• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.212-229
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• 2020

'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

• Journal of Broadcast Engineering
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• v.23 no.1
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• pp.45-52
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• 2018

The virtual reality (VR) cartoon is a format of VR contents that leverage the characteristics of webtoons that provides the simple story line and graphical storytelling tools to strategically surmount limitations of VR contents design. The VR cartoon enables people to experience the imaginary three-dimensional space in the webtoon as a real space by the transformation of webtoon contents through VR prototyping. The VR cartoon successfully presents focused environment where people can readily pay attention to the contents without notable motion sickness. People have been familiar with the storytelling strategy in the context of published cartoons and webtoons, likely we've understood the narrative of a movie through the continuous scenes projected in the screen. Indeed, it has been recognized as a popular toolset of communication, where visual images are sequentially delivered by replacing multiple planar spaces to tell a story narrative. While there are discrete panels with the time and space resolution in the graphical cartoons, people can distill a commit closure based on their past experiences. This is a typical "grammar" of the cartoon, which can be extrapolated to the VR cartoon that provides a seminal storytelling strategy. In this article, we review how the storytelling strategy in webtoons has been transformed into that in VR cartoons, and analyze the key components of VR cartoons. We envision that our research can potentially create keystones to produce variety of new VR contents by reflecting various narrative media including cartoon as a 'sequential art'.

• Journal of Broadcast Engineering
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• v.21 no.3
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• pp.425-435
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• 2016

In this paper, we propose a classification model by analyzing raw material images recorded using a color CCD camera to automatically classify good and defective agricultural products such as rice, coffee, and green tea, and raw materials. The current classifying agricultural products mainly depends on visual selection by skilled laborers. However, classification ability may drop owing to repeated labor for a long period of time. To resolve the problems of existing human dependant commercial products, we propose a vision based automatic raw material classification combining mean shift clustering and stepwise region merging algorithm. In this paper, the image is divided into N cluster regions by applying the mean-shift clustering algorithm to the foreground map image. Second, the representative regions among the N cluster regions are selected and stepwise region-merging method is applied to integrate similar cluster regions by comparing both color and positional proximity to neighboring regions. The merged raw material objects thereby are expressed in a 2D color distribution of RG, GB, and BR. Third, a threshold is used to detect good and defective products based on color distribution ellipse for merged material objects. From the results of carrying out an experiment with diverse raw material images using the proposed method, less artificial manipulation by the user is required compared to existing clustering and commercial methods, and classification accuracy on raw materials is improved.

• Journal of Broadcast Engineering
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• v.19 no.6
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• pp.896-906
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• 2014

In this paper, a real-time dual-mode temporal synchronization and compensation method based on a new reliability measure in stereoscopic video is proposed. The goal of temporal alignment is to detect the temporal asynchrony and recover synchronization of the two video streams. The accuracy of the temporal synchronization algorithm depends on the 3DTV contents. In order to compensate the temporal synchronization error, it is necessary to judge whether the result of the temporal synchronization is reliable or not. Based on our recently developed temporal synchronization method[1], we define a new reliability measure for the result of the temporal synchronization method. Furthermore, we developed a dual-mode temporal synchronization method, which uses a usual texture matching method and the temporal spatiogram method[1]. The new reliability measure is based on two distinctive features, a dynamic feature for scene change and a matching distinction feature. Various experimental results show the effectiveness of the proposed method. The proposed algorithms are evaluated and verified through an experimental system implemented for 3DTV.

• Journal of Broadcast Engineering
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• v.16 no.4
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• pp.635-646
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• 2011

In distributed video coding, low complexity encoder can be realized by shifting encoder-side complex processes to decoder-side. However, not only motion estimation/compensation processes but also complex LDPC decoding process are imposed to the Wyner-Ziv decoder, therefore decoder-side complexity has been one important issue to improve. LDPC decoding process consists of numerous iterative decoding processes, therefore complexity increases as the number of iteration increases. This iterative LDPC decoding process accounts for more than 60% of whole WZ decoding complexity, therefore it can be said to be a main target for complexity reduction. Previously, HDA (Hard Decision Aided) method is introduced for fast LDPC decoding process. For currently received parity bits, HDA method certainly reduces the complexity of decoding process, however, LDPC decoding process is still performed even with insufficient amount of parity request which cannot lead to successful LDPC decoding. Therefore, we can further reduce complexity by avoiding the decoding process for insufficient parity bits. In this paper, therefore, a parity request estimation method is proposed using bit plane-wise correlation and temporal correlation. Joint usage of HDA method and the proposed method achieves about 72% of complexity reduction in LDPC decoding process, while rate distortion performance is degraded only by -0.0275 dB in BDPSNR.

• The KIPS Transactions:PartA
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• v.12A no.1 s.91
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• pp.41-52
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• 2005

Memory reference instruction caused by cache miss is the critical factor that limits the processing power of processor. Cache prefetching technique is an effective way to reduce the latency due to memory access. However, excessively aggressive prefetch leads to cache pollution and finally to cancel out the advantage of prefetch. In this study, an active prefetch filtering scheme is introduced which dynamically decides whether to commence prefetching after referring a filtering table to reduce the cache pollution due to unnecessary prefetches. For the precision filtering, an evicted address referencing scheme has been proposed where the filter directly compares the current prefetch address with previous unnecessary prefetch addresses stored in filtering table. Moreover, a small sized exclusive prefetch cache has been introduced to increase the amount of eviction of unnecessarily prefetched addresses to enhance the accuracy of dynamic filtering. The exclusive prefetch cache also prevents useful demand data from being pushed out by prefetched data, while the evicted address direct referencing scheme enables the prefetch cache to keep most of useful prefetch data within its small size. Experimental results from commonly used general and multimedia benchmarks show that the average cache miss ratio has been decreased by $13.3{\%}$ by virtue of enhanced filtering accuracy compared with conventional schemes.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.28-39
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• 2011

While the broadband multimedia technologies have been developing, the commercial market of digital contents has also been widely spreading. Most of all, digital cartoon market like internet cartoon has been rapidly large so video cartooning continuously has been researched because of lack and variety of cartoon. Until now, video cartooning system has been focused in non-photorealistic rendering and word balloon. But the meaningful frame extraction must take priority for cartooning system when applying in service. In this paper, we propose new automatic frame extraction method for video cartooning system. At frist, we separate video and audio from movie and extract features parameter like MFCC and ZCR from audio data. Audio signal is classified to speech, music and speech+music comparing with already trained audio data using GMM distributor. So we can set speech area. In the video case, we extract frame using general scene change detection method like histogram method and extract meaningful frames in the cartoon using face detection among the already extracted frames. After that, first of all existent face within speech area image transition frame extract automatically. Suitable frame about movie cartooning automatically extract that extraction image transition frame at continuable period of time domain.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.2B
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• pp.302-312
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• 2010

Internet Protocol Television (IPTV) service is the convergence service of the telecommunication and broadcasting that provides various bidirectional multimedia contents by IPTV service subscribe's request through the high-speed internet. However, the proposed technologies current do not guarantee the security such as authentication between Set-Top-Box (STB) and the user mobile devices available IPTV service at home domain, and authentication of mobile user device at out of door. This paper proposes the authentication protocol for distributing content securely from STB to the users' mobile devices at home domain and authentication for network access and IPTV service access when the user's mobile device is moved out of the house. The proposed scheme using the proxy signature enables to distribute and protect securely the contents protected through an underlying Conditional Access System (CAS) without re-encrypting then that the existing scheme should employ. Then this protocol supports the authentication scheme to get service access authentication based on network access authentication using the signature, which the STB issued on behalf of the trust authority of IPTV service provider. Also the proposed authentication protocol reduces the total communication overhead and computation time comparing to the other authentication protocol.

• Journal of the Institute of Electronics and Information Engineers
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• v.51 no.6
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• pp.132-142
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• 2014

In this paper, we propose a traffic lights detection method using visual attention and spot-lights detection. To detect traffic lights in city streets at day and night time, the proposed method is used the structural form of a traffic lights such as colors, intensity, shape, textures. In general, traffic lights are installed at a position to increase the visibility of the drivers. The proposed method detects the candidate traffic lights regions using the top-down visual saliency model and spot-lights detect models. The visual saliency and spot-lights regions are positions of its difference from the neighboring locations in multiple features and multiple scales. For detecting traffic lights, by not using a color thresholding method, the proposed method can be applied to urban environments of variety changes in illumination and night times.

• Journal of Broadcast Engineering
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• v.20 no.5
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• pp.697-705
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• 2015

This paper proposes a high-speed and high-quality haze removal method based on dual dark channels. In the conventional method, the halo artifacts are suppressed by the additional transmission refinement, but the transmission refinement is computationally intensive and the quality of the haze removal is sometimes unsatisfactory because of the residual halo artifacts. In the proposed method, the transmission is estimated with the mixture of the two dark channels with different window size. By mixing the two dark channels so as to avoid the halo artifacts, the proposed method realizes a high-quality haze removal even without the transmission refinement. Experimental results demonstrate that the quality of the results by the proposed method is superior to those by the conventional method and the speed of the haze removal is about 14.2 times higher than that of the conventional method.