are statistically significant and theoretically valid. The NBM was applied to estimate the travel demand and consumer surplus. The consumer surplus pre trip was estimated to be 254,453won, total consumer surplus per person and per year 1,536,896won.

A Study on the Low-Floor Bus Route Selection Considering a Residential Distribution and Traffic Characteristics of the Transportation Vulnerable - A Case of Busan - (교통약자의 거주 분포와 통행특성을 고려한 저상버스 노선 선정 - 부산시를 사례로 -)

  • PARK, Ji-Ho;NAM, Kwang-Woo
    • Journal of the Korean Association of Geographic Information Studies
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    • v.18 no.2
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    • pp.161-173
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    • 2015
  • The guarantee of transportation for elderly and handicapped people is increasingly necessary owing to their growing social and economic activity. In March of 2013, a partial amendment to the law for transportation of the vulnerable was made by the government, to make more convenient transport a legal requirement. The amendment describes standards for the installation of transport facilities, and its support available. However, the adjustment of low-floor bus routes is not included. Therefore, low-floor buses are operating without consideration for the handicapped. This study evaluates the current low-floor bus system user experience by considering the residential distribution of vulnerable customers and analyzing their reasons for using public transport. As a result of this work, adjustments to current bus routes are proposed. The residential distribution of vulnerable people has been assessed using the supporting materials of the urban renewal project in Busan City, and their reasons for using public transport have been collected by a survey of the target user groups. The results show that group A, which has good accessibility, was in high demand, but provided the most limited service. Whereas group C, which also has good accessibility but was in low demand, provided its service most frequently. The data show the supply and demand inconsistencies of low-floor buses, and the inefficiency of bus route allocation. Therefore, this study proposes improvements to current methods for the effective operation of low-floor buses.

A Study on Estimating Tourism Elasticities using Autoregressive Distributed Lag(ARDL) model (ARDL 모형을 이용한 관광탄력성 추정에 대한 연구)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.81-92
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    • 2017
  • This study was to investigate the elasticity in tourism demand of Chinese tourists visiting Malaysia through ARDL models by using Chinese tourists arrivals, GDP, CPI, transportation costs and others. When China was implementing an open-door policy with foreign countries in the early 15th century, the movement of Chinese was very limited, and then communication between China and other countries was very weak. However, the Chinese government persistently and entirely implemented an open-door policy by participating in the World Trade Organization(WTO) in 2001. The Chinese government has opened the economy through foreign direct investment by providing various incentives for foreign investment. As a result, inbound and outbound Chinese movements increased in the early 21st century. China was one of the top five most visited tourist destinations in the world by 2016, and also Chinese tourists traveling abroad increased, so they made Malaysia a popular tourists destination because of increase sharply to around 1.41 million. This study examined the significance of major economic factors affecting the increase in Chinese tourists arriving in Malaysia. Other factors that induced their arrival included income, tourism prices, transportation costs and promotional activities. Short-run shocks from the Asian economic crisis and the outbreak of SARS were included to understand how tourism demand in Malaysia was affected. Finally this study found that the combination of the ARDL and the Error Correction Model were useful to statistically estimate the elasticities of tourism demand.

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Comparative Analysis of Opinions about Practicing Works among Farm, Consultant, and Consulting Company in Consulting Field of Fruits and Vegetables (과채류 컨설팅에 대한 농가, 컨설턴트 및 컨설팅업체 간 견해 비교 분석)

  • Kim, Ho-Cheol;Choi, Jun-Hyuk;Jung, Sek-Gi;Lee, Yong-Beom;Bae, Hyang-Jong
    • Journal of Bio-Environment Control
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    • v.18 no.3
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    • pp.266-272
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    • 2009
  • This study was conducted survey on fruit and vegetables farms (FM), consulting companies (CC), and the consultants (CT) to investigation actual conditions and improvements in consulting part of horticulture. In results of survey on FM, FM chose 'necessity' on consulting for learning of production skill and 'field visit' in means of consulting. FM had a low trust on experience and knowledge of CT and answered that FM had not enough time for consulting by reason of over-work of CT, chose 'necessity' on crop registration system. In results of common questions among FM, CC, and CT, same answer of questions were term of contract (answer: yearly contract), means of consulting (answer: visit), consulting time per a visit (answer: $2{\sim}3$hours). Different answer between supplier (CC, CT) and consumer of consulting were decision method of contract price (answer: provisional contract$\neq$contents and the quality of consulting), percentage of government subsidy (answer: propriety$\neq$step-up).

Policy Direction of River Management based on Public Awareness Survey (시민인식조사 기반의 하천관리 정책 방향)

  • Kim, Ik Jae;Kwak, Hyoeun;Ryu, Mun Hyun;Choi, Hyo Yeon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2019.05a
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    • pp.40-40
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    • 2019
  • 시민인식은 하천관리를 포함한 공공정책 수립에 결정적 요소들 중 하나로 강조되고 있다. 따라서 하천관리체계의 변화에 따른 사회적 하천관리에 미치는 영향을 파악하고, 특히 우리나라 물관리 일원화 후 하천의 이용과 관리 및 정책에 대한 시민 인식을 조사하는 것은 향후 하천 정책 수립에 매우 중요하다. 본 연구의 목적은 하천의 이용, 관리(주체), 정책, 기후변화 등에 대한 시민의 관심도와 만족도를 조사하는 것이다. 이번 설문 대상은 전국의 남녀 4,500명(10대~60대)이었으며 패널 참여 방식으로 조사되었다. 설문 문항의 구성은 크게 하천 이용, 하천 관리, 그리고 물관리 일원화와 기후변화 등을 포함한 하천정책 등으로 3대 주제로 세부 문항들이 개발되었다. 설문조사의 주요 결과는 조사대상 시민들의 약 22.9%는 매주 하천을 방문하는 것으로 분석되었으며, 1년간 1번은 하천을 방문(이용)하는 시민들은 85.5%로 나타났다. 자주 방문하는 하천의 규모 혹은 위치는 중(中)하천이 42.2%로 가장 높았고, 대(大)하천은 23.9%, 소(小)하천은 17.5%, 도랑이나 개울은 15.5%로 나타났다. 기타(0.9%)로는 하천 외에도 물을 접할 수 있는 저수지, 인공하천 및 호수공원 등을 이용하는 것으로 나타났다. 하천 방문자 중 최소 2시간을 체류하는 시민 중 약 96.4%는 걸어서 하천을 접근하고, 지하철을 이용하여 하천을 접근하는 방문자는 최소 1시간에서 2시간 이상을 체류하는 것으로 조사되었다. 조사대상 시민들은 하천관리 중에서 접근 편의성(28.4%), 친수시설(자전거 도로, 산책로 등) 관리(24.2%), 수질관리(9.9%)로 만족하는 것으로 나타났다. 반면에 수질(27.4%, WQ(water quality))과 냄새 및 쓰레기(25.5%, OW(odor and waste))가 가장 높게 하천관리의 불만족도를 가지고 있었다. 기후변화 영향에 대한 시민들의 관심도는 WQ (29.6 %), OW (17.7%), 그리고 물부족 (15.1%)의 순서로 조사되었다. 하천의 바람직한 미래상에 대한 관심도는 깨끗한 수질의 하천(36.1%, WQ), 휴식과 산책을 즐길 수 있는 하천(22.9%), 다양한 동 식물의 생태서식공간(14.6%)의 순으로 나타났다. 또한 시민들은 하천관리 기관의 가져야할 역량은 '전문성'이 가장 중요하게 인식하고 있는 것으로 조사되었다. 우리나라 물관리 정책 중 가장 큰 문제로 우선순위 1~3순위 누적 조사 결과, 수질악화(79.9%, WQ), 하천 수생물 훼손(49.6%), 정부부처 간 협력부족(37.6%)으로 인식하는 것으로 나타났다. 끝으로 2018년 추진된 물관리 일원화 후 정부의 물관리 및 하천 정책에 대한 시민들의 관심도는 WQ (46.0%), 물공급 관리 (17.6%), 그리고 생태계 복원 (8.4%)의 순서로 조사되었다. 본 연구의 결론들 중 하나는 현재와 미래 하천에 대한 가장 높은 시민들의 수요는 깨끗한 수질과 생태서식공간이었으며 이는 향후 하천 정책 수립에 있어서 중요한 기초가 될 것으로 전망된다.

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