• Journal of the Korean Institute of Landscape Architecture
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• 제50권6호
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• pp.58-69
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• 2022

This study compares and analyses the impacts of holding domestic garden expos that will be fundamental for holding garden expos in the future. Satisfaction with the three sites of the 2013 Suncheon Bay International Gardening Expo, 2015 Seoul Gardening Expo, and 2022 Goyang International Flower Fair, as well as factors affecting the satisfaction in economic, social/cultural, environment/ecology, and operation aspects, were analyzed. As a result of the study, the satisfaction level of all three sites was high, with a value of 3.5 or higher. In particular, satisfaction with the 2013 Suncheon Bay International Gardening Expo was the highest. It was found that there was a difference between the satisfaction level of the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo. As a regional festival, the 2013 Suncheon Bay International Garden Expo has acquired a high status due to the 'Suncheon Bay Garden' being designated as the first National Garden. It is thought that great satisfaction was obtained because economic, social, cultural, and environmental revitalization was achieved by matching the values of citizen participation and ecological conservation. As a result of the comparison of perception types affecting the satisfaction by garden fair, satisfaction at the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo, it was found that both affected all four aspects. The 2022 Goyang International Flower Fair did not affect satisfaction in the operational aspect. This seems to be because the Goyang International Flower Fair is already a fixed local brand. As a result of analyzing the detailed factors of perception that affect satisfaction, the three target sites were commonly analyzed, including social and cultural factors, which attract cultural events, improve pride and affection for the region, and help educate children. In terms of environmental and ecological factors were analyzed as an inconvenience in life due to traffic congestion. It can be seen that it has the same meaning as the comparative analysis of the difference in factors on the satisfaction of the target site. There is no difference in the effect on satisfaction in terms of social·cultural, and environmental·ecological aspects, but there are differences in terms of economy and operation. Based on the analysis results of this study, to hold a domestic garden expo in the future, it is necessary to properly utilize "environmental" and "ecological" garden aspects that have potential values according to the region's characteristics to develop sustainable, eco-friendly tourism resources. In addition, values will be more apparent when cultural and artistic programs are planned to establish a differentiated identity in the host area and are appropriately used as a marketing means for a local fair. A well-planned local festival through communication with local residents can affect the image of the region and lead to the revitalization of the local communities by securing urban competitiveness along with the establishment of urban brands, so it can be said that local residents' participation and national or local organizations' cooperation is essential.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• 제32권2호
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• pp.167-179
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• 2014

This study fundamentally is to develop standards and foundations for the establishment of traditional Korean gardens and aims to identify the mechanism and subsequent effect of fair gardens in American and Europe on the propagation and diffusion of the traditional Japanese garden. Fair gardens which were constructed between 1867 and 1939 were investigated to understand them and the ripple effect that they had on cultural dissemination. The results were as follows: Culturally, the Meiji government adopted Wagener's advice on the theme of display- including culture and handicraft-and the gardens with traditional buildings were perceived as one unit and then used as promotional tools as part of a national strategy. As a result, the stroll style garden in the Edo period and tea garden were recognized as the representative Japanese garden in America and Europe. Politically, the Japanese garden in the American context was adopted as examples of 'exotic beauty' and 'cultural heritage' which therefore allowed the Japanese government to achieve it's goal of encouraging friendly relations and the lessening of hostility towards them. Throughout the traditional Japanese garden, Japan with it's rich history presented an ideal - uniquely distinctive from the West. Using 'tradition' and 'nature' as keywords, the Japanese government set it's global image as 'perpetual tranquility'. Socioeconomically, the Japanese garden which was maintained after the fair, played a consistent role as a model of the Japanese culture. Many professionals from Japan who prepared the Japanese villages and gardens for the world fairs in America and Europe, remained in these countries following construction and it were these opportunities that allowed the Japanese garden to be integrated into local Western society.

• KOREAN POULTRY JOURNAL
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• 제43권4호
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• pp.120-121
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• 2011

• Information Systems Review
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• 제15권2호
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• pp.111-127
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• 2013

This research introduces a case of NFC (Near Field Communication)-based exhibition support system for analyzing visitors' POB (Point of Behavior) data gathered from the system. The application of NFC technology to an exhibition space allows visitors new experiences of exposition and exhibitors to collect and analyze data about behaviors of visitors. The NFC-based exhibition support system is applied to the 'Korea Travel Expo 2013.' The visitors' behaviors are analyzed based on collected NFC tag touch data and association rules among booths are extracted. Furthermore, the tag touch data are integrated with the survey data for catching the demographics-based implications.

• Journal of Korea Port Economic Association
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• 제30권4호
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• pp.1-28
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• 2014

The purpose of this study is to look through the progress of Yeosu Exposition ex-post facto service, to survey the cognition degree of the general public for it, and to estimate the nonmarket value. For such a reason, this paper examines the planning direction and enforcement situation of ex-post facto service first and then conducts a cognition degree survey of the 900 general public in the nation. Also, this paper carries out the nonmarket value of Yeosu EXPO ex-post facto service using CVM. Estimation results is that the annual value of it is 50.8 billion won and the total value for 5 years is 217.1 billion won. These results mean that there is nonmarket high value besides general market value for Yeosu EXPO ex-post facto service, and government should consider this to determine the future of it.

• 주택과사람들
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• 통권198호
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• pp.42-47
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• 2006

세계 최대 국제부동산박람회인 미핌(MIPIM)을 주관하는 프랑스의 Reed MIDEM이 아시아 최초로 홍콩에서 부동산 박람회 MIPIM Asia를 개최했다. 일찌감치 아시아 부동산 시장의 잠재 가치를 알고 있는 23개국 부동산 업체가 100여 개 프로젝트를 들고 홍콩으로 몰려들었다. 화려하게 막을 올린 홍콩의‘MIPIM 박람회’에 소개된 개발 프로젝트와 알찬 세미나 내용을 꼼꼼히 살펴본다.

• 베이커리
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• 7호통권444호
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• pp.89-93
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• 2005

'아는 것이 힘이다'란 명언처럼 어떤 분야에서든 더 빨리 알고 그 정보에 따라 많이 준비하는 것이 성공하기 위한 중요한 열쇠가 된다. 해마다 해외 박람회에 수많은 사람들이 몰리는 것도 변해가는 트렌드를 좀 더 빨리 알고 대응하기 위새서다. 제과업계에서도 이런 노력은 다르지 않다. 해외 박람회를 통해 최신 정보는 물론 자신에게 필요한 무엇인가를 얻은 제과업계 사람들 4명의 솔직담백한 이야기를 들어봤다.

• Journal of the Korean Institute of Landscape Architecture
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• 제51권6호
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• pp.1-11
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• 2023

By comparing and analyzing the effects of the 2013 Suncheon Bay International Garden Expo and the 2023 Suncheon Bay International Garden Expo, designated as Korea's first national garden, this study aims to present basic data for the future operation direction and sustainability strategy. First, in both fairs, satisfaction throughout the event was high, 4.0 or higher. In particular, the satisfaction level of the 2023 Suncheon Bay International Garden Expo was higher than that of the 2013 Suncheon Bay International Garden Expo. As the longest international event held since the COVID-19 pandemic, it reflected the citizens' demand for healing and recharging in natural spaces. Second, as a result of comparing the types of perceptions that affected satisfaction, it was found that economic, environmental, and ecological types commonly affected satisfaction at the 2013 and 2023 Suncheon Bay International Garden Expo. The 2013 Suncheon Bay International Garden Expo established the brand value as an "ecological city" by creating a garden in the city center along with an ecological resource called Suncheon Bay. In addition, the 2023 Suncheon Bay International Garden Expo expanded the scope of the garden to the entire city center. It also attempted to create a city where humans and nature coexist by realizing values, such as responding to climate change and carbon neutrality. In other words, one of the ways to secure urban competitiveness is to attract corporate investment and tourists and build a differentiated brand in Suncheon by promoting the 2023 fair based on the potential ecological values of the region after the 2013 Suncheon Bay International Garden Expo. Therefore, if the Suncheon Bay International Garden Expo continues to develop environmental and ecological content and programs in line with changes in society and tries to establish itself in citizens' perception through cooperation with local governments and residents, it will be able to establish its identity and brand power.

• 주류산업
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• 제28권4호
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• pp.36-47
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• 2008

8월 21일 부터 24일 까지 4일간 대한주류공업협회 주최, 국세청 후원으로 서울 삼성동 코엑스 3층 컨벤션홀에서 개최된 '2008 대한민국 주류박람회'(KOREA ALCOHOL & LIQUOR EXPO 2008)가 성황리에 막을 내렸다. '술과 문화의 페스티벌' 이라는 주제로 열린 금번 박람회는 소주, 맥주, 위스키, 약주, 과실주, 전통주 등 국내 주류업체 84개사와 독일, 중국, 러시아, 아르헨티나, 일본, 도미니카공화국, 스리랑카 7개국이 참가하여 다양한 주류제품 전시 및 시음, 이벤트 활동을 통해 적극적인 마케팅 활동을 전개하였다. 행사기간 동안 일반인, 언론인, 국내외 바이어, 주류관련 종사자등 3만여 명의 많은 관람객이 박람회장을 방문하여 전국 각지에서 생산되는 다양한 종류의 술의 맛과 향을 체험하고 아울러 다채로운 이벤트 행사를 통해 흥겨운 시간을 가졌으며, 주류의 역사.종류.제조과정, 건전음주체험 등 술에 대한 다양한 정보를 얻는 기회가 되었다. 또한 건전음주문화 조성, 주류제조기술 및 주류산업 활성화 주제의 세미나와 한국양조과학회 정기학술대회가 열려 주류산업 종사자, 연구원, 학생 및 주류에 관심을 가지고 있는 일반인들에게 정보 및 의견 교환의장을 제공하였다.

• KAPE Magazine
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• 통권254호
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• pp.7-9
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• 2017

'미래 잇는 친환경 축산, 희망 잇는 상생 축산'을 주제로 한 '2017 한국국제축산박람회(KISTOCK 2017)'가 9월 21일부터 24일까지 4일간 대구 EXCO에서 개최되었다. 올해로 10회째를 맞이하는 이번 행사는 전국한우협회와 한국국제축산박람회 추진위원회 주관, 6개 단체(한우, 낙농육우, 한돈, 양계, 오리, 축산환경시설기계협회)가 공동으로 주최하였다. 격년제로 열리는 본 박람회는 해외 업체에서 운영하는 부스가 45개(39개 업체)로, 중국 네덜란드 캐나다 인도${\cdot}$ 말레이시아 등 다양한 나라에서 참가했다. 참가 규모는 총 294개 업체, 961개 부스에 달하며 전시면적은 22천$m^2$에 이른다. 이번 박람회는 최고의 친환경 축산물을 한자리에서 만나볼 수 있는 국내 최대 규모의 행사로 진행되었다.