• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.252-262
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• 2017

In recent years, there has been a growing need for measuring consumer demand in overseas markets in order to increase the sales of Korean dried persimmons. The country of origin of products is associated with consumer ethnocentrism and has become one of the important factors for explaining consumer demand in overseas markets. The purpose of this study was to analyze the Taiwanese consumers' preferences and consumption behaviors concerning dried persimmon based on ethnocentrism. Results found no significant differences in the consumer awareness of imported dried persimmons according to the level of ethnocentrism. The perception and preference of Korean dried persimmons were statistically significant in terms of satisfaction, taste, color, safety, packaging, and hardness by level of ethnocentrism. The factors affecting Taiwanese consumer's preference of Korean dried persimmon were found to be the satisfaction of Korean dried persimmon. Age was the most influential factor in the purchase experience of Korean dried persimmon. This implies that it would be necessary to increase consumer awareness of Korean dried persimmons by targeting the segmented market and promoting marketing strategy in the Taiwan market for securing sales channels and generating profit.

• CRM연구
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• v.3 no.1
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• pp.1-17
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• 2010

When the marketer wants to execute the sport sponsorship, he(she) has to consider the numerous intervening variables for the effective results. This study illuminates the relationship between these kind of intervening variables of brand origin, familarity, and consume's ethnocentric delinquencies to the sponsorship attitude. The result shows according to the country origin of brand, the consumer's perception of the attitude to the sponsor brand is changed. That is the more positive of the consumer perceive to the brand origin, the more positive to the sponsoring brand attitude. That means the consumer can judge the pro or con of that kind of sponsorship through the mental accounting. But the consumer believes the global sponsorship helps the sport team. The second result shows that the familiarity toward COO(country of brand origin) affects to the sport sponsorship positively. The subjects respond that when the sponsor COO is not so familiar to them, they can discount the sponsor effect of sponsorship. The third result is that there is litter influence of ethnocentrism of sport sponsorship.

• Journal of the Korean association of regional geographers
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• v.13 no.3
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• pp.341-354
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• 2007

Since Goryo was established during the early tenth century, Koreans have believed that Goguryo, which ruled almost all of the Manchurian territory, was one of the Three Kingdoms of their ancestors. This Korean perspective conflicts with the Chinese perspective that Goguryo was a Chinese local government in Manchuria and the northen parts of Korean Peninsula. Modern Chinese people wish, by the measure of Manchurian Project, that the history of China includes the histories of all the ethnic groups in Manchurian territory. Although Chinese people attempt unreasonably to regard Goguryo as an old Chinese local government, it is not from the Korean nationalistic viewpoint but from the scientific historian viewpoint that this Chinese perspective should be criticised and corrected. We should remember that the nationalistic viewpoints in East Asia may hinder the establishment of mutual cooperation and security in the region.

• The Critical Review of Religion and Culture
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• no.29
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• pp.101-133
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• 2016

The term 'myth' is modern terminology. It was introduced to the East Asia from late 19th century to early 20th century. Under the rule of Japanese imperialism, some Japanese historians insisted that Dangun(檀君) has no relation with Kochoson(古朝鮮). Some Korean historians have refuted their conjecture. The arguments between Japanese and Korean historians bring about the motives of making the concept of Shinwa(神話) The purpose of this study is to investigate the historical procedures of making myth of Homogeneous Korean as a case study of "teaching religion". For the scholar the historic beginning is to be distinguished from later myths of origins. The scholars, particularly among the historians of China, Japan and Korea take it as the beginning of the history to investigate myths, for the ending parts of narratives are in themselves involved in a social constructs in order to give legitimacy to the story. It is apparent to satisfy for the current social demands of the nation-states building. It is also an act of casting and projecting their national values into the far distant past which is considered to be authentic and authorative. The western term 'myth' had been made up in Japanese historical context in order to build "nation-state concept". In Korea, the myth of homogeneous ethnicity of Koreans had been also reconstructed as modern myth during the late 19th and the early 20th century. We can call it the invention of the tradition accordingly.

• Korean journal of communication and information
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• v.22
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• pp.249-272
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• 2003

This study discusses on the historical origin of audience's boycott movement to the Korean press. Two historical cases of audience's boycott movement in the early 1920s were analyzed in this study. The first boycott was resolved by the counterforce to the public funeral of Yunsik Kim in February of 1922. This case can be estimated as the historical origin of audience's boycott movement in the Korean media history. The second case was carried out by the National Convention of the Youth Parties in March of 1923. The target of these two cases were The Dong-A Ilbo. And these boycott movement were caused by the conflict and competition between nationalists and socialists in the national independence movement. These two parties were incompatible in the ideology and method of national independence struggle. In the course of their conflict and competition for the initiative socialist party resolved and carried out the boycott movement to The Dong-A Ilbo, because it was regarded as the advocate of the nationalist party.

• Journal of Korean Philosophical Society
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• v.116
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• pp.33-58
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• 2010

Der Antisemitismusstreit in der Philosophie Heideggers kann als ein Streit um seine politische Theologie bezeichnet werden. Fast alle Epigonen Heideggers haben seine Teilnahme an Nazi-Bewegung anerkannt, aber seine antisemitische Haltung verneint. Farias und Faye haben dagegen so behauptet, $da{\ss}$ seine antisemitische Haltung bzw. rassistische Tendenz in seiner ganzen Vorlesungen und Werken gefunden werden $k{\ddot{o}}nnen$. Insbesonders nationalsozialistische bzw. antisemitische Tendenz Heideggers kann als die Stoffe der politischen Theologie im Horizont der seinen eigentlichen $Faktizit{\ddot{a}}t$ gekennzeichnet werden. Die gesamten Vorlesungen und Schriften Heideggers sind seine eigene Gedanken, welche durch keinen ${\ddot{a}}u{\ss}eren$ Zwang $durchgef{\ddot{u}}hrt$ werden. Heideggers Antisemitismus ist ja in diesem Sinne eine $tats{\ddot{a}}chliche$ $Faktizit{\ddot{a}}t$. Aber das ist kein ideologischen Wahnsystem der Nationalsozialisten, sondern eine Art des kulturellen Antisemitismus. Heidegger glaubte damit, die Erde und den Blut deutschen Volkes in der reinsten Weise aufzubewahren durch die Auferstehung des geistigen, geschichtlichen deutschen Daseins. Der rassistische, antisemitische Verdacht zur Heideggerschen Philosophie soll nur in diesem Denkshorizont kritisch interpretiert werden. Damit kann und soll Heideggers rassistische, antisemitische Haltung mit der Nationalsozialisten, welche die Vernichtung der Juden historisch und philosophisch zu legitimieren versucht, unterschiden werden.

• The Journal of Korean Philosophical History
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• no.59
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• pp.425-453
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• 2018

This paper study about the Perception of Orient in Huangseong-Shinmun(皇城新聞). The Orient as a Non-Western is recognized as a geographical concept which represented Japanized culture and which breaked up Sinocentrism. Huangseong-Shinmun thought Korea, China, and Japan as the main countries which constitute Orient. And this paper regarded these three countries which is Yellow race are main area which countervail Western. Especially this paper thought Japan as the leading power which fulfilled Oriental peace. So Huangseong-Shinmun theorized nations of the same race, region and language(同種同州同文論). But Orientalism is just means which Japan used to rationalized the imperialistic invasion. Nevertheless Huangseong-Shinmun thought that periods are the era of racial competition. This is the limit Huangseong-Shinmun did'nt recognize the strategy which Japan concealed the imperialistic invasion.

• Korean journal of communication and information
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• v.46
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• pp.37-74
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• 2009

This research is an attempt to investigate cultural identity at the international level. Asia is one of the weakest communities in the world due to discrepancies in terms of political, economic, social and cultural aspects. Additionally, Asia has never been independent in communication flows since imperialist history until the Korean wave emerged at the turn of this century. The Korean wave reflects complex power embedded in postcolonial world in addition to cultural commonality among Asian audiences. I have conducted audience researches on Korean drama fandom in Japan and China. I adopt Lacanian psychoanalysis in order to interpret identity issues of Asian media audiences. Particularly, Deleuze and Guattari's theories are useful to scrutinize group identity of Asian community. Additionally, I refer to theories of nationalism.

• Journal of the Korean association of regional geographers
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• v.7 no.3
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• pp.1-13
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• 2001

This paper is to examine what implications the regionalism in Spain has for its national development during the last two centuries. Since the beginning of the nineteenth century the regionalism (including territorial nationalisms in periphery) has played a central role in the history of Spanish state-formation. On the one hand, a strong regional identity was related to a structural weakness affecting Spanish nation-building and accused of forging the separatist national movements in the Basque, Catatonia Galicia and so on. On the other hand, the regionalism has contributed to enforcing the Spanish national consciousness in complex and contradictory ways. Therefore, on the contrary to our common understandings of regionalism, the Spanish regionalism has both enforced and counteracted the Spanish nationalism. In the late 1970s after the collapse of Franco regime, the long history of the Spanish regionalism resulted in a state system based on the regional political decentralization.

• Proceedings of the KGS Conference
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• 2002.11a
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• pp.51-54
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• 2002

다국적 기업들에 의해 주도되고 있는 여러 다른 신흥공업국의 자동차 산업과 달리, 한국의 자동차 산업은 국내기업들의 주도하에 성장하여왔다. 정부의 민족주의적, 보호주의적인 산업정책을 바탕으로 몇몇 자동차 대기업들이 성장하여 국내에서 자동차의 생산과 시장에서의 유통을 지배하여 왔던 것이다. 하지만, 2000년 4월 프랑스 기업인 르노가 삼성 자동차를 인수하면서, 이러한 경향에 변화가 생기기 시작하였다.(중략)