• Title/Summary/Keyword: 미디어 매개

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The Relationships among Financial Capability, Self-esteem and Money Relationship: Focusing on Community Center Users (금융역량과 자아존중감 그리고 금전관계 문제의 관계 분석: 지역사회복지기관 이용자를 중심으로)

  • Jang, Dong-Ho
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.5 no.4
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    • pp.397-404
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    • 2015
  • This study examined the relationships among financial capability, self-esteem and money relationship. For empirical analysis, the study conducted a survey of 429 users from 6 community center users in Seoul, Gyunggi and Chungnam areas in South Korea. Frequency analyses and structural equation modelling were carried out. The main findings are as follows: Firstly, household income had no statistically significant effect on the users' self-esteems. Second, the users' financial capabilities increased their self-esteem. Third, the users' money relationship problems lower their self-esteem. Fourth, the impact of financial capability on self-esteem was partially mediated by money relationship problems.

The Longitudinal Relationship Between Emotionality at Age Three and Media Overdependence in Early School Age: The Mediating Role of Internalizing Behavior Problems (3세 유아의 정서성 기질과 학령 초기 아동의 미디어 과몰입 간 종단적 관계: 내재화 문제행동의 매개역할)

  • Da Hye Kim;Yeon Ha Kim
    • Korean Journal of Childcare and Education
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    • v.20 no.1
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    • pp.39-53
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    • 2024
  • Objective: The purpose of this study is to investigate whether emotionality at age three predicts early school-age media overdependence and to examine the potential mediating role of internalizing behavior problems in children. Methods: This study employed data from the 4th and 10th waves of the Panel Study of Korea Children, comprising a sample of 1,270 children. Assessments of emotionality (4th wave), media overdependence (10th wave), and internalizing behavior problems (10th wave) were conducted. Data analysis utilized SPSS and the Process Macro. Results: At age 3, heightened emotionality was found to directly contribute to an increased tendency for media overdependence in early school age. Internalizing behavior problems played a significant mediating role in the relationship between emotionality and media overdependence. Conclusion/Implications: This study validated a significant longitudinal connection between emotionality and the inclination to excessively rely on media, highlighting the role of internalization behavior problems in this relationship. It is essential to provide focused attention, especially to children displaying heightened emotionality in early childhood, in order to proactively prevent internalization behavior problems and the undue dependence on media.

History as Media Narrative and Representation of Collective Memory Focusing on the Prime-time Television News Reports Related with the May 18 Democratic Movement (매체 서사로서의 역사와 집합기억의 재현 5·18 민주화운동 관련 지상파방송 뉴스를 중심으로)

  • Joo, Jaewon
    • Korean journal of communication and information
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    • v.71
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    • pp.9-32
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    • 2015
  • The media, traditionally, serves to reinforce one's limited memory and transform those personal memories of society's members into collective memories. Notably, the mass media collects countless pieces of personalized memories for the creation of collective memories. Through the process of recollecting as well as recreating the past in the present, mass media exerts influence on the means the public appreciates and understands the history. Although numerous new medias like Internet overflows in today's society, television continues to stand firm as the salient means to construct the memories in daily lives. In this context, the research aims to analyze the televised news as the principal agent of memory producer to determine through which memories it recreates the $5{\cdot}18$ in today's media. The analysis of news values clarifies that every government placed distinctive news values on $5{\cdot}18$ within its historical context. Even so, such values were often fixed based on its relations to the existing political issues. Furthermore, through the discourse analysis, this research concludes that today's coverage of $5{\cdot}18$ is softening and becoming conventional.

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The Effect of Wang-Hong Characteristics on Impulse Buying During Live Sale: Based on Women's Clothing Sales in China (왕홍의 판매 생방송 시청이 충동구매에 미치는 영향: 중국 의류 판매를 중심으로)

  • Liu, Xianya;Park, Jee Yun;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.212-229
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    • 2020
  • 'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

Remediation Characteristics that Appear in the Change of MP3Player II: Re-mediation through Appearance Changes, Cultural and Social Paradigms (MP3Player의 변화에서 나타나는 재매개적 특성 II: 외형적 변화와 문화, 사회적 패러다임을 통한 재매개성)

  • Lee, Jin-Hyuk;Lee, Young-Chun;Koo, Yoon-Hee
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.69-78
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    • 2013
  • A Korean MP3player also has become complex multimedia device which can provide various functions such as DMB, image playback, radio, electronic dictionary, storage device, and Internet. However, these functions are not provided through one-time mediation. Therefore, studying which changes were made for obtaining or installing these functions and what made such changes possible will be a basis to approach the change factors of medium through medium. Ultimately, by enabling to access the factors of cultural and social changes through MP3player, the main point of this study, it will be a methodological attempt to study a social aspect through medium. This study approached re-mediation according to the genealogical change of MP3player. This study researched the change of media through mediation of MP3player, and approached the change in social contextuality through this. The factors for which a medium is changed are various, but in the change of MP3 player there is re-mediation of each medium in addition to technical change. That is, it is deemed that there are 're-mediation among devices' and 'socially contextual re-mediation' in the change through re-mediation of MP3player.

A Frame-based Coding Mode Decision for Temporally Active Video Sequence in Distributed Video Coding (분산비디오부호화에서 동적비디오에 적합한 프레임별 모드 결정)

  • Hoangvan, Xiem;Park, Jong-Bin;Shim, Hiuk-Jae;Jeon, Byeung-Woo
    • Journal of Broadcast Engineering
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    • v.16 no.3
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    • pp.510-519
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    • 2011
  • Intra mode decision is a useful coding tool in Distributed Video Coding (DVC) for improving DVC coding efficiency for video sequences having fast motion. A major limitation associated with the existing intra mode decision methods, however, is that its efficiency highly depends on user-specified thresholds or modeling parameters. This paper proposes an entropy-based method to address this problem. The probabilities of intra and Wyner?Ziv (WZ) modes are determined firstly by examining correlation of pixels in spatial and temporal directions. Based on these probabilities, entropy of the intra and the WZ modes are computed. A comparison based on the entropy values decides a coding mode between intra coding and WZ coding without relying on any user-specified thresholds or modeling parameters. Experimental results show its superior rate-distortion performance of improvements of PSNR up to 2 dB against a conventional Wyner?Ziv coding without intra mode decision. Furthermore, since the proposed method does not require any thresholds or modeling parameters from users, it is very attractive for real life applications.

Youtube and K Pop fan's Tribute Activity (유튜브와 케이팝 팬의 트리뷰트 활동)

  • Noh, Kwang Woo
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.24-32
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    • 2015
  • The global success of PSY's Gangnam Style was mediated through combination of YouTube and SNS. PSY's success led into some communication scholars' consideration of new international circulation of Korean pop culture (Korean Trend 2.0). In terms of global circulation of pop culture, it is noticeable how users appropriate YouTube channel beyond mere watching music videos and mere international circulation of Korean pop culture. The mode of fan's activity and appropriation contributes to the expansion of the width and amplification of the volume of Korean popular culture as well. The circulation of pop culture was considered in the level of exchange of tangible commodities such as CD, DVD, and so on until the adoption of digital media and Internet. YouTube has brought new mode in which the international circulation of pop culture is mediated without exchange of tangible commodities but was amplified with the diffusion of network. This study grasps how the mode of users' appropriation contributes to international circulation of pop culture through case studies of some K-pop music videos and international K-pop fans' tribute activities. In terms of theoretical perspective, fandom studies will be examined. In terms of research method, the researcher adopts netnography, a participatory observation on network, to find the feature of fandom and its contribution to the international circulation of pop cultures.

Interrelationship in the Translations of the Works of P. A. Kropotkin in East Asian Countries (동아시아와 식민지 조선에서 크로포트킨 번역의 경로들과 상호참조 양상 고찰)

  • Kim, Mi Ji
    • Cross-Cultural Studies
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    • v.43
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    • pp.171-206
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    • 2016
  • Russian anarchist thinker P. A. Kropotkin had a significant impact on the school of thought, the literary field and the anarchist movement in East Asia in the early 20th century. This paper examines the history of the translation of Kropotkin in terms of the routes and paths of translation in colonial Korea in comparison with those in Japan and China. It is a known fact that the acceptance of Kropotkin in colonial Korea is owed to pioneering translation works in Japan, but it appears that there have been various transformations and magnetizations in the process of translating the texts into the Korean language. Despite a disturbing censorship, the works of Kropotkin, such as "I appeal to the youth ("Aux Jeunes Gens" in French)", were imported, translated and distributed by various routes throughout the 1920s and there were various versions of translated Korean texts. At this point, it is noteworthy that there are works which were translated from Chinese texts about Kropotkin, such as the works of Yu Seo (柳絮), and it can be said that there is a relationship between Korean translations and Chinese original texts. Since the 1930s, the phenomenon of the appropriation of Kropotkin as a litterateur and critic rather than an anarchist thinker is particularly apparent, and this allows us to understand that Kropotkin became a major pathway to interpret Russian literature in East Asia. In colonial Korea, translations of Kropotkin were generally via Japan and China, but the process of translation also showed the struggle to accept and adapt 'the foreign text' into the Korean language.

The Effects of Global and Artistic Competence on the Intention of Start-up (글로벌 역량과 예술적 역량이 창업 의도에 미치는 영향)

  • Um, Hyemi;Zhang, Shengnan
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.57-71
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    • 2021
  • As the global economy becomes globalized, there is a growing demand for nurturing talent to enhance the competitiveness of individuals and countries. Studying abroad is one of the ways of education to gain high qulaity education and skills, and get closer to the local market, the international market. This study sought to define the factors of global competence and artistic competence for foreign students in Korea, and to clarify the impact of global competence and artistic capacity on the intention of start-up, networking behavior, mediating and regulating effects of social support. The results of the empirical analysis of Chinese students studying in Korea in this study are as follows. First, three sub-factors (knowledge, skill, attitude) of global competency have been shown to have a positive influence on networking behavior. Second, three sub-factors (expression, creativity, media) of artistic competence were having a positive impact on networking behavior. Third, networking behavior has been confirmed to have a positive effect on the intention of start-up. Fourth, the results showed that social support regulates the relationship between networking behavior and start-up intent. Fifth, it was confirmed that networking behavior has the effect of mediating global capabilities and intention to start a business. This study is meaningful in verifying that the networking behavior of students studying abroad plays a positive role in the intention of starting a business by studying the intention of students to adapt to the new social culture, educational environment in foreign countries.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.