• Title/Summary/Keyword: 반응성 상호작용

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The Effects of Components of Interactivity on Brand Equity in on-line Brand Community (온라인 브랜드커뮤니티에서의 상호작용성 구성요인이 브랜드 자산에 미치는 영향)

  • Park, Byung-Kwon
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.4
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    • pp.155-172
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    • 2008
  • This study empirically examined the structural relationships among components of interactivity, affective commitment, and components of brand equity in on-line brand community. Interactivity was conceptualized as 4 components such as mapping, personalization, responsiveness and connectedness. Components of brand equity include brand associations, brand awareness, and brand loyalty. Using a sample of 127 university students of on-line brand community members in Busan, we empirically examined the study model. The results of this study showed that components of interactivity except connectedness had a significant effect on affective commitment, which in turn, had a significant positive effect on brand associations, brand awareness and brand loyalty.

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The Influence of Mobile Service Delivery Characteristics on Perceived Interactivity and Attitude towards Mobile Service (모바일 서비스 전달 특성에 따른 상호작용성 지각이 고객 태도에 미치는 영향)

  • Lee, Yoonjae;Lee, Jeonghoon
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.402-411
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    • 2013
  • Mobile contents market is growing with the rapid adoption of smart-phones. Online access via mobile compared to PC-based online access, has distinctive service delivery characteristics which are ubiquitous connectivity and contextual offer. In addition, this study includes characteristics which are relatively disadvantageous for mobile services compared to PC-based services. These are response time and supporting non-verbal informations. This study investigates the influence of service delivery characteristics to perceived interactivity and mobile service attitude. The results show that mobile services' ubiquitous connectivity and contextual offer showed a positive relationship with the perceived interactivity of the mobile service. And the response time also showed a positive relationship with the perceived interactivity, but non-verbal information didn't. When the trade-off is met between response time and nonverbal information, mobile service developer should choose response time since it has positive effect on perceived interactivity and attitude.

The Effects of Interactive Instrument Playing Program on Social Interaction of Adults With Autism Spectrum Disorder (상호적 악기 연주 프로그램이 자폐범주성장애 성인의 사회적 상호작용 기능 향상에 미치는 효과)

  • Cho, Soo Jin
    • Journal of Music and Human Behavior
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    • v.13 no.1
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    • pp.89-110
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    • 2016
  • This study examined the effect of an interactive instrument playing program on the social interaction of adults with autism spectrum disorder (ASD). A single subject design with multiple baselines across participants was applied, and three adults with severe ASD in their late 20s living at a group home participated in this study. Participants received a total of 25 group sessions. During the intervention, participants engaged in structured instrument playing in which initiation and response to socially interactive behaviors were musically cued, and target behaviors were reinforced in the musical environment. At pre- and posttest, the frequency of initiation of and responding to social interaction behaviors were recorded and analyzed. The results of this study showed that the frequency of both initiation of, and response to, social interaction increased for all participants during the intervention phase, compared to the baseline phase. This result demonstrates that interactive instrument playing increased social behaviors of adults with ASD. It also shows that musically delivered social information can facilitate adults with ASD understanding the intention of social partners in social contexts and motivate this population to engage in social interaction.

Reactive Transport Modeling for Investigating Elemental Cycling at the Groundwater-Surface Water Interface (지하수-지표수 물질순환 평가를 위한 반응성 운송 모형 연구)

  • Heewon Jung
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.16-16
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    • 2023
  • 기후변화로 인한 가뭄, 홍수, 녹조 등 이상기후 현상들이 본격화함에 따라 안정적인 수자원 관리의 필요성이 증가하고 있다. 특히 급변하는 환경조건 속에서도 안정적인 수자원 확보를 가능하게 하는 지하수 자원의 적극적인 활용은 기후변화대응에 있어 핵심적인 요소이다. 지하수는 하천, 호수 연안지역 등 다양한 지표의 수문환경과 연결되어 천층지권의 수문생태적 특성을 결정하기 때문에, 지속가능한 수자원 활용을 위해서는 지하수와 지표수의 상호작용에 대한 통합적인 검토가 이루어져야 한다. 하지만 긴밀하게 연계된 특성에도 불구하고 지하수와 지표수에 대한 연구는 오랜기간 개별수문환경에 대해 독립적으로 수행되어왔다. 이러한 연구경향은 저류시간이 크게 다른 지하수와 지표수의 수문적 특성뿐 아니라 개별수문환경에서 나타나는 작용들을 통합적으로 다룰 수 있는 모델의 부제에도 기인한다. 최근 비약적인 연산능력의 향상과 함께 지하수-지표수 환경을 연계한 통합수문모델(Integrated Hydrology Model)의 개발 및 활용이 이루어짐에 따라 기후변화 및 수자원 활용에 따른 수문환경변화 대한 통합적인 연구 시도가 이루어지고 있다. 본 발표에서는 최근의 통합수문모델과 다중요소 반응성 운송 모형(Multicomponent Reactive Transport Model)의 연계를 통한 물질순환 연구의 최신 동향을 소개하고(농도-유량 상관관계, 지표수계의 화학적 풍화와 이산화탄소 저감, 녹조 등), 데이터 기반 모형을 통한 통합수문모델의 연산 효율 및 정확성 향상을 위한 방법에 대해 모색하고자 한다.

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A Study of Effects of ICT Media Characteristics and Personal Innovativeness on Communication Interaction (ICT 매체특성과 개인혁신특성이 커뮤니케이션 상호작용성에 미치는 영향에 관한 연구)

  • Yoon, Jung-Hyeon
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.193-212
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    • 2013
  • Despite widespread availability of communication media supported ICT(Information & Communication Technology), the influence factors and its role to the communication interaction is not clear. The main objective of this research is to examine the factors that affect to the efficient and effective means of communication interaction. The investigation focuses on the effect of four different factors such as ICT communication media characteristics, personal innovativeness, and ICT media attitude. The hypotheses have been tested with the survey of 159 smart phone users. The research summarized in this paper decomposes the influence of the characteristics of ICT media, IT personal innovativeness, and the attitude of ICT usage to the efficient and effective communication interaction.

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Implementation of Realtime Responsive Media Artwork using User-Interface Interactivity (사용자 인터페이스 상호작용성을 활용한 실시간 반응형 미디어 아트 작품 구현)

  • Choi, You Jin;Lee, Jun Pyo;Kim, Ho Dong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.07a
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    • pp.43-44
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    • 2016
  • 본 논문에서는 사용자와의 실시간 상호작용을 활용하여 역사적 사실을 전달하는 반응형 미디어 아트 작품 을 보인다. 본 작품은 젊은 계층의 역사적 무관심을 김이 서리는 현상에 비유하고 사용자가 서린 김을 닦음으로써 잊고 있던 아픈 역사와 마주하게 되는 내용으로 구성된다. 김이 서리는 자연 현상과 서린 김을 닦는 행위를 영상으로 표현하였으며, 서려있는 정도와 사용자의 손 움직임에 따라 영상과 음향이 상이하게 반응한다. 이는 관객의 역사에 대한 무관심을 스스로 닦음으로서 역사적 본질과 마주할 수 있다는 의미를 극대화 한다.

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The Importance of $\pi$-Nonbonded Secondary Orbital Interaction on the Stereoselectivity in the (4+2) Cycloaddition Reactions of Allene Compounds (알렌화합물의 (4+2) 고리화반응에서 입체 선택성에 대한 $\pi$-비결합 2차 궤도함수 상호작용의 중요성)

  • Ikchoon Lee;Keun Bae Rhyu;Byung Choon Lee
    • Journal of the Korean Chemical Society
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    • v.31 no.2
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    • pp.133-142
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    • 1987
  • Stereoselectivities of (4+2) cycloaddition reactions of cyclopentadiene with the methyl-substituted allenic acids and esters were investigated by application of $\pi$-nonbonded interaction ($\pi$-NBI) theory. 2-FMO method has been found to be adequate for determination of endo selectivities of diene(LUMO)-dienophile (LUMO) interaction in the thermal reactions and diene (HOMO)-dienophile (LUMO) interaction in the Lewis acid catalyzed reactions. $\pi$-isoconjugate diene structure was formed by through-bond interaction of allene moiety with methyl group in the cumulated diene system; the methyl substituent acts as a conjugative chain and causes inter-level narrowing effect of the FMO's. In dienophiles which do not form $\pi$-isoconjugate diene system, methyl group acts merely as an electron donating group. In thermal reactions, the stereoselectivities are controlled by $\pi$-nonbonded secondary orbital interaction ($\pi$-NSOI) of methyl substituent, which behaves similarly as an ethylene molecule.

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Characteristics and Catalytic Activities of 12-Molybdophosphoricacid Modified by Ring Opening Polymerization of Tetrahydrofuran (테트라하이드로퓨란의 개환 중합반응에 의해 변형된 12-몰리브도인산의 특성 및 촉매 반응성)

  • Park, Gyo Ik;Lee, Wha Young;Song, In Kyu
    • Applied Chemistry for Engineering
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    • v.9 no.7
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    • pp.1018-1022
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    • 1998
  • Characteristics and catalytic activities of 12-molybdophosphoricacid catalysts modified by ring opening polymerization of tetrahydrofuran (THF) were studied in this work. 12-Molybdophosphoricacid catalysts modified by THF showed higher conversions and product yields than the mother acid in the vapor-phase ethanol conversion. It was believed that the enhanced catalytic activities of modified 12-molybdophosphoricacids were due to structural flexibility of heteropolyanions and weakened hydrogen bond around heteropolyanions. THF interacted with protons and crystalline water molecules of heteropolyacids. The interaction between THF and heteropolyanoins, which crystalline water molecules act as intermediary, was the dominant factor deciding the catalytic activities of modified 12-molybophosphoricacids.

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Interaction between Brassinolide and Auxins on Bioassays (Brassinolide와 Auxin과의 상호작용의 생물검정에 의한 평가)

  • Choi, Chung-Don;Kim, Soon-Chul;Lee, Soo-Kwan
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.35 no.1
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    • pp.58-64
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    • 1990
  • This study was conducted to investigate the interaction effect of a new plant growth regulator brassinolide and auxins using several bioassay methods such as rice lamina inclination test, oat coleoptile segment growth test and radish hypocotyl elongation test. For rice lamina inclination test, the antagonistic response showed at low concentration combinations of homobrassinolide and auxins (IAA and 2,4-D), while the combinations of high concentration responsed mostly synergistic or additive effects, IAA was generally higher than 2,4-D for combination effect with homobrassinolide. For oat coleoptile segment growth test, the synergistic effect showed at IAA concentrations less than 0.1ppm while additive response exhibited above 0.3ppm regardless of homobrassinolide concentrations. In radish hypocotyl elongation test, the interaction response varied with cotyledon. The sections removed cotyledon showed mostly antagonistic effects, except for combination of homobrassinolide with IAA 3ppm. Interaction responses were Quite different from bioassay methods, particularly using experimental materials: antagonistic responses were usually shown at the section that attached growing point while these for sections that removed growing point were responded synergistic or additive effect due to unstable endogenous hormones.

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Characteristic Stereostructures and Regioselectivity of Biogenic Pathway of FPTase Inhibition Materials Isolated from Artemisia sylvatica (그늘쑥(Artemisia sylvatica Max.)으로부터 분리된 FPTase 저해활성 물질들의 구조적인 특성과 biogenic pathway의 배향성)

  • Kwon, Byung-Mok;Sung, Nack-Do
    • Applied Biological Chemistry
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    • v.45 no.4
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    • pp.223-227
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    • 2002
  • Characteristic stereostructures of farnesyl protein transferase (FPTase) inhibition materials isolated from Artemisia sylvatica and regioselectivity of biogenic Diels-Alder reactions between dehydromatricarin molecules A and B were examined quantitatively. Results revealed that the major reaction of frontier molecular orbital (FMO) interaction proceeds through charge-control reaction between LUMO of A16, dienophile and HOMO of B1, diene, and the isolated 8-acetylarteminolide and artanomaloide were minor products. FPTase inhibition activity and hydrophobicity of 8-acetylarteminolide were $pI_{50}=3.75$ and logP=2.62, respectively. FPTase inhibition activity of 8-acetylarteminolide was higher than those of artanomaloide and dehydromatricarin.