• Title/Summary/Keyword: 미디어 관여도

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Investigation of Factors Affecting the Effects of Online Consumer Reviews (온라인 소비자 리뷰의 효과에 영향을 미치는 요인에 대한 고찰)

  • Lee, Ho Geun;Kwak, Hyun
    • Informatization Policy
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    • v.20 no.3
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    • pp.3-17
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    • 2013
  • As electronic marketplaces grow and a large number of consumers exchange their opinions on products and services on the Internet, many studies have been conducted in the area of online consumer reviews. This paper analyzes the research trend of the online consumer reviews by investigating those studies in an attempt to provide future research directions. Many researchers have focused on the effects of online reviews on consumer behaviors as well as the usefulness of the online reviews. In particular, review contents, characteristics of reviewers/consumers and features of products/services have been identified as influencing factors on the effects of the online consumer reviews. For the review contents, the number and the volume of the contents have increasing effects on the online reviews, while the direction (positive vs. negative) of the contents has resulted in conflicting effects of the review. The reputation and trustfulness of reviewers, consumers' prior knowledge on the products, consumers' product involvement, and types of the products were investigated as these factors influence the effectiveness of the online consumer reviews. Social media (such as Facebook and Twitter) nowadays play an important role to disseminate online reviews among consumers. Thus, it is necessary to study how social media influence the effects of online reviews on consumers. Since some firms abuse the online reviews for their own sakes, we recognize the necessity for empirical studies on the side effects of the online reviews.

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The Method for Transforming the Shape File in ESRI into the Oracle Spatial DB for the Spatial DB Construction of the Drainage System (하수관거 공간DB 구축을 위한 ESRI 공간 파일의 오라클 공간DB 자동 변환 기법)

  • Kim, Ki-Uk;Hwang, Hyun-Suk;Kim, Chang-Soo
    • Journal of Korea Multimedia Society
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    • v.12 no.7
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    • pp.989-996
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    • 2009
  • Recently, use of the GIS (Geographic Information System) for the disaster of the urban inundation is increasing. The digital disaster map is the system which analyzes the occurrence area of inundation in the past and forecasts the flood areas by the hydrology method. The development of the system which simulates the flood forecast area by the SWMM(Storm Water Management System) and hydrology method and displays the danger areas is required for the construction of the inundation forecast system. And the spatial database which contains information of the urban facilities such as the street and building and the sewer system such as the manhole and drainage and the result of the hydrology analysis is constructed. In this paper, we propose the method for transforming the Shape File in ESRI into the Oracle spatial database to construct the spatial data for the drainage systems and urban facilities using the Shape File format in the ESRI. We suggest the algorithm for the transformation of the data format, and develop the prototype system to display the inundation area using the spatial database.

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Estimation of Motion-Blur Parameters Based on Stochastic Peak-Trace Algorithm (확률적 극점자취방법을 통한 움직임열화가 발생한 영상에서의 파라메터 추출)

  • 최병철;강문기
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 1999.11b
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    • pp.99-104
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    • 1999
  • 영상을 획득하는 과정에 있어, 영상획득 장치 또는 피사체의 흔들림으로 인해 발생되는 움직임 열화(motion-blur)현상은 영상의 선명도를 크게 떨어뜨리는 주된 원인이 된다. 손상된 영상은 그 영상자체로부터 움직임의 각도와 길이를 추출 함으로서 복원될 수 있다. 본 논문에서는 움직임 열화의 각도와 길이를 추정하기 위한 방법 중, 본 저자가 제안 했던 극점자취방법에, 확률적인 개념을 적용한 새로운 확률적 극점자취 방법을 소개한다. 기존의 방법은 신호지배영역이 올바로 지정되지 않았을 경우, 오차를 수반하기도 한다. 이러한 문제를 해결 하기 위해, 본 연구에서는 maximum likelihood(ML) 분류방법을 이용해 적절하지 않은 극점자취점의 영향을 선택적으로 작게 하여, 신호지배 영역의 설정 없이, 저주파 영역에서의 올른 극점자취의 검출이 가능하도록 하였다. 또한, Auto-regressive(Ah) 모델을 이용한 선형예측방법을 통해 극점 검출과정에서 불규칙하게 발생하는 특이점들이 극점으로 검출되지 못하도록 하여, 정밀한 움직임 방향의 추정이 가능하게 하였다. 또한, 움직임 길이의 검출에 있어서는, 노이즈에 의해 영향을 무시할 수 없는 기존의 영점교차점 방법을 보완한, 새로운 이동평균최소(MALM)법을 정의하였다 이 방법은 움직임 열화가 발생한 영상의 주파수 영역단면 패턴을 이용한 것으로서, 2차원적인 sinc함수를 1차원적인 표현으로 바꾸어주는 이동평균함수를 사용하여, 쉽게 부극점(sub-peak point)을 찾을 수 있도록 한다 부극점 또한 노이즈에 의한 영향을 받지 않고, 이동평균최소법 자체에 노이즈를 제거하는 과정에 포함되어있으므로. 이 방법을 사용하게 되면, 심한 노이즈 환경에서도 적절한 움직임의 길이 값을검출할 수 있다. 이렇게 얻어진 길이와 방향의 파라메터를 이용하여, 실제 실험에 사용된 손상되어진 영상을 효과적으로 복원할 수 있었다.>$\bigcirc$ 펄라이트 : 합섬A(비스코스+레이온)급액천의 유입은 소(1$\times$60cm)에서 21.8ml, 중(2$\times$60cm) 33.5ml, 대(3$\times$60cm) 43.4ml가 통과되었고 합섬(폴리에스텔)에서는 19.0~30.7ml로서 급액천의 규격에 따라 통과되는 차이가 있었다. 배지가 규격화되어 있어 급액천의 규격별로 일정하게 유입되었으며 급액천의 재질이 유입에 영향을 미친 것으로 사료되었다. (2) 급액관과 베드상과의 높이에 따른 유출양 : 급액과 베드상과의 낙차가 클수록 유출이 증가함을 알수 있었으나 합섬C(인견)실험구에서는 낙차가 유출에 영향을 미치지 않았다. (4) 급액된 양액의 EC 및 pH조사 : 급액된 양액의 EC 및 pH에 전혀 변화가 없어 재배 적응에 문제가 없을것으로 사료되었다.이가 가장 이상적인 것으로 생각된다.세포수에 대한 내부세포괴세포(ICM/total cells)가 20~40% 범주에 드는 비율은 처리구가 대조구보다 낮은 결과를 나타냈다. 결론적으로 돼지난포란을 이용하여 체외성숙을 유기할 때 효과적인 cysteamine의 농도는 50$\mu$M이 적당하며, 초기배발달을 유기할 때의 효과적인 cysteamine의 농도는 25~50$\mu$M인 것으로 판단된다.N)A(N)/N을 제시하였다(A(N)=N에 대한 A값). 위의 실험식을 사용하여 헝가리산 Zempleni 시료(15%$S_{XRD}$)의 기본입자분포로부터 %$S_{XRD}$를 계산한 결과, 16%$S_{XRD}$의 결과값을 얻을 수 있었다. 따라서, 본 연구에서 도출한 관계식들이 유효함을 확인할 수 있었다.계식들이 유효함을 확인할 수 있었다.할 때 약간의 증가를 나타냈다.". And

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Factors Influencing Communicative Action on Donation Behavior: Based on the Extended Situational Theory of Problem Solving (기부행위에 대한 커뮤니케이션 행동의 영향요인 연구: 문제해결 상황이론의 확장을 토대로)

  • Park, Narim;Sung, Dong-Kyoo
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.238-252
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    • 2017
  • In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

An Effective Extraction Algorithm of Pulmonary Regions Using Intensity-level Maps in Chest X-ray Images (흉부 X-ray 영상에서의 명암 레벨지도를 이용한 효과적인 폐 영역 추출 알고리즘)

  • Jang, Geun-Ho;Park, Ho-Hyun;Lee, Seok-Lyong;Kim, Deok-Hwan;Lim, Myung-Kwan
    • Journal of Korea Multimedia Society
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    • v.13 no.7
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    • pp.1062-1075
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    • 2010
  • In the medical image application the difference of intensity is widely used for the image segmentation and feature extraction, and a well known method is the threshold technique that determines a threshold value and generates a binary image based on the threshold. A frequently-used threshold technique is the Otsu algorithm that provides efficient processing and effective selection criterion for choosing the threshold value. However, we cannot get good segmentation results by applying the Otsu algorithm to chest X-ray images. It is because there are various organic structures around lung regions such as ribs and blood vessels, causing unclear distribution of intensity levels. To overcome the ambiguity, we propose in this paper an effective algorithm to extract pulmonary regions that utilizes the Otsu algorithm after removing the background of an X-ray image, constructs intensity-level maps, and uses them for segmenting the X-ray image. To verify the effectiveness of our method, we compared it with the existing 1-dimensional and 2-dimensional Otsu algorithms, and also the results by expert's naked eyes. The experimental result showed that our method achieved the more accurate extraction of pulmonary regions compared to the Otsu methods and showed the similar result as the naked eye's one.

Re-contextualizing Urban Cultural Studies in Crisis -Linking with Fiske's Later Criticism of the City (위기의 도시 문화연구 재문맥화 -후기 피스크 비판적 공간 사유와의 접선)

  • Jeon, Gyuchan
    • Korean journal of communication and information
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    • v.70
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    • pp.35-65
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    • 2015
  • This paper is consisted of the thesis that the decontextualized limitation of media cultural studeis in Korea should be overcome by walking into and linking with today's urban crisis and everyday life. It proposes us to become the flaneurs who do not hesitate to go to, think of, and experience actively the city in crisis under the capital/state domination. It's conclusion would be that we must practice participation observation at the fields and thus recover the critical element of cultural studies writing, by entering into the city and seeing at the features of crisis routinely expressed and symptomatically appear in there. For and before this, the author will first of all pay attention to John Fiske in later period, who was merely perceived and falsely regarded as an active audience theorist. He will also review de Certeau from whom Fiske has borrowed the concept of tactics, and Berman who has further practiced the very spatial tactic. The paper is prepared so as to expand the ideas and thoughts of them who have gone beyond the boundary of text, audience and onto the context of urban space. It's goal is much more than rescuing, recovering Fiske's alternative trajectory. It tries to reconstruct the tradition of urban media cultural studies critically connected with the dangerous, life-threatening capitalist condition. Furthermore, by filling up the theoretical vacuum left behind disconnected and cut away from Fiske, it attempts to find a vision, prospect of cultural studies that will actively engage themselves dialectally with dangerous yet hopeful life of the city and its popular masses.

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A study on service model for unified data transmission in a subway and railway (차지상간 통합전송시스템의 서비스 모델에 관한 연구)

  • An, Tae-Kil;Kim, Back-Hyun;Jeong, Sang-Guk;Nam, Myung-Woo;Lee, Young-Seock;Oh, Myung-Kwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.5
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    • pp.1573-1579
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    • 2010
  • In this paper, we studied efficient design of wireless transmission system for unified data transmission in a subway and railway. It is increased that need of broadband multimedia service to make useful environment for users and to support the operation of railway system. High bandwidth is better if we need more services. But, high bandwidth requires more cost at tunnel of subway. And more bandwidth makes received antenna sensitivity bad. So it needs more wireless stations. We deduced best bandwidth for subway wireless transmission system using the cost of installation and efficiency of system. Consequently, we proposed efficient service model for broadband wireless system at a subway. Subway broadband wireless transmission system is testing and extended to province subway. The cost of subway broadband wireless transmission system is saved, because the system can be efficiently designed using proposed service model. Therefore, the effectiveness of it will be expected to be very big.

A Study of Location Based Services Using Location Data Index Techniques (위치데이터인덱스 기법을 적용한 위치기반서버스에 관한 연구)

  • Park Chang-Hee;Kim Jang-Hyung;Kang Jin-Suk
    • Journal of Korea Multimedia Society
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    • v.9 no.5
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    • pp.595-605
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    • 2006
  • In this thesis, GPS and the electronic mapping were used to realize such a system by recognizing license plate numbers and identifying the location of objects that move at synchronous times with simulated movement in the electronic map. As well, throughout the study, a camera attached to a PDA, one of the mobile devices, automatically recognized and confirmed acquired license plate numbers from the front and back of each car. Using this mobile technique in a wireless network, searches for specific plate numbers and information about the location of the car is transmitted to a remote server. The use of such a GPS-based system allows for the measurement of topography and the effective acquisition of a car's location. The information is then transmitted to a central controlling center and stored as text to be reproduced later in the form of diagrams. Getting positional information through GPS and using image-processing with a PDA makes it possible to estimate the correct information of a car's location and to transmit the specific information of the car to a control center simultaneously, so that the center will get information such as type of the car, possibility of the defects that a car might have, and possibly to offer help with those functions. Such information can establish a mobile system that can recognize and accurately trace the location of cars.

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Strategies to Increase Competitiveness of Local Experience Space: A Study of the 4Es in the Experience Space of Sam-Rae Arts Village in Wanju-gun, Jeollabukdo (체험경제이론(4Es)에 따른 지역 체험전시관의 경쟁력 강화방안 : 전북 삼례문화예술촌 체험전시관을 중심으로)

  • Ha, Ji-Young;Lee, Seung-Hyun;Kim, Deok-Hyeon
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.161-184
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    • 2014
  • The dramatic rise of experience space using cultural heritage in modern architecture has been generally acknowledged in recent literature. The present study aims to investigate effective ways to enhance competitiveness in local experience space, with an emphasis on the use of cultural heritage in modern architecture. Using the case of the Sam-Rae Arts Village in Wanju-gun, Jeollabuk, this study analyzes the characteristics of the 4Es in experience economy theory. In order to arrive at findings that represent the variety of perspectives found in this context, qualitative interviews were conducted with three groups: public officials, maintenance staff in the experience center, and field experts. The results of this study revealed that the Visual Media Art Museum and Book Wooks were used for entertainment, the Corpentry Shop for education, the Book Museum for escapism, and the Design Museum Culture $Caf{\acute{e}}$ The O's for aestheticism. Additionally, depending on the commercial potential of the respective experience space, the Corpentry Shop, Book Wooks, and the Culture $Caf{\acute{e}}$ The O's were used for profit purposes while the Design Museum and the Visual Media Art Museum for non-profit. Based on the findings of the present study, effective ways to enhance competitiveness in the local experience space are suggested. First, the public nature of cultural enjoyment may be realized in a field that bears non-profit characteristics. In exhibiting works, the experience space could suggest the extra demonstration. Second, in the for-profit experience hall, the securing of tourists may help to maximize profit. In so doing, a variety of experience programs and activity spaces could be provided internally, while advertisement marketing through mobile and SNS could be reinforced externally.

Studies on Korean Digital Fantasy Film -Genealogy, Case, and Social Meaning (한국 디지털 판타지 영화 연구 -계보, 표본, 그리고 사회적 의미)

  • Kim, Chung-Kang
    • Journal of Popular Narrative
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    • v.26 no.1
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    • pp.41-76
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    • 2020
  • Recently, the cinema industry faced a crisis on the rise of various media platforms such as Netflix, Amazon Prime, IPTV, and Kakao Page. The rate of film release in the theater has become ever shorter, and the secondary consumption of film through IPTV, tablet, PC, or mobile has seen a drastic increase. In the midst of this new media-geography, the most significant change in recent years would be the rise of the 'fantasy film' genre. This paper explores the conditions and characteristics of fantasy films in the way in which the genre has been constituted, and delves into particular aspects that its contents contain. This is an attempt to understand the sociology of the birth of a new genre. In this process, this paper will ask two frequently raised questions in regard to this genre. The first is to ask whether we can discern fantasy from reality, and the second is to examine whether the fantasy genre implicates certain social subversion. These two questions aim to discover how fantasy forms a relationship with reality and what this means. To do so, this paper will trace the genealogy of the fantasy film genre in Korea and analyze recent big hits such as the series as the model case of digital fantasy film. Through this exploration, this paper will be able to provide a new sociology of the fantasy film production and consumption in the 21st century Korea.