• Korea Trade Review
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• v.43 no.5
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• pp.203-232
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• 2018

Gobizkorea is an online B2B matching platform operated by the Small & Medium Business Corporation. Gobizkorea provides an opportunity for resource-poor SMEs to promote their products and exploit new market opportunities at low cost. The successful operation of Gobizkorea will contribute to the increased exports of Korean SMEs. Accordingly, the present study examined determinants of foreign buyer loyalty toward Gobizkorea.com focusing on country image, e-service quality, and satisfaction. One hundred two survey questionnaires were collected from U.S. buyers registered with Gobizkorea.com. Exploratory and confirmatory factor analysis confirmed three dimensions of e-service quality including information & efficiency, reliability & privacy, and prompt communication & delivery. The path analysis results showed that the country image of Korea significantly and positively affected these three dimensions of e-service quality. Information & efficiency and reliability & privacy positively influenced buyer satisfaction. Reliability & privacy and satisfaction had a positive impact on buyer loyalty. This study enhances the understanding of the foreign buyers use of the domestic e-market platform by examining of determinants of U.S. buyer loyalty toward Gobizkorea.

• 전기산업
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• v.15 no.2
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• pp.108-111
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• 2004

• Venture DIGEST
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• s.80
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• pp.22-23
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• 2005

미국, 유럽과 함께 전 세계 경제의 주축을 이루고 있는 나라 일본. 아시아 국가들 중에서도 무역의 중심이 되고 있는 만큼 일본 수출은 우리나라 수출시장에 중요한 요소다. 그러나 일본 바이어들은 우리나라와의 무역에 있어 불편한 점을 토로하고 있다. 우리나라 기업들이 놓치고 있는 일본 수출 성공 키워드는 무엇인지 살펴보자.

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.215-227
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• 1999

급변하는 소비자 환경 속에서 소비자의 수요를 정확히 파악하는 상품 기획의 어려움은 더욱 커지고 있다. 시장 경쟁은 치열해졌고 소비자의 요구 사항은 더욱 다양해지고 복잡해졌다. 특히 의류 상품의 기획은 유행 상품의 특성과 생산에서 유통까지의 경로 선상의 독특성으로 말미암아 소비자의 수요 파악은 더욱 어렵다. Hunter와 Valentine (1995)는 의류 상품의 생산성의 독특성은 (가) 상품 분류와 상품 구색 단위의 복잡성, (나) 유행의 강력한 영향, (다) 의류 생산에 있어서 직물 공급자와 유통 바이어 의사의 절대적 영향, (라) 생산 주문 방식에 있어서 대기업가 중소기업의 큰 차이 같은 의류 관련 산업의 특성에서 나타난다고 하였다. (중략)

• Bulletin of Korea Environmental Preservation Association
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• s.388
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• pp.26-29
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• 2010

$\cdot$ 총 25개국 302업체가 참가하여 '폐자원 에너지화 기술', '중대형 막분리 고도 정수처리 시스템' 등 약 2천여종의 신기술 및 신제품 전시 $\cdot$ 중국, 베트남 등 40여개국 1천여명의 해외바이어 참가, 약 1천억원 이상의 수출계약 전망 $\cdot$ 중국 상해 환경산업 진출을 위한 현지 관계자 초청 설명회, 해외바이어 네트워킹 행사 등 다양한 부대행사 동시 개최.

• The tire
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• s.213
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• pp.61-63
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• 2002

• Journal of Korea Port Economic Association
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• v.31 no.4
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• pp.151-168
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• 2015

Shippers face uncertainty and risks until the delivery of goods to the buyer (importer). To avoid these uncertainty and risks, shippers use the abroad logistics center and then try to construct continuous contract relations. From this viewpoint, this study examines the motivations of shippers to take advantage of the logistics center and perception difference for service quality according to the characteristics of shippers. For this purpose, T-test and ANOVA analyses are conducted using SPSS 21.0. The results suggest the following implications. First, there are no differences in perception regarding the motivation to take advantage of the logistics center for the size and characteristics of products. Second, the main motivating factors are maneuver to competitors and meeting buyers' demands by using the abroad logistics center. Furthermore, there is the level of perception for service quality regarding packaging and labeling in the logistics center. In contrast, the problem process and the quality of the order progress information is higher. Finally, specific logistics services are required depending on individual products because each product's characteristics are different.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.902-910
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• 2007

The purpose of this study was to suggest future marketing strategy for Korean textile and apparel industry so that they could find a way to maintain a major sourcing site in the global market place. This study identified international buyers' visiting purposes and the items they were most interested in sourcing from Korea according to their firm types and home country regions. This study analyzed the survey results obtained fiom international buyers who visited the international textile and apparel trade show in Seoul, Korea. The data was analyzed using frequency and ${\chi}^2$-test analysis. The results showed that there was a significant relationship between buyers' country regions and their interests. There was also a significant relationship between buyers' firm types and their visiting purposes. The results indicated that decision making for what Korean industry should focus their marketing efforts on should be different according to the buyers' country regions and firm types. This study was conducted to present an effective marketing strategy for how Korean textile and apparel industries could survive in the competitive global marketplace.

• 전기산업
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• v.13 no.4
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• pp.19-40
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• 2002

• 물만먹고자라요
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• no.20
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• pp.72-73
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• 2008

롯데유통산업연구소가 분석한 '2008년 소매유통 전망 및 과제'에서 올해 소매유통은 167조 규모이고 인터넷쇼핑몰이 15%, 대형마트가 10% 성장할 것으로 전망했다.