• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.833-844
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• 2021

In the era of Corona, companion animals provide a lot of comfort to people, and the Pet Pam group, who thinks of companion animals as family members, has appeared. There is also the Pet Pour phenomenon, in which young consumers spend less on their pets and spend on their companion animals. Despite these changes in the times, pet products, including pet food, are still highly dependent on imports. In addition, since domestic standards for cosmetics and supplies for companion animals have not been established, they rely only on cosmetic safety standards and regulations. In addition, the terminology for domestic pet cosmetics has not been established yet. Currently, only the Animal Protection Act related to companion animals has been amended in the domestic law, but in the case of Japan, the Companion Animal Feed Safety Act came into effect in June 2009. In the United States, the federal Food, Drug, and Cosmetic Control Act covers pet cosmetics and supplies. Germany, which has strong animal protection laws, has various national regulations on food and feed, and detailed national regulations are also provided on the website of the Food Safety Administration. National policies and environments should be established to manage and develop the companion animal industry in Korea as in such a country, and it is considered essential for the development of companion animal cosmetics and various companion animal industries.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.9
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• pp.279-289
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• 2019

This study is conducted to provide marketing implications for the growing pet-related market by identifying the impact of attachment to pets on the purchasing attributes of pet goods and the relationship between the purchasing attributes, satisfaction, and behavioral intention.The survey was conducted on 173 respondents among the pet owners who had purchased pet products (beauty/bathing goods). The confirmatory factor analysis and path analysis were conducted using SPSS 22.0 and AMOS 21.0. This analysis results showed that attachment to a pet significantly influences the purchasing attributes of pet products: price appropriateness, quality, design, reputation and the sales environment. The relationship between the product purchasing attributes, satisfaction, and behavioral intention showed that price appropriateness, quality, and the sales environment of the product purchasing attributes had a significant impact on satisfaction, but the product's design and reputation do not. Satisfaction has a significant effect on behavioral intention. This study demonstrates that the pet product market should consider product quality, price appropriateness, use and an accessible sales environment based on the characteristics of pets rather than considering the design or reputation of the owner's preference of product.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.388-400
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• 2022

This study analyzed the Internet consumption behavior concerning pet care through in-depth interviews with 11 people who take care of pets. In this study, along with owners of domestic companion animals, stray cat caregivers were included as pet consumers, which have not yet been included in this category in existing research. Internet consumption was found to differ between people with dogs and people with cats. In the case of dog owners, they bought a lot of bath products, clothes harnesses, and strollers that were not appropriate for cats. Although the pet-poor phenomenon is known to occur a lot among young consumers, who care for pets behavior at the cost of money spent on themselves, even stray cat caregivers, mostly middle-aged women, are wary of becoming pet-poor. It cannot be said that there are gender differences in online shopping of pet consumers. In general, women, who did mainly Internet shopping, and if they are not used to using the Internet, their husbands made purchases online instead.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.115-122
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• 2019

The companion animal related businesses are rapidly growing as the pet population increases in Korea. In this study, we analyzed the market trends of companion animal food and products to offer basic information that can be used in related policies and industries. The data were collected using Nielsen Korea's wholesale/retail distribution channels. As a result, in the case of companion dog food, PB products of domestic companies showed the highest market share with 24.6%, and the ratio of domestic companies(54.8%) was higher than that of import companies(45.2%). Domestic PB products also had the highest market share(16.5%) in companion cat food, however, the ratio of import companies(71.6%) was higher than that of domestic companies(28.4%). In the case of the market share of the companion animal products(toys, oral and bath supplies), Nosework mats from domestic companies were top ranked in the toy category(28.0%). Oral products(62.5%) and bath products(59.5%) from domestic companies were also having a higher market share than import companies. Our research may help domestic companion animal product companies to steadily increase market share and the amount of their export.

• Journal of Digital Contents Society
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• v.18 no.8
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• pp.1561-1566
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• 2017

Due to the advances in machine learning and artificial intelligence technologies, many new services have become available. Among such services, recommendation systems have already been successfully applied to commercial services and made profits as in online shopping malls. Most recommendation algorithms in commercial services are based on content analysis or explicit feedback rates as in movie recommendations. However, many online shopping malls have difficulties in content analysis or are lacking explicit feedbacks on their items, which results in no recommendation system for their items. Even for such service systems, user log data is easily available, and if recommendations are possible with such log data, the quality of their service can be improved. In this paper, we extract implicit feedback like click information for items from log data and provide a recommendation system based on the implicit feedback. The proposed system is applied to a real in-service online shopping mall.

• Journal of the korean veterinary medical association
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• v.51 no.4
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• pp.224-227
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• 2015