• Korean journal of communication and information
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• v.51
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• pp.117-135
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• 2010

The regulation of media concentration which is provided in the German Interstate Treaty on Broadcasting (RStV) is part of the rules forming the "positive broadcasting order" required by German Constitutional Law. This control ensures that the diversity of viewpoints can be articulated to the public. Broadcasting must operate independently from the state and from particular social groups if it is to be a genuine service to the public. One risk of economic competition in the media is a tendency towards the concentration of business enterprises. Moreover, economic competition is no guarantee for journalistic diversity. The aim of balanced diversity in the broadcasting sector can only be pursued by creating conditions under which different voices obtain the chance to be heard in an equitable manner. Within the framework of the meaning of section 26, it shall be assumed that there is a predominant impact on public opinion if the programs attributable to one company reach an annual audience share of 30 percent. The same shall apply if the company reaches an audience share of 25 percent and holds a dominant position in a related media-market or an overall assessment of its activities in television. The restriction of audience shares has limits such as that the audience shares of news programs and education and entertainment programs are pooled. Therefore, there is a vagueness about the productivity of different program branches.

• Informatization Policy
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• v.26 no.1
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• pp.3-24
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• 2019

This study examined the trends and issues of social media campaign studies from three aspects-campaign strategy, institutional environment regulating the social media, and political effect. Then, this study performed an empirical analysis on the case of the 20th general election in order to discuss the political effect, which has been analyzed the least. Specifically, this study empirically examined the trends of candidates' participation in the twitter campaign, the partial mobilization and voter response, and the platform effect on the election results. The study examined all of the candidates' twitter accounts and traffic and found the following results.-first, the number of participants in the twitter campaign increased significantly compared to the 19th general election, and the campaign was dominated by only two political parties that had more power to mobilize resources; second, it was clearly identified that twitter is a partisan media. where specifically, those in the mainstream of the Democratic Party mobilized much more supporters; and lastly, the twitter campaign has a positive impact on the increase in the rate of votes and chances of winning the election. Particularly, the number of followers and the duration of activities were found statistically meaningful, proving that promotion of networking and social capital is more important in election campaigns.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5140-5147
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• 2012

It is difficult for systematic and flexible control reflecting regional characteristics with only public policies that control the landscape. Also, in the event that there is no preceding quantitative index calculation, it is impossible for the public society to come to an agreement. Therefore, the development of a shielding analysis simulation methodology that makes data processing modeling that can be interlinked with the urban information system is a very meaningful study. Thus, this study presents urban space shielding simulation technologies and quantitative analysis methodologies using 3D graphic engines and deduces the optimal design by integrating the data of the geographic information system (GIS) in order to suggest the potential as an analysis model that can be used in future urban information systems.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.60-62
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• 2016

디지털 방송이 대중화면서 방송 프로그램의 음량은 프로그램의 효과, 방송사간의 경쟁 등으로 인해 점점 더 커지고, 채널 간 및 프로그램 간의 음량 불균형이 심해지고 있다. 이를 해결하기 위해 ITU-R 에서는 음량 측정 방법 및 기준 음량에 대한 연구하여, 그 결과로 BS.1770 표준을 권고하였다. 이 국제 기준을 바탕으로 미국, EU, 일본 등 주요 선진국 뿐만 아니라 우리나라에서는 자국 내 기준을 제정하고, 디지털 방송 프로그램의 음량에 대한 규제를 시행하고 있다. 본 논문에서는 우리나라에서 음량 측정 방법으로 적용한 ITU-R BS.1770-3 방송 프로그램의 음량 측정 기법에 대해서 기술하고, 음량 측정 기법의 고속화 구현을 위한 방법을 제안한다. 제안된 방법은 BS.1770-3 의 음량 측정 기법에 적용된 필터와 True Peak 측정을 위한 필터의 병렬 고속화 방법으로 일반적인 필터 구현에 비해 4 배의 고속화를 달성하였으며, 제안된 방법을 EBU R128 및 Tech 3341 의 컨퍼먼스 스트림으로 실험하여 표준 규격을 만족하였다.

• Journal of Korea Game Society
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• v.19 no.4
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• pp.65-76
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• 2019

In Korea, studies of Alea are limited to the discourse of gambling, and the chance itself is getting overlooked. This makes Alea subordinated to the concept of gambling, which causes the contingency itself to be devalued. Therefore, this study analyzes the meaning and function of 'chance' and 'play' according to the genealogy of Alea, dividing the subdivision of Alea into three categories: magical Alea, systematic Alea, and heroic Alea, and applied it to the digital case, CCG Hearthstone.

• Journal of Korea Game Society
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• v.21 no.6
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• pp.125-134
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• 2021

This study examined the themes and methodologies of 89 game studies published in the fields of media studies, youth studies, and psychology. Youth studies and psychology have mainly covered the theme of game addiction and negative effects. Game research in media studies have covered game use and experience, effects, addiction, regulation, game production, game space, discourse, governmental mechanism, game play as labour, etc. Game research in the fields of youth studies and psychology have mainly relied on surveys and experimental design. Game research in media studies included survey, experimental design, in-depth interviews, participatory observation, data crawling, etc.

• Korean journal of communication and information
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• v.48
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• pp.90-108
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• 2009

While the term of the institution as social manifestation has been discussed intensively through various theoretical approaches over the last few years in Social Sciences, such a debate has been missing so far in Communication Sciences. This paper attempts a theoretical discussion about the media as an institution in the field of Communication Sciences by applying the theory of organizational sociological neo-institutionalism. This research started out with the question which influence exerts the media on organizations and participants. The media is understood as an institution in the sense of permanent monitoring systems which create a) normative expectations b) which become stronger in order to assert such normative expectations c) the norms are applied by the participants d) in this application process, the participants accept the organizations, look primarily for the chosen paragraphs and exert an influence to change the norms. Organizations orient themselves at the institutional rules, because this way, they want to gain legitimacy and support. The media unfold their influence on organizations through certain obligations in addition to the pressure of the participants who deal with the organization and the media. Thus, media cannot exert influence independent from the organizationbut the participants accept the situation, which is generated by the many conflicting processes within the organization, they analyse them and transfer them.

• Korean Journal of Medical Ethics
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• v.21 no.4
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• pp.316-329
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• 2018

Although the use of social media by doctors raises important issues concerning medical professionalism, the relevant professional bodies in South Korea have failed to issue clear guidelines on social media usage. The Korean Medical Association's newly revised ethics guidelines do require members to maintain dignity while using social media, but the idea of "maintaining dignity" is far from clear, and its premodern connotation prevents it from being reliably used in professional codes of conduct. The authors of this article examine the concept of maintaining dignity and conclude that once it is clarified and redefined it can and should be used as a viable ethical standard in a variety of contexts, including the use of social media. Social media's unpredictability and uncontrollability, and the blurred distinction between professional/public and personal/private can be a threat to medical professionalism. In order to deal with this threat, the concept of dignity is important. We present three examples in which the dignity of medical professionals is undermined and explain why these jeopardize public trust. We conclude that in order to maintain public trust the Korean Medical Association should provide more detailed guidelines on the use of social media by its members.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.528-542
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• 2021

This study aims to examine the attitudes toward online advertisement targeting YouTube content users and to present implications for the direction and regulation of personal media broadcasting advertisement. The study used the data from 'Awareness of On-line Ads and Blocking Tools' conducted by the Korea Press Foundation in 2020. For the statistical analysis, correspondent analysis was employed. The main results followed as: women tended to perceive more discomfort about the ads before the start of the content compared to men, and women in twenties perceived the highest discomfort with intermediate advertisement. Second, respondents who watch more YouTube contents tended to accept more ads to use contents for free. Third, respondents who are willing to use the advertisement blocking service were most aware of the inconvenience of advertisements before starting of YouTube contents. Although users are aware of the inconvenience, the use of advertisement blocking service has not yet been found to be generalized. However, the use of ad blocking service is expected to increase gradually. It would be expected that efforts to regulate advertisement to reduce discomfort about advertisement among users are also required.

• The Journal of the Korea Contents Association
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• v.19 no.7
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• pp.199-210
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• 2019

Virtual Advertising, which was introduced exclusively in sports casting programs in 2010, has enlarged its scope to terrestrial TV networks' sports news, entertainment shows, and dramas by 2015. Such advertising deregulation allows broadcasting business operators to insert more various virtual advertising methods into TV programs. Despite recent evaluation that virtual advertising was deregulated to a large degree, it is still inadequate compared to foreign state of affairs and has a lot of room for growth. Therefore, this research explores a literature review of virtual advertising in other countries and considers possible ways for virtual advertising in Korea to move forward. Additionally, through in-depth interview with seven virtual advertising experts, the research unravels positive and negative impacts of virtual advertising as well as its current state of affairs and struggles. This research also analyses the regulation of virtual advertising and finally explores possible revitalization strategies. The results of the research show that it is necessary to first improve the viewers' favorable concerning virtual advertising in order to revitalize virtual advertising. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. Revitalization will also require a clarification of regulation as well as a more unified and consistent content review and rating system. Furthermore, it is imperative that data of advertising impact will be accessible to advertisers and that advertising regulation will loosen. It is necessary to further develop new techniques and creators of virtual advertising. The research suggests strategies and alternative paths for the growth and revitalization of the virtual advertising market in light of recently revised law.