• Title/Summary/Keyword: 물류품질

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A Study on the Quality Evaluation of Automobile Logistic Services using IPA Method (IPA기법을 활용한 완성차 물류서비스 품질평가에 관한 연구)

  • Jung, Jae-hoon;Park, Sung-hoon;Oh, Jae-Gyeun;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.81-90
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    • 2018
  • The purpose of this study is to examine the current status of automobile logistics in the domestic automobile industry and to derive and evaluate the factors to improve the quality of automobile logistic services to final consumers. To that end, we selected the relevant factors through literature review and expert interviews, and conducted a survey with consumers and experts. The quality of automobile logistic service was evaluated using the Importance-Performance Analysis (IPA) method. The results show that the "kindness of shipping staff" is high on the importance of customers but low on the importance of employees. On the other hand, factors that have high customer satisfaction but low staff satisfaction include "rapid handling of complaints", "transportation accuracy of receipt", "kindness of delivery staff", and "automobile manual guide and explanation of internal functions". This study has academic and industrial significance in that it has derived important factors for evaluating the quality of automobile logistics services and suggests improvement measures for experts and consumers who actually work in the industrial field. Future research should investigate measures to minimize the returns and complaints of shipment offices which have not been examined in this study.

The Effect of E-Service Quality on Customer Satisfaction and Repurchase Intention: Focusing on Fresh Food (E-서비스품질이 고객만족도와 재구매의도에 미치는 영향: 신선식품을 중심으로)

  • Hu, HuiYan;Chen, Xing
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.77-84
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    • 2022
  • The purpose of this study is to confirm the influence of E-service quality of fresh product quality, logistics quality, and website quality on customer satisfaction and repurchase intentions. For the analysis, we used SPSS 23.0 to perform multiple regression analysis with 284 people who have purchased fresh food from China E-Services. The research results show that the better the E-service quality, the more positive (+) impact it has on customer satisfaction. In the relationship between E-service quality and purchase intention, customer satisfaction has a media effect. Through the analysis of the results, in order to improve customer satisfaction, it is necessary to focus on the quality of fresh food, provide excellent logistics, and allow customers to use convenient websites. This study only studies the general environment of E-services in the fresh food market, and will recommend specific implementation for one company in the future.

A Study on the Effects of Logistics Capabilities of Container Terminals on Service Quality and Customer Response (컨테이너 터미널의 물류역량이 서비스 품질 및 고객반응에 미치는 영향에 관한 연구)

  • Hwang, Seok-Jun;Choi, Hyung-Rim;Hong, Soon-Goo;Lee, Kang-Bae
    • Journal of Navigation and Port Research
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    • v.36 no.1
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    • pp.59-67
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    • 2012
  • This study shows how the logistics capability of container terminal impacts with service quality and customer response. Result of this study would be utilized in marketing strategy for container terminal. Sample design is based on shipping companies which are registered in Korea Shipowners' Association and Korea Shipmanagers' Association from Dec. 5 through 23 in 2011. And total of 243 questionnaires are collected through a personal visit. The result of empirical analysis, management capability of logistics capability factor which have an effect on service quality and customer response is the biggest influence to them. At the same time, Sympathy of service quality factor which have an effect on customer response is the biggest influence to it. Therefore, customers' requirements would be analyzed specifically when loading and unloading plans are devised in container terminal, and based on customers' requirements, best customer service would be provided.

물류서비스 역량과 상표력이 시장점유율에 미치는 영향 - 세제ㆍ생활용품산업을 중심으로 -

  • 전달영
    • Proceedings of the Korean DIstribution Association Conference
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    • 1997.07a
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    • pp.121-139
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    • 1997
  • 전통적인 마케팅 기능이 제품에 대한 구매 욕구를 창조하는 기능, 즉 제품 소유 효용을 창출하는 반면에 물류(logistics)는 시간 및 장소 효용을 창출하므로써 제품 소유 효용을 가능하게 만드는 중요한 부가가치 창출기능이라는 인식이 증가하고 있다. 특히 품질과 가격이 비슷한 경쟁적인 성숙시장에서는 오히려 차별적 우위의 물류서비스 제공을 통해 고객만족을 시킬 수 있기 때문에 물류서비스가 지속적인 경쟁우위 개발을 위한 무기가 될 수 있다(Sharma, Grewal, and Levy 1995). (중략)

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An Introduction of Development for Next Generation Logistics Management System in Construction Project (건설산업의 물류관리 체계 개선을 위한 차세대 지능형 건설 물류관리 시스템 개발 현황)

  • Kwon, Soon-Wook;Chin, Sang-Yoon;Kim, Yea-Sang
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2008.11a
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    • pp.99-105
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    • 2008
  • For large-scale projects, supply chain management of construction materials is a key to a successful construction project. Inefficient management would cause significant loss in project cost, quality problems (and possible re-work), delayed delivery, claims, etc. On the other hand, efficient supply chain management system can reduce risks even the given project suffers from tricky details and frequent changes thanks to reduced material loss, shortened delivery time, and the quality outcome; this is a win-win situation for both clients and contractors. This paper presents a next-generation intelligent supply chain management system, which is intended to support large-scale construction projects such as urban high-rise buildings, as a strategic vision of the future construction logistics.

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A Study on the Evaluation of the Functionality of Shipping Logistics Platform Using IPA Analysis (IPA분석을 활용한 해운물류 플랫폼 구성기능 평가에 관한 연구)

  • Ryu, Yejun;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.44 no.1
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    • pp.32-43
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    • 2020
  • The purpose of this study was to extract and evaluate the factors to improve the quality of shipping logistics platform suggested as an alternative to the stagnant shipping logistics industry. For this, we selected factors through previous research and expert interviews, and conducted surveys on carriers, forwarders, shippers, and platform operators with experience using shipping logistics platforms. As a method of analysis, quality evaluation of the shipping logistics platform was conducted using IPA (Importance-Performance Analysis). The results of this study are as follows "Competitiveness of services provided", "Connectivity with other transportation mode", "Competitiveness of freight", "Transparency of freight", and "Stability of booking space". For the shipping logistics platform to be activated in the future, priority should be given to focusing on these factors. This study has academic significance for establishing configuration function of shipping logistics platform and deriving evaluation factor. Additionally it is an industrial significance for suggesting strategies to improve users' participation in the shipping logistics platform.

Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

The Case Study of the Innovation in the Reservation for Delivery and Transportation Optimization (납기약속 및 운송체계 혁신 사례 연구)

  • Oh, Young-Seok;Lee, In-Chul
    • 한국IT서비스학회:학술대회논문집
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    • 2005.11a
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    • pp.441-447
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    • 2005
  • 국내 가전업체 경쟁 심화에 따라 물류 품질 등 비가격 경쟁력이 점차 중요해지고 있다. 특히 고객의 수/배송 및 배달설치 만족도 관련 요구 증가와 물류 운임 상승 등은 고도화된 물류 대응 역량을 기업에게 요구하고 있다. 따라서 기업들도 기본적인 업무처리 중심의 물류 운영에서 기능이 고도화된 물류 체계 및 시스템의 도입을 위한 혁신을 진행하고 있다. 본 논문에서는 이러한 물류업무 혁신의 일환으로 진행된 물류 거점 간 최적운송 체계 도입과 고객을 대상으로 제품 구매 시점에 배달/설치 가능한 정확한 납기약속을 제시할 수 있는 납기약속 체계를 도입한 사례를 소개하고자 한다. 특히 물류 현장에 새로운 개념을 도입/적용하는 과정에서 발생할 수 있는 이슈에 중점을 두어 살펴 봄으로써 유사한 프로세스 흑은 시스템을 도입할 때 시행착오를 최소화하여 조기 안정화에 도움을 주고자 한다.

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컨테이너 터미널의 내륙운송 효율화를 위한 플랫폼 개발 모델 구축

  • 황제호;조동현;김시현
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2023.05a
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    • pp.123-125
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    • 2023
  • 4차 산업혁명의 가속화에 따라 해운 항만 산업 분야 또한 정보적 측면에서 빅 데이터에 대한 업종별 통합과 공유를 통해 연계 산업 간 산업활동 효율화를 위한 노력이 요구된다. 현재 물류 분야에 다양한 플랫폼들이 도입되고 있지만 대부분 화물운송업 또는 창고 중개업 분야에 편중되어 있다. 항만산업의 경우 코로나 펜데믹 이후 발생한 컨테이너 반입 제한 및 장치율 증가 등에 따라 운송사와 컨테이너터미널 간 갈등이 지속적으로 유발되는 상황이 발생되었다. 이에 따라 본 연구는 플랫폼을 활용한 컨테이너터미널과 운송사 간 플랫폼 개발의 필요성을 인지하고 상호 기업 간 연계 효율성을 높일 수 있는 방안을 모색하였으며 산업 관계자인 컨테이너터미널 운영사, 운송사, 포워더 업종 종사자들을 대상으로 설문지 기반 실증 분석을 수행하였다. 결과적으로 EFA를 통해 추출된 14가지 요인으로 IPA 분석을 수행한 결과 1사분면(사용 용이성, 보안성, 정보 정확성, 정보 적시성, 차량 반출/반입정보, 공컨테이너 반입/반출 정보, 풀컨테이너 반입/반출정보)으로 품질에 대한 지속적인 개선이 수행되어야 하며 2사분면(APP 시스템 품질)에 대한 고려가 종합적으로 수행되어야 함이 도출되었다. 또한, 플랫폼 개발의 주체와 이용자의 참여 유도가 필요하며 상호 이해관계자 간 효율적인 연계와 효율화를 위한 인식 구조 개선이 필요하다고 나타났다. 연구결과는 향후 컨테이너터미널과 내륙운송의 효율적인 연계를 위한 플랫폼 구축에 중대한 시사점을 제공한다.

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