• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.141-148
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• 2022

New services such as OTT have appeared, and the value chain of the media industry has formed a complex terrain, and new problems have arisen in terms of fair competition between operators and user protection. However, the problem of introducing OTT under the existing law that classifies services by physical characteristics and technical elements of the network has been criticized in terms of hindering industrial activation due to excessive regulation. The introduction of the new regulatory system has been delayed for a long time despite the dissatisfaction of stakeholders and attempts to legislate

• Information and Communications Magazine
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• v.28 no.12
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• pp.32-41
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• 2011

광고는 제조, 유통, 서비스 등의 산업에서 공급하는 재화 등에 대한 정보를 확산시키고 소비자가 이의 재화에 대한 거래를 성립시키기 위한 수단이며 광고주가 미디어 기업 등에게 지불하는 광고비는 미디어 기업에서 양질의 콘텐츠를 제작 유통 할 수 있는 주요한 재원이다. 즉, 미디어는 광고주와 수용자가 공존하는 대표적인 양면시장이며 여기서 광고는 해당 시장을 유지하게 하는 중요한 수단이다. 이처럼 미디어 환경과 광고산업은 밀접한 관계를 가지고 있으며 이는 미디어 환경 및 광고 관련 규제에 국내 광고시장이 의존하고 있다는 것을 보여준다. 이에 본고에서는 최근 논의되고 있는 중간광고, 간접광고, 종합편성 채널 PP도입, 인터넷광고 시장현황 및 전망 등에 대하여 고찰하였다. 중간광고 등의 규제 완화는 국내 광고 시장에 직접적으로 성장 가능성에 영향을 주고 있으나 이는 미디어 이용자의 이용행태를 고려하여야 할 것이다. 또한 종합편성 채널 PP도입은 해당 사업자가 제작비에 투자하는 정도에 따라 시청률에 영향을 주며 이의 효과로서 광고비가 증가된다는 결론이 도출되었다. 다만 지상파, 유료방송 고려시 순증효과와 대체효과가 공존하며 이의 결과 전반적으로 광고시장의 성장이 전망되었다.

• Korean journal of communication and information
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• v.56
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• pp.71-85
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• 2011

This thesis reviews the process in which the regulation systems against ownership concentration of newspapers established with the opportunity of legislation of the periodical act in 1987 was reinforced as they were all amended to the newspaper act in 2005 and as they were again amended in 2009 it came to confront crisis in the aspect of press law legislation history. The regulation systems against ownership concentration of newspapers established based on the principle of legality of newspaper function in the Clause 3, the Article 21 of Constitution was reinforced as the newspaper act in 2005 and in 2006 they began to shrink following the Constitution Court decision against newspaper act. As newspaper act and broadcast act are revised in 2009, regulation against combining the management of newspapers with broadcast and regulation against owning multiple number of newspapers came not to exist. Because in this process, the opposition party also allowed limited cross-ownership of newspaper and broadcast, it can be said that the system of newspaper ownership regulation confronted the crisis of dissolution. The instruction of regulation alleviation in a short period of time in spite of the fact that regulation alleviation which allows cross-ownership of newspaper and broadcast is the matter of policy that should be decided after long-term review of the change of media environment and the progress of the power of domination of public opinion is dangerous. Newspapers are strong media with terrestrial broadcast in formation of public opinion on politics. It's because it is difficult to ignore the worry that the power of domination of public opinion of the newspapers which are in oligopoly of newspaper public opinion market can be spreaded to the territory of report broadcast. From the point of view that there is probability for democracy to be ultimately threatened due to the shrink of political Darwinism caused by concentration of media ownership, the alleviation of ownership concentration of newspapers should have premise of long-term social discussion.

• Journal of Internet Computing and Services
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• v.20 no.6
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• pp.143-156
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• 2019

Discussion on OTT regulation has become fiercer, as OTT services' impacts on the global and domestic media market have been exponentially growing. In South Korea, it is argued that, on the basis of the similarity between television program and OTT's video content, OTT needs to be regulated in order to protect fair competition and to control sociocultural effects. In many of the discussions, developed countries' cases have been used for supporting OTT regulation. In this paper, we first analyzed the global OTT market trends based on our own categorization of OTT services. then we assessed the validity of the application of the foreign cases in the current OTT regulation debates in Korea. We proposed six OTT types (aggregation, mediation, mediation-aggregation, multi-screen, outlet, and outlet-linear) simultaneously considering service operator' origin, business model, content format, and content delivery. These services have been consistently evolving, and the OTT market has been increasingly competitive especially around content differentiation. Regulators must be wary of hastily introducing competition regulation to the dynamically innovating OTT market. The foreign cases, including the US, EU, the UK, and Japan, hardly seem to be appropriate bases for strengthening OTT regulation. Rather, they were focused more on promoting competition in the domestic media market and enriching the content ecosystem. Therefore, we need to consider revision of the outdated media regulation frameworks instead of fitting OTT under them, and to recognize the priority of securing practical jurisdiction on global service providers before capturing local players into the conventional regulation systems.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.301-302
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• 2012

건축문화재의 지속가능한 보전방안으로 현대적 감각으로 그 가치를 실현시키는 것을 이야기 하고 있으며 그 실행 안으로 미디어 파사드를 제안하였다. 미디어 파사드는 기술과 예술의 결합으로 통합의 시대인 오늘날 가장 트랜디한 콘텐츠로 여겨진다. 따라서 미디어 파사드를 건축문화재에도 활용 가능할 때 프랑스 리옹시의 빛 축제 같은 새로운 콘텐츠 생산도 가능하리라 보고 있다. 그러나 최근 서울시 공공디자인 규제 법안으로 미디어 파사드 활용이 어려운 국면에 놓여있다. 이에 규제 법안과 그에 대한 해결점을 제시하였다.

• Broadcasting and Media Magazine
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• v.12 no.3
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• pp.71-92
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• 2007

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.187-197
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• 2022

This study examined the effects of game genre, news media with differing political ideologies, and game-related information sources on gamer issue participation by performing a hierarchical regression model, using an online survey on Korean gamers (N=1,362). As a result of the study, playing specific genres of games played a positive role in gamer issue participation. The group behavior or collective action for or against game regulation reported in the liberal/moderate media acted as a mobilization cue for readers and potentially encouraged gamers to take social action. But the conservative media, which used governmental organizations and interest groups as sources of information, had a negative impact on real-life participatory behavior. The biased journalism practice of the mass media on game-related social issues influenced gamers' social and political behavior through corrective action. This study is significant in empirically analyzing the relationship between political ideology, game genre, media use, and gamers' social participation. The current research suggests the improvement of game regulation policy and the need for theoretical and conceptual expansion of game research.

• Broadcasting and Media Magazine
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• v.12 no.1
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• pp.4-16
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• 2007

유무선 통합서비스가 물리적인 네트워크 자체의 통합을 의미하는 것이 아니라, 각 사업자별 서비스, 마케팅 접속, 인터페이스, 콘텐츠 등의 통합을 의미한다. 즉 소비자의 입장에서는 기존 유선과 무선으로 나뉘어 있던 서비스들을 유무선 관계없이 동일한 콘텐츠를 다양한 인터페이스를 통해 이용할 수 있게 되는 것이다. 이를 위해서는 특정 통신 사업자들이 대부분의 유선 네트워크를 포설 운영되고 있기 때문에, 유무선통합 및 방송통신융합의 진정한 실현과 IP-TV를 통한 콘텐츠 활성화를 위해서는 현재의 수직적 규제체계를 수평적 규제체제로 전환함과 동시에 사업자 분류체계를 물리적 네트워크, 플랫폼, 콘텐츠 영역으로 분리해야 한다. 이와 같이 본 고에서는 방송통신융합에서 발생하고 있는 여러 문제점들 중에서 IP-TV 도입 환경에서 발생하는 네트워크와 관련한 진입규제 및 네트워크 중립성 문제에 대한 방안을 모색하기 위해 국내 유선통신시장 환경을 분석하고, 이를 통해 국내 네트워크 정책의 바람직한 방향을 제시하였다.

• Korean journal of communication and information
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• v.46
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• pp.627-670
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• 2009

This study analyzed Korean Fair Trade Commission's judgemental cases of cartels in telecommunications and media industry and presented the following results. First, cartels were formed frequently in multi-channel broadcasting industry, telecommunications industry, movie industry, and newspaper industry. In addition, price-fixing were observed in almost all subfield of telecommunications and media industry. Second, administrative guidance facilitated more opportunities for collusion in the telecommunications industry than in the media industry. Third, the telecommunications and media industry, similar to overall domestic industries, had a high proportion of hard-core cartels. Fourth, the depth of judgemental case in evaluating agreements among competitors was generally low, even though detail evaluations were found in the cases of large fines. Fifth, the overall level of sanctions was relatively low.

• Korean journal of communication and information
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• v.44
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• pp.180-222
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• 2008

This study briefly examines the regulation of market-dominating enterprises in terms of market definition, judgement about market dominance, judgement about abuse of market-dominant position, and types of abuse of market-dominant position. This study explores Korea Fair Trade Commission's judgemental cases regarding the prohibition of abuse of market-dominant positions under 'Korea Monopoly Regulation and Fair Trade Act' and focuses on 21 cases related with Korean media industry. Based on this case analysis and literature review, this study derives major issues, problems, and possible alternatives in the regulation of market-dominating enterprises in media markets. And this study suggests implications about monopoly regulation and fair competition policy of Korean media industry.