• Title/Summary/Keyword: 박선수

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A Study of Sports Stars' Guarantee Advertising and Consumers' Intention to Purchase Sporting Goods (스포츠스타의 보증광고 속성과 소비자의 스포츠용품 구매의도 연구)

  • Ko, Wi-Sug;Park, Sung-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.5
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    • pp.2187-2197
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    • 2013
  • The purpose of this study is to investigate the influence of guarantee advertising by three sports stars (Jisung Park, Doori Cha, and Tahwan Park) working for famous sport brand names such as Nike, Adidas, and Fila on the intention of purchasing. In the study, total 240 people of all ages but those who are under twenty are chosen to conduct a survey. The results of investigation is the followings. First, with the respect of gender and age there are statistically meaningful differences between sports stars' guarantee advertising and consumers' intention of purchasing sporting goods that result from demographical elements. Second, how the guarantee advertising of sports stars have an influence on consumer's intention of purchasing products results in the three sports stars in a different way. As for Jisung Park, the result represents that his athlete characteristics such as expertise, creditability and similarity have to do with consumers' intention of purchasing goods most. Third, as for Doori Cha, the result identifies that his creditability and similarity plays an important role for the consumers' intention of purchasing. Forth, as for Tahwan Park, similarity has some meaningful influence on the sport consumer's intention of purchasing. The fact that similarity plays an important role in common for the consumers' intention of purchasing is noteworthy to the researchers relating to the advertisement area.

A Revaluation of the Korean Epigraphy's Achievement-Focused on Park Seon-su's Epigraphy (한국 금석학(金石學)의 성취에 대한 재평가 - 박선수(朴瑄壽)의 금석학을 중심으로 -)

  • Moon, Joon-hye
    • (The)Study of the Eastern Classic
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    • no.73
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    • pp.361-384
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    • 2018
  • This paper aims to introduce Park Seon-su's ShuowenJiezi YIzheng from the perspective of Epigraphy, and incorporate it into the fields of Korean Epigraphy. Korean Epigraphy, which now categorized as a study since Kim Jeong-hee's powerful work in 19th century, can be listed either by studies published before and after Kim Jeong-hee's and by name of influential writers who have successfully presented each study and strive for the development of Korean Epigraphy. Earlier studies show that Korean Epigraphy has more books of data collection rather than the books of research on the epigraph. Regardless of the nationality of the author, all books containing Korean epigraph were counted as Korean Epigraphy, and those books made for religious reasons were not excluded from Korean Epigraphy as well. This indicates how wide the scope of Korean Epigraphy is. In this The reason Park Seon-su's research is ignored at present time, which was assessed as excellent in the late Chosun Dynasty, may come from lack of understanding on the ShuowenJiezi YIzheng. His book, ShuowenJiezi YIzheng, focuses on graphology but more broadly it includes translation of Epigraph and Epigraphy which leads to interpretation of scriptures. Such Park- Seonsu's great work must be presented in Korean Epigraphy studies to broaden its scope, also it is important to look for yet unfound pieces on the fields of Epigraphy.

Partial Thickness Rotator Cuff Tears of the Shoulder Related to the Sports (스포츠와 연관된 회전근 개 부분층 파열)

  • Park, Tae-Soo
    • Journal of the Korean Orthopaedic Association
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    • v.54 no.4
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    • pp.302-308
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    • 2019
  • A painful shoulder is common among athletes, particularly those involved in overhead throwing. Professional and recreational athletes in throwing activities have an increased risk of partial thickness tears of the rotator cuff. The manuscript was to reviews the literature on the characteristics of injury, treatment strategies, and their results in throwing athletes.

디자인이 세상을 바꾼다! - 심크리에이티브 박주영

  • Park, Yeon-Suk
    • 보건세계
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    • v.57 no.5
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    • pp.28-31
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    • 2010
  • 지난 2009년, 김연아 선수를 크리스마스 씰의 모델로 선정하면서 협회는 일러스트 위주의 크리스마스 씰이 아닌 색다른 씰을 원했고, 그러한 과정에서 만나게 된사람이 '심(心)크리에이티브' 박주석 대표였다. 결론부터 말하자면 2009년 크리스마스 씰은 큰 호응을 얻었다. 김연아 선수에 대한 호감과 전체적인 씰 디자인이 맞아떨어져 남녀노소 고른 호응을 보였고, 덕분에 2009년 크리스마스 씰 모금은 순조롭게 진행이 되었다. 하지만 이런 2009년의 성과로 인해 2010 크리스마스 씰 제작에 있어 고민이 깊어졌다. 과연 어떤 소재, 어떤 디자인으로 제작해 모금을 할 것인가? 협회는 "효달사랑" 을 주제로 크리스마스 씰 수요층의 마음을 열기 위해 다시 한 번 심(心)크리에이티브의 문을 두드렸다. 10월 1일 2010년 크리스마스 씰 발행을 앞두고, 심크리에이티브 박주석 대표와 이야기를 나눠보았다. 다음은 박주석 대표와의 일문일답.

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A Study for Prevalence of Pain and Bony Changes of the Elbow in Baseball Players (야구 선수 주관절의 통증과 골 변화에 대한 유병률 조사)

  • Lim, Che-Joon;Kim, Seong-Tek;Kim, Chang-Yoon;An, Ki-Yong;Park, Jin-Bum;Youn, Te-Hyun
    • Journal of Korean Orthopaedic Sports Medicine
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    • v.6 no.1
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    • pp.50-56
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    • 2007
  • Purpose: To evaluate the aspect of occurrence and transition of the elbow injuries in baseball players from childhood to adult. Materials and Methods: We had a survey and took the simple X-ray from the anteroposterior view and the lateral view of both elbows for subjects of total 320 baseball players. - each of 80 players in elementary school, middle school, high school, and professional baseball players between January and December in 2004. Results: The region of pain and the bony changes in elbow were the most frequent in medial side from all the groups of players. Especially, hypertrophy of medial epicondyle were the most numerous. As baseball players got older, the radiological changes of elbow were increased. The bony changes were found out 52 cases (65%) of the elementary school players, 66 cases (82%) of the middle school players, 68 cases (85%) of the high school players and 70 cases (88%) of the professional players out of the total 320 baseball players. Conclusion: The bony changes of the elbow in baseball players got frequent as they were getting older and increased in comparison with past.

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Change of Physical Fitness, MDA and SOD by Short-term Weight Reduction of Taekwondo Players (단기 체중감량에 따른 태권도 선수의 체력, MDA와 SOD의 변화)

  • Lim, Wan-Ki;Park, Ik-Ryeul
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.301-308
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    • 2008
  • The purpose of this study was to investigate the change of physical fitness, MDA, SOD after short-term weight reduction through exercise, food restriction and exhalation of sweat among Taekwondo players. The subjects ten male collage Taekwondo players with excellent practical skills, and more than seven years of experiences. They were asked to reduce about 5% of their body weight in seven days. Physical fitness levels were analyzed through grip strength, muscle endurance, flexibility, power, agility, balance, reaction time and MDA and SOD through blood test. The results of this study were as follows; First, there was no significant change in physical fitness due to short-term weight reduction in muscle strength, muscle endurance, flexibility, power, agility, balance and reaction time. Second, The change of MDA and SOD, resulting from short-term weight reduction did not show significant difference statistically. Therefore, the results of this study indicate that the Taekwondo players' short-term weight reduction of 5% of their body weight did not influence on their athletic performance and physiological capacity. Therefore athletes and coaches should endeavor to take exercise, dietary, and dehydration into consideration when conducting 5% of their body weight reduction in a week.

Squash Athlete's Perception and Emotional Response on the Referee's Judgment (스쿼시 심판판정에 대한 선수들의 인식과 정서 반응)

  • Park, Kyoung-Shil;Kang, Ho-Seok
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.497-511
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    • 2017
  • The purpose of this study was to explore players' perception and emotional reaction toward referee's judgment. The participants of this study were six players (three male and three female) in 2016 national team. The results of this study are as follows: First, the differences in referee judgement were dependant on referees' subjective view point, rapid judging capability, qualification and experience. Second, we found that the a referee's judgement less affected match's results. The countermeasures against the adverse referee judgment include excitement, appeal, flow interruption, thought conversion, and concentration. Third, there were many opinions that both the degree of influence of the referee's judgement and the countermeasures was such that athletes were "not affected". In conclusion, the major determinant of players' performance were game strategy and accuracy of skill although the referee's judgement affected player's emotional reaction both in positive and negative ways.

Analysis on the Participation Motivation of Billiard Players (당구 선수들의 참여 동기에 관한 연구)

  • Park, Ji-Su;Choi, Jae-Won;Kang, Sung-Goo
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.369-378
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    • 2017
  • This study is devoted to investigating participation motivations of billiard players who join games through open-ended questionnaires, and identify the difference of participation motivations in the game according to age and experience. Thus, 696 original data on participation motivations was obtained from 267 billiard players in Gyeonggi-do based on open-ended questionnaires. Results from inductive analysis are as follows. First, their participation motivations included 10 general sectors such as interests, objective achievement motive, competition, interpersonal relationship, mental health, job, gambling, sport competence, suggestion by others, and university admission. Second, enjoyment showed the highest percents among participation motivations according to participants' age. Third, interest showed the highest percents among participation motivations in less than five years of their experiences. Objective achievement motive was the highest portion for more than five years. These outcomes will be used as a basic data to understand the relationship of billiard players who participate in the game and further create better billiard game culture.